scholarly journals TANGGAPAN PERUSAHAAN TERHADAP KOMPETENSI MAHASISWA JOB TRAINING JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI JAKARTA

Epigram ◽  
2018 ◽  
Vol 14 (2) ◽  
Author(s):  
Tuti Hartati ◽  
Mawarta Onida Sinaga ◽  
Amanda Fidienna Putri ◽  
Inna Sifatun Nazah
Keyword(s):  
Research Method ◽  
Hypothesis Test ◽  
Significance Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Simple Correlation ◽  
Correlation Test ◽  
Linearity Test

AbstractThe Influence of Celebrity Brand Ambassador Credibility against Wardah's Purchase Decision. Wardah ad version of Dewi Sandra. Economics and Business Faculty. State Islamic University of Syarif Hidayatullah Jakarta 2017. This study aims to determine and analyze the influence of the credibility of Dewi Sandra as a celebrity brand ambassador against consumer purchasing decisions on Wardah cosmetic products. The research method used is quantitative research method. The results of the analysis are presented in the form of numbers then explained and interpreted in a description. There are 100 samples used in this study, which is a student of Faculty of Economics and Business. State Islamic University Syarif Hidayatullah Jakarta who had bought and used Wardah beauty products. In this research used 2 variables namely credibility brand ambassador as independent variable and purchase decision as dependent variable. Data analysis in this research use validity test, reliability test, normality test, linearity test and hypothesis test consisting of simple linear regression test, simple correlation test, coefficient of determination test (R2), and T significance test. Data processing in this research is assisted By SPSS version 24.00 for windows. The results of this study indicate on the simple correlation test (R2) that brand ambassador credibility has an influence of 25.9% on purchasing decisions, while the remaining 74.1% of consumer purchasing decision making process influenced by other variables not examined in this study .Keywords: brand ambassador credibility, purchase decision, WardahAbstrakPengaruh Kredibilitas Brand ambassador Selebriti terhadap Keputusan Pembelian produk Wardah. Iklan Wardah versi Dewi Sandra. Fakultas Ekonomi dan Bisnis. Universitas Islam Negeri Syaarif Hidayatullah Jakarta 2017. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh kredibilitas Dewi Sandra sebagai brand ambassador selebriti terhadap keputusan pembelian konsumen pada produk kosmetik Wardah. Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Hasil analisis disajikan dalam bentuk angka-angka kemudian dijelaskan dan diinterpretasikan dalam suatu uraian. Terdapat 100 sampel yang digunakan dalam penelitian ini, yang merupakan mahasiswi Fakultas Ekonomi dan Bisnis. Universitas Islam Negeri Syaarif Hidayatullah Jakarta yang pernah membeli dan menggunakan produk kecantikan Wardah. Dalam penelitian ini digunakan 2 variabel yaitu kredibilitas brand ambassador sebagai variabel bebas dan keputusan pembelian sebagai variabel terikat. Analisis data pada penelitian ini menggunakan uji validitas, uji reliabilitas, uji normalitas, uji linearitas dan uji hipotesis yang terdiri dari uji regresi linear sederhana, uji korelasi sederhana, uji koefisien determinasi (R2), dan uji signifikansi T. Pengolahan data pada penelitian ini dibantu oleh program SPSS versi 24.00 for windows. Hasil penelitian ini menunjukkan pada uji korelasi sederhana (R2) bahwa kredibilitas brand ambassadormemiliki pengaruh sebesar 25,9% terhadap keputusan pembelian, sedangkan sisanya yaitu 74,1% proses pengambilan keputusan pembelian konsumen dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti dalam penelitian ini.Kata Kunci: Kredibilitas Brand Ambassador, Keputusan Pembelian, Wardah

scholarly journals PENGARUH KREDIBILITAS BRAND AMBASSADOR SELEBRITI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA IKLAN WARDAH VERSI DEWI SANDRA (STUDI KASUS MAHASISWI UIN JAKARTA FAKULTAS EKONOMI DAN BISNIS)

Epigram ◽  
2018 ◽  
Vol 14 (2) ◽  
Author(s):  
Nisa Sabrina ◽  
Azwar Azwar ◽  
Nidia Sofa
Keyword(s):  
Research Method ◽  
Hypothesis Test ◽  
Significance Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Simple Correlation ◽  
Correlation Test ◽  
Linearity Test

AbstractThe Influence of Celebrity Brand Ambassador Credibility against Wardah's Purchase Decision. Wardah ad version of Dewi Sandra. Economics and Business Faculty. State Islamic University of Syarif Hidayatullah Jakarta 2017. This study aims to determine and analyze the influence of the credibility of Dewi Sandra as a celebrity brand ambassador against consumer purchasing decisions on Wardah cosmetic products. The research method used is quantitative research method. The results of the analysis are presented in the form of numbers then explained and interpreted in a description. There are 100 samples used in this study, which is a student of Faculty of Economics and Business. State Islamic University Syarif Hidayatullah Jakarta who had bought and used Wardah beauty products. In this research used 2 variables namely credibility brand ambassador as independent variable and purchase decision as dependent variable. Data analysis in this research use validity test, reliability test, normality test, linearity test and hypothesis test consisting of simple linear regression test, simple correlation test, coefficient of determination test (R2), and T significance test. Data processing in this research is assisted By SPSS version 24.00 for windows. The results of this study indicate on the simple correlation test (R2) that brand ambassador credibility has an influence of 25.9% on purchasing decisions, while the remaining 74.1% of consumer purchasing decision making process influenced by other variables not examined in this study .Keywords: brand ambassador credibility, purchase decision, WardahAbstrakPengaruh Kredibilitas Brand ambassador Selebriti terhadap Keputusan Pembelian produk Wardah. Iklan Wardah versi Dewi Sandra. Fakultas Ekonomi dan Bisnis. Universitas Islam Negeri Syaarif Hidayatullah Jakarta 2017. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh kredibilitas Dewi Sandra sebagai brand ambassador selebriti terhadap keputusan pembelian konsumen pada produk kosmetik Wardah. Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Hasil analisis disajikan dalam bentuk angka-angka kemudian dijelaskan dan diinterpretasikan dalam suatu uraian. Terdapat 100 sampel yang digunakan dalam penelitian ini, yang merupakan mahasiswi Fakultas Ekonomi dan Bisnis. Universitas Islam Negeri Syaarif Hidayatullah Jakarta yang pernah membeli dan menggunakan produk kecantikan Wardah. Dalam penelitian ini digunakan 2 variabel yaitu kredibilitas brand ambassador sebagai variabel bebas dan keputusan pembelian sebagai variabel terikat. Analisis data pada penelitian ini menggunakan uji validitas, uji reliabilitas, uji normalitas, uji linearitas dan uji hipotesis yang terdiri dari uji regresi linear sederhana, uji korelasi sederhana, uji koefisien determinasi (R2), dan uji signifikansi T. Pengolahan data pada penelitian ini dibantu oleh program SPSS versi 24.00 for windows. Hasil penelitian ini menunjukkan pada uji korelasi sederhana (R2) bahwa kredibilitas brand ambassador memiliki pengaruh sebesar 25,9% terhadap keputusan pembelian, sedangkan sisanya yaitu 74,1% proses pengambilan keputusan pembelian konsumen dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti dalam penelitian ini.Kata Kunci: Kredibilitas Brand Ambassador, Keputusan Pembelian, Wardah

scholarly journals KUALITAS PRODUK DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN GITAR ARISTONE PADA CV. ARISTA BANDUNG

2019 ◽  
Vol 9 (2) ◽  
pp. 143-148
Author(s):  
Yani Restiani Widjaja ◽  
Gani Nurdiyana
Keyword(s):  
Product Quality ◽  
Research Method ◽  
Statistical Tests ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Simple Regression Analysis ◽  
Simple Regression

This study aims to determine the magnitude of the effect of product quality on purchasing decisions and to test whether there is a significant influence between product quality and purchasing decisions on Aristone guitar products in Bandung. The research method used is the research method of verification analysis, by conducting validity test, reliability test, simple regression analysis, simple coefficient analysis, and determination analysis. Based on statistical tests conducted, t test showed that there is a significant effect of product quality variables on consumer purchasing decisions on Aristone guitar products in Bandung. From the results of the correlation coefficient analysis is obtained that if the product quality increases, it will be followed by an increase in consumer purchasing decisions, and vice versa. The degree of relationship between product quality and consumer purchase decisions is strongly interpreted. The coefficient of determination shows the contribution of product quality (X) to consumer purchase decision (Y).

scholarly journals Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar)

2020 ◽  
Vol 1 (2) ◽  
pp. 71-83
Author(s):  
Iis Miati
Keyword(s):  
Psychological Factors ◽  
Research Method ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Descriptive Research ◽  
Quality Product ◽  
Quantitative Descriptive

The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other brand hoods. Based on that, the writer is interested in researching the Effect of Brand Image on the Decision to Purchase Deenay Veil in Banjar Gea Fashion. The purpose of this study was to determine how the influence of Brand Image on the Purchase Decision Deenay Veil on Banjar Gea Fashion? The research method used is quantitative descriptive research method, with a sample of 50 people. The results showed that brand image had a significant influence on the decision making for purchasing veil deenay. This significance value was obtained from Fcount 29,689 with a significance of 0,000 with F table (4.04) at the significance level of 0.05 and the coefficient of determination (r²) or R square obtained by 0.328, so that the magnitude of influence was 38.2%, whereas the remaining 61.8% is influenced by other factors not included in this research variable. In conclusion, consumers make purchasing decisions due to the influence of brand image and social, cultural, personal and psychological factors.

scholarly journals Analysis of Consumer Purchasing Decisions through Product Quality and Promotion on Pam Pam Fried Chicken Products in the District of Pamulang, South Tangerang City

2020 ◽  
Vol 10 (1) ◽  
pp. 91
Author(s):  
Udin Ahidin
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Regression Coefficient ◽  
Hypothesis Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Linear Regression Coefficient ◽  
Regression Test

This study is to determine the effect of product quality partially on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of partial promotion on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of product quality and promotion together with consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Area, and to find out the company's efforts to improve consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Region .Quantitative associative research methods with a verification approach. The population in this study Pam-Pam Fried Chicken consumers amounted to 7,108 consumers in the District of Pamulang, while the sample taken was 100 respondents using the slovin formula, then a proportional random sampling was done because the research object contained 4 (four) branches. Collecting observational data, questionnaires and literature studies. The data analysis method uses validity test, reliability test, classic assumption test, simple linear regression test, multiple linear regression test, correlation coefficient test (product moment), determination coefficient test, hypothesis test (t-test and f-test) . The results showed that there was a positive and significant effect between product quality partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.65. The coefficient of determination is 0.6%, t count 2.719> t table 1.984. There is a positive and significant influence between promotion partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.32. The coefficient value of determination is 0.2, t count 2.112> t table 1.984.

scholarly journals Pengaruh Green Marketing Dan Green Product Terhadap Keputusan Pembelian Pupuk Organik Di Kios Tani Mulyo Kedungrejo Kabupaten Lumajang

2017 ◽  
Vol 1 (1) ◽  
pp. 52-63
Author(s):  
Reni Selvi Irawati ◽  
Nawangsih Nawangsih
Keyword(s):  
Hypothesis Test ◽  
Organic Fertilizer ◽  
Regression Method ◽  
Green Marketing ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Green Product ◽  
Purchasing Decisions ◽  
Multiple Linear Regression Method

This study aims to determine the effect of green marketing and green product depend on the decision to purchase organic fertilizer in Kios Tan Mulyo Kedungrejo Lumajang regency either partially or simultaneously. The research method used is multiple linear regression method by using hypothesis test that is t test and F test. The result of research indicate that partially for green marketing variable has no influence to purchase decision of organic fertilizer. Variable of green product there is significant influence to decision of purchasing organic fertilizer. While simultaneously there is the influence of green marketing and green product on purchasing decisions of organic fertilizer with a coefficient of determination (R square) of 0.406 was showed that 40.6% of organic fertilizer purchasing decisions can be explained by green marketing and green product, while the remaining 59,4% influenced by other variables not research in this study.

scholarly journals Pengaruh Citra Merek Terhadap Keputusan Pembelian Pada PT Astra International, Tbk Toyota Auto 2000 Bumi Serpong Damai

2020 ◽  
Vol 1 (2) ◽  
pp. 111
Author(s):  
Cornelia Dumarya Manik
Keyword(s):  
Brand Image ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Brand Association ◽  
Image Variables ◽  
The Relationship

<p><em>Abstrak</em> - <strong>Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai. Penelitian ini dilaksanakan di PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Srpong Damai. Model penelitian yang digunakan yakni dengan metode observasi, wawancara, kuesioner dan studi kepustakaan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode penelitian ini menggunakan metode kuantitatif, asosiatif dengan populasi dalam penelitian ini adalah pelanggan yang melakukan service berkala pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai, dalam waktu 5 ( lima ) tahun yaitu sebanyak 624 pelanggan. Metode penarikan sampel menggunakan rumus Slovin didapat sebanyak 86 responden. Metode analisis dalam pengolahan data adalah uji validitas dan reliabilitas, uji regresi linear sederhana, koefisien determinasi, uji hipotesis (uji-t), dan uji korelasi pearson product moment untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian mobil Toyota Yaris. Berdasarkan hasil penelitian dan pembahasan diperoleh hasil, bahwa terdapat pengaruh hubungan positif antara citra merek terhadap keputusan pembelian sebesar 0,602 sehingga adanya hubungan antara citra merek terhadap  keputusan pembelian, dari hasil regresi lienar sederhana dapat dilihat persamaan yang bernilai y=16.546+0,583X. Yang memiliki arti bahwa variabel citra merek berpengaruh positif terhadap keputusan pembelian konsumen, dari hasil uji determinasi sebesar 0,362. Hal ini menunjukkan bahwa sebesar 36,2% Keputusan Pembelian konsumen terhadap pembelian mobil Toyota Yaris dipengaruhi oleh variasi dari ketiga variabel independen, yaitu keunggulan asosiasi merek, kekuatan asosiasi merek, keunikan asosiasi merek, Sedangkam sisanya sebesar 63,8% dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti. Hasil t hitung adalah 6,907 lebih besar dari t tabel yaitu 1,9886. Oleh karena itu t-hitung lebih kecil daripada t-tabel, maka H0 ditolak dan Ha≠0 diterima. Ini menunjukkan bahwa antara pengaruh citra merek terhadap keputusan pembelian terdapat pengaruh yang signifikan.</strong></p><p><em><strong>Kata Kunci</strong> : Citra merek, Keputusan Pembelian.</em></p><p align="center"> </p><p><em>Abstract</em><strong> - This research was conducted on PT. Astra International, Tbk-Toyota Auto 2000 branch of Bumi Serpong Damai. The research model used is the method of observation, interviews, questionnaires and literature studies conducted systematically based on research objectives. This research method using quantitative method, associative with population in this research is customer who do periodical service on PT. Astra International Tbk-Toyota Auto 2000 branch Bumi Serpong Damai, within 5 (five) years as many as 624 customers. Sampling method using Slovin formula obtained as many as 86 respondents. Method of analysis in data processing is test of validity and reliability, simple linear regression test, coefficient of determination, hypothesis test (t- test), and Pearson product moment correlation test to find out how much the influence of the brand image of Toyota Yaris car purchase decision. Based on the results of research and discussion obtained the results, that there is influence positive relationship between the brand image to purchase decision of 0.602 so that the relationship between the brand image of the purchase decision, from the results of simple lienar regression can be seen the equation y = 16,546 + 0,583X. Which means that brand image variables have a positive effect on consumer purchasing decisions, from the test determination of 0.362. This shows that 36,2% Consumer purchasing decision on Toyota Yaris car purchase is influenced by variation from three independent variables, namely the superiority of brand association, the strength of brand association, uniqueness of brand association, the remaining cages of 63,8% influenced by the variables others not examined. Result t count is 6,907 bigger than t table that is 1,9886. Therefore t-count is smaller than t-table, then H0 is rejected and Ha ≠ 0 is accepted. This shows that between the influence of brand image to purchase decision there is a significant influence.</strong></p><p><strong><em>Keywords</em></strong> : <em>Brand image, Purchase Decision<strong>.</strong></em></p>

scholarly journals PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN

2021 ◽  
Vol 8 (1) ◽  
pp. 25
Author(s):  
Cornelia Dumarya Manik ◽  
Anthony Salim ◽  
Sugiyarto Sugiyarto
Keyword(s):  
Linear Regression ◽  
Correlation Coefficient ◽  
Regression Coefficient ◽  
Brand Image ◽  
Hypothesis Test ◽  
Strong Relationship ◽  
Test Reliability ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Regression Test

ABSTRAK Penelitian ini bertujuan untuk mengetahui citra merek dan promosi obat paten Antibiotik Kimoxil pada outlet-outlet Apotek Kimia Farma di wilayah Jakarta Selatan khususnya Unit Bisnis Manajer Jaya 1 yang menaungi 32 (Tiga Puluh Dua) Apotek. Serta untuk mengetahui pengaruh antara citra merek dan promosi terhadap keputusan pembelian obat paten Antibiotik Kimoxil pada outlet-outlet Apotek Kimia Farma di wilayah Jakarta Selatan. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh dokter yang berpraktek di apotek Kimia Farma yang berada di wilayah jakarta selatan. Sampel yang digunakan dalam penelitian ini sebanyak 90 responden. Teknik pengumpulan data pada penelitian ini dengan cara kuesioner, dan teknik analisis data dengan uji validitas (uji normalitas, uji heteroskedastisitas, uji multikloinearitas, uji auto korelasi), uji reabilitas, uji asumsi klasik, uji regresi linear sederhana, uji regresi linear berganda, uji koefisien determinasi, uji koefisien korelasi, uji hipotesis parsial dan uji simultan. Hasil penelitian menunjukkan bahwa Citra Merek terbukti berpengaruh positif signifikan terhadap Keputusan Pembelian produk Kimoxil. Hal ini dapat ditunjukkan oleh nilai koefisien regresi sebesar 0,330, nilai thitung sebesar 3,868 lebih besar dari 1,662 dan nilai signifikansi sebesar 0,000 lebih kecil dari 0,05. Promosi terbukti berpengaruh positif dan signifikan terhadap Keputusan Pembelian, dalam hal ini dapat ditunjukkan oleh nilai koefisien regresi sebesar 0,569, nilai thitung sebesar 3,858 (3,858 > 1,662) dan nilai signifikansi sebesar 0,000 lebih kecil dari 0,05 (0,000 < 0,05). Nilai koefisien korelasi juga menunjukkan bahwa nilai korelasi antara variabel Citra Merek dengan Keputusan Pembelian sebesar 0,634 masuk pada kategori “kuat”. Sedangkan nilai korelasi antara Promosi dengan Keputusan Pembelian sebesar 0,634 dan masuk pada kategori kuat. Dengan kata lain, terdapat hubungan yang kuat antara variabel Citra Merek dan Promosi terhadap Keputusan Pembelian. Kata kunci : Citra Merek, Promosi, Keputusan Pembelian ABSTRACT This study aims to determine the brand image and promotion of the patent drug Kimoxil Antibiotics at Kimia Farma Pharmacy outlets in the South Jakarta area, especially the Jaya 1 Manager Business Unit which houses 32 (Thirty Two) Pharmacies. As well as to determine the effect of brand image and promotion on purchasing decisions for Kimoxil Antibiotics patent drugs at Kimia Farma Pharmacy outlets in South Jakarta. This type of research is quantitative research. The population in this study were all doctors practicing at Kimia Farma pharmacy located in South Jakarta. The sample used in this study were 90 respondents. The data collection technique in this research is by means of a questionnaire, and data analysis techniques with validity test (normality test, heteroscedasticity test, multicloinearity test, auto correlation test), reliability test, classic assumption test, simple linear regression test, multiple linear regression test, test determination coefficient, correlation coefficient test, partial hypothesis test and simultaneous test. The results showed that the brand image proved to have a significant positive effect on purchasing decisions for Kimoxil products. This can be indicated by the regression coefficient value of 0.330, the tcount value of 3.868 is greater than 1.662 and the significance value of 0.000 is less than 0.05. Promotion is proven to have a positive and significant effect on purchasing decisions, in this case it can be shown by the regression coefficient value of 0.569, the t-count value of 3.858 (3.858> 1.662) and the significance value of 0.000, which is smaller than 0.05 (0.000 <0.05). The correlation coefficient value also shows that the correlation value between the Brand Image variable and the Purchase Decision is 0.634 in the "strong" category. Meanwhile, the correlation value between Promotion and Purchase Decision is 0.634 and is in the strong category. In other words, there is a strong relationship between Brand Image and Promotion variables on Purchasing Decisions. Keywords: brand image, promotion, purchasing decisions

scholarly journals PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN ORIFLAME (STUDY PADA POLITEKNIK LP3I MEDAN)

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Equal Opportunity ◽  
Hypothesis Test ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Sampled Data ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Regression Test

The purpose of this study is to determine whether there is influence sales promotion of purchasing decisions Oriflame (Study On Polytechnic LP3I Medan). The sample of this study was 123 people, sampling using random sampling is the determination of samples that provide equal opportunity to every member of the population to be sampled. Data analysis using Simple Linear Regression test, hypothesis test using coefficient determination test (R2), partial test (t test), while data processing using SPSS 20. The results showed that from the test coefficient of determination (R2) sales promotion variable able to explain its existence against Variable purchase decision, besides partially sales promotion variables have a positive and significant impact on purchasing decisions.

HUBUNGAN PEMAHAMAN KONSEP PERBANDINGAN SENILAI DAN BERBALIK NILAI TERHADAP PERHITUNGAN SUHU PADA FISIKA KELAS VII SMP

2021 ◽  
Vol 1 (4) ◽  
pp. 350-356
Author(s):  
SARI ROSIANA
Keyword(s):  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Science And Technology ◽  
Significance Test ◽  
Correlation Study ◽  
Test Reliability ◽  
Survey Method ◽  
Study Approach ◽  
Quantitative Descriptive ◽  
Linearity Test

The basic components of science and technology cannot be separated from arithmetic or mathematics. Mathematics is one of the basic sciences that supports science and technology and is a strategic field of study that teaches numeracy skills in problem solving. In fact, many students are less skilled in learning mathematics. One of the reasons is because some students still consider mathematics as a difficult subject when compared to other subjects. As in physics lessons related to mathematics. In the matter of physics calculation of temperature, most students have difficulty in calculating the temperature. Actually, the calculation method for changing the temperature is related to the mathematical calculation of comparative material. However, the lack of students' ability to understand the concept of comparison causes students to find it difficult to solve the problem of calculating temperature using the concept of comparison. Based on the variables studied, the problems formulated and the hypotheses proposed, this research uses a survey method with a correlation study approach which is part of the type of quantitative descriptive research. The data analysis technique used in this research is quantitative analysis. The test instrument used is the level of difficulty, discriminatory power, validity test, reliability test, prerequisite test. The analysis used in this study is the normality test, linearity test, and hypothesis testing. In the hypothesis test used Product Moment Correlation Test. After conducting a series of studies so that the correlation number is obtained through hypothesis testing using the Product Moment Correlation of 0.837. Then continued with a simple correlation significance test, obtained tcount of 7.86 whose value is greater than ttable of 1.70. So the results of this study can prove that there is a positive relationship between understanding the concept of comparison of worth and turning value in mathematics with temperature calculations in physics, especially in SMP PGRI 01 Ciawi, Bogor Regency. ABSTRAKKomponen dasar ilmu pengetahuan dan teknologi tidak terlepas dengan ilmu berhitung atau matematika. Pelajaran matematika merupakan salah satu ilmu dasar (basic science) pendukung ilmu pengetahuan dan teknologi serta merupakan bidang studi strategis yang mengajarkan kemampuan berhitung di dalam pemecahan masalah. Kenyataannya banyak siswa-siswi yang kurang terampil dalam belajar matematika. Salah satu penyebabnya karena sebagian siswa masih menganggap matematika sebagai mata pelajaran yang sulit bila dibandingkan dengan pelajaran yang lain. Seperti pada pelajaran fisika yang berkaitan dengan matematika. Pada materi fisika perhitungan suhu, kebanyakan siswa mengalami kesulitan dalam melakukan perhitungan suhu. Sebenarnya cara perhitungan mengubah suhu berkaitan dengan cara perhitungan matematika materi perbandingan. Akan tetapi, kurangnya kemampuan siswa dalam memahami konsep perbandingan menyebabkan siswa kesulitan dalam memecahkan masaalah perhitungan suhu yang menggunakan konsep perbandingan. Berdasarkan variabel yang diteliti,masalah yang dirumuskan dan hipotesis yang diajukan maka penelitian ini menggunakan metode survei dengan pendekatan studi korelasi yang merupakan bagian dari jenis penelitian deskriptif kuantitatif. Teknik analisis data yang digunakan dalam penelitian ini adalah yaitu analisis kuantitatif. Uji Instrumen yang digunakan adalah Taraf Kesukaran, Daya Pembeda, Uji Validiats, Uji Reliabilitas, Uji Prasyarat Analisis yang digunakan dalam penelitian ini adalah Uji Normalitas, Uji Linieritas, dan Uji Hipotesis. Pada Uji hipotesis digunakan Uji Korelasi Product Moment. Setelah dilakukan serangkaian penelitian sehingga didapatkan angka korelasi melalui pengujian hipotesis menggunakan Korelasi product Moment sebesar 0,837. Kemudian dilanjutkan dengan uji signifikansi korelasi sederhana didapat thitung sebesar 7,86 yang nilainya lebih besar dari ttabel sebesar 1,70. Sehingga hasil penelitian ini dapat membuktikan bahwa terdapat hubungan yang positif antara pemahaman konsep perbandingan senilai dan berbalik nilai pada matematika dengan perhitungan suhu pada fisika khususnya di SMP PGRI 01 Ciawi Kabupaten Bogor

PENGARUH PIUTANG ANGGOTA DAN SIMPANAN WAJIB TERHADAP PEROLEHAN SHU PADA KOPWAN "LESTARI" DESA PANGKATREJO

2019 ◽  
Vol 17 (3) ◽  
pp. 451
Author(s):  
Nurus Safa’atillah
Keyword(s):  
Linear Regression ◽  
Hypothesis Test ◽  
Linear Analysis ◽  
Coefficient Of Determination ◽  
Multiple Correlation ◽  
Test Calculation ◽  
Simple Correlation ◽  
F Test ◽  
Correlation Test ◽  
Regression Test

Given the importance of the development of cooperatives, the task faced by cooperatives for the future more and more severe. Based on the principles and basic joints of cooperatives, one of the requirements to develop the welfare of members in particular and the general public. The cooperative should obtain the advantage or more precisely SHU that will be used as an indicator to assess the success or achievement of the cooperative management in running its business. the method of analysis used in this study is a simple correlation test, multiple linear regression test, multiple correlation test, coefficient of determination test, T test and F test. From multiple linear analysis obtained equation = -5710038,987 + 0,329X1 - 0,510X2, so Account receivable member (X1) is more dominant in effect to the acquisition of SHU (Y) compared with mandatory deposit (X2). The result of hypothesis test t1 (member receivable) 8,272> t table2,571 and t2 (mandatory deposit) -4,835 <t table -2,571 so that member's account and obligatory deposit have partial influence to earnings SHU. F test calculation 181,933> 5,786 so that member account and obligatory deposit have influence simultaneously to acquisition of SHU.

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