scholarly journals Probability Models for Assessing Effectiveness of Advertising Channels in the Internet Environment

2018 ◽  
pp. 209-215
Keyword(s):  
Graph Theory ◽  
Markov Chains ◽  
Markov Processes ◽  
The Internet ◽  
Probability Models ◽  
Method Of Calculation ◽  
Internet Environment ◽  
The Impact ◽  
Theory Of Graphs ◽  
Selection Of

Nowadays, marketing specialists simultaneously use several channels to attract visitors to websites. There is a difficulty in assessing not only the efficiency and conversion of each channel separately, but also in their interconnection. The problem occurs when users visit a website from several sources and only after that do the key action. To assess the effectiveness and selection of the most optimal channels, different models of attribution are used. The models are reviewed in the article. However, we propose to use multi-channel attribution, which provides an aggregate assessment of multi-channel sequences, taking into account that they are interdependent. The purpose of the paper is to create an attribution model that comprehensively evaluates multi-channel sequences and shows the effect of each channel on the conversion. The presented model of attribution can be based on the theory of graphs or Markov chains. The first method of calculation is more visual, the second (based on Markov chains) allows for work with a large amount of data. As a result, a model of multi-channel attribution was presented, which is based on Markov processes or graph theory. It allows for maximum comprehensive assessing of the impact of each channel on the conversion. On the basis of the two methods, calculations were carried out, confirming the adequacy of the model used for the tasks assigned.

scholarly journals Probability Models for Assessing the Effectiveness of Advertising Channels in the Internet Environment

2018 ◽  
pp. 88-94
Author(s):  
Tinyakova Viktoriya I. ◽  
Davnis Valeriy V. ◽  
Lavrinenko Yaroslav B. ◽  
Shishkina Larisa A.
Keyword(s):  
The Internet ◽  
Probability Models ◽  
Internet Environment

scholarly journals Reputation-Aware Recruitment and Credible Reporting for Platform Utility in Mobile Crowd Sensing with Smart Devices in IoT

Sensors ◽  
2018 ◽  
Vol 18 (10) ◽  
pp. 3305 ◽  
Author(s):  
Waqas Ahmad ◽  
Shengling Wang ◽  
Ata Ullah ◽  
Sheharyar ◽  
Muhammad Yasir Shabir
Keyword(s):  
Profit Maximization ◽  
Smart Devices ◽  
The Internet ◽  
Mobile Crowd Sensing ◽  
Quality Reporting ◽  
Crowd Sensing ◽  
False Reporting ◽  
The Impact ◽  
Mobile Crowd ◽  
Selection Of

The Internet of things (IoT) comprises a huge collection of electronic devices connected to the Internet to ensure the dependable exchange of sensing information. It involves mobile workers (MWs) who perform various activities to support enormous online services and applications. In mobile crowd sensing (MCS), a massive amount of sensing data is also generated by smart devices. Broadly, in the IoT, verifying the credibility and truthfulness of MWs’ sensing reports is needed for MWs to expect attractive rewards. MWs are recruited by paying monetary incentives that must be awarded according to the quality and quantity of the task. The main problem is that MWs may perform false reporting by sharing low-quality reported data to reduce the effort required. In the literature, false reporting is improved by hiring enough MWs for a task to evaluate the trustworthiness and acceptability of information by aggregating the submitted reports. However, it may not be possible due to budget constraints, or when malicious reporters are not identified and penalized properly. Recruitment is still not a refined process, which contributes to low sensing quality. This paper presents Reputation, Quality-aware Recruitment Platform (RQRP) to recruit MWs based on reputation for quality reporting with the intention of platform profit maximization in the IoT scenario. RQRP comprises two main phases: filtration in the selection of MWs and verifying the credibility of reported tasks. The former is focused on the selection of suitable MWs based on different criteria (e.g., reputation, bid, expected quality, and expected platform utility), while the latter is more concerned with the verification of sensing quality, evaluation of reputation score, and incentives. We developed a testbed to evaluate and analyze the datasets, and a simulation was performed for data collection scenario from smart sensing devices. Results proved the superiority of RQRP against its counterparts in terms of truthfulness, quality, and platform profit maximization. To the best of our knowledge, we are the first to study the impact of truthful reporting on platform utility.

scholarly journals Pengaruh Kredibilitas, Reputasi, Dan Kemampuan Persuasif Food Bloggers Terhadap Intensi Konsumen Dalam Memilih Sebuah Restoran

2019 ◽  
Vol 3 (3) ◽  
Author(s):  
Melly Audina
Keyword(s):  
Significant Influence ◽  
Human Life ◽  
The Internet ◽  
Purchasing Decisions ◽  
Human Needs ◽  
The People ◽  
Close Relationship ◽  
Use Of The Internet ◽  
The Impact ◽  
Selection Of

The impact of globalization has affected many aspects in the development of human life. Over time, the internet has become one of the human needs to survive in this era of globalization. The use of the internet in the world of marketing is not a taboo thing for the people of Indonesia, especially Jakarta. This study aims to determine the effect of reputation, credibility, and persuasive ability of each or simultaneously on the intensity of consumers in choosing a restaurant. The research methodology used is in the form of a quantitative test carried out by distributing questionnaires to 148 respondents and analyzed by SPSS Statistics 22 application. The results of the analysis show that all variables are declared valid and reliable. The credibility variable is considered to have a significant influence on the intention of choosing a restaurant. Reputable variables do not have a significant effect on the selection of a restaurant because the established and strong restaurant names are not affected by the reputation of endorsers. The variable persuasive ability has a significant influence on the selection of a restaurant. Variables of credibility, reputation, and persuasive abilities of food bloggers have a close relationship with consumer purchasing decisions.

The Impact of a Highly Publicized Celebrity Suicide on Suicide-Related Online Information Seeking

Crisis ◽  
2017 ◽  
Vol 38 (3) ◽  
pp. 207-209 ◽  
Author(s):  
Florian Arendt ◽  
Sebastian Scherr
Keyword(s):  
Suicide Prevention ◽  
Information Seeking ◽  
The Internet ◽  
Online Information ◽  
Search Queries ◽  
Related Information ◽  
Search Terms ◽  
Celebrity Suicide ◽  
Online Information Seeking ◽  
The Impact

Abstract. Background: Research has already acknowledged the importance of the Internet in suicide prevention as search engines such as Google are increasingly used in seeking both helpful and harmful suicide-related information. Aims: We aimed to assess the impact of a highly publicized suicide by a Hollywood actor on suicide-related online information seeking. Method: We tested the impact of the highly publicized suicide of Robin Williams on volumes of suicide-related search queries. Results: Both harmful and helpful search terms increased immediately after the actor's suicide, with a substantial jump of harmful queries. Limitations: The study has limitations (e.g., possible validity threats of the query share measure, use of ambiguous search terms). Conclusion: Online suicide prevention efforts should try to increase online users' awareness of and motivation to seek help, for which Google's own helpline box could play an even more crucial role in the future.

Methods for Restricting Maximum Exposure Rate in Computerized Adaptative Testing

Methodology ◽  
2007 ◽  
Vol 3 (1) ◽  
pp. 14-23 ◽  
Author(s):  
Juan Ramon Barrada ◽  
Julio Olea ◽  
Vicente Ponsoda
Keyword(s):  
Measurement Accuracy ◽  
Computerized Adaptive Testing ◽  
Computation Time ◽  
Adaptive Testing ◽  
Exposure Rate ◽  
Control Parameters ◽  
The Impact ◽  
Two Alternatives ◽  
Selection Of ◽  
Maximum Exposure

Abstract. The Sympson-Hetter (1985) method provides a means of controlling maximum exposure rate of items in Computerized Adaptive Testing. Through a series of simulations, control parameters are set that mark the probability of administration of an item on being selected. This method presents two main problems: it requires a long computation time for calculating the parameters and the maximum exposure rate is slightly above the fixed limit. Van der Linden (2003) presented two alternatives which appear to solve both of the problems. The impact of these methods in the measurement accuracy has not been tested yet. We show how these methods over-restrict the exposure of some highly discriminating items and, thus, the accuracy is decreased. It also shown that, when the desired maximum exposure rate is near the minimum possible value, these methods offer an empirical maximum exposure rate clearly above the goal. A new method, based on the initial estimation of the probability of administration and the probability of selection of the items with the restricted method ( Revuelta & Ponsoda, 1998 ), is presented in this paper. It can be used with the Sympson-Hetter method and with the two van der Linden's methods. This option, when used with Sympson-Hetter, speeds the convergence of the control parameters without decreasing the accuracy.

The Digital Divide and K-12 Student Computer Use

10.28945/2926 ◽  
2005 ◽  
Author(s):  
James N. Morgan ◽  
Craig A. VanLengen
Keyword(s):  
Digital Divide ◽  
Computer Use ◽  
Census Data ◽  
Internet Access ◽  
Demographic Characteristics ◽  
The Internet ◽  
Substantial Impact ◽  
Limited Basis ◽  
K 12 ◽  
The Impact

The divide between those who have computer and Internet access and those who do not appears to be narrowing, however overall statistics may be misleading. Measures of computer availability in schools often include cases where computers are only available for administration or are available only on a very limited basis (Gootman, 2004). Access to a computer and the Internet outside of school helps to reinforce student learning and emphasize the importance of using technology. Recent U.S. statistics indicate that ethnic background and other demographic characteristics still have substantial impact on the availability and use of computers by students outside of the classroom. This paper examines recent census data to determine the impact of the household on student computer use outside of the classroom. Encouragingly, the findings of this study suggest that use of a computer at school substantially increases the chance that a student will use a computer outside of class. Additionally, this study suggests that computer use outside of the classroom is positively and significantly impacted by being in a household with adults who either use a computer at work or work in an industry where computers are extensively used.

The Impact of E-Procurement Systems in the Biomedical Industry

2020 ◽  
Vol 27 (2) ◽  
pp. 66
Author(s):  
A. Seetharaman ◽  
Nitin Patwa ◽  
Simon Lai Koek Wai ◽  
Ahammed Shamir
Keyword(s):  
Supply Chain ◽  
Cost Savings ◽  
The Internet ◽  
Business Analytics ◽  
Process Automation ◽  
Short Term ◽  
Compliance Cost ◽  
Biomedical Industry ◽  
The Impact

The evolution of the Internet has revolutionised the sourcing and procurement processes in organisations in every industry. The focus of this paper is to analyse the perception of business users on the factors which impact the usage of eprocurement systems in the biomedical industry. There are four factors identified in this research: i.e. control and compliance, cost savings, process automation, and improvements and transparency. The benefit of achieving process automation is the first biggest factor, followed by the need for control and compliance, and transparency, being the second and third factors respectively. The fourth factor, cost savings, is ignored because the users perceived that cost savings will not be realised in the short term, and the returns from the investment could be a couple of years after the eprocurement system has been fully operational. The research also concludes that the ability to perform business analytics and to strengthen the supply chain are the most important factors in measuring the success in the adoption of e-procurement systems

Update of the last 2 years on the impact of the internet and social networks on the management of type 2 diabetes mellitus: simple review. (Preprint)

2020 ◽  
Author(s):  
Mayli Lañas-Navarro ◽  
Jose Ipanaque-Calderon Sr ◽  
Fiorela E Solano
Keyword(s):  
Social Networks ◽  
Mobile Applications ◽  
Health Personnel ◽  
Online Courses ◽  
The Internet ◽  
Diabetic Patients ◽  
Bibliographic Search ◽  
Use Of The Internet ◽  
And Control ◽  
The Impact

BACKGROUND Research on the use of the Internet in the medical field is experiencing many advances, including mobile applications, social networks, telemedicine. Its implementation in medical care and comprehensive patient management is a much discussed topic at present. OBJECTIVE This narrative review aims to understand the impact of the internet and social networks on the management of diabetes, both for patients and medical staff. METHODS The bibliographic search was carried out in the databases Pubmed, Virtual Health Library (VHL) and Lilacs between 2018 to 2020. RESULTS Multiple mobile applications have been created for the help and control of diabetic patients, as well as the implementation of online courses, improving the knowledge of health personnel applying them in the field of telemedicine. CONCLUSIONS The use of the Internet and social networks brings many benefits for both the diabetic patient and the health personnel, offering advantages for both.

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