scholarly journals ГЕНДЕРОВАНА МОВА В ГАЗЕТНОМУ Й ТЕЛЕВІЗІЙНОМУ ПРОСТОРІ УКРАЇНИ: СУЧАСНЕ БАЧЕННЯ

2020 ◽  
pp. 139
Author(s):  
S. Ostapchuk
Keyword(s):  
Gender Stereotypes ◽  
Mass Communication ◽  
Professional Communication ◽  
Cultural Tradition ◽  
General Tendency ◽  
Men And Women ◽  
Male And Female ◽  
Language Communication ◽  
The Media ◽  
Gender Theories

<p><em>The article describes the generic differentiation of nouns for the designation of persons in the modern newspaper and TV space; covered the use of gender endings in the language practice of mass communication; it is determined that forms of both genera – male and female can be formed from most profession’s names. Attention is paid to the expediency of using feminine and masculine or common gender instead of the common masculine. Gender issues in language communication are discussed. Gender and professional communication has outlined.</em></p><p><em>In the scientific context, different approaches to gender theories have been covered: sociological and linguistic. The general tendency of the gender approach to socio-cultural reality is revealed: naming the feminitives and masculinitives, social roles and processes, giving them the features, expressiveness.</em></p><p><em>There are two sets of feminitives: the first is nouns that call women by different characteristics: family ties, nationality, profession, position, and so on. The second group of feminitives are nouns that call females animals.</em></p><p><em>It has been established that the media play an important role in shaping public opinion, evaluating events, influencing the image of modern men and women and shaping our gender stereotypes.</em></p><p><em>It is revealed that the most productive is the suffix – k-, by which the most feminine innovations are now formed, the suffix – its- – the second word-forming productivity, the suffix – in- generates feminitives from the masculine bases to – ets, – log or consonant.</em></p><p><em>It is revealed that the new spelling has approved the use and the most productive models of feminitives’ creation.</em></p><p><em>It has been found that the most promising and well-grounded area of analysis of the peculiarities of male and female language is the study of the tactics of speech behavior of men and women in different communicative situations, taking into account the cultural tradition of a particular society.</em></p><p><strong><em>Key words:</em></strong><strong><em> </em></strong><em>gender, gender language, language culture, gender endings, feminitives, gender differentiation of nouns, gender approach, media, TV space.<strong></strong></em></p>

Gender Stereotypes after Thirty Years: A Replication of Rosenkrantz, et al. (1968)

2000 ◽  
Vol 87 (2) ◽  
pp. 493-511 ◽  
Author(s):  
Muriel N. Nesbitt ◽  
Nolan E. Penn
Keyword(s):  
College Students ◽  
Gender Stereotypes ◽  
Original Study ◽  
Partial Replication ◽  
High Agreement ◽  
Men And Women ◽  
Male And Female ◽  
Very High

This study is a partial replication of the 1968 investigation by Rosenkrantz, Vogel, Bee, Broverman, and Broverman of gender stereotypes among college students. Like the students studied 30 years ago, male and female participants in this study showed very high agreement about the typical characteristics of men and women. However, current participants identified significantly fewer gender stereotypes than did those in the earlier study. In contrast to the participants in the original study, current participants judged the traits they associated with women to be significantly more socially desirable, in general, than the traits they associated with men.

scholarly journals Messages about the family in the press and media

2021 ◽  
Vol 6 ◽  
Author(s):  
Nguyen Anh Nguyet
Keyword(s):  
Domestic Violence ◽  
Gender Equality ◽  
Gender Stereotypes ◽  
Marriage And Family ◽  
Male And Female ◽  
Media Messages ◽  
Gender Division Of Labor ◽  
The Press ◽  
The Family ◽  
The Media

Family is the most solid fulcrum and incomparable peace for every human being. It is always a place full of love to return to, so the message of marriage and family is mentioned often in the media in many different ways. This study explores which topics about marriage-family are mentioned the most, how male and female images appear in the family, specifically: the role in maintaining family happiness is assigned. Who are the perpetrators and causes of domestic violence, and how is the gender division of labor in the family reflected in the media? Through research to overcome and gradually eliminate gender stereotypes in media messages, contribute to promoting gender equality.

scholarly journals DISCURSIVE PRESENTATION OF WOMEN IN THE 2001-2002 AND 2020-2021 MEDIA TEXTS: A CORPUS BASED ANALYSIS

2021 ◽  
Vol 1 (16) ◽  
pp. 54-60
Author(s):  
G. Tsapro ◽  
A. Semeniuk
Keyword(s):  
Critical Discourse Analysis ◽  
Young Women ◽  
Gender Stereotypes ◽  
Media Discourse ◽  
Contrastive Analysis ◽  
Men And Women ◽  
News Stories ◽  
Research Perspectives ◽  
The Media ◽  
Professional Fields

This paper is devoted to a corpus based contrastive analysis of the lemma WOMEN in “The Economist” articles published in 2001-2002 and 2020-2021 years. Media discourse is seen as an influential tool which, on the one hand, reflects what is going on in the world, but on the other, influences people’s views on different subjects whether they are political or economic ones forming some specific stereotypical images. Gender stereotypes impose certain behavioural models on men and women prescribing social roles as well as outlining their activities and choices in various social and professional fields. The media in its turn is a reflection of gender marked expectations imposed on both men and women by society. The SketchEngine and LancsBox have been used to process the collocates with WOMEN concentrating mostly on the following ones: empower+WOMEN; encourage+WOMEN; help+WOMEN; WOMEN+take; young+WOMEN; WOMEN+and. The corpus analysis together with critical discourse analysis have been applied to interpret the obtained results with further comparative analysis. The study proves that the way how women are depicted in the news stories have changed greatly over the period of 20 years’ time. The media discourse of recent years offers images when women are empowered, encouraged and helped. Women as active agents with the verb “take” are also depicted in the latest articles. The collocates showing WOMEN’s connections are similar for both corpora, which are MEN and CHILDREN. The most frequently discussed topics of the years 2020-2021 touch upon education, career prospects, relationships, defending personal dignity, becoming more independent; while the media discourse of the beginning of 21st century mostly presents fields of education and work. Young women are shown in troublesome situations in 2001-2002 newspaper articles, whereas 2020-2021 young women demonstrate a confident position in society. The further research perspectives can deal with the study of Ukrainian media discourse, which will enable a contrastive analysis of WOMEN discursive representation in British and Ukrainian newspapers.

scholarly journals Gender stereotypes in Spanish phraseology

2018 ◽  
Vol 7 (3) ◽  
pp. 1709
Author(s):  
Enrique Gutiérrez Rubio
Keyword(s):  
Gender Stereotypes ◽  
Physical Characteristics ◽  
Men And Women ◽  
Male And Female ◽  
Family Activities

In this paper the results of research on gender stereotypes underlying Spanish phraseology are presented. Its main aim is to reveal which gender stereotypes are explicitly or implicitly present in commonly used contemporary Spanish Phraseological Units (PUs). In order to achieve this goal, all PUs associated with men and women documented in the most complete dictionary of current Spanish phraseology (Diccionario fraseológico documentado del español actual: locuciones y modismos españoles) have been analysed. In order to systematize the analysis, an inventory of stereotypes has been collected and split into five main thematic categories: physical characteristics; attitude, personality and abilities; sexuality; family; activities and professions. Moreover, a sixth, transversal category has been added – the opposite male and female conceptualisations of the passing of time.

‘Human’ or ‘objective’ faces of science? Gender stereotypes and the representation of scientists in the media

2018 ◽  
Vol 28 (2) ◽  
pp. 177-190 ◽  
Author(s):  
Madeline Mitchell ◽  
Merryn McKinnon
Keyword(s):  
New York ◽  
Gender Stereotypes ◽  
New York Times ◽  
Linguistically Diverse ◽  
Media Representations ◽  
Women In Science ◽  
Male And Female ◽  
Representation Of Women ◽  
The Media ◽  
Female Scientists

This article examines contemporary representations of female and male scientists in The New York Times with a particular emphasis on stereotypes related to gender and science as a profession. The selected series of profiles is approximately proportional in its representation of women in science and generally gives a rounded and diverse picture of their subjects. Traditionally ‘masculine’ characteristics (e.g. individual drive and brilliance) as well as ‘feminine’ communal skills (e.g. collaboration, communication and teamwork) are attributed to both male and female scientists. Nevertheless, textual and image analyses reveal that some differences remain in the treatment of male and female subjects, particularly in the unequal focus on combining family and career. This research identifies progress in media representations of scientists in comparison to previous studies. However, there is still room for improvement, especially in the representation of scientists from culturally and linguistically diverse backgrounds.

scholarly journals Contemporary University Students' Ratings of Characteristics of Men, Women, and Ceos

2003 ◽  
Vol 93 (3_suppl) ◽  
pp. 1197-1213 ◽  
Author(s):  
Adrianne Kunkel ◽  
Michael Robert Dennis ◽  
Elisha Waters
Keyword(s):  
University Students ◽  
Chief Executive Officer ◽  
Gender Stereotypes ◽  
Chief Executive ◽  
Middle Manager ◽  
Corporate America ◽  
Men And Women ◽  
Male And Female ◽  
Organizational Hierarchy ◽  
Female Ceos

Very few women have reached the highest echelons of corporate America, perhaps because gender stereotypes, including perceptions of women that vary from those of successful executives, block their promotion and advancement. In the current study, differences in how participants perceive similarities in characteristics of successful executives and those of both men and women were studied. The scope of the extant program of research is also extended upward in the organizational hierarchy with the operationalization of executive as “CEO” (Chief Executive Officer) rather than as “manager” or “middle-manager.” While men in general continue to be likened more to successful executives than do women in general, the gaps between male and female CEOs' similarities and between successful male and female CEOs' similarities to prototypically successful executives were smaller than reported in the 1970s. Noteworthy trends regarding 92 characteristics from Schein's Descriptive Index are also discussed.

scholarly journals Gender identities in e-shop perfume descriptions

2021 ◽  
Vol 22 (1) ◽  
pp. 63-77
Author(s):  
Katarína Nemčoková ◽  
Zdena Kráľová ◽  
Aneta Holíková ◽  
Daniel P. Sampey
Keyword(s):  
Discourse Analysis ◽  
Gender Stereotypes ◽  
Gender Stereotyping ◽  
Verbal Description ◽  
Primary Research ◽  
Men And Women ◽  
Male And Female ◽  
Olfactory Experience ◽  
Point Of Purchase ◽  
Males And Females

Abstract Perfume descriptions serve as an important persuasive tool in fragrance advertising. Scents traditionally elude clear verbal description, yet perfumes are nowadays frequently sold online, with no direct olfactory experience on the part of the consumer at the point of purchase. The products are thus often represented by metaphorical means depicting a desirable experience or portraying attractive identities of wearers, including stereotypical images of men and women. This article analyses 80 e-shop fragrance descriptions equally divided among adverts targeted at males and females. The sample texts were collected randomly from British and American e-shops, with the primary research objective to determine how male and female identities are reflected in these descriptions. The method of discourse analysis was applied and the AntConc 3.4.4 toolkit was used to calculate the frequency of words and their collocations. It was found that current female perfume descriptions on e-shops generally suppress gender stereotypes quite successfully, while gender stereotyping is more prominent in male perfume descriptions. The possible causes as well as ramifications of this disparity are also discussed.

Reconsidering Gender Stereotypes Through Bollywood Cinema

2021 ◽  
pp. 421-437
Author(s):  
Ebru Gülbuğ Erol ◽  
Mustafa Gülsün
Keyword(s):  
Gender Stereotypes ◽  
Physical Development ◽  
Cultural Tradition ◽  
Body Movements ◽  
Men And Women ◽  
Indian Family ◽  
Biological Sex ◽  
The Creation ◽  
Family Living ◽  
International Status

The concept of gender determines the biological sex of an individual by birth. However, according to the understanding of gender, there are basic codes for men and women, and people act in accordance with these codes. Orientalism is an imitation or depiction of directions in the Eastern world. In terms of cinema, it is the creation of an Eastern atmosphere with the Eastern representation and images in the films. Sports, common name for all body movements that are performed by obeying certain rules and techniques, are beneficial to physical development and aim to have fun and are open to everybody regardless of sex. Traditional gender stereotypes posit that women do certain kinds of sports. So, films that depict this extraordinary contrast are remembered for their subjects. The film Dangal depicts the father-daughter relationships of an Indian family living in an Eastern cultural tradition and a female wrestler with international status, unlike a family shaped according to oriental codes.

scholarly journals Female chess players outperform expectations when playing men

2017 ◽  
Author(s):  
Tom Stafford
Keyword(s):  
Stereotype Threat ◽  
Gender Stereotypes ◽  
Role Models ◽  
Specific Mechanism ◽  
Men And Women ◽  
Male And Female ◽  
Cognitive Domains ◽  
Differential Performance ◽  
Threat Effect ◽  
Chess Players

"Stereotype threat" has been offered as a potential explanation of differential performance between men and women in some cognitive domains. Questions remain about the reliability and generality of the phenomenon. Previous studies have found that stereotype threat is activated in female chess players when they are matched against male players. I use data from over 5.5 million games of international tournament chess and find no evidence of a stereotype threat effect. In fact women players outperform expectations when playing men. Further analysis shows no influence of degree of challenge, nor of player age, nor of prevalence of female role models in national chess leagues on differences in performance when women play men versus when they play women. Though this analysis contradicts one specific mechanism of influence of gender stereotypes, the persistent differences between male and female players suggest that systematic factors do exist and remain to be uncovered.

scholarly journals Female Chess Players Outperform Expectations When Playing Men

2018 ◽  
Vol 29 (3) ◽  
pp. 429-436 ◽  
Author(s):  
Tom Stafford
Keyword(s):  
Stereotype Threat ◽  
Gender Stereotypes ◽  
Role Models ◽  
Specific Mechanism ◽  
Men And Women ◽  
Male And Female ◽  
Cognitive Domains ◽  
Differential Performance ◽  
Threat Effect ◽  
Chess Players

Stereotype threat has been offered as a potential explanation of differential performance between men and women in some cognitive domains. Questions remain about the reliability and generality of the phenomenon. Previous studies have found that stereotype threat is activated in female chess players when they are matched against male players. I used data from over 5.5 million games of international tournament chess and found no evidence of a stereotype-threat effect. In fact, female players outperform expectations when playing men. Further analysis showed no influence of degree of challenge, player age, nor prevalence of female role models in national chess leagues on differences in performance when women play men versus when they play women. Though this analysis contradicts one specific mechanism of influence of gender stereotypes, the persistent differences between male and female players suggest that systematic factors do exist and remain to be uncovered.

Sign in / Sign up

Export Citation Format

Share Document