PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN ORIFLAME (STUDY PADA POLITEKNIK LP3I MEDAN)

Pengaruh Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Vario Pada PT. Tridjaya Motor Manado

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.9.1.2019.23528.28-34 ◽

2019 ◽

Vol 9 (1) ◽

pp. 28

Author(s):

Sondakh Kelvin Laurens ◽

Johnny A. F. Kalangi ◽

Olivia F. C. Walangitan

Keyword(s):

Quantitative Research ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Test Results ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Regression Test ◽

Data Validity ◽

Questionnaire Method

The purpose of this study is to know the price influence on the decision of Honda Vario Motor in PT. Tridjaya Motor Manado. By looking at this current competition sales are tight motorcycles. This type of research is quantitative research and method of collecting data using questionnaire method. And sampling method using purposive sampling. Data from the questionnaire method results are used to test the outcome of validity and reliability. Data validity test results are obtained by all valid question items. Data reliability test results are obtained by all reliable question items. Simple regression test results so that the coefficient is a positive value. The coefficient of determination of the determination test shows R Square to understand how large the free variables can influence the bound variables as well as to measure the magnitude X variable contributions to the variation (up downs) of the variable Y. And the result of determining coefficient of determination suggests that purchasing decisions are influenced by price. The purchase decision has a positive and significant effect on the price of Honda Vario which has been good to increase the consumer purchase decision of PT. Tridjaya Motor Manado.

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Analysis of Consumer Purchasing Decisions through Product Quality and Promotion on Pam Pam Fried Chicken Products in the District of Pamulang, South Tangerang City

Jurnal Ilmiah Ilmu Administrasi Publik ◽

10.26858/jiap.v10i1.13576 ◽

2020 ◽

Vol 10 (1) ◽

pp. 91

Author(s):

Udin Ahidin

Keyword(s):

Linear Regression ◽

Product Quality ◽

Regression Coefficient ◽

Hypothesis Test ◽

Test Reliability ◽

Coefficient Of Determination ◽

Simple Linear Regression ◽

Purchasing Decisions ◽

Linear Regression Coefficient ◽

Regression Test

This study is to determine the effect of product quality partially on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of partial promotion on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of product quality and promotion together with consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Area, and to find out the company's efforts to improve consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Region .Quantitative associative research methods with a verification approach. The population in this study Pam-Pam Fried Chicken consumers amounted to 7,108 consumers in the District of Pamulang, while the sample taken was 100 respondents using the slovin formula, then a proportional random sampling was done because the research object contained 4 (four) branches. Collecting observational data, questionnaires and literature studies. The data analysis method uses validity test, reliability test, classic assumption test, simple linear regression test, multiple linear regression test, correlation coefficient test (product moment), determination coefficient test, hypothesis test (t-test and f-test) . The results showed that there was a positive and significant effect between product quality partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.65. The coefficient of determination is 0.6%, t count 2.719> t table 1.984. There is a positive and significant influence between promotion partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.32. The coefficient value of determination is 0.2, t count 2.112> t table 1.984.

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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP VOLUME PENJUALANPADA PT. ASTRA INTERNATIONAL,Tbk

10.31227/osf.io/su5ht ◽

2018 ◽

Author(s):

STIM Sukma

Keyword(s):

Product Quality ◽

Brand Image ◽

Hypothesis Test ◽

Coefficient Of Determination ◽

Sales Volume ◽

Sampled Data ◽

Simultaneous Test ◽

Periodic Maintenance ◽

Regression Test

The purpose of this study is to determine whether there is influence of brand image and product quality on sales volume at PT. Astra International Tbk- Isuzu Medan Branch. Sample This study was 129 customers who came to perform periodic maintenance from May to June 2017, sampling using random sampling that is all get the same opportunity on every member of the population to be sampled. Data analysis using multiple linear regression test with model determination (classic assumption test), hypothesis test using coefficient determination test, partial test (t test) and simultaneous test (F test), while data processing using SPSS 20, Coefficient of determination of variable of brand image and product quality able to explain its existence to sales volume variable, beside that partially brand image has no effect and not significant to sales volume while product quality have positive and significant effect to sales volume. Simultaneously the brand image and product quality are positive and insignificant to sales volume.

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PENGARUH PEMBANGUNAN PRASARANA PARIWISATA TERHADAP PENINGKATAN KUNJUNGAN WISATAWAN PADA OBYEK WISATA DANAU LINTING KABUPATEN DELI SERDANG

10.31227/osf.io/xb56n ◽

2018 ◽

Author(s):

STIM Sukma

Keyword(s):

Data Analysis ◽

Significant Influence ◽

Random Sampling ◽

Equal Opportunity ◽

Hypothesis Test ◽

Coefficient Of Determination ◽

Sampled Data ◽

Model Accuracy ◽

Regression Test ◽

Simple Regression

The purpose of this study is to determine whether there is influence of the development of tourism infrastructure to increase tourist visits on the attractions of Lake Linting Deli Serdang District. The sample of this research is 133 visitor of Lake Linting, sampling using random sampling is sample determination giving equal opportunity to every member of population to be sampled. Data analysis using Simple Regression test with model accuracy (classic assumption test), hypothesis test using coefficient of determination test (R2) and partial test (t test), while data processing using SPSS 20. The result showed that the development of tourism infrastructure able to explain its existence to Variable of tourist visit, have positive and significant influence to tourist visit. Keywords: Tourism infrastructure, tourist visit, and Linting Lake

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Pengaruh Citra Merek Terhadap Keputusan Pembelian Pada PT Astra International, Tbk Toyota Auto 2000 Bumi Serpong Damai

Jurnal Al Azhar Indonesia Seri Ilmu Sosial ◽

10.36722/jaiss.v1i2.470 ◽

2020 ◽

Vol 1 (2) ◽

pp. 111

Author(s):

Cornelia Dumarya Manik

Keyword(s):

Brand Image ◽

Hypothesis Test ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Brand Association ◽

Image Variables ◽

The Relationship

Abstrak - Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai. Penelitian ini dilaksanakan di PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Srpong Damai. Model penelitian yang digunakan yakni dengan metode observasi, wawancara, kuesioner dan studi kepustakaan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode penelitian ini menggunakan metode kuantitatif, asosiatif dengan populasi dalam penelitian ini adalah pelanggan yang melakukan service berkala pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai, dalam waktu 5 ( lima ) tahun yaitu sebanyak 624 pelanggan. Metode penarikan sampel menggunakan rumus Slovin didapat sebanyak 86 responden. Metode analisis dalam pengolahan data adalah uji validitas dan reliabilitas, uji regresi linear sederhana, koefisien determinasi, uji hipotesis (uji-t), dan uji korelasi pearson product moment untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian mobil Toyota Yaris. Berdasarkan hasil penelitian dan pembahasan diperoleh hasil, bahwa terdapat pengaruh hubungan positif antara citra merek terhadap keputusan pembelian sebesar 0,602 sehingga adanya hubungan antara citra merek terhadap keputusan pembelian, dari hasil regresi lienar sederhana dapat dilihat persamaan yang bernilai y=16.546+0,583X. Yang memiliki arti bahwa variabel citra merek berpengaruh positif terhadap keputusan pembelian konsumen, dari hasil uji determinasi sebesar 0,362. Hal ini menunjukkan bahwa sebesar 36,2% Keputusan Pembelian konsumen terhadap pembelian mobil Toyota Yaris dipengaruhi oleh variasi dari ketiga variabel independen, yaitu keunggulan asosiasi merek, kekuatan asosiasi merek, keunikan asosiasi merek, Sedangkam sisanya sebesar 63,8% dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti. Hasil t hitung adalah 6,907 lebih besar dari t tabel yaitu 1,9886. Oleh karena itu t-hitung lebih kecil daripada t-tabel, maka H0 ditolak dan Ha≠0 diterima. Ini menunjukkan bahwa antara pengaruh citra merek terhadap keputusan pembelian terdapat pengaruh yang signifikan.Kata Kunci : Citra merek, Keputusan Pembelian. Abstract - This research was conducted on PT. Astra International, Tbk-Toyota Auto 2000 branch of Bumi Serpong Damai. The research model used is the method of observation, interviews, questionnaires and literature studies conducted systematically based on research objectives. This research method using quantitative method, associative with population in this research is customer who do periodical service on PT. Astra International Tbk-Toyota Auto 2000 branch Bumi Serpong Damai, within 5 (five) years as many as 624 customers. Sampling method using Slovin formula obtained as many as 86 respondents. Method of analysis in data processing is test of validity and reliability, simple linear regression test, coefficient of determination, hypothesis test (t- test), and Pearson product moment correlation test to find out how much the influence of the brand image of Toyota Yaris car purchase decision. Based on the results of research and discussion obtained the results, that there is influence positive relationship between the brand image to purchase decision of 0.602 so that the relationship between the brand image of the purchase decision, from the results of simple lienar regression can be seen the equation y = 16,546 + 0,583X. Which means that brand image variables have a positive effect on consumer purchasing decisions, from the test determination of 0.362. This shows that 36,2% Consumer purchasing decision on Toyota Yaris car purchase is influenced by variation from three independent variables, namely the superiority of brand association, the strength of brand association, uniqueness of brand association, the remaining cages of 63,8% influenced by the variables others not examined. Result t count is 6,907 bigger than t table that is 1,9886. Therefore t-count is smaller than t-table, then H0 is rejected and Ha ≠ 0 is accepted. This shows that between the influence of brand image to purchase decision there is a significant influence.Keywords : Brand image, Purchase Decision.

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TANGGAPAN PERUSAHAAN TERHADAP KOMPETENSI MAHASISWA JOB TRAINING JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI JAKARTA

Epigram ◽

10.32722/epi.v14i2.1093 ◽

2018 ◽

Vol 14 (2) ◽

Author(s):

Tuti Hartati ◽

Mawarta Onida Sinaga ◽

Amanda Fidienna Putri ◽

Inna Sifatun Nazah

Keyword(s):

Research Method ◽

Hypothesis Test ◽

Significance Test ◽

Test Reliability ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchasing Decisions ◽

Simple Correlation ◽

Correlation Test ◽

Linearity Test

AbstractThe Influence of Celebrity Brand Ambassador Credibility against Wardah's Purchase Decision. Wardah ad version of Dewi Sandra. Economics and Business Faculty. State Islamic University of Syarif Hidayatullah Jakarta 2017. This study aims to determine and analyze the influence of the credibility of Dewi Sandra as a celebrity brand ambassador against consumer purchasing decisions on Wardah cosmetic products. The research method used is quantitative research method. The results of the analysis are presented in the form of numbers then explained and interpreted in a description. There are 100 samples used in this study, which is a student of Faculty of Economics and Business. State Islamic University Syarif Hidayatullah Jakarta who had bought and used Wardah beauty products. In this research used 2 variables namely credibility brand ambassador as independent variable and purchase decision as dependent variable. Data analysis in this research use validity test, reliability test, normality test, linearity test and hypothesis test consisting of simple linear regression test, simple correlation test, coefficient of determination test (R2), and T significance test. Data processing in this research is assisted By SPSS version 24.00 for windows. The results of this study indicate on the simple correlation test (R2) that brand ambassador credibility has an influence of 25.9% on purchasing decisions, while the remaining 74.1% of consumer purchasing decision making process influenced by other variables not examined in this study .Keywords: brand ambassador credibility, purchase decision, WardahAbstrakPengaruh Kredibilitas Brand ambassador Selebriti terhadap Keputusan Pembelian produk Wardah. Iklan Wardah versi Dewi Sandra. Fakultas Ekonomi dan Bisnis. Universitas Islam Negeri Syaarif Hidayatullah Jakarta 2017. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh kredibilitas Dewi Sandra sebagai brand ambassador selebriti terhadap keputusan pembelian konsumen pada produk kosmetik Wardah. Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Hasil analisis disajikan dalam bentuk angka-angka kemudian dijelaskan dan diinterpretasikan dalam suatu uraian. Terdapat 100 sampel yang digunakan dalam penelitian ini, yang merupakan mahasiswi Fakultas Ekonomi dan Bisnis. Universitas Islam Negeri Syaarif Hidayatullah Jakarta yang pernah membeli dan menggunakan produk kecantikan Wardah. Dalam penelitian ini digunakan 2 variabel yaitu kredibilitas brand ambassador sebagai variabel bebas dan keputusan pembelian sebagai variabel terikat. Analisis data pada penelitian ini menggunakan uji validitas, uji reliabilitas, uji normalitas, uji linearitas dan uji hipotesis yang terdiri dari uji regresi linear sederhana, uji korelasi sederhana, uji koefisien determinasi (R2), dan uji signifikansi T. Pengolahan data pada penelitian ini dibantu oleh program SPSS versi 24.00 for windows. Hasil penelitian ini menunjukkan pada uji korelasi sederhana (R2) bahwa kredibilitas brand ambassadormemiliki pengaruh sebesar 25,9% terhadap keputusan pembelian, sedangkan sisanya yaitu 74,1% proses pengambilan keputusan pembelian konsumen dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti dalam penelitian ini.Kata Kunci: Kredibilitas Brand Ambassador, Keputusan Pembelian, Wardah

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PENGARUH LOYALITAS KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN RUMAH PADA PT.PANGRIPTA CONS MEDAN

10.31227/osf.io/2zyjc ◽

2018 ◽

Author(s):

STIM Sukma

Keyword(s):

Data Analysis ◽

Real Estate ◽

Data Processing ◽

Multiple Regression ◽

Hypothesis Test ◽

Coefficient Of Determination ◽

Consumer Loyalty ◽

Model Accuracy ◽

Regression Test

The research aim is to know whether there is influence of consumer loyalty to decision of house purchase at PT.Pangripta Cons Medan.Sampel Company of this research is all property company registered in REI (Real Estate Indonesia) for year 2015 until 2016, Sampling using appliance sampling is the determination of the sample based on the wishes of researchers. Data analysis using Multiple Regression test with model accuracy (classic assumption test), hypothesis test using coefficient of determination test (R2), pasrial test (t test), while data processing using SPSS

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Pengaruh Green Marketing Dan Green Product Terhadap Keputusan Pembelian Pupuk Organik Di Kios Tani Mulyo Kedungrejo Kabupaten Lumajang

Jurnal Ilmu Manajemen Advantage ◽

10.30741/adv.v1i1.19 ◽

2017 ◽

Vol 1 (1) ◽

pp. 52-63

Author(s):

Reni Selvi Irawati ◽

Nawangsih Nawangsih

Keyword(s):

Hypothesis Test ◽

Organic Fertilizer ◽

Regression Method ◽

Green Marketing ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Linear Regression Method ◽

Green Product ◽

Purchasing Decisions ◽

Multiple Linear Regression Method

This study aims to determine the effect of green marketing and green product depend on the decision to purchase organic fertilizer in Kios Tan Mulyo Kedungrejo Lumajang regency either partially or simultaneously. The research method used is multiple linear regression method by using hypothesis test that is t test and F test. The result of research indicate that partially for green marketing variable has no influence to purchase decision of organic fertilizer. Variable of green product there is significant influence to decision of purchasing organic fertilizer. While simultaneously there is the influence of green marketing and green product on purchasing decisions of organic fertilizer with a coefficient of determination (R square) of 0.406 was showed that 40.6% of organic fertilizer purchasing decisions can be explained by green marketing and green product, while the remaining 59,4% influenced by other variables not research in this study.

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Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Makanan Cepat Saji di KFC Cabang Bukittinggi pada Mahasiswa STIE HAS Bukittinggi

JUSIE (Jurnal Sosial dan Ilmu Ekonomi) ◽

10.36665/jusie.v5i02.351 ◽

2020 ◽

Vol 5 (02) ◽

pp. 162-168

Author(s):

Nurfitriyenni Nurfitriyenni

Keyword(s):

Data Analysis ◽

Fast Food ◽

Hypothesis Test ◽

Descriptive Analysis ◽

Coefficient Of Determination ◽

Purchasing Decisions ◽

Product Price ◽

Food Purchasing ◽

Normality Test

This study aims to determine the effect of product, price, location and promotion on fast food purchasing decisions at KFC Bukittingi Branch. The population of this study were 194 students of STIE HAS Bukittinggi in 2016 and obtained a sample of 66 respondents. This data processing used SPSS 16.0 assistance. The data analysis method used in this research is the Instrument Test, namely the Validity Test and the Reliability Test, and the Variable Descriptive Analysis. The analytical tool used is the classical assumption test consisting of multicollinearity test, normality test and heteroscedasticity test. Multiple Linear Analysis, and Hypothesis Test, namely T test, F test and coefficient D. The results of data analysis show that: (X1) Product, (X2) Price, (X3) Location, (X4) Promotion has a positive and significant effect on fast food purchasing decisions at KFC Bukittinggi Branch both partially and simultaneously. , In the test the coefficient of determination of the independent variable has a strong contribution to the influence of the Bukittinggi Branch. Then the rest is influenced by other variables on the decision to buy fast food at KFC which is not included in this study.

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EFFECT OF WORK ENVIRONMENT TO EMPLOYEE PERFORMANCE IN PT DWIGUNATAMA BEKASI, INDONESIA

International Journal of Engineering Technologies and Management Research ◽

10.29121/ijetmr.v6.i10.2019.559 ◽

2020 ◽

Vol 6 (10) ◽

pp. 37-45

Author(s):

Nahason Sitohang

Keyword(s):

Linear Regression ◽

Work Environment ◽

Direct Observation ◽

Employee Performance ◽

Hypothesis Test ◽

Coefficient Of Determination ◽

Correlation Test ◽

Regression Test ◽

Correlational Approach

This research was conducted at PT Dwigunatama Bekasi, Indonesia, with the title "Theinfluence of the work environment on employee performance at PT Dwigunatama Bekasi,Indonesia". The purpose of this study was to determine the effect of the work environment onemployee performance at PT Gunatama Bekasi, and how big its influence. The research methodused is the field reserch and librarary reserch method with a correlational approach where inthe process of collecting data a direct observation is conducted on the company in the form ofobservation and questionnaire distribution. work environment is anything that is aroundemployees and that can affect employees. Employee Performance is the spirit of work that is thedesire and sincerity of someone doing a good job and being disciplined to achieve maximumwork performance. The linear regression test is y = 2.55 + 0.93 X and the correlation test is 0.90which means that the effect is quite strong. Test the coefficient of determination of 81% and theremaining 79.03% is influenced by other factors. The hypothesis test is t arithmetic 14.51 and ttable 2.010 means t arithmetic> from t table then Ho is rejected and Ha is accepted which meansthere is a strong enough influence between the work environment on Employee Performance.

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