scholarly journals Media Agenda-Setting and Gatekeeping: The Twitter Takeover of Traditional Mass Media Practices Through the Use of Networked Journalism

2021 ◽  
Author(s):  
Vandon Gene

With a growing number of people moving away from traditional sources of information providers, towards new online sources, it has become evident that the agenda setting and gatekeeping functions of the past have been altered. Due to such alteration, it can be said that the profession of information dissemination has all but evaporated into a cesspool of opinion that has been framed to uphold the viewpoints of a particular ideology. While most studies to date have been effective in highlighting the alteration of agenda-setting and gatekeeping, this paper attempts to focus on the shift in such practices, away from traditional mass media institutions, to a new form of media through the practices of networked journalism. In order to demonstrate the following, this paper uses the 2016 U.S. Presidential Election as a case study. Tweets from traditional mass media institutions, new media institutions (such as thought opinion leaders), and the public are collected and examined in relation to information dissemination, via topic coverage. An analysis of these tweets confirms such shift in agenda-setting and gatekeeping, where the powers of information dissemination move away from traditional mass media institutions, towards a model of information that is dependent upon the public and its engagement of such information. This study is part of a larger body of research on the twenty-first century phenomenon of publicly sourced information dissemination in the networked society. In focusing on the shift that is occurring within society, this study will contribute to future publications on a similar topic

2021 ◽  
Author(s):  
Vandon Gene

With a growing number of people moving away from traditional sources of information providers, towards new online sources, it has become evident that the agenda setting and gatekeeping functions of the past have been altered. Due to such alteration, it can be said that the profession of information dissemination has all but evaporated into a cesspool of opinion that has been framed to uphold the viewpoints of a particular ideology. While most studies to date have been effective in highlighting the alteration of agenda-setting and gatekeeping, this paper attempts to focus on the shift in such practices, away from traditional mass media institutions, to a new form of media through the practices of networked journalism. In order to demonstrate the following, this paper uses the 2016 U.S. Presidential Election as a case study. Tweets from traditional mass media institutions, new media institutions (such as thought opinion leaders), and the public are collected and examined in relation to information dissemination, via topic coverage. An analysis of these tweets confirms such shift in agenda-setting and gatekeeping, where the powers of information dissemination move away from traditional mass media institutions, towards a model of information that is dependent upon the public and its engagement of such information. This study is part of a larger body of research on the twenty-first century phenomenon of publicly sourced information dissemination in the networked society. In focusing on the shift that is occurring within society, this study will contribute to future publications on a similar topic


Author(s):  
Marlvern Mabgwe ◽  
Petronella Katekwe

This chapter evaluates the pattern and trend of mass media coverage of Zimbabwe's cultural heritage, with a focus on the newspaper publications produced between the years 2010 and 2015. The working hypothesis is that the level and nature of mass media coverage of cultural heritage is directly proportional to the nature of public opinion and attitude towards their own cultural heritage. As such, in order for cultural heritage to make a meaningful contribution to socio-economic and political developmental in Zimbabwe, there is a need for cultural heritage to be visible in all mass media productions. Using document analysis, questionnaires, and interviews, the research identified that the coverage of cultural heritage in mass media in Zimbabwe is alarmingly low. That jeopardizes the regard of cultural heritage as a driver for socio-economic and political development amongst the public. However, through reprioritization of media agenda-setting, media policy, and fostering of a closer collaboration between heritage managers and media professionals, the situation can be salvaged in Zimbabwe.


2018 ◽  
Vol 45 (3) ◽  
pp. 208-223 ◽  
Author(s):  
Julián Durazo Herrmann

Freedom of expression and access to diverse sources of information are seen as critical elements of democracy, although their concretization on the ground is subject to strong interference. Recent regime change in Maranhão, one of Brazil’s poorest states, has led to the emergence of new media and some expansion of the public sphere. The traditional oligarchy continues to dominate the media, however, and the opposition media replicate its exclusion of nonelite actors. The Maranhão experience confirms that normative approaches to the media either as automatic contributors to democracy or as instruments of elite manipulation have little value for understanding media dynamics. Liberdade de expressão, bem como o acesso a diversas fontes de informação, são considerados elementos críticos da democracia, ainda que a concretização desses fatores esteja sujeita a forte interferência. A recente troca de regime no Maranhão, um dos estados mais pobres do Brasil, tem levado ao surgimento de uma nova mídia e a uma certa expansão da esfera pública. Contudo, a oligarquia continua dominando a mídia tradicional e a mídia alternativa imita a prática de exclusão de atores não pertencentes à elite. A experiência do Maranhão confirma que tratamentos normativos que veem a mídia como contribuinte automática do processo democrático, ou como instrumento de manipulação da elite, teem pouco valor para se entender a dinâmica da mídia.


2013 ◽  
Vol 4 (6) ◽  
pp. 242-248 ◽  
Author(s):  
Nur Nasliza Arina

Mass media is a medium often used for information dissemination to the public. It is also seen as a tool in shaping public perception towards issues or organization. Therefore, this study looks at how mass media being used by six environmental non-government organizations (ENGO) in Malaysia in cultivating public awareness towards preserving and conserving the environment through their environmental messages. The objective of this study is also to identify the effectiveness of two-way communication between ENGO and public through mass media. Subsequently to gauge the effectiveness of environmental messages delivered by ENGO using the framework of Dialogic Communication Theory. This study uses qualitative method of face-to-face in-depth interview for data collection. Various media handler from each selected organization were interviewed. Findings indicate that, mass media assists ENGO in delivering environmental messages in various aspects, such as in projecting a formal outlook to the message delivered and in boosting the level of environmental awareness amongst the public through the message delivered by ENGO, therefore assisting each of the ENGO towards their communication outreach goal.


2021 ◽  
Vol 2 (1) ◽  
pp. 21-25
Author(s):  
Indrianti Azhar Firdausi

This study aims to examine the role of the press council in enforcing the press law and journalistic code of ethics where digital developments are currently very developed, especially media that utilize new media platforms. Not all online mass media are legal entities and not all news that is conveyed through online media follows a journalistic code of ethics, giving rise to overlapping perceptions and activities due to the lack of understanding of journalists and the public in the midst of easy access to information. This research uses a descriptive qualitative approach with a case study method, data collection is collected through observation and documentation sourced from literature and document studies that examine the phenomenon of digitalization dynamics around press laws and journalistic codes of ethics. There are a number of efforts from the press council, including enforcing the press law on online mass media by carrying out a number of verification processes including administrative verification, factual verification and content verification. The third verification cannot be carried out because of the constraints of human resources and budget. A mass media that receives a report will be handled and mediated by the press council if the mass media is already a legal entity. Meanwhile, the enforcement of the press code of ethics is carried out by first classifying journalism activities based on whether the mass media is a legal entity or not, then screening complaints of violations of the code of ethics, and reprimanding the problematic mass media to apologize and clarify the misinformation that has been published.


Author(s):  
Burhan Bungin ◽  
Monika Teguh ◽  
Muhammad Dafa

Abstract—In cyber community towards the Society 5.0 era, the use of industrial technology 4.0, especially communication media technology plays an important role. The information era causes digital communication media technology to develop very rapidly and encourage the birth of digital media that have real time capabilities and create new media. Currently mass media institutions that are not innovative are experiencing a fall. Then the existence of the construction of reality is also increasingly obscured by the mixing of life in the real world with the virtual world. Therefore, the study wants to criticize the existence of reality in the midst of the development of communication technology that is so fast. This study uses the interview method in collecting data and analyzing it using the narrative method. The results of this study are that in society 5.0 and industrial technology 4.0, a pseudo social reality constructed by communication technology media causes mass media to die, social harmony is confused and even lost, and hoaxes are attacks on harmony.technological advances in industry 5.0 increase above 70%.


2021 ◽  
Vol 11 (7) ◽  
pp. 1791-1797
Author(s):  
Jie Zhang ◽  
Chao Yuan

In the new media era, there are more ways of information dissemination, and the speed of information dissemination becomes faster. Along with it, various public opinions and rumors flood the cyberspace. As a mainstream social media information publishing platform, microblog has become the main way for netizens to obtain, disseminate and publish information. Because microblog can freely make speeches, and has a fast transmission speed and a wide range, it is easy for public opinion information to be widely disseminated in a short time. In particular, information such as rumors in public opinion can affect the network environment and social stability. Therefore, it is necessary to analyze and predict public opinion changes and to provide early warning. The literature uses the classic BP-NN (BP-NN) as the base prediction model, and uses the information published on the Sina microblog platform as a sample to analyze and predict the public opinion of influenza diseases. Due to the BP-NN’ slow convergence speed, this paper introduces an improved genetic algorithm to select the optimal parameters in the BP-NN (IGA-BP-NN), shorten the calculation time, and improve the analysis and prediction efficiency. The experiments verify that the work in this paper can provide more accurate early-warning information for the public opinion management of related departments.


2016 ◽  
Vol 94 (4) ◽  
pp. 1056-1072 ◽  
Author(s):  
Ashik Shafi

Issue obtrusiveness has long been considered a condition in agenda-setting effect of mass media. Public’s perceived salience of news issues has been found to be more strongly influenced by mass media for unobtrusive issues than obtrusive issues. This study measures the issue obtrusiveness contingency in a developing country by comparing public perception of 10 different issues with varying levels of obtrusiveness. The findings support the original issue obtrusiveness contingency, and add that the public in developing countries report salience of obtrusive issues based on their own personal experience rather than from media exposure.


Author(s):  
Karyn Ogata Jones

Since McCombs and Shaw first introduced the theory in 1972, agenda setting has emerged as one of the most influential perspectives in the study of the effects of mass media. Broadly defined, “agenda setting” refers to the ability of mass media sources to identify the most salient topics, thereby “setting the agendas” for audiences. In telling us what to think about, then, mass media sources are perceived to play an influential role in determining priorities related to policies, values, and knowledge on a given topic or issue. Scholars have studied this phenomenon according to both object (issue) salience and attribute salience and along aggregate and individual audience responses. The audience characteristics of need for orientation, uncertainty, relevance, and involvement are advanced as moderating and predicting agenda-setting effects. When agenda-setting theory is applied to the study of messaging related to health and risk communication, scholars have reviewed and identified common themes and topics that generally include media’s role in educating and informing the public about specific health conditions as well as public health priorities and administrative policies. Agenda setting is often examined in terms of measuring mass media effects on audiences. Looking at interpersonal communication, such as that coming from medical providers, opinion leaders, or peer networks, in studies will allow research to examine the combined effects of interpersonal and mass communication. Testing possible interactions among differing sources of information along with assessment of issue and attribute salience among audiences according to an agenda-setting framework serves to document audience trends and lived experiences with regard to mass media, health, and risk communication.


Author(s):  
Mark Latonero ◽  
Irina Shklovski

This paper considers how emergency response organizations utilize available social media technologies to communicate with the public in emergencies and to potentially collect valuable information using the public as sources of information on the ground. The authors discuss the use of public social media tools from the emergency management professional’s viewpoint with a particular focus on the use of Twitter. Limited research has investigated Twitter usage in crisis situations from an organizational perspective. This paper contributes to the understanding of organizational innovation, risk communication, and technology adoption by emergency management. An in-depth longitudinal case study of Public Information Officers (PIO) of the Los Angeles Fire Department highlights the importance of the information evangelist within emergency management organizations and details the challenges those organizations face engaging with social media and Twitter. This article provides insights into practices and challenges of new media implementation for crisis and risk management organizations.


Sign in / Sign up

Export Citation Format

Share Document