scholarly journals The Internet Changed Chess Rules: Queen Is Equal to Pawn. How Social Media Influence Opinion Spreading

2018 ◽  
Vol 13 (4) ◽  
Author(s):  
Tomasz Rak ◽  
Wojciech Kulesza ◽  
Nina Chrobot

Studies of social influence in large groups show that leaders are crucial in infecting followers with new ideas and that it requires time. This reflects social impact models based on Nowak, Szamrej, and Latané’s dynamic theory (1990), which are still being presented, modified and developed in the literature. However, recent mass events, e.g., the Arab Spring, 15-M Movement, protests in the Gezi Park in Turkey, Polish democratic movements (KOD, AkcjaDemokracja), do not seem to fit the aforementioned models: changes happened rapidly and without the presence of opinion leaders. In a series of simulation studies, we propose that global communication (Internet, mobiles, social media) is responsible for the difference between the theoretical model and recent mass events. Our results indicate that global communication dramatically decreases the role of leaders, increases the speed of spreading new ideas in the population, increases the influence of followers on the speed of social transformation, and that leaders who use the Internet can change their attitudes as quickly and as often as followers do.

Matrizes ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 53
Author(s):  
Derrick de Kerckhove

The article metaphorically uses the human limbic system to describe the new system of social interaction created by social networks, exploring the conditions involved in the creation and development of emotions on the Internet, in such a way as to reveal the relation between technology and psychology. In defence of the argument that the immediacy of social media favours reactions to public events, it presents examples such as the individual responses to the financial global crisis and the demand for more transparency in the governments and financial institutions, in cases like WikiLeaks and the Arab Spring. It concludes that the Internet allows individuals to extend their action, that now have a global reach, with possible effects upon citizenship.


This chapter focuses on mainstream media as amplifier and how viral marketers can have greater social impact. For viral marketers to achieve a greater social impact, the ultimate goal is to have their ideaviruses enter traditional mainstream media – national or regional television networks and influential newspapers, which function as an amplifier for Internet mercenary marketing. A usual pattern is first to launch an ideavirus on the Internet, to make it brew, grow and spread along the social media networks so as to infect whoever is in its path. When it obtains a certain online “reputation,” it is a time to get the mainstream media involved. Once it is covered by the mainstream media, it would intensify the interest on the Internet in searching and sharing the story.


Author(s):  
Emily S Darling ◽  
David Shiffman ◽  
Isabelle M. Côté ◽  
Joshua A Drew

Twitter is a micro-blogging social media platform for short messages that can have a long-term impact on how scientists create and publish ideas. We investigate the usefulness of twitter in the development and distribution of scientific knowledge. At the start of the 'life cycle' of a scientific publication, twitter provides a large virtual department of colleagues that can help to rapidly generate, share and refine new ideas. As ideas become manuscripts, twitter can be used as an informal arena for the pre-review of works in progress. Finally, tweeting published findings can communicate research to a broad audience of other researchers, decision makers, journalists and the general public that can amplify the scientific and social impact of publications. However, there are limitations, largely surrounding issues of intellectual property and ownership, inclusiveness and misrepresentations of science ‘sound bites’. Nevertheless, we believe twitter is a useful social media tool that can provide a valuable contribution to scientific publishing in the 21st century.


2018 ◽  
Vol 69 (4) ◽  
pp. 513-530
Author(s):  
Paul Bernal

The current ‘fake news’ phenomenon is a modern manifestation of something that has existed throughout history. The difference between what happens now and what has happened before is driven by the nature of the internet and social media – and Facebook in particular. Three key strands of Facebook’s business model – invading privacy to profile individuals, analysing mass data to profile groups, then algorithmically curating content and targeting individuals and groups for advertising – create a perfect environment for fake news. Proposals to ‘deal’ with fake news either focus on symptoms or embed us further in the algorithms that create the problem. Whilst we embrace social media, particularly as a route to news, there is little that can be done to reduce the impact of fake news and misinformation. The question is whether the benefits to freedom of expression that social media brings mean that this is a price worth paying.


2020 ◽  
Vol 20 (62) ◽  
Author(s):  
Rubicelia Valencia-Ortiz ◽  
Urtza Garay ◽  
Julio Cabero-Almenara

Internet y las redes sociales se han convertido en las tecnologías estrella entre los estudiantes actuales. En cambio, todavía hay pocos estudios sobre el uso y percepción que el alumnado hace de ellas. Incluso, es difícil encontrar comparaciones entre las percepciones sobre el uso que realizan los estudiantes desde el punto de vista del profesorado y del mismo alumnado. El objetivo de este trabajo es profundizar en las diferencias entre las percepciones del profesorado y los estudiantes respecto a los usos de internet y redes sociales que estos últimos realizan. La muestra está conformada por 17 600 alumnos y 1 498 docentes de la Ciudad de México. Se realizó un estudio exploratorio y ex post-facto, mediante el instrumento de recogida de datos “Social Media Addiction Scale-Studen Form”. Entre los resultados destaca la diferencia entre la percepción de uso que presenta el alumnado y la que tiene el profesorado. Además, son los estudiantes que cursan sus estudios a distancia los que más utilizan las redes para su proceso de aprendizaje. Estos resultados sugieren la necesidad de tomar medidas educativas para intensificar el uso formativo de internet y las redes sociales entre el alumnado. Internet and social media have become so trend tech activity among the current students. On the other hand, there are still few studies about the usage and the perceptions students have about them. It is even harder to find some comparisons between the perception of the students and the professors in this topic. The purpose of this work is to deepen into the existent differences between the students and teachers perceptions referred to the Internet and social media usage. The sample gathered 17600 students and 1498 teachers within Mexico City. The study was made to explore and post-facto as well, using data form from "Social Media Addiction Scale-Student Form". The results emphasized the difference between the perception of usage for students and for teachers. Students who work their curricula on line, use the internet for their learning process. These results suggest the need to apply educative dictations to intensify the formative use of internet and social media in the student´s environment.


2018 ◽  
Vol 69 (4) ◽  
pp. 513-530
Author(s):  
Paul Bernal

The current ‘fake news’ phenomenon is a modern manifestation of something that has existed throughout history. The difference between what happens now and what has happened before is driven by the nature of the internet and social media – and Facebook in particular. Three key strands of Facebook’s business model – invading privacy to profile individuals, analysing mass data to profile groups, then algorithmically curating content and targeting individuals and groups for advertising – create a perfect environment for fake news. Proposals to ‘deal’ with fake news either focus on symptoms or embed us further in the algorithms that create the problem. Whilst we embrace social media, particularly as a route to news, there is little that can be done to reduce the impact of fake news and misinformation. The question is whether the benefits to freedom of expression that social media brings mean that this is a price worth paying.


2019 ◽  
pp. 534-553
Author(s):  
Hans Karl Meyer ◽  
Burton Speakman

Despite the high profile of many social media activist efforts, such as the Arab Spring, researchers are still questioning whether these mostly online campaigns can lead to real world impact. Journalists are also asking themselves what role they fill as they watch, comment on, and cover the deluge of activism on Twitter, Facebook, and other sites. Through a comprehensive review of the literature on social capital and its intersection with the Internet and social media, this chapter suggests that social media can lead to social capital, but journalists provide the key ingredient to lead to lasting social change. Literature on the goals and aims of journalism, coupled with a review of its vital role in a community, point to the need for the context and verification that journalism provides in order for social media to transform into social capital.


Author(s):  
Hans Karl Meyer ◽  
Burton Speakman

Despite the high profile of many social media activist efforts, such as the Arab Spring, researchers are still questioning whether these mostly online campaigns can lead to real world impact. Journalists are also asking themselves what role they fill as they watch, comment on, and cover the deluge of activism on Twitter, Facebook, and other sites. Through a comprehensive review of the literature on social capital and its intersection with the Internet and social media, this chapter suggests that social media can lead to social capital, but journalists provide the key ingredient to lead to lasting social change. Literature on the goals and aims of journalism, coupled with a review of its vital role in a community, point to the need for the context and verification that journalism provides in order for social media to transform into social capital.


2017 ◽  
Vol 21 (1) ◽  
pp. 55-70
Author(s):  
Christopher Ryan Maboloc ◽  

The Internet age has seen the influential rise of social media. Consumer culture is tied to this modern phenomenon. This paper begins with an exposition of Herbert Marcuse’s grounding in phenomenology and his subsequent critique of Heidegger’s apolitical Dasein. In explicating Marcuse’s critical theory of technology, this paper will retrace Hegel’s influence on Marcuse in the idea of the dialectic. The dialectic is an integral aspect of social transformation. While modern technology may be value-neutral, it is argued herein that the lack of depth in social media provokes thought and invites critical dissent. Marcuse believes in the capacity of modern tools to effect social reform through adaptation. But emerging pathologies from online technology also have pressing challenges. For instance, social media makes manifest a dominant order that can be manipulative. It can be said that particular interests, notably from business and capitalists, shape the type of consumer culture that online technology promotes. In advancing Marcuse’s relevance in today’s Internet age, the paper will explore how social media as a platform can truly liberate the individual from the ills that consumerism peddles online.


2017 ◽  
Vol 57 (3-4) ◽  
pp. 278-302
Author(s):  
Albrecht Hofheinz

This article presents and discusses voices of active social media users from the urban Sudan on the social impact of internet and mobile communication, with a focus on changes in individuals’ attitudes to established patriarchal norms, in particular regarding relations between the sexes, and between young people and their parents’ generation. The picture that emerges from interviews and online sources is that of young people often impatient with the pace of change in their society, while at the same time professing that the new technologies have enabled them, in their own lives, to break established norms, to expand the realm of their private sphere, and to assert their own voice. Such sociocultural change risks going unnoticed if one focuses mainly on the political side of the Arab Spring; it may, however, be as important as regime change to the understanding of current dynamics in the Arab world.



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