scholarly journals FORMATION OF MECHANISMS OF STRATEGIC MANAGEMENT OF THE ENTERPRISE

2021 ◽  
Author(s):  
Ivan Lavrik ◽  
Tatiana Honchar ◽  
Oksana Vysоchylo
Keyword(s):  
Strategic Management ◽  
Development Strategy ◽  
Internal State ◽  
Supply And Demand ◽  
Foreign Market ◽  
World Market ◽  
Business Environment ◽  
The World ◽  
Reducing Costs ◽  
Labor Resources

The article revealed the essence of the company's strategies for entering the foreign market and strategic management. At present, the company has spent much more time in such areas as sales and marketing, increasing revenues than inherent in the management of production to reduce costs. As consumer needs and demands spread rapidly around the world, they become extremely individualized and markets are very diverse in structure; the management of the enterprise, if it seeks to succeed in the market, must strictly adhere to the rule: to focus primarily on increasing revenue, rather than reducing costs. The result of the study is the classification of the strategy according to the following criteria: - market control (proximity to the consumer, the ability to respond quickly to changing needs, control trends in supply and demand); - flexibility (the ability to quickly and adequately adapt activities to changing elements of the business environment); - resource requirements (the need to have a certain amount of financial, material and labor resources for the organization and development of activities); - risk (threat of unforeseen loss of expected profit, income or property, funds in connection with accidental changes in the conditions of economic activity or other circumstances). According to the results of the analysis of theoretical principles, it was found that it is important when developing a strategy to take into account the specifics of the industry in which the company operates. To enter the company it is necessary to analyze the world market of similar products, to conduct a competitive analysis of the industry, to analyze the internal state of the company, as well as the development strategy in the Ukrainian market, to identify mission, goals and objectives. The article identifies the main problems that an enterprise may face when entering the foreign market, formulate and evaluate strategic alternatives to the company's development and analyze the results obtained during the study, and then suggest ways to develop the company in the foreign market. Thus, at this time it is necessary for management to correctly choose the necessary strategy for companies to enter the foreign market, which will allow them to generate income.

scholarly journals The Current Trends in Marketing Research in the Tourism Industry

2020 ◽  
Vol 10 (513) ◽  
pp. 450-459
Author(s):  
N. I. Yurchenko ◽  
Keyword(s):  
Global Economy ◽  
Supply And Demand ◽  
Marketing Research ◽  
World Market ◽  
Research Field ◽  
Tourism Industry ◽  
Situational Analysis ◽  
Full Time ◽  
Travel Agents ◽  
The World

Currently, the tourism industry continues to outpace the global economy despite deteriorating global economic prospects, tensions in international trade, social worries, geopolitical uncertainty, instability and the COVID-19 pandemic. The article is aimed at identifying modern trends of marketing research as part of the complex of marketing instruments in the tourism sphere. To achieve this aim, the article uses the following research methods: abstract-logical; situational analysis; mean, absolute and relative values; comparison, graphic, sociological; statistical analysis; economic-mathematical; expert surveys and estimations. Based on the data of the World Tourism Organization, the indicators of development of the world market of tourist services are analyzed. Performed were the following: analysis of the dynamics of the number of subjects of tourism activity (tour operators and travel agents) in Ukraine; total average number of full-time employees; income from the provision of tourist services; operating expenses for the provision of tourist services; number of tourists served by tour operators and travel agents in Ukraine. The content of marketing research is disclosed as a multi-stage process, which should include the collection, registration and analysis of data in the sphere of tourism business. Marketing researches should be conducted according to 8 stages: determining the problem; development of the concept of research; cabinet marketing research; field market research; analysis of market conditions (supply and demand); research of foreign markets; simulation modeling; formation of a marketing information system. In order to determine the rating of tour operators of the mass segment of the tourism market in 2020, a questionnaire containing 16 questions is specified. Its results can be used when evaluating tour operators in terms of customer comfort and cooperation with travel agents. It is proved that marketing research in the tourism industry is advisable to be carried out systematically. This will provide for substantiating and elaborating managerial solutions in order to maximize the satisfaction of the needs of consumers of tourist services and solve the problems of significant seasonal fluctuations in demand.

Supply and Demand in the World Market of Mineral Fertilizers: Major Factors, Tendencies and Forecasts

2015 ◽  
Vol 4 (3) ◽  
pp. 54-58
Author(s):  
Гендон ◽  
A. Gendon
Keyword(s):  
Supply And Demand ◽  
World Market ◽  
Mineral Fertilizers ◽  
Short Term ◽  
Steady Growth ◽  
The World ◽  
World Demand ◽  
Major Factors

In article the main attractive fundamental characteristics determining the steady growth of world demand for mineral fertilizers in the long term are considered. However it is defined that such factors define need for fertilizers, but not solvent demand, and in the short term in all segments of branch excess of the offer over demand that can lead to reduction of prices of fertilizers, and also to decline in yield of mining and chemical business will be observed.

scholarly journals Valuation of Biological Assets at Fair Value

2019 ◽  
Vol 13 (3) ◽  
pp. 59-70
Author(s):  
A. O. Beryoza
Keyword(s):  
Financial Reporting ◽  
Foreign Market ◽  
Fair Value ◽  
World Market ◽  
International Standards ◽  
Information Support ◽  
Accounting Systems ◽  
Investment Projects ◽  
Financial Reporting Standards ◽  
The World

Today the globalisation of the world market leads to the necessity of constructive interaction in the international market and forming common standards of accounting. Transnational corporations as a phenomenon of worldwide integration are businesses with units in different countries of the world. Special issues of information support of management in agricultural organisations have become very important in the conditions of the market economy. Clear and transparent accounting in such enterprises requires the existence of common international standards. Such standards could become International Financial Reporting Standards (IFRS). They are designed to provide an understanding of financial processes in different countries for the interaction between investors and potential investment projects located in different national accounting systems. The standard “Agriculture” has great importance for the Russian Federation. Agriculture is one of the leading sectors of our country, supplying products for both domestic and foreign market. Accordingly, the adoption of this standard and the implementation of its provisions is an important and urgent issue of today’s economic reality. Introduction of this standard leads to the formation of fundamentally new methodological bases of the accounting of agricultural activities based on the market value of assets because paragraphs 12–13 of this Standard states that during the initial and subsequent valuation of biological assets will be measured at their fair value fewer costs to selling. Thus, the need to allocate biological assets in the separate account-economic category, their reflection in the accounting at fair value by the provisions of IAS 41 has determined the relevance of the topic, goal, objectives and logic of the article.

scholarly journals A Study on the Impact and Potential of Cryptocurrency

2021 ◽  
Author(s):  
Aviral Srivastava
Keyword(s):  
Carbon Dioxide Emissions ◽  
Electronic Waste ◽  
Supply And Demand ◽  
World Market ◽  
Analysis Model ◽  
Virtual Currency ◽  
Advantages And Disadvantages ◽  
Link Type ◽  
The World ◽  
The Impact

Introduction: Cryptocurrency is an innovative decentralized virtual currency concept. It has emerged as a new type of investment vehicle in the world, much like gold. The current research was carried out to investigate the impact of cryptocurrency on the world market and its future potential in relation to its rising prominence among investors and traders alike. Methods: This descriptive-analytical study was based on the interviews of individuals trading in cryptocurrencies and data collected from magazines, websites, electronic newspapers, and research articles. The collected data sets were analyzed by a data analysis model created by me. Results: Only Cryptocurrencies with decentralized systems are trusted by investors for the fact that they can't be controlled by a single entity. Some countries have legalized crypto while some have banned them. Overall, a majority of the world still has yet to comment on the legality of Bitcoin. The cryptocurrency market is highly volatile as it is based on a simple supply and demand strategy. Bitcoin mining generates 35.95 million tons of carbon dioxide emissions and 12,000 tons of electronic waste a year. The applications of this system promise free, fast transactions, a guarantee of privacy, and a traceable supply-chain framework. Conclusion: The findings indicated that cryptocurrency has a swiftly rising user base. With its fair share of advantages and disadvantages, it is a global phenomenon. Given the correlation between investors and asset flow, its future looks promising. It is necessary to promote this next chapter in the evolution of digital assets.

scholarly journals Entering the Russian Market: The Peculiarities for Foreign Companies

2019 ◽  
Vol 62 ◽  
pp. 09005
Author(s):  
N.I. Ivanova
Keyword(s):  
Initial Phase ◽  
Foreign Market ◽  
Business Environment ◽  
Foreign Company ◽  
Cultural Changes ◽  
Promotion Strategy ◽  
Russian Market ◽  
Foreign Companies ◽  
The World ◽  
Promotion Strategies

Entering a foreign market is always a challenge. This is especially true under the economic, political and cultural changes that are constantly taking place. Revealing the target markets' peculiarities is the initial phase of any entry and promotion strategy. The market of the largest country in the world − the Russian market − is of the greatest interest today. Its special traits descriptively summarized and examined in the paper may give a foreign company an advantage entering the market. The promotion strategies that to some extend meet the peculiarities of the Russian business environment promise to be more effective on the Russian market.

Competitive advantages in development of agricultural enterprises’ foreign economic activity

2021 ◽  
pp. 55-60
Author(s):  
Lesya I. Halas
Keyword(s):  
Strategic Management ◽  
Economic Activity ◽  
International Market ◽  
Foreign Market ◽  
World Market ◽  
Information Support ◽  
Enterprise Management ◽  
Necessary Condition ◽  
Agricultural Enterprises

A necessary condition for a market economy is the existence of a competitive environment between economic entities, especially when agricultural enterprises enter foreign market. This problem is clear because the foreign economic activity of enterprises provides them with a competitive advantage allowing enterprises to enter a competitive market and occupy their positions in the world market of goods and services. The choice of strategies for a particular enterprise in the field of foreign economic activity is a long-term process that involves the choice of strategies from possible behaviors and coordination of actions of all structural units. Unfortunately, the loss of agricultural enterprises is one of the negative factors preventing them from performing management tasks related to the implementation of the chosen competitive strategy. In this case, the company may not focus on any strategy at all, and will not solve operational problems related to the economic efficiency of economic activity. In general, the essence of strategic management of enterprises engaged in foreign economic activity is to form a concept of benefits and prospects that can bring the international market and its actions. When implementing the company's strategic management in the international market, it is inevitable to avoid assessing short-term, medium-term and long-term risks and prospects. The competitiveness of agricultural enterprises should be based on the following aspects: improving the quality of enterprise management, development and compliance with standards of strategic competitiveness of agriculture and food; formulation of proposals for the formation of various strategies for enterprises; improvement of innovative organizations, introduction of information technology, and the presence of merchants in the commodity market provides information support; improves the organizational and technical level of support for agriculture; develops logistics and marketing systems.

Strategic Positioning of Turkey Agricultural Products on the Agricultural World Market

2016 ◽  
pp. 366-390 ◽  
Author(s):  
Hamadoun Sidibe
Keyword(s):  
Strategic Management ◽  
World Market ◽  
Agricultural Products ◽  
Strategic Choices ◽  
Strategic Positioning ◽  
Tobacco Products ◽  
World Export ◽  
Management Perspective ◽  
The World ◽  
Relative Market Share

Applying a strategic management perspective, particularly the BCG tool, this chapter demonstrates that the agricultural products exported by Turkey are distributed unevenly on the four cells of the global agricultural markets matrix: almost of its products (236 products or 85.20% of its portfolio) are Question Marks, two products are a Star, one product is a Cash cow, and 38 products are Dogs. Such a situation creates important strategic choices for the leaders of the country and for its businesses. None of Turkey top ten exports were among the top ten growers in the world. Turkey is world export leader in ten products, but these products are not the world most growing markets, and the country should increase its relative market share in some of its ten top exports, and also consider developing organic product segments, and eliminate tobacco products in its portfolio.

scholarly journals THE SPORTS INDUSTRY AND ACHIEVING TOP SPORTS RESULTS

2018 ◽  
Vol 15 (3) ◽  
pp. 513 ◽  
Author(s):  
Zvezdan Savić ◽  
Nebojša Ranđelović ◽  
Nikola Stojanović ◽  
Veroljub Stanković ◽  
Violeta Šiljak
Keyword(s):  
Social Economic ◽  
Necessary Conditions ◽  
Supply And Demand ◽  
Work Conditions ◽  
World Market ◽  
Modern Technology ◽  
Internal Factors ◽  
Sports Industry ◽  
The Social ◽  
The World

Sport represents a domain where various functions and effects can be manifested. The sports industry today is characterized by modern technology, especially in the sphere of manufacturing sports props and equipment, which significantly helps its development and progress. The sports industry today exists within the social-economic achievements and power of a society. In essence, it should adapt to the new living conditions, work conditions and the conditions in which business is being conducted. Today, it is necessary to invest more in the offer of the sports industry (athletes, results, equipment, equipment, facilities, diagnostics ...), in order to be more efficient in the form of the final product on the market. The industry must adapt to the conditions of the world market (supply and demand). That is why it is sometimes necessary to also expand the range of constituents in order to win a medal – achieve a top sports result. This article will analyze the phenomenon of the modern sports industry as a business model, its production and the realization of the necessary conditions for achieving top sports results and winning medals at big competitions. Naturally, without unity between numerous external and internal factors no top sports results can be achieved. The authors also deal with an analysis of the factors of the sports industry.

scholarly journals STRATEGIC MANAGEMENT AS AN IMPORTANT ASPECT OF ENSURING THE ECONOMIC SUSTAINABILITY OF A MODERN ENTERPRISE

2020 ◽  
Author(s):  
Svitlana Birbirenko ◽  
Yuliia Tereshko
Keyword(s):  
Strategic Management ◽  
World Market ◽  
Economic Stability ◽  
Logical Scheme ◽  
Efficient Operation ◽  
Stage Of Development ◽  
Current State ◽  
Modern Enterprise ◽  
The World ◽  
Negative Impacts

The current stage of development of society is a crisis for Ukrainian enterprises. The crisis of the coronavirus COVID-19 became a crisis for the Ukrainian economy, which shook the world market and the Ukrainian market in particular. Of particular relevance are the development and application in the practice of Ukrainian enterprises of such a system of strategic management, the main purpose of which would be to ensure sustainable and most efficient operation of the business entity in the modern period, as well as creating and ensuring high development potential in the future. "Amplifier" of negative trends in the world economy - the COVID-19 pandemic. The article studies the essence of the scientific category "strategic management". Strategic management has focused on improving the efficiency of the market enterprise, which operates in conditions of uncertainty of the external environment. A number of problems accompanies effective management of economic stability of the enterprise, but despite this, the authors highlighted a number of advantages of strategic management of economic stability of the enterprise. In order to ensure the effectiveness of strategic management of economic stability, depending on the current state of the enterprise, a developed system of strategic management of economic stability in the form of a structural and logical scheme has proposed. The effectiveness of strategic management of economic stability of the enterprise depends mainly on the complexity and completeness of its implementation, the organization of coherence and relationship between all elements of the management system, the adequacy of methods used to assess economic stability and diagnose negative impacts. It has revealed, that the main difficulty from the standpoint of strategic management of economic stability of the enterprise is monitoring among the whole set of elements of the system of symptoms of crisis processes that lead to loss of economic stability, as well as managing them to neutralize. The prospect of further research is the development of scientific and methodological approaches to measuring the economic stability of the enterprise based on a comprehensive assessment of all components using the scientific method of integrated assessment based on balanced scores.

Sign in / Sign up

Export Citation Format

Share Document