To Green or Not to Green? Exploring the Adoption of Green Initiatives in Canadian Trucking
The topic of environmental sustainability has become a central theme in recent years. To-date, ample scholarly literature has focused on the application of environmental sustainability in manufacturing, with scant attention on the logistics industry – particularly in Canada. Given the lack of research on the topic in Canada and the significant negative environmental impact of trucking transportation in the country, I use case study methodology to uncover: (1) the types of green initiatives that have been adopted by Canadian trucking companies, and (2) the drivers and barriers that can affect trucking companies’ adoption of green initiatives. Moreover, I conduct semi-structured interviews with high-level employees from eight small-to-medium sized trucking companies in Ontario. The results illustrate that the implementation of green initiatives in trucking is at an early stage and that trucking companies in Ontario face a multitude of drivers and barriers when adopting green initiatives. Additionally, I reveal three new findings.