scholarly journals Influencing sustainable travel using Instagram

Author(s):  
Brianne James

Sustainable tourism is defined as a development of tourism that does not exploit natural and constructed environment and instead preserves the culture, inheritance, and artistic values of the local community (Dávid, 2011). Global mass tourism, a form of tourism that involves tens of thousands of travellers going to the same destination during the same time of year, has contributed to an increase in waste, carbon, water scarcity, cost of living, overcrowding, and misconstrued cultural identities (Juvan, Ring, Leisch, & Dolnicar, 2016; Eraqi, 2014; Smith, 2018). The use of social media has changed the way people discover, research, discuss, and book travel destinations. As a tool that hosts travel discussions and affords travel experiences to be documented, viewed, and narrated, the content posted to Instagram plays an instrumental role in shaping pre-travel narrative. Using studies on sustainable tourism, social media, and persuasive design, this Major Research Project analyzes how Instagram can promote sustainable tourism by integrating new features to its platform.

2021 ◽  
Author(s):  
Brianne James

Sustainable tourism is defined as a development of tourism that does not exploit natural and constructed environment and instead preserves the culture, inheritance, and artistic values of the local community (Dávid, 2011). Global mass tourism, a form of tourism that involves tens of thousands of travellers going to the same destination during the same time of year, has contributed to an increase in waste, carbon, water scarcity, cost of living, overcrowding, and misconstrued cultural identities (Juvan, Ring, Leisch, & Dolnicar, 2016; Eraqi, 2014; Smith, 2018). The use of social media has changed the way people discover, research, discuss, and book travel destinations. As a tool that hosts travel discussions and affords travel experiences to be documented, viewed, and narrated, the content posted to Instagram plays an instrumental role in shaping pre-travel narrative. Using studies on sustainable tourism, social media, and persuasive design, this Major Research Project analyzes how Instagram can promote sustainable tourism by integrating new features to its platform.


2020 ◽  
Vol 6 (1) ◽  
pp. 205630511989732
Author(s):  
Alireza Karduni ◽  
Eric Sauda

Black Lives Matter, like many modern movements in the age of information, makes significant use of social media as well as public space to demand justice. In this article, we study the protests in response to the shooting of Keith Lamont Scott by police in Charlotte, North Carolina, on September 2016. Our goal is to measure the significance of urban space within the virtual and physical network of protesters. Using a mixed-methods approach, we identify and study urban space and social media generated by these protests. We conducted interviews with protesters who were among the first to join the Keith Lamont Scott shooting demonstrations. From the interviews, we identify places that were significant in our interviewees’ narratives. Using a combination of natural language processing and social network analysis, we analyze social media data related to the Charlotte protests retrieved from Twitter. We found that social media, local community, and public space work together to organize and motivate protests and that public events such as protests cause a discernible increase in social media activity. Finally, we find that there are two distinct communities who engage social media in different ways; one group involved with social media, local community and urban space, and a second group connected almost exclusively through social media.


Cadernos Pagu ◽  
2015 ◽  
pp. 141-170 ◽  
Author(s):  
Miriam Adelman ◽  
César Bueno Franco ◽  
Andressa Fontana Pires

This article presents current research on gender and identity among youth who take part in the campeiro cultural circuit in the Curitiba metropolitan area. We look specifically at the narratives that these youth formulate through use of social media, focusing on how they represent masculinity and femininity, sexuality and the body, consumption, cultural identities and leisure interests. Based on a study of young men and women and their Facebook profiles, linked to a broader project of ethnographic research, we argue that social media facilitate their participation in wider fields of discourse circulation, offering an opportunity and perhaps even encouraging them to express themselves in ways that partially disrupt conventional "traditionalist" patterns and ideals.


2021 ◽  
Author(s):  
Philip Howard

This Major Research Paper will examine health professionals’ interpretation of social media and their motivation for using it in health promotion. Four health professionals’ were interviewed in order to better understand their unique perspective on the use of social media within health promotion. The analysis was grounded in the theories of technological affordances and social learning theory. It was found that while health professionals’ had a variety of reasons for using social media in their professional practice, the prospect of engaging with the public regarding health topics was a main motivation for using social media. As the use of social media within the field of health promotion is an important topic and will likely continue to be in the future, it is critical to gain a more complete understanding of how health professionals’ interpret social media and what motivates them to use social media to promote health.


2021 ◽  
Vol 15 (4) ◽  
pp. 457-466
Author(s):  
Waldemar Jędrzejczyk ◽  
Stanisław Brzeziński

The subject of the article relates to the use of social media in organizational activities aimed at creating a positive image of an organization. The image is an important element of the organization’s strategy—it shapes its distinctiveness, distinguishes it from competitors, and determines how the organization is perceived in the environment. Image is created at the interconnection between the organization and its stakeholders. A significant role in the process of shaping the image is played by marketing communication, which is subjected to increased virtualization due to the progressing digital transformation. The attributes of social media predestine them to be used in the process of image creation. The main purpose of this article is to assess the importance of social media in the process of managing the image of educational institutions. The rules of the market economy apply not only to business organizations but also increasingly to other types of organizations, including educational institutions. Following the example of enterprises, educational institutions must also build a positive image of the organization. In the presented empirical research results, the research subject was narrowed down to one type of educational institution, namely secondary schools. The research has shown that all analyzed schools use social media and the school’s website as tools to promote and build their image in the local community. Unfortunately, the effectiveness of using these tools is low.


2007 ◽  
Vol 32 (4) ◽  
pp. 107-118
Author(s):  
Özlem Olgaç Türker ◽  
Özgür Dinçyürek

Today, there is a growing tendency towards tourism based economical activities. However, the impact of tourism particularly in the less developed countries can be very destructive in terms of the environment that is also an attraction point for tourists. It is widely acknowledged that tourists prefer to experience the natural environment, the social and cultural life, the historical heritage of the region they are visiting. Hence it is obligatory to answer these needs in a responsive tourism development process. When sustainable tourism is mentioned it includes conservation of natural and architectural environment, as well as the cultural identity while providing economical benefits. In this respect, sustainability of these particular natural, cultural and architectural environments is a crucial issue. The integration of tourism with the local environment and local community is another important factor in successful planning. In light of this discourse, the ongoing tourism developments in Bafra region in the north of Cyprus are standing at a very challenging position for decision makers in terms of balancing the impacts of tourism on these resources. Bafra's coastline is recently becoming a new center for mass tourism by its increasing number of hotels, holiday villages, recreation areas, etc. This study proposes sustainable tourism planning for a unique traditional rural settlement-Bafra Village- which is located in close vicinity of this heart of tourism. The continuity by conversion of existing traditional housing stock of Bafra village for tourism purposes is critically discussed in order to minimize the potential threats of increasing tourism demands.


2021 ◽  
Author(s):  
Philip Howard

This Major Research Paper will examine health professionals’ interpretation of social media and their motivation for using it in health promotion. Four health professionals’ were interviewed in order to better understand their unique perspective on the use of social media within health promotion. The analysis was grounded in the theories of technological affordances and social learning theory. It was found that while health professionals’ had a variety of reasons for using social media in their professional practice, the prospect of engaging with the public regarding health topics was a main motivation for using social media. As the use of social media within the field of health promotion is an important topic and will likely continue to be in the future, it is critical to gain a more complete understanding of how health professionals’ interpret social media and what motivates them to use social media to promote health.


2022 ◽  
Vol 14 (2) ◽  
pp. 760
Author(s):  
Beata Hysa ◽  
Iwona Zdonek ◽  
Aneta Karasek

In the light of the COVID-19 pandemic, it is crucial to manage tourist destinations to allow the recovery of tourism on the one hand and reduce its negative impact on the environment and the local community on the other. Information provided via social media (SM) by both residents and tourists can help restart tourism. This paper identifies ways of sharing travel experiences by tourists on social media. The research was conducted in Poland on a sample of 271 respondents from each generation using questionnaires. Results showed that the way tourists use SM during and after their trip differs by generation and gender what could be used in promoting responsible behaviour for sustainable tourism. Differences between generations can be observed in behaviours such as ongoing planning the trip, obtaining information about the place to stay, keeping a photo album for friends, and writing reviews. Moreover, more often than men, women use SM to obtain information about the place of stay and share their impressions of the trip by sending MMS or emails. Tracking tourists’ travel behaviour on social media will allow city managers to gather information and respond to their needs and expectations and ensure effective urban management and city promotion.


First Monday ◽  
2014 ◽  
Author(s):  
Anne-Mette Bech Albrechtslund ◽  
Anders Albrechtslund

The purpose of this paper is to situate the everyday use of social media in the broader cultural practice of leisure. Whereas the use of social media has many different aims and contexts, our main idea is to emphasize how social media practices associated with leisure and playfulness rather than functionality and tasks — therefore seemingly “useless” in a strictly utilitarian sense — are practices which are meaningful. We point to certain dynamics in social media practices which we connect to the culture of twentieth century mass tourism, using observations of central touristic practices to motivate an analysis of social media use as leisure culture. This gives us a nuanced understanding of the activities connecting everyday life and social media. Further, our analysis provides new insights into the basic motivation for engaging in online sociality despite concerns about privacy, time-waste and exploitation.


2021 ◽  
Vol 13 (3) ◽  
pp. 1018
Author(s):  
Beata Hysa ◽  
Aneta Karasek ◽  
Iwona Zdonek

This article discusses the use of social media by different generations in destination marketing from a sustainable tourism perspective. In the light of the global COVID-19 pandemic, intensive marketing efforts and strategies to bring back sustainable tourism will soon become important. Social media (SM) can significantly support the promotion of destinations by guaranteeing an appropriate number and type of tourists. The article examines the frequency of using social media by different generations and the scope of their use in planning a tourist trip. The research was conducted in Poland on a sample of 397 respondents representing the group of Baby Boomers (BB), as well as Generations X, Y, and Z. The results of the research showed that the frequency of using SM decreases with age. The differences between the generations are visible in such behaviours as using SM to check opinions about tourist places, recommending a holiday with positive opinions and comments in SM, as well as resigning from a holiday based on negative opinions and comments.


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