scholarly journals SHARP: Immersive retail experiences through augmented reality

2021 ◽  
Author(s):  
Reuben Benjamin Kiblitsky
Keyword(s):  
Augmented Reality ◽  
Online Shopping ◽  
Consumer Products ◽  
Retail Environment ◽  
Image Tracking ◽  
Technological Advances

Online shopping is becoming easier than ever with ecommerce sales steadily increasing year after year. Through recent technological advances, augmented reality has become widely available throughout consumer products such as the iPhone X and Samsung Galaxy S9. Using techniques such as object and image tracking, while using Apple’s native software, ARKit, Sharp enhances online shopping by elevating the experience between consumers and the products they are assessing. Allowing users to have a heightened retail experience in the comfort of their own space, Sharp achieves a traditional retail environment through an innovative ecommerce process. With current solutions unable to mimic similar immersive online shopping experiences, Sharp plans to achieve new standards for ecommerce experiences.

scholarly journals SHARP: Immersive retail experiences through augmented reality

2021 ◽  
Author(s):  
Reuben Benjamin Kiblitsky
Keyword(s):  
Augmented Reality ◽  
Online Shopping ◽  
Consumer Products ◽  
Retail Environment ◽  
Image Tracking ◽  
Technological Advances

Online shopping is becoming easier than ever with ecommerce sales steadily increasing year after year. Through recent technological advances, augmented reality has become widely available throughout consumer products such as the iPhone X and Samsung Galaxy S9. Using techniques such as object and image tracking, while using Apple’s native software, ARKit, Sharp enhances online shopping by elevating the experience between consumers and the products they are assessing. Allowing users to have a heightened retail experience in the comfort of their own space, Sharp achieves a traditional retail environment through an innovative ecommerce process. With current solutions unable to mimic similar immersive online shopping experiences, Sharp plans to achieve new standards for ecommerce experiences.

scholarly journals Reshaping of the retail environment due to internet as a global competitor

2020 ◽  
Vol 74 ◽  
pp. 01005
Author(s):  
Lubica Gajanova ◽  
Margareta Nadanyiova
Keyword(s):  
Consumer Satisfaction ◽  
Communication Channel ◽  
Online Shopping ◽  
Brand Image ◽  
Point Of View ◽  
Retail Stores ◽  
Retail Environment ◽  
Technological Advances ◽  
Marketing Tool ◽  
The Right

According to statistics, the number of Slovaks who shop over the Internet is increasing year by year. Compared to the surrounding countries, Slovaks are clearly the leaders in online shopping. Increasing popularity of customers in online shopping leads to a significant decline in number of retail stores. This is a consequence of global technological change. However, businesses and especially retailers themselves can benefit from technological advances in this case as well. All you have to do is choose the right marketing tool. Such tools are undoubtedly the tools of proximity marketing that are used as a communication channel in retail stores. In this paper, we focus on proximity marketing tools that provide a means of creating a personal relationship between a customer and a vendor at the time of physical purchase by a customer in a store. Its aim is to support and increase sales in retail stores, increase consumer satisfaction and build a positive brand image. The aim of the paper is to analyse the possibility of using proximity marketing for Slovak consumers as one of the possibilities of reshaping of the retail environment. This analysis will be realized from demographic and also from psychographic point of view.

Augmented Reality based Online Shopping

2021 ◽  
Author(s):  
Raj Kubal ◽  
Simran Vernekar ◽  
Francy Cabral ◽  
Flavia Leitao ◽  
Selvyn Fernandes ◽  
...  
Keyword(s):  
Augmented Reality ◽  
Online Shopping

Augmented Reality

2018 ◽  
pp. 54-71
Author(s):  
Erkan Özdemir ◽  
Serkan Kılıç
Keyword(s):  
Augmented Reality ◽  
Real World ◽  
New Technologies ◽  
Real Life ◽  
Tourism Industry ◽  
Daily Lives ◽  
Heritage Sites ◽  
Technological Advances ◽  
Wear And Tear ◽  
Application Fields

Technological advances have had an impact on many industries as well as the tourism industry. Augmented reality applications, one of the emerging new technologies in recent years, have also started to be used in our daily lives. Augmented Reality (AR) is a technology that allows its users to see the real world together with an additional virtual world that is added in real time to the same field of view. The augmented reality applications contribute to the enrichment of tourists' tourism experiences, especially during their visit and result in augmented satisfaction levels. Furthermore, it is one of the effective tools that can be used against the wear and tear of cultural heritage sites caused by overcrowding. In this chapter, the application fields of the augmented reality in the field of tourism have been discussed under the subtitles. As a result of our study, recommendations for the development of AR applications both for the literature and real-life application have been presented.

Private Label Sales through Catalogs with Augmented Reality

2016 ◽  
pp. 275-305
Author(s):  
Gerardo Reyes Ruiz ◽  
Samuel Olmos Peña ◽  
Marisol Hernández Hernández
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
High Speed ◽  
Information Technologies ◽  
New Technologies ◽  
New Technology ◽  
Private Label ◽  
The Internet ◽  
Technological Advances ◽  
New Information

New technologies have changed the way today's own label products are being offered. Today the Internet and even more the so-called social networks have played key roles in dispersing any particular product in a more efficient and dynamic sense. Also, having a smartphone and a wireless high-speed network are no longer a luxury or a temporary fad, but rather a necessity for the new generations. These technological advances and new marketing trends have not gone unnoticed by the medium and large stores. The augmented reality applied to interactive catalogs is a new technology that supports the adding of virtual reality to a real environment which in turn makes it a tool for discovering new uses, forms, and in this case, spending habits. The challenge for companies with their private labels in achieving their business objectives, is providing customers with products and services of the highest quality, thus promoting the efficient and streamlined use of all resources that are accounted for and at the same time promoting the use of new information technologies as a strategic competitive.

Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping

2016 ◽  
pp. 280-304 ◽  
Author(s):  
Tuğçe Ozansoy Çadırcı ◽  
Şirin Gizem Köse
Keyword(s):  
Augmented Reality ◽  
Direct Product ◽  
Online Shopping ◽  
Purchase Decisions ◽  
Product Experience ◽  
Interactive Applications ◽  
Utilitarian Value ◽  
Shopping Experience ◽  
Online Shoppers ◽  
Experiential Value

Perceived shopping value is an essential factor that affects the purchase decisions of consumers (Babin, Darden & Griffin, 1994). Former research has proved that experiential value associated with shopping activities helps retailers to create sustainable relationships with their consumers (Mathwick, Malhotra & Rigdon, 2001). Therefore, many retailers are seeking for interactive applications that facilitate the online shopping experience. Applications like Augmented Reality (AR) which provides a direct product experience for online shoppers can be a valuable tool for online fashion retailers. This paper aims to provide insights about AR applications' probable experiential value in online fashion retailing. As a result, a conceptualization of AR's experiential value is proposed with hedonic and utilitarian value perspectives combined with assumed benefit and risks of online shopping that can be eliminated with the use of AR technology.

scholarly journals Teknologi Augmented Reality pada Promosi Berbasis Android

2020 ◽  
Vol 1 (2) ◽  
pp. 90-115
Author(s):  
Yuli Cahyaningsih
Keyword(s):  
Augmented Reality ◽  
Interactive Media ◽  
Test System ◽  
Test Results ◽  
Business World ◽  
Technological Advances ◽  
Development Life Cycle ◽  
Multimedia Development ◽  
Augmented Reality Technology ◽  
Strongly Agree

Technological advances can be applied in the business world as a medium of promotional media. Augmented Reality (AR) is a technology that combines 2 dimensions and 3 dimensions into a ward, then projecting the virtual objects in real time. Augmented Reality can be utilized in a variety of needs, one of which is the utilization of promotional media on the Honda Genio brochure. The purpose of this research is to develop new interactive media in assisting the promotion media in Astra Motor Majenang with Android based Augmented Reality technology. The methods used are MDLC (Multimedia Development Life Cycle) consisting of six stages, the concept, the design, the material collecting, the assembly, testing, and the distribution (Distribuiton). The result of this research is an Android-based Augmented Reality promotional media app on the Honda Genio brochure that can display 3D motor objects and display specs in both text and audio form.  The conclusion of the study was from the test results Alpha Test system developed spared from disability or failure of use. As for test results Beta Test, 91.2% of respondents answered strongly agree that it shows that the Augmented Reality app as a promotional medium on Android-based Honda Genio brochure is very interesting and acceptable for users.

scholarly journals Technological advances in probiotic stability in yogurt: a review

2021 ◽  
Vol 10 (12) ◽  
pp. e449101220646
Author(s):  
Zeinab El Hajj Hussein ◽  
Jiuliane Martins Silva ◽  
Eloize Silva Alves ◽  
Matheus Campos Castro ◽  
Cintia Stefhany Ripke Ferreira ◽  
...  
Keyword(s):  
New Technologies ◽  
Ohmic Heating ◽  
Consumer Products ◽  
Beneficial Effects ◽  
Technological Advances ◽  
Content Consumption ◽  
Fermented Dairy Products ◽  
The Individual ◽  
Fermented Dairy ◽  
Temperature Time

Yogurt is one of the fermented dairy products widely produced and recognized around the world, in addition it is considered excellent vehicle for probiotics, which are live microorganisms that provide beneficial effects to the individual when consumed in adequate amounts. Thus, the aim of this literature review was to address the factors that affect the viability of probiotics in yogurt during the processing steps (heat treatment, homogenization, and fermentation), storage (acidification rate, pH, carbohydrate fraction, organic acids, oxygen, temperature, time, water activity and moisture content), consumption (gastric juice and bile salts) and shelflife (addition of other ingredients and packaging). However, to preserve the probiotics stability in yogurt and improve the quality and shelf life of products, several new technologies such as microencapsulation, ohmic heating, ultrasound, the addition of prebiotics, and advances in the use of packaging in production with an emphasis on improving the viability, are used and allow secure the minimum recommended level of at probiotics least 109  CFU per gram of product when consumed to have a beneficial effect on health and, moreover, they guarantee the growth and probiotics protection without influencing the flavor, from the production stage until the delivery of these in the gastrointestinal tract. Therefore, it is recognized from this research the need to optimize new technologies in the food environment, seeking to improve consumer products with increasingly favorable purposes for health.  

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