Health Theatre: Recognizing and subverting the tactical farce of the medicalization of everyday life
This article considers the implications of Western health and wellness culture’s strategic co-option by industry, embodied by the rise of wearable tech, the commodification of the self-help movement, and the datafication of the human body. Said culture has come to bear the paranoia observable in the West’s approach to national security, which is widely dubbed as “security theatre”. “Health theatre” is put forth here as an analogous phenomenon to security theatre, wherein the populous is subject to invasive scrutiny by governing structures, enacted in the name of their own wellbeing. Both phenomena are characterized by their sensationalist rhetoric and effective impotence in producing results consistent with their alleged purpose. Health theatre can best be understood as an organic symptom of the broad medicalization that has permeated Western culture over the past century. Medicalization pathologizes the scope of human experiences, while situating the problem at the level of the individual where solutions are then couched. Further, by positing health as an elusive state to be perennially pursued, the individual is left in a perpetual state of dependency. Should health theatre proliferate, the West will continue to suffer a fear-based, atomizing system of health promotion. Means of resistance to health theatre are proposed here as a return to engagement with communal forms of reproductive care that reject pathologizing diversity in psychological and somatic states.