scholarly journals PROMOTION OF THE ONLINE STORE BY ADVERTISING METHODS

2021 ◽  
Author(s):  
Viktoriia Orlova ◽  
◽  
Oleksandra Bushmakiu ◽  
Keyword(s):  
Retail Trade ◽  
Outdoor Advertising ◽  
Online Store ◽  
Computer Information Systems ◽  
Internet Users ◽  
Global Pandemic ◽  
Electronic Distribution ◽  
Personal Brand ◽  
Online Stores ◽  
The Cost

High development of computer, information systems and telecommunication technologies has led to the formation of a new type of economic activity, namely - e-business, which is any business activity that uses the capabilities of global information networks to transform internal and external communications in order to further profit. The development of e-commerce is in two directions: increasing the number of Internet users, who are interested in buying goods and increasing the number of online stores, introducing secure online payment methods, reducing the cost of delivery, increasing speed and quality of service. Today, the global e-commerce market is one of the most dynamic and steadily growing markets. The growth of global retail Internet trade over the past three years was 6%. According to forecasts, taking into account the current trends of the global pandemic in 2023, the share of global retail Internet trade will increase to 22,1% and will be significantly ahead of the growth rate of retail trade. In Ukraine, the turnover of online shopping in 2020 increased by 41% and amounted to 107 billion UAH. Experts attribute this to the increase in the share of Internet penetration in Ukraine and the number of Internet users. Also, e-commerce is especially relevant because it allows you to fully present your business on the Internet, to tell the maximum about products and services to consumers, develop a brand, personal brand, as well as track the actions of visitors, thus analyzing efficiency and taking corrective action. To promote the online store on the example of «Swiss Energy», a program was developed using several methods of advertising: organizing a lottery, creating a layout of coupons and their electronic distribution to customers; creation and distribution of a presentation - a catalog of new products; distribution of leaflets to inform potential buyers; outdoor advertising. The expediency of the developed advertising activities is confirmed by the following data: the number of buyers for the week increased by 37%; the average cost of a check increased by 27%; the number of site pages viewed by visitors increased from 8 to 14.

Determinants of Repurchase Intentions at Online Stores in Indonesia

2018 ◽  
Vol 14 (3) ◽  
pp. 95-111
Author(s):  
Rahmad Wijaya ◽  
Naili Farida ◽  
Andriyansah
Keyword(s):  
Structural Equation ◽  
Consumer Trust ◽  
Equation Modeling ◽  
The Internet ◽  
Repurchase Intention ◽  
Online Store ◽  
Repurchase Intentions ◽  
Internet Users ◽  
Online Stores

The rapid growth of the internet users in Indonesia poses a challenge to marketers to explore and develop the potential for e-commerce. In this article, consumer trust is expected to encourage customers to make repurchases in online stores. This article aims to build a determinant model of repurchase intention at online stores in Indonesia. This article is based on a survey of Indonesian online store consumers. Respondents were asked to provide responses related to satisfaction, trust, website quality, and repurchase intention. There were 193 final respondents obtained from 300 distributed questionnaires. The model was tested using Structural Equation Modeling (SEM) with AMOS 18. The results revealed the role of the mediating variable of customer satisfaction on repurchase intention. The findings are expected to contribute ideas related to the formation of model reinforce the repurchase intention of online store customers. This implies for website designers to design an online store capable of increasing trust and strengthening the repurchase intention.

scholarly journals DEVELOPMENT OF SOFTWARE SERVICE FOR SALE OF VEHICLES

2018 ◽  
Vol 4 (50) ◽  
pp. 105-108
Author(s):  
N. Ichanska ◽  
A. Gritsenko ◽  
O. Shefer
Keyword(s):  
Program Implementation ◽  
The Internet ◽  
Internet Resource ◽  
Strategy Of Development ◽  
Internet Users ◽  
Implementation Program ◽  
Software Service ◽  
Online Stores ◽  
The Cost

In article the software on car sale is studied, its development and testing, is constructed model of creation and development of the website in car sale on the example of the website on sale of cars of the Japanese vendors. The work is that it is the active Internet users who come to the aid of online stores, or, for example, sites selling car services designed to view the relevant equipment and characteristics of cars, without leaving their own home. Unlike a regular store, the Internet resource is open 24 hours a day, 7 days a week, available to any user, anywhere in the world and does not require financial costs for renting a room, greatly reduces the cost of staff. The popularity of Internet services is increasing day by day. It is no secret to anyone that a well-"untwisted" Internet resource brings revenue not less than its usual counterpart, and keeping and making the Internet resource in order is more profitable - there is no cost of renting a road and other expenses An object of research of work are implementers of Web resources. The main objectives are implementation of development tools of structure of the Website and the interface, the choice of means for their implementation, program implementation of the website. The work purpose - improvement of quality of information visualization from automobile subject of the software by creation of the modern website. Results - it is offered the strategy of development for the website and its further development that allows to provide the competing possibilities of the created website. The technique of creation of the software is described and it is accented on parameters of convenient use of the website by the user, the main problems and shortcomings of the existing websites and their implementation in comparison with are covered again. Conclusion - the work proposed principles of program services offered allow to provide the competing possibilities of online store, in comparison with analogs. Methods are considered realize the main objectives of design of information filling of the website.

scholarly journals E-commerce in Ukraine: current situation, industrial features and organizational forms

2021 ◽  
Vol 5 (1) ◽  
pp. 27-41
Author(s):  
Nataliia Kuzo ◽  
◽  
Nataliya Kosar ◽  
Keyword(s):  
Business Models ◽  
Keyword Search ◽  
Retail Trade ◽  
Annual Growth ◽  
Brand Awareness ◽  
The Internet ◽  
Bulletin Board ◽  
Online Store ◽  
Online Stores ◽  
E Mail

The aim of the article. The aim of the article is to investigate the industry features of Internet commerce, the most popular business models in Ukraine, the specifics of their use and to identify the most popular online stores and sources of their traffic. Analyses results. Based on statistical data, it is established that the annual growth index of Internet trade in Ukraine in 2019 was 49.8% (with retail trade only 17.6%), in 2018 these figures were 35.4% and 14 , 1%. It was determined that the most popular goods that consumers bought online were clothing, footwear and accessories, but the largest increase in sales in 2019 was demonstrated by household goods, cosmetics and perfumes, and household appliances and electronics.Not only end consumers, but also organizations use the Internet to purchase goods. In 2019, the number of enterprises that purchased goods or services (excluding e-mail) via the Internet increased by 24.5% compared to 2017 and by 6.1% compared to 2018, and the number of enterprises that received orders via the Internet (excluding e-mail) in 2019 decreased by 6% compared to 2017 and by 1.4% compared to 2018 and has a small share. However, the volume of products sold by domestic enterprises in 2019 using the Internet increased by 28.4% compared to 2018. In 2019, the largest share of the e-commerce market was held by transport, warehousing, postal and courier activities (40% ), wholesale and retail trade (36%) and processing industry (19%). Bulletin boards and marketplaces have made the most progress in recent years. Analysis of secondary marketing information shows that the advantage of the latter business model is lower costs for infrastructure and customer relations, the ability to adjust services, less dependence on the product group or brand, the hryvnia exchange rate. At the same time, the segment of marketplaces is the fastest growing trend in the niche of online trade in Ukraine, significantly ahead of the classic online stores. The study analysis peculiarities of trading in some marketplaces of Ukraine, in particular Prom.ua, Rozetka, Bigl.ua, Lamoda, Kasta, Shafa.ua. The popularity of online shopping sites is determined by the number of user visits. Marketing research has shown that the TOP-20 largest online stores in Ukraine as of 29.11.2020 include: Rozetka, Allo, MakeUp, Citrus, Epicentrk.ua, Comfy, Kasta, Foxtrot, F.ua, Moyo, Apteka 911, Eldorado, Yakaboo, Parfums, Intertop, Stylus, Lamoda, Eva, Elmir, Panama. The article analyzes the structure of their traffic sources, which include direct, referrals, keyword search, social networks, mail and media advertising. It is determined that direct traffic is very important for every online store, as it reflects the level of brand awareness and customer loyalty. Conclusions and directions for further research. The current stage of economic development is characterized by the active introduction of Internet technologies, which simplify the problem of sales and promotion of domestic enterprises. In Ukraine, e-commerce sites are visited by approximately 67% of Internet users. The annual growth of global e-commerce during 2014-2019 ranged from 15.9% in 2015 to 29.2% in 2017. Research shows that in the Ukrainian e-commerce market there are mainly companies that use such business models as e-shop (supermarket), bulletin board, marketplace and price aggregator, or combinations thereof. It is established that the leaders in direct traffic among the listed online stores are MakeUp, Citrus, Rozetka, Elmir, Comfy and Kasta (over 30%). Search traffic depends on the ranking of the site in search engines by different keywords, it shows the effectiveness of SEO-optimization of a particular site. Research has shown that the highest search traffic is observed in such online stores as Moyo, Apteka911, F.ua, Yakaboo, Epicentrk.ua, Parfums, Allo (over 60%). To increase the volume of purchases of goods and increase the number of user visits to domestic online stores, it is advisable to focus on increasing direct traffic and forming the optimal structure of other types, taking into account their impact on brand awareness, security costs and business activities. Keywords: online store, e-commerce, marketplace, SEO-optimization, traffic sources

Paperometer: A Low-Cost Incentive Spirometer

2020 ◽  
Author(s):  
Shonit Nair Sharma ◽  
Devrina Chidambaram ◽  
Gianna Mizzi ◽  
Daniel Rosen ◽  
Kristin Slaughter ◽  
...  
Keyword(s):  
Lung Function ◽  
Medical Devices ◽  
Low Cost ◽  
Environmental Friendliness ◽  
Global Pandemic ◽  
Innovative Solution ◽  
Repeated Use ◽  
Functional Prototype ◽  
The Cost ◽  
Respiratory Rehabilitation

Abstract As a preemptive response to the widespread need for respiratory medical devices developing in the wake of the COVID-19 pandemic, we propose a low-cost incentive spirometer for respiratory rehabilitation in patients with reduced lung function. An incentive spirometer manufactured entirely out of recyclable material, termed “Paperometer,” aims to address the multifaced problem of medical device inaccessibility: high cost, lack of user- or environmental-friendliness, and unavailability to those who need them the most. Operating in accordance with governing physical formulae including Ohm’s law and the Hagen-Poiseuille equation, Paperometer is intended to improve the user’s lung function through repeated use of the device, which facilitates slow, deep breaths of air. Several prototypes were created based on a list of design criteria established through background research and stakeholder interviews. From four initial prototypes, all created predominantly from simple foldable geometries, one design was selected for further iteration. The most promising functional prototype was crafted from recyclable plastic and paper folded into various shapes including a box, tube, and pinwheel. The Paperometer concept stands as an innovative solution to reduce the cost and environmental burden of meeting the demand for medical devices. Once validated, the device may serve as an important tool in combating the ongoing global pandemic.

scholarly journals ‘Women’s Work’ in Indonesia’s Social Media-based Online Store Business: Social Reproduction and the Feminization of Work

2020 ◽  
Vol 10 (1) ◽  
pp. 35-46
Author(s):  
Fathimah Fildzah Izzati
Keyword(s):  
Social Media ◽  
Social Reproduction ◽  
Women's Work ◽  
Online Store ◽  
Women’S Work ◽  
Working Space ◽  
The Social ◽  
Online Business ◽  
Online Stores ◽  
New Forms Of Work

This paper seeks to analyze ‘women’s work’ in Indonesia’s online shop businesses by looking at the forms of work that emerge in those businesses. This paper employs qualitative research methods by using transcribed in-depth interviews with 20 informants from six cities in Indonesia. By looking at flexibility as the defining characteristic of exploitation under platform capitalism, home as the central working space in the social media-based online store, and the ongoing process of feminization of work in the online business sector, this study advances two claims. First, the intersection between platform capitalism and logistics revolution in the online shop business has created new forms of work. Second, the social media-based online store, which is mostly operated by women, shows that flexibility and feminization of work under platform capitalism have direct impacts on the lives of the female business operators and their work. A closer look at the emergence of online stores also reveals how social reproduction work shapes ‘women’s work’ in the online business

scholarly journals Social Service (PKM) at Binakheir Kindergarten in Sentul, Bogor (E-Commerce Training for Product Marketing)

2020 ◽  
Vol 1 (2) ◽  
pp. 110-114
Author(s):  
Ahmad Suryadi ◽  
Novrita Mulya Rosa ◽  
Reko Syarif Hidayatullah
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Online Store ◽  
Technology Products ◽  
Before And After ◽  
Service Activity ◽  
Evaluation Stage ◽  
Online Stores ◽  
Material Preparation ◽  
Implementation Stage

Information technology not only affects an information system, but also affects everyday life. These influences include lifestyles that begin to change along with the growth of information technology products. One of the information technologies applied in the marketing world is the application of popular e-commerce based marketing media. The problem found at Binakheir Kindergarten was that the income of teachers and staff was still insufficient to meet their daily needs. Referring to this matter, the enthusiasm in carrying out tasks was reduced. The next problem encountered was that teachers do not understand and do not have any skill in creating and managing an online store. This community service activity was carried out with the aim of increasing knowledge and improving teachers’ skills in entrepreneurship and utilizing e-commerce as a medium for marketing the products they sell. The preparation stages applied in this activity consisted of partner surveys, licensing and material preparation. While the implementation stage of this activity included the socialization method of program introduction presentations, discussions and the practice of creating and managing an online store. The evaluation stage of this activity aimed to determine the ability of partners before and after the training. The results of this conducted activity indicated that there was an interest in entrepreneurship that arises from partners and an increase in partners’ knowledge and skills in creating and managing online stores. Abstrak Teknologi Informasi tidak hanya mempengaruhi sebuah system informasi, namun memiliki pengaruh dalam kehidupan sehari-hari, gaya hidup mulai berubah seiring dengan pertumbuhan produk-produk teknologi informasi yang semakon berkembang. Impementasi teknologi informasi dalam dunia pemasaran, salahsatunya melalui penerapan media pemasaran berbasis e-commerce popular. Permasalahan yang ditemukan di Pra TK / TK Binakheir yaitu penghasilan para guru dan staf yang belum cukup untuk memenuhi kebutuhan keseharian mereka. Hal ini menyebabkan berkurangnya semangat dalam menjalankan tugas. Permasalahan berikutnya adalah guru belum memahami dan memiliki ketrampilan dalam pembuatan dan pengoperasionalan toko online. Tujuan kegiatan pengabdian masyarakat ini adalah untuk menambah pengetahuan dan meningkatkan ketrampilan guru dalam berwirausaha dan memanfaatkan e-commerce sebagai media pemasaran produk yang mereka jual. Tahap persiapan terdiri dari survey ke mitra, perijinan dan penyiapan meteri Tahap pelaksanaan menggunakan metode sosialisasi presentasi pengenalan program, diskusi dan praktik pembuatan dan pengoperasionalan toko online. Tahap Evaluasi kegiatan bertujuan untuk mengetahui kemampuan mitra sebelum dan sesudah pelatihan. Hasil dari kegiatan adalah timbulnya minat berwirausaha dari mitra dan erjadinya peningkatan pengetahuan dan keterampilan mitra membuat dan mengelola toko online.

scholarly journals COVID-19 AND THE ROLE OF DIGITALISATION IN THE INDIAN ECONOMY (IN THE PRESENT CONTEXT)

2021 ◽  
pp. 124-129
Author(s):  
Dr. Manjunatha S ◽  
Mr. Arun Kumar L S ◽  
Dr. Vivek I Sarikar ◽  
Basavarajaiah M. S
Keyword(s):  
Online Education ◽  
Digital Inclusion ◽  
Indian Economy ◽  
Developed Economies ◽  
Global Pandemic ◽  
The World ◽  
Present Context ◽  
Time Availability ◽  
The Cost ◽  
Start Ups

Digitalisation involves online transaction, as digitalisation of the economy is the usage of electronic mode of transaction for receipts and payments of the country, as most of the developed economies in the world like USA, Japan were using more online transactions some decades back, as it provides benefits for the consumers, producers by saving time, availability in lower cost and reduces the cost of transportation to purchase any products in the country, like education, banking insurance hotel services, and commerce sectors. India is one of the fastest growing developing economy in the world after China, with an average GDP (Gross Domestic Product) of around 7 percent from 2015-2019, India’s internet economy is expected to double from US$ 125 billion as of April 2017 to 250 billion by 2020. India`s E-commerce revenue is expected to jump from US$ 39 billion to US$ 120 billion in 2020, growing an annual rate at 51 percent, due to Covid-19 most of the states in India were in Lock down situation after March 2020, there is a need for all the sectors in the economy for Digital inclusion to achieve the goal of the country that is “Digital India”. India can try to improve to make payments and receipts in unorganised sectors through online digital mode, like digital card payments like ATM (Automated Teller Machine), Rupay, Visa, Maestro, online shopping by promoting central governments schemes like “Make in India”, export promotion trade schemes. India can use this global pandemic situation by making flexible investment destination in the globe, As most of the global giants are spacing away from China to make investment or to open start ups in China, the purpose of this study is to Make India self-reliant by implementing various schemes, E-commerce promotion during covid-19 epidemic situation KEY WORDS: Digital technology, Covid-19, Indian Economy, E-Commerce and online education.

Risk Management, Trust and Repeat Online Shopping Intentions

2018 ◽  
pp. 68-87
Author(s):  
Mercy Mpinganjira
Keyword(s):  
Risk Management ◽  
Significant Influence ◽  
Online Shopping ◽  
Product Information ◽  
Positive Influence ◽  
Online Retailing ◽  
Successful Management ◽  
Online Store ◽  
Online Retailers ◽  
Online Stores

E-commerce is a growing phenomenon in Africa. One area of e-commerce that is growing at a very fast rate is online retailing. This is despite concerns that individuals often have in relation to online shopping being associated with more risk than traditional retailing. This chapter looks at practices of online retailers that help in mitigating online shopping risk and the influence of these on customers' levels of trust as well as on their intentions to re-purchase from specific online stores. The findings show that provision of adequate online product information and online store security has positive influence on customers' level of trust in an online store. The findings also show that trust in an online store has significant influence on customers' intentions to repurchase from a store. The findings have wide implications on successful management of online store outlets and these have been highlighted in the chapter.

Visual Merchandising in Online Retailing Based on Physical Retailing Design Principles

2010 ◽  
pp. 628-636
Author(s):  
Tony Pittarese
Keyword(s):  
Research Literature ◽  
Design Guidelines ◽  
Online Retailing ◽  
Online Store ◽  
Online Retailers ◽  
Common Practices ◽  
Store Design ◽  
Online Stores ◽  
Visual Merchandising ◽  
Effective Design

Effective design guidelines aid in the creation of successful online stores. One possible resource to aid in formulating effective online store design guidelines is found in principles and practices of physical retailers. In particular, physical store merchandising techniques provide a significant body of research from which online store guidelines may be constructed. By examining the research literature and common practices of physical retailers, online retailers may glean new and interesting ideas upon which to base guidelines for online store design.

An Empirical Investigation of Internet Users' Perceptions towards National and International e-Shops

2015 ◽  
Vol 7 (2) ◽  
pp. 45-59 ◽  
Author(s):  
Vaggelis Saprikis
Keyword(s):  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Shopping Behavior ◽  
Goods And Services ◽  
Cross Border ◽  
Internet Users ◽  
Information And Communication ◽  
Costly Communication ◽  
Online Stores ◽  
Shed Light

Nowadays, the broad Internet utilization and the advancement of Information and Communication Technologies (ICT) have greatly changed the way goods and services are bought and sold. As a consequence, even more online users prefer not only to shop online, but also purchase abroad taking advantage of Internet's limitless feature. Thus, technology's success has stimulated the process of cross-border e-shopping, allowing fast, less costly communication, as well as access to a wider variety of goods and services. The purpose of this consumer-oriented approach paper is to examine the perceptions of Greek Internet users concerning e-shops. In specific, it aims to reveal if there are differences on users' perceptions regarding Greek versus international e-shops, as even more individuals visit non-domestic online stores for their e-purchases. Hence, it provides tangible results to an under-explored area of online shopping and shed light on the difficulty of understanding important aspects of e-shopping behavior; presenting vital implications to both academia and practitioners.

Sign in / Sign up

Export Citation Format

Share Document