scholarly journals Analysis of Presupposition in Cosmetics Advertisements

2020 ◽  
pp. 142-146
Author(s):  
Kang Lihan
Keyword(s):  
Systemic Functional Grammar ◽  
Fashion Magazines ◽  
Significant Difference ◽  
Food Advertisements ◽  
Advertising Language ◽  
And Behavior ◽  
The Relationship ◽  
Chinese And English ◽  
Pragmatic Presupposition

Pragmatic presupposition focuses on the study of the relationship between the speaker and the hearer at the time of communication and the language they used. It can effectively serve advertising language from the linguistic field. In other words, pragmatic presupposition can meet some of the requirements of the advertisements. Nowadays people confront a variety of commercial advertisements, such as food advertisements, drink advertisements, digital product and cosmetic advertisements, etc. In fact, advertising language is the core factor which determines the success or failure of one commercial advertisement. Most domestic and overseas scholars have studied advertising language through cooperative principles，rhetoric and systemic-functional grammar, etc. However, they do not pay enough attention to the pragmatic presupposition manifested in both Chinese and English cosmetic advertisements. Therefore, this paper conducts a comparative study based on previous studies of pragmatic presupposition with new data. The data analyzed in this study are taken from some major fashion magazines in America, United Kingdom and China, such as VOGUE, Cosmopolitan，Trends health，etc. These cosmetic advertisements were advertised in the recent 20 years. Through the analysis, it is found that there is no significant difference between Chinese and English cosmetic advertisements in terms of types of pragmatic presupposition manifested. Both Chinese and English advertisers mainly adopt four types of pragmatic presupposition: existential presupposition, factive presupposition, state presupposition and behavior presupposition, and state presupposition takes up the largest proportion. The present study provides a more comprehensive analysis of pragmatic presupposition and classification of it. In addition, the results of this study also could help advertisers and consumers increase their mutual understanding.

scholarly journals ON THE PROBLEM OF THE RELATIONSHIP BETWEEN SECULARISM AND RELIGIOSITY

Adam alemi ◽  
2021 ◽  
Vol 90 (4) ◽  
pp. 173-180
Author(s):  
D. Kussainov ◽  
◽  
M. Nurov ◽  
Keyword(s):  
Religious Life ◽  
Religious Organization ◽  
Religious Behavior ◽  
Ethical Assessment ◽  
Scope Of Application ◽  
Qualitative State ◽  
And Behavior ◽  
The Relationship ◽  
Contextual Meaning

The purpose of the article is to study the relationship between secularism and religiosity, to reveal the internal structure of their contextual meaning. The first part of the article examines the place of the principle of secularism in the system of spiritual and religious values. Secularization, secular, and references to secularization in most cases may be unclear. Currently, there is no easy way to standardize each term by associating it with only one concept. But the fact that different terms have a single linguistic root should not hide that they work in different conceptual frameworks with different histories. Although they sometimes inform each other, we must distinguish between the scope of application, such as a reference to temporary life or secular life, Constitutions that separate religion from politics, and the possible collapse of religion. The second part reveals the place of the concept of religiosity in the system of philosophical knowledge. The inconsistency and multilevel nature of religious life can be traced from the earliest time, primarily in religious analysis. The problem of determining the qualitative state of a believing person, aspirations, values, optimality of human behavior is reflected in this ideological scientific search for determining her religiosity, classification of types religion, religious behavior. Therefore, to date, the authors have not been able to avoid, firstly, an ethical assessment of the situations under consideration, and secondly, not to link the analysis conducted with the tasks and activities of a religious organization. The problem of religiosity in the consciousness and behavior of people, radical changes took place in society, which led to the emergence of new religious trends and changes in traditional trends. The terms denoting the main phenomena in religious life have undergone changes following religious life.

The Realtionship Between Inflammation and Metabolic Syndrome (MetS)-A Matter of Gender?

2019 ◽  
Vol 70 (1) ◽  
pp. 69-73
Author(s):  
Adela Viviana Sitar Taut ◽  
Olga Orasan ◽  
Adriana Fodor ◽  
Anca Daniela Farcas ◽  
Simina Tarmure Sarlea ◽  
...  
Keyword(s):  
Metabolic Syndrome ◽  
Independent Predictor ◽  
Homa Index ◽  
Lower Quartile ◽  
Elisa Method ◽  
Serum Samples ◽  
Rehabilitation Hospital ◽  
Significant Difference ◽  
The Relationship

Were investigated the relationship between gender, cardiovascular risk factors and inflammation in metabolic syndrome (MetS) patients. 100 consecutive patients (75 women), 73 with MetS, mean age 57.52�9.77 years, were examined. Adhesion molecules (sICAM1, sVCAM1) were measured in the stored serum samples collected using the ELISA method. The classification of MetS was based on IDF guidelines. The study was carried out at the Department of Cardiology, Clinical Rehabilitation Hospital, Cluj-Napoca, Romania. MetS patients presented lower sICAM1 values (225.01�86.75 ng/mL vs 234.22�82.23 ng/mL, p=NS), but higher sVCAM1 values (605.34�298.69 ng/mL vs 552.29�233.77 ng/mL, p=NS). Differences between patients with vs without metabolic syndrome were found only in men for sICAM1 (194.73�37.92 ng/mL vs 282�27.15 ng/mL, p[0.001). Considering the HOMA index, a significant difference for sICAM1 was found in men (patients within the upper quartile vs the lower quartile, p=0.002), but also between women and men within the upper quartile of HOMA (for sICAM1 p=0.038). No significant differences were found for sVCAM1. In the case of males, sICAM1 was an independent predictor of metabolic syndrome, with a very good capacity to identify metabolic syndrome (AUROC=0.987, p=0.0001, Se=89.47%, Sp=100%). In conclusion, just in men, sICAM1 seems to have an excellent capacity to differentiate between MetS+ and MetS- patients, to predict MetS development.

scholarly journals Validating Instruments Applied In Studying the: Relationship between Religious Commitment, Peer Relations and Behaviour of Adolescents Implications for School Counselling

2018 ◽  
Vol 5 (4) ◽  
pp. 341
Author(s):  
Hafsa Mzee Mwita
Keyword(s):  
Peer Relations ◽  
Religious Commitment ◽  
Fit Indices ◽  
Latent Factors ◽  
Significant Difference ◽  
Confirmatory Factor ◽  
Average Variance ◽  
And Behavior ◽  
The Relationship ◽  
Adequate Measurement

<p><em>The main purpose of this study is to validate the three instruments applied in studying the relationship between Religious Commitment, Peer Relations and Behavior of secondary school adolescents (Mwita, 2010). The greatest challenge in understanding the behavior of people is the adequate measurement of abstract construct (Hinkin</em><em>, </em><em>1989). Thus confirmatory factor analysis was conducted, and factors derived from all the three instruments were then explored by orthogonal rotations. Three factors were extracted from the behavior items, two from the peer relations items and two from the religious commitment items. Reliability scores between the constructs indicated statistically significant difference on the latent factors of all the three instruments. Constructs were further validated by determining </em><em>Average Variance Extracted (AVE) where high scores of AVE (between 0.8 &amp; 0.9) and high factor scores of ?.4 (Hair et al</em><em>.</em><em>, 2010) </em><em>were obtained. Finally, constructs were validated by applying SEM which proved the validity of all the constructs by obtaining good fit indices.</em></p>

Transferred Shame in the Cultures of Interdependent-Self and Independent Self

2008 ◽  
Vol 8 (1-2) ◽  
pp. 163-178 ◽  
Author(s):  
Zhiyan Wang ◽  
Jun Gao ◽  
Mei Tang ◽  
Mingyi Qian ◽  
Lili Zhang
Keyword(s):  
Cultural Differences ◽  
Social Distance ◽  
The Self ◽  
Future Studies ◽  
Best Friend ◽  
Significant Difference ◽  
Interdependent Self ◽  
And Behavior ◽  
The Relationship

AbstractThe construal of the self is related to individuals' cognition, emotion and behavior. The aim of this study was to investigate shame in the context of interdependent-self and independent-self culture. 163 Chinese and 196 American college undergraduates completed a questionnaire about their reaction to 3 different scenarios about shameful events involving 5 different persons including self, mother, boy/girl friend, best friend and classmate. The participants reported the intensity of shame they felt in each of the situation and how close they were related to other people in the scenarios. The results demonstrated that there is a significant difference between Chinese and American participants on the levels of shame across all the scenarios, as well as for the persons involved in the scenario. It was also found that the intensity of shame was reduced as the relationship between the participants and the persons involved in the shameful events becomes remote in social distance. A significant correlation was found between closeness of relationship and intensity of shame felt. Implications for understanding cultural differences to emotions and future studies are discussed.

scholarly journals Impact of massage on goats on the human-animal relationship and parameters linked to physiological response

2020 ◽  
Vol 50 (9) ◽  
Author(s):  
Luana Oliveira Leite ◽  
Belise Maria Oliveira Bezerra ◽  
Themis Regina Kogitzki ◽  
Gina Polo ◽  
Vicente José de Figueirêdo Freitas ◽  
...  
Keyword(s):  
Physiological Response ◽  
Farm Animals ◽  
Positive Interactions ◽  
Negative Behavior ◽  
Significant Difference ◽  
Human Animal ◽  
System Physiology ◽  
And Behavior ◽  
The Relationship ◽  
Immune System Physiology

ABSTRACT: Considering the benefits that massage can promote, this research aimed to apply the stroking massage in five adult goats (G1-G5) assessed in group and individually for ten days. Parameters related to massage, immune system, physiology and behavior of goats were observed. There was only significant difference (P<0.05) regarding behavior expressed in the presence of the masseur in G4 and G5, between week 1 and 2. Most goats accepted massage, except G2, with greater demonstrations of positive than negative behavior towards the masseur. Therefore, stroking massage promoted positive interactions between the masseur and goats, and should be explored as an alternative method to those existing in improving the relationship between humans and farm animals.

The Weakest Link: The Relationship Between Fairness Beliefs and Behavior in Ultimatum Bargaining

2002 ◽  
Author(s):  
Nancy R. Buchan ◽  
Rachel T. A. Croson ◽  
Eric J. Johnson
Keyword(s):  
Ultimatum Bargaining ◽  
Weakest Link ◽  
And Behavior ◽  
The Relationship

Relationship between Thyroglobulin and Tumor Detectabilily with Thallium-201 in Differentiated Thyroid Cancer

2000 ◽  
Vol 39 (01) ◽  
pp. 10-15 ◽  
Author(s):  
S. P. Müller ◽  
Ch. Reiners ◽  
A. Bockisch ◽  
Katja Brandt-Mainz
Keyword(s):  
Thyroid Cancer ◽  
Differentiated Thyroid Cancer ◽  
Roc Analysis ◽  
Tsh Suppression ◽  
Significant Difference ◽  
Test Specificity ◽  
The Relationship ◽  
Tumor Scintigraphy ◽  
Tsh Stimulation

Summary Aim: Tumor scintigraphy with 201-TICI is an established diagnostic method in the follow-up of differentiated thyroid cancer. We investigated the relationship between thyroglobulin (Tg) level and tumor detectability. Subject and methods: We analyzed the scans of 122 patients (66 patients with proven tumor). The patient population was divided into groups with Tg above (N = 33) and below (N = 33) 5 ng/ml under TSH suppression or above (N = 33) and below (N = 33) 50 ng/ml under TSH stimulation. Tumor detectability was compared by ROC-analysis (True-Positive-Fraction test, specificity 90%). Results: There was no significant difference (sensitivity 75% versus 64%; p = 0.55) for patients above and below 5 ng/ml under TSH suppression and a just significant difference (sensitivity 80% versus 58%; p = 0.04) for patients above and below 50 ng/ml under TSH stimulation. In 18 patients from our sample with tumor, Tg under TSH suppression was negative, but 201-TICI-scan was able to detect tumor in 12 patients. Conclusion: Our results demonstrate only a moderate dependence of tumor detectability on Tg level, probably without significant clinical relevance. Even in patients with slight Tg elevation 201-TICI scintigraphy is justified.

K-MEANS CLUSTERING ALGORITHM BASED CLASSIFICATION OF SOIL FERTILITY IN NORTH WEST NIGERIA

2020 ◽  
Vol 4 (2) ◽  
pp. 780-787
Author(s):  
Ibrahim Hassan Hayatu ◽  
Abdullahi Mohammed ◽  
Barroon Ahmad Isma’eel ◽  
Sahabi Yusuf Ali
Keyword(s):  
Soil Fertility ◽  
Crop Yield ◽  
Clustering Algorithm ◽  
Soil Samples ◽  
North West ◽  
R Programming ◽  
Available Information ◽  
Northwest Region ◽  
The Relationship

Soil fertility determines a plant's development process that guarantees food sufficiency and the security of lives and properties through bumper harvests. The fertility of soil varies according to regions, thereby determining the type of crops to be planted. However, there is no repository or any source of information about the fertility of the soil in any region in Nigeria especially the Northwest of the country. The only available information is soil samples with their attributes which gives little or no information to the average farmer. This has affected crop yield in all the regions, more particularly the Northwest region, thus resulting in lower food production.  Therefore, this study is aimed at classifying soil data based on their fertility in the Northwest region of Nigeria using R programming. Data were obtained from the department of soil science from Ahmadu Bello University, Zaria. The data contain 400 soil samples containing 13 attributes. The relationship between soil attributes was observed based on the data. K-means clustering algorithm was employed in analyzing soil fertility clusters. Four clusters were identified with cluster 1 having the highest fertility, followed by 2 and the fertility decreases with an increasing number of clusters. The identification of the most fertile clusters will guide farmers on where best to concentrate on when planting their crops in order to improve productivity and crop yield.

PERSEPSI PETERNAK PADA KEPEMIMPINAN PENDAMPING DAN HUBUNGANNYA DENGAN PRODUKTIVITAS USAHA TERNAK DI PAGUYUBAN AL-AWWALIYAH, PASIRWANGI, GARUT, JAWA BARAT

2019 ◽  
Vol 12 (1) ◽  
pp. 42-51
Author(s):  
Dwi Indah Sulistiani ◽  
Ujang Maman ◽  
Junaidi J
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Leadership Qualities ◽  
Chi Square ◽  
Education Experience ◽  
Spss Software ◽  
Chi Square Analysis ◽  
And Behavior ◽  
The Relationship

Objective of this research; 1) determine the perception of ranchers against the properties and behavior of the leadership of the companion in the Society of Al-Awwaliyah 2) analyze the relationship between productivity breeder with productivity of livestock in the Society of Al-Awwaliyah 3) identify the relationship perceptions of ranchers against the leadership companion with productivity of livestock in the Society of Al-Awwaliyah , The data used in this study are primary and secondary data. Primary data were obtained from questionnaires which stem from ranchers while secondary data sourced from literature in the form of books and articles. Data processing was performed using Chi-square analysis using SPSS software version 21. One of the factors relating to the productivity of ranchers is the perception of ranchers against the leadership of their companion. Leadership companion views of the nature and behavior of which is owned by a companion. Productivity ranchers indirectly related to the productivity of the cattle business. Characteristics breeder visits of age, years of education, experience ranchers, and businesses in addition to ranchers. The results of data analysis showed that there is a significant relationship between business other than ranchers with ranchers productivity. The relationship between the perception of the nature of the companion breeder with productivity ranchers produce Pearson Chi-Square value is 9.751 and Asymp. Sig. (2-sided) of 0.002. This is due to interest ranchers against leadership qualities possessed by a companion who produce prolific ranchers. Ranchers consider that a companion of his leadership qualities are ideal as a companion.

Fecundity and Gonado-somatic Index of Trichiurus lepturus (Linnaeus, 1758) Along the Zamboanga del Norte Coast

2018 ◽  
Vol 6 (7) ◽  
pp. 120
Author(s):  
Ma. Dulce C. Guillena
Keyword(s):  
Sex Ratio ◽  
Stock Assessment ◽  
Chi Square ◽  
Moon Phases ◽  
Ovary Weight ◽  
Moment Coefficient ◽  
Trichiurus Lepturus ◽  
Significant Difference ◽  
The Relationship ◽  
Somatic Index

Gonado-somatic index and fecundity are tools for measuring the sexual maturity and ability of animals to reproduce.  This study investigates the reproduction of Trichiurus lepturus. Specifically, this aimed to determine the sex ratio, the GSI, the relationship between fecundity and total length, fecundity and total weight, fecundity and ovary weight. The Descriptive Method of research was used.  Percentage and chi-square was utilized in determining the percentage of occurrence and sex ratio respectively.   Pearson r Product Moment Coefficient of Correlation was used to determine the relationships of the parameters. The study revealed that females outnumbered males and the sex ratio for different month showed significant difference.  Spawning season was observed to occur in November and December as revealed in its GSI values and it synchronized with the full and new moon phases.  Fecundity is positively correlated with body weight, body size, and ovary weight where ovary weight is observed to be the best index for fecundity.  The results of this study could be used further for formal stock assessment of cutlassfish fishery.

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