scholarly journals THE INFLUENCE OF SERVICE QUALITY AND SALES PROMOTION ON PURCHASE DECISIONS AT ACI MAS JAY'S MEATBALLS BANDUNG CITY

2021 ◽  
Author(s):  
Naya Astina Nur ◽  
◽  
Ae Suaesih ◽  
Keyword(s):  
Service Quality ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Secondary Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Purchasing Decisions

Today's increasingly fierce business competition requires companies to be more active in attracting and retaining customers. This requires companies to be more creative in carrying out their business activities. This study aims to identify the effect of service quality and promotion on consumer purchasing decisions for Bakso Aci Mas Jay. This research uses descriptive and confirmatory research methods and quantitative methods. This study used primary data from questionnaires and secondary data obtained from Bakso Aci Mas Jay. The population in this research is the consumers of Bakso Aci Mas Jay. The research sample used accidental sampling, so that a total of 100 illustrations were obtained. The results of the analysis based on the coefficient of determination of service quality and the influence of promotion on purchasing decisions are 52.1%, and the remaining 47.9% which is influenced by other aspects not listed in this study. Based on the results of the analysis, service quality (X1) does not significantly affect purchasing decisions (Y). The promotion (X2) shows if it has a significant influence on purchasing decisions (Y).

scholarly journals Analysis of Mycosorb A + Purchase Decisions and Their Implications for Customer Loyalty

2020 ◽  
Vol 5 (8) ◽  
pp. 709-716
Author(s):  
Maya Mayrora ◽  
Har Adi Basri
Keyword(s):  
Product Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Secondary Data ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Product Availability ◽  
Quality Product

This study aims to determine the effect of product quality, product availability and price perception on purchasing decisions and their implications for customer loyalty. Customers from PT. Alltech Biotechnology Indonesia was taken as a respondent, both primary and secondary data were used in the study. Secondary data is taken from various sources such as journals, books and other data. Primary data were collected using a questionnaire distributed to the target respondents. Using accidental sampling technique, the total number of respondents collected was 100 respondents. Path analysis is applied in this research. The results show that product quality, product availability and price perception have a significant influence on purchasing decisions. It was found that the quality of the product, Product availability and purchasing decisions have a significant influence on loyal consumers. At the managerial level, this research contributed to PT. Alltech Biotechnology Indonesia, to improve product availability and product quality if you want to purchase decisions and increase customer loyalty.

scholarly journals PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI MATAHARI PALEMBANG SQUARE EXTENSION

JEMBATAN ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 33-44
Author(s):  
M.dwi Yanputra ◽  
Dian Eka ◽  
Aslamia Rosa
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Sampling Method ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Probability Sampling

The main objective of this study was to determine the effect of the promotionmix terhdap purchasing decisions apparel products in Matahari Palembang SquareExtension. The research sample of 100 respondents from consumer Sun PalembangSquare. The sampling method used was non-probability sampling for consumers fromthe Sun varies. The coefficient of determination shows that 58.2% of the productpurchase decision influenced by variables clothing promotion (advertising, personalselling, publicity, sales promotion and direct marketing). Mechanical data used ismultiple regression analysis. The results showed that the simultaneous promotion mixinfluence on purchase decisions apparel products. Partial publicity only variable thatdoes not have significant influence on purchasing decisions apparel products inMatahari Palembang Square Extension.Keyword : Mix Promotions, Products Clothing, Purchase Decision.

scholarly journals THE EFFECT OF TRADE BRANDS ON PURCHASE DECISIONS ON HONDA MOTORS IN PT ABADI MOTOR INDONESIA

2020 ◽  
Vol 6 (3) ◽  
pp. 7-14
Author(s):  
Agus Jamaludin ◽  
Firdaus Budhy Saputro ◽  
Ellin Karlina
Keyword(s):  
Linear Regression Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Goods And Services ◽  
Long Run ◽  
Long Time ◽  
Alternative Behaviors

Trademarks will be a source of competitiveness that can last a long time and can be a producer of cash flow for the company in the long run. Products that have strong brands will be difficult to imitate because consumers' perceptions of value or certain brands will not be easy to create. Brands are signs in the form of images, names, words, letters, numbers of color arrangements, or a combination of these elements which has a distinguishing power and is used in the trading of goods and services. Whereas purchasing decisions are a process of integration that combines knowledge to evaluate two or more alternative behaviors and choose one of them. The method in this study uses the field reserch method to obtain primary data in the form of observations, interviews and questionnaires and the library reserch method to obtain secondary data in the form of library data from scientific works, thesis, thesis, dissertation and books relevant to the research title. The purpose of this research is to find out whether there is a trademark influence on purchasing decisions of Honda motorcycles. The results of his research are: For simple linear regression analysis the results are: b = 0.43, a = 18.28, then Y = 18.28 + 0.43 X. Correlation Test, the result: r = 0.56. The results of the coefficient of determination analysis = r2 = 31.36%. Hypothesis testing is to find out the significance of the trademark influence on purchasing decisions, namely the results t count = 2.866, as for t table with an error rate of 5% (0.05) sample of 20 people and the result is t table = 2.101, then t count is greater than t table then Ha is accepted and H0 is rejected, which means there is a significant influence between the trademark on the purchase decision of Honda motorcycles at PT Abadi motor, Indonesia.

scholarly journals Pengaruh Citra Merek, Harga, Promosi dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Bedak Padat Wardah Pada PT Pargon Tecnology and Inovation (Studi Kasus Mahasiswa Fakultas Ekonomi STIE Graha Karya Muara Bulian)

2021 ◽  
Vol 6 (1) ◽  
pp. 138
Author(s):  
Irfan Widyanto ◽  
Albetris Albetris
Keyword(s):  
Quantitative Methods ◽  
Word Of Mouth ◽  
Brand Image ◽  
Secondary Data ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Electronic Word Of Mouth ◽  
Price Promotion ◽  
Powder Product

The first study aims to analyze the Effect of Brand Image, Price, Promotion and Electronic Word of Mouth on Wardah Solid Powder Product Purchase Decisions at the Faculty of Economics STIE Graha Karya Muara Bulian Jambi simultaneously and the second is to determine the effect of Brand Image, Price, Promotion and Electronic Word of Mouth on Wardah Solid Powder Product Purchase Decisions at the Faculty of Economics STIE Graha Karya Muara Bulian Jambi Partially. The research methodology used is, the researcher uses a design using descriptive methods and quantitative methods. The data used are secondary data and primary data. The population in this study were 150 economic students at STIE Graha Karya Muara Bulian Jambi. The sample in this study was 60 respondents to the students of the Faculty of Economics STIE Graha Karya Muara Bulian Jambi. The results of multiple linear regression obtained Y = - 0.386 + 0.667 X1 + 0.221 X2 + 0.458 X3 - 0.163 X4 + e, Based on the coefficient of determination it can be seen that brand image, Price, Promotion and Electronic Word of Mouth have an effect on purchase decisions amounted to 75.6%, while the remaining 24.4% is influenced by other variables. Based on the results of the f test regression, it can be seen that the value of f count is 42.71> f table 2.54, which means brand image, price, promotion and electronic word of mouth have a positive and significant effect on purchasing decisions.

scholarly journals DAMPAK KUALITAS LAYANAN DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH PERBANKAN SYARIAH

2019 ◽  
Vol 11 (1) ◽  
pp. 129
Author(s):  
Hamdani Hamdani
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Significant Influence ◽  
Customer Value ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Islamic Banking ◽  
Qualitative And Quantitative Methods

Abstract: This research refers to studying service quality and customer value towards customer satisfaction in Islamic banking with a case study in PT Bank Syariah Mandiri Lhokseumawe Branch. The data used in this study are primary data through interviews using a questionnaire. The sample in this study was accidental sampling. The research method used is qualitative and quantitative methods, with multiple linear regression analysis. The results released by simultaneous shows, service quality and customer value have a positive and significant influence on customer satisfaction. While the results of the study indicate that, service quality has a positive and significant effect on customer satisfaction, the customer value also has a positive and significant influence on customer satisfaction. From the variable Quality of service and value of customers that are just the same as partial to customer satisfaction in Islamic banking. This research can be used as an evaluation and input for the management of a special sharia banking company, PT Bank Syariah Mandiri, Lhokseumawe Branch, to always improve service quality and value customers receive customers satisfied with services and benefits obtained or obtained by customers. Keywords: Service Quality, Customer Value, Customer Satisfaction

scholarly journals Pengaruh Harga, Kualitas Pelayanan, dan Costumer Relationship Management Terhadap Keputusan Pembelian Pada Asuransi Astra (Garda OTO)

2021 ◽  
Vol 4 (2) ◽  
pp. 673-679
Author(s):  
Dhita Adriani Rangkuti ◽  
Mey Monita Lestari Manalu ◽  
Sartika Nanda Lestari ◽  
Brian Robuli ◽  
Irfan Boy Samosir
Keyword(s):  
Service Quality ◽  
Hypothesis Testing ◽  
Customer Relationship Management ◽  
Significant Influence ◽  
Relationship Management ◽  
Customer Relationship ◽  
Primary Data ◽  
Test Results ◽  
Purchasing Decisions ◽  
F Test

The purpose of this study was to determine and analyze the effect oprice, service quality, and customer relationship management on the purchase decision of Asuransi Astra Garda OtoMedan, JL.ImanBonjol. The data used are primary data obtained from the answer of 85 respondents by accidental sampling method. Data collection techniques used in this study used a questionnaire and interview technique. Data analysis techniquesin the study used linear regression, classic assumption  tests, hypothesis testing (t test and f test) and the coefficiecnt of determination. Hypothesis testing results indicate that partially (t) obtained value for t count price of 2,833 > t table 1,658 and sig value obtained 0,005<0,05 which means that price has a positive and significant influence on purchasing decisions in using Astra Insurance services (Garda Oto). Partially obtained value for service quality tcount 5.152 >ttable 1.658 and sig value obtained 0.000 <0.05 which means that service quality has a positive and significant influence on purchasing decisions in using Astra Insurance (Garda Oto) services, partially obtained value for customer relationship management t count 8.878 > 1.658 t table and the sig value obtained is 0.000 <0.05 which means that customer relationship management has a positive and significant influence on purchasing decisions in using Astra Insurance (Garda Oto) services, for the F test results obtained calculated F value = 77.769 > f table (2.69), and a significance probability of 0.000 <0.05, meaning that simultaneously prices, service quality and customer relationship management have a positive and significant effect on purchasing decisions in using Astra Insurance Services (Garda Oto). Keywords: Price, Service Quality, and Customer Relationship Management.

scholarly journals PENGARUH PELATIHAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA HEAD OFFICE PADA PT PAM LYONNASE JAYA (PALYJA)

Epigram ◽  
2018 ◽  
Vol 14 (2) ◽  
Author(s):  
Anggi Fathya Anindita ◽  
Tuty Herawati ◽  
Wahyudi Utomo
Keyword(s):  
Regression Analysis ◽  
Strong Influence ◽  
Test Validity ◽  
Secondary Data ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Head Office ◽  
Training Motivation

Abstract Influence of training and motivation on performance of employees at PT PAM Lyonnase Jaya (PALYJA). 2017. This research aims to find out how the influences between the training and motivation on performance of employees. Data collection using the questionnaire given to the respondents to obtain primary data and secondary data to obtain an libraries. While the method of data analysis using the test validity dan reliability, test the assumptionsof classical, test hypotheses, multiple linier regression analysis, analysis of the coefficient of determination of the significance of the T-test, and a test of the significance of f. Result of the research indicate that training has a strong influence on performance of employees and motivation have influence of 66,8% on performance of employees and the remaining 33,2% are influenced by other factors.Keywords: Training, Motivation, Employee Performance.AbstrakPengaruh Pelatihan dan Motivasi terhadap Kinerja Karyawan Pada head office PT PAM Lyonnase Jaya (PALYJA). 2017. Penelitian ini bertujuan untuk mengetahui seberapa pengaruh antara pelatihan dan motivasi terhadap kinerja karyawan. Pengumpulan data menggunakan kuesioner yang diberikan kepada responden untuk memperoleh data primer dan studi kepustakaan untuk memperolah data sekunder. Sedangkan metode analisis data menggunakan uji validitas dan reliabilitas, uji asumsi klasik, uji hipotesis, analisis regresi linier berganda, analisis koefisien determinasi, uji signifikansi T dan uji signifikansi F. Hasil penelitian menunjukan bahwa pelatihan memiliki pengaruh yang kuat terhadap kinerja karyawan dan motivasi memiliki pengaruh sebesar 66,8% terhadap kinerja karyawan dan sisanya 33,2% dipengaruhi oleh faktor lain.Kata Kunci: Pelatihan, Motivasi, Kinerja Karyawan

scholarly journals The Influence of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decision at Dealer CV. Andalas Motor Bengkalis

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Malika Nefti Budi Asih ◽  
Hutomo Atman Maulana
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Regression Model ◽  
Multiple Linear Regression ◽  
Sample Size ◽  
Brand Loyalty ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

This study aims to determine the effect of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decisions at dealer CV.Andalas Motor Bengkalis. This research is associative research. The population used by consumers who buy motorbikes at dealer CV Andalas Motor Bengkalis with a sample size of 100 respondents. The technique used is multiple linear regression with the regression model Y=1.821 + 0.163X1 + 0.299X2 + 0.207X3 + e. The results of this study indicate that partially service quality has a positive and significant effect on purchasing decisions with tcount 2.466, price has a positive and significant effect on purchasing decisions with tcount 4.045. Brand loyalty has a positive and significant effect on purchasing decisions with tcount 6.158. Simultaneously, Service Quality, Price, and Brand Loyalty have a positive and significant effect on motorcycle purchasing decisions at dealer CV.Andalas Motor Bengkalis with Fcount 67.837 seen from the coefficient of determination 67.9%.

scholarly journals The Role Of Brand Image In Mediating Service Quality And Promotion Towards Decisions To Buy Car On Credit In The Covid-19 Period (Study Case At Pt Maybank Indonesia Finance Dki Jakarta And Tangerang Branch)

2021 ◽  
Vol 2 (5) ◽  
pp. 1907-1917
Author(s):  
Saparso ◽  
Soegeng Wahyoedi ◽  
Santoso
Keyword(s):  
Service Quality ◽  
Significant Influence ◽  
Brand Image ◽  
Simple Random Sampling ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Good Service ◽  
Pls Analysis ◽  
Study Case

This study discusses the role of brand image in mediating service quality and promotion of car purchase decisions on credit during the Covid-19 period at PT Maybank Indonesia Finance. This research was conducted by using the probability sampling method with the type of simple random sampling. Researchers distributed questionnaires to 100 Maybank Finance consumer respondents in DKI Jakarta and Tangerang. Data analysis using Smart PLS analysis. The results of the analysis conclude that service quality has a positive and significant influence on purchasing decisions. It can be said, good service quality will affect the decision to buy a car on credit at Maybank Finance. The promotion has a positive and significant influence on purchasing decisions. It can be said that the company's promotions will influence the decision to purchase a car on credit at Maybank Finance. Service quality has a positive and significant influence on brand image. Good service quality will form a good brand image in the minds of consumers. The promotion has a positive and significant influence on brand image. If the promotion is increasing, it will affect the company's brand image. Brand image has a positive and significant influence on purchasing decisions. A good brand image will influence the decision to buy a car on credit at Maybank Finance. Brand image is also proven to have a role in mediating service quality on purchasing decisions.

scholarly journals Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Sofi Kurnia Sari ◽  
Anggia Novanda Isrofani ◽  
Citra Pratiwi ◽  
Reminta Lumban Batu
Keyword(s):  
Product Design ◽  
Random Sampling ◽  
Product Innovation ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Normality Test

This research aims to explain the effect of the product innovation variables and product design partially on the repeated purchase decisions of an iPhone smartphone. This study uses 3 variables; namely product innovation (X1), product design (X2), and repeat purchase decisions (Y). Data collection was obtained by distributing questionnaires to the iPhone user community in Indonesia. The sample used in this study amounted to 100 respondents. Analysis of the data used is descriptive analysis, verification, normality test, and regression analysis. The sampling technique of this study was Stratified Random Sampling using the Slovin formula. The type of data used in this study is primary data and secondary data. The results of this study prove that Product Innovation and Product Design have a positive and significant effect on Repeated Purchasing Decisions.

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