scholarly journals 'MONUMEN KREWENG' 3D ANIMATION VIDEO AS A VISUAL BRANDING STRATEGY FOR JURON TOURIST VILLAGE

2021 ◽  
Vol 12 (2) ◽  
pp. 196-206
Author(s):  
Aries Budi Marwanto ◽  
Damar Tri Afrianto ◽  
Nur Rahmat Ardi Chandra Dwi Atmaja
Keyword(s):  
Focal Point ◽  
3D Animation ◽  
Tourist Destinations ◽  
Digital Era ◽  
Consumer Feedback ◽  
Branding Strategies ◽  
Social Media Platforms ◽  
Tourist Village ◽  
Use Of Social Media ◽  
Insight Into

The development of tourist destinations in this digital era focuses on using technology to develop successful tourism recovery during the pandemic era. We use this principle to develop a tourism strategy using 3D animated videos to introduce Juron Village as a tourist village. Specifically, this study analyzes the visual strategy of a 3D animation video entitled "Monumen Kreweng" using Marty Neumeier's visual branding analysis. The findings provide insight into the animated video's visual branding strategies, including differentiation, collaboration, innovation, validation, and cultivation. The differentiation is found in the work of the Kreweng monument as the focal point of attention and local wisdom, followed by validation through the use of social media platforms to solicit consumer feedback on visual branding. Finally, the cultivation concept encourages various stakeholders to participate in realizing Juron Village's tourism branding.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals Authorship, citations, acknowledgments and visibility in social media: Symbolic capital in the multifaceted reward system of science

2018 ◽  
Vol 57 (2) ◽  
pp. 223-248 ◽  
Author(s):  
Nadine Desrochers ◽  
Adèle Paul-Hus ◽  
Stefanie Haustein ◽  
Rodrigo Costas ◽  
Philippe Mongeon ◽  
...  
Keyword(s):  
Social Media ◽  
Scholarly Communication ◽  
Reward System ◽  
Symbolic Capital ◽  
Digital Era ◽  
Scholarly Impact ◽  
Social Media Platforms ◽  
Scientific Capital ◽  
Communication Practices ◽  
Use Of Social Media

The reward system of science is undergoing significant changes, as traditional indicators compete with initiatives that offer novel means of disseminating and assessing scholarly impact. This article considers a number of aspects of this reward system, including authorship, citations, acknowledgements and the growing use of social media platforms by academics, with an eye towards identifying contemporary issues relating to scholarly communication practices, as understood through the perspectives of Bourdieu’s symbolic capital and Merton’s recognition framework. The article posits that, while scientific capital remains the foundation upon which the reward system of science is built, this system is revealing itself to be more and more multifaceted, extremely complex, and facing increasing tension between its traditional means of evaluation and the potential of new indicators in the digital era. The article presents an extended literature review, as well as recommendations for further consideration and empirical research. A better understanding of the perceptions of academics would be necessary to properly assess the effects of these new indicators on scholarly communication practices and the reward system of science.

Every Task its Tool, Every Tool its Task: Social Media Use in Canadian Non-Profit Organizations

2016 ◽  
Author(s):  
Dinesh Rathi ◽  
Lisa Given ◽  
Eric Forcier ◽  
Sarah Vela
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Online Survey ◽  
Non Profit ◽  
Médias Sociaux ◽  
Social Media Platforms ◽  
Non Profit Organizations ◽  
Use Of Social Media ◽  
Medias Sociaux ◽  
Insight Into

This paper presents emerging results of a national online survey of Canadian Non-Profit Organizations (NPOs) on their perception and use of social media, and their role for the purpose of Knowledge Management (KM). Based on results from the first 320 respondents spanning across local and provincial boundaries, these findings provide insight into what social media platforms are preferred by these organizations, what tasks they are used for and the tasks for which these tools are considered most effective.Cet article présente les résultats d’une enquête nationale effectuée en ligne auprès des organismes canadiens sans but lucratif (OSBL), les interrogeant sur leur compréhension et leur utilisation des médias sociaux, et le rôle de ceux-ci dans la gestion des connaissances. Sur la base des données obtenues auprès des 320 premiers répondants, se situant par-delà les frontières locales et provinciales, ces résultats permettent de comprendre quelles sont les plates-formes de médias sociaux préférées par ces OSBL, pour quelles tâches elles sont utilisées et pour quelles tâches ces outils sont considérés comme les plus efficaces.

Use of Social Media Platforms for Increased Access and Visibility by the Botswana National Archives and Records Services

2019 ◽  
pp. 182-204
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Legal Framework ◽  
Policy Framework ◽  
Primary Data ◽  
Research Approach ◽  
Digital Era ◽  
National Archives ◽  
Social Media Platforms ◽  
Use Of Social Media

This chapter discusses the use of social media platforms for increased access and visibility by the Botswana National Archives and Records Services (BNARS). A qualitative research approach is used to illuminate efforts to use social media for marketing archival services by BNARS, and to closely analyze the benefits and challenges embedded in the use of social media for marketing and outreach by archival institutions. This chapter also draws inferences from the study and proffers recommendations. Primary data was collected through interviews of archivists who manage BNARS social media pages while secondary data was derived from documentary and content analysis. The study reveals that while BNARS was visible to users and potential users online, the legal and policy framework was found to be lacking. Challenges associated with the use of social media pertained to issues of privacy, security, data management as well as policy and the legal framework. The chapter adds literature on advocacy, promotion, and public programming by archival institutions in the digital era.

scholarly journals Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective

2020 ◽  
Vol 12 (10) ◽  
pp. 4092 ◽  
Author(s):  
Carlos de las Heras-Pedrosa ◽  
Elena Millan-Celis ◽  
Patricia P. Iglesias-Sánchez ◽  
Carmen Jambrino-Maldonado
Keyword(s):  
Social Media ◽  
Mixed Method ◽  
Exploratory Study ◽  
Brand Image ◽  
Image Formation ◽  
Tourist Destinations ◽  
Positioning Strategy ◽  
Use Of Social Media ◽  
Insight Into

This research aimed to provide a more informed and systematic basis on which to develop the positioning strategy in social media due to the interactive capacity and influence that social media has in the success of tourist destinations. In particular, we investigated the role of stakeholders. We carried out an exploratory study using a mixed method which included interviews and an analysis of the activity conducted on the official social media accounts (Facebook, Twitter, and Instagram) of the Spanish regions of Andalusia, Catalonia, and Valencia. The findings provide insight into how tourist destinations promote their image through the use of social media. Social media was found to be a strategic platform for enhancing brand image and achieving tourist engagement. Additionally, the role of stakeholders in supporting and facilitating the image destination strategy is worth highlighting. This study shows that the results achieved by social media can be improved by identifying all stakeholders and defining a content generation strategy by integrating and adding value.

scholarly journals SOCIAL MEDIA ANXIETY FROM THE VIEW OF JORDANIAN YOUTH: A META CONTENT ANALYSIS

2021 ◽  
Vol 9 (1) ◽  
pp. 897-911
Author(s):  
Anwar Bani Hani, Rohaya Talib, Evania Yafie, Areej Al_Ahmad
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Sharp Increase ◽  
Focal Point ◽  
Research Problem ◽  
Education Literature ◽  
Critical Issues ◽  
Social Media Platforms ◽  
Use Of Social Media

Anxiety is contemplated to be one of the critical issues that Jordanian youth suffer from. In recent years, it was discovered from an array of studies that Jordanian youths (JY) have a big problem related to social media anxiety (SMA), which is regarded as the reason for excessive use of social media platforms (SMP). The highlighted issue here will be mentioned as that of the research problem. It crystallizes in a sharp increase in this phenomenon of "social media anxiety" by Jordanian youth, where it stressed JY's passion for using SM's platforms. Furthermore, depending on what had been observed, the massive impact of this problem on youths makes us much more interested in this study to specify the degree of influence of this issue on social media anxiety. This paper contains a massive objective, which is understanding how social media would be contributed to their health and youth lives. The paper discussed the usage of a considerable percentage of social media platforms by Jordanian youths. It has been the focal point for discussion among the specialist and educators. This paper discussed the issues concerning social media anxiety in academic and education literature, from SM's problems from the  Jordanian youths' lives. The paper concludes that no effort has been made for Jordanian youth to look into social media anxiety, which has many consequences for society.

scholarly journals Preserving professional identities, behaviors, and values in digital professionalism using social networking sites; a systematic review

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Shaista Salman Guraya ◽  
Salman Yousuf Guraya ◽  
Muhamad Saiful Bahri Yusoff
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Social Networking ◽  
Health Professionals ◽  
Social Networking Sites ◽  
Healthcare Professionals ◽  
Professional Identities ◽  
Professional Behaviors ◽  
Digital Era ◽  
Use Of Social Media

Abstract Background Despite a rapid rise of use of social media in medical disciplines, uncertainty prevails among healthcare professionals for providing medical content on social media. There are also growing concerns about unprofessional behaviors and blurring of professional identities that are undermining digital professionalism. This review tapped the literature to determine the impact of social media on medical professionalism and how can professional identities and values be maintained in digital era. Methods We searched the databases of PubMed, ProQuest, ScienceDirect, Web of Science, and EBSCO host using (professionalism AND (professionalism OR (professional identity) OR (professional behaviors) OR (professional values) OR (professional ethics))) AND ((social media) AND ((social media) OR (social networking sites) OR Twitter OR Facebook)) AND (health professionals). The research questions were based on sample (health professionals), phenomenon of interest (digital professionalism), design, evaluation and research type. We screened initial yield of titles using pre-determined inclusion and exclusion criteria and selected a group of articles for qualitative analysis. We used the Biblioshiny® software package for the generation of popular concepts as clustered keywords. Results Our search yielded 44 articles with four leading themes; marked rise in the use of social media by healthcare professionals and students, negative impact of social media on digital professionalism, blurring of medical professional values, behaviors, and identity in the digital era, and limited evidence for teaching and assessing digital professionalism. A high occurrence of violation of patient privacy, professional integrity and cyberbullying were identified. Our search revealed a paucity of existing guidelines and policies for digital professionalism that can safeguard healthcare professionals, students and patients. Conclusions Our systematic review reports a significant rise of unprofessional behaviors in social media among healthcare professionals. We could not identify the desired professional behaviors and values essential for digital identity formation. The boundaries between personal and professional practices are mystified in digital professionalism. These findings call for potential educational ramifications to resurrect professional virtues, behaviors and identities of healthcare professionals and students.

scholarly journals Us Mob Online: The Perils of Identifying as Indigenous on Social Media

Genealogy ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 52
Author(s):  
Bronwyn Carlson ◽  
Tristan Kennedy
Keyword(s):  
Social Media ◽  
Indigenous People ◽  
Indigenous Peoples ◽  
Mixed Methods Research ◽  
Indigenous Communities ◽  
Digital Environment ◽  
Collective Identities ◽  
Social Media Platforms ◽  
Insight Into

Social media is a highly valuable site for Indigenous people to express their identities and to engage with other Indigenous people, events, conversations, and debates. While the role of social media for Indigenous peoples is highly valued for public articulations of identity, it is not without peril. Drawing on the authors’ recent mixed-methods research in Australian Indigenous communities, this paper presents an insight into Indigenous peoples’ experiences of cultivating individual and collective identities on social media platforms. The findings suggest that Indigenous peoples are well aware of the intricacies of navigating a digital environment that exhibits persistent colonial attempts at the subjugation of Indigenous identities. We conclude that, while social media remains perilous, Indigenous people are harnessing online platforms for their own ends, for the reinforcement of selfhood, for identifying and being identified and, as a vehicle for humour and subversion.

How to foster employee satisfaction by means of coaching, motivation, emotional salary and social media skills in the agri-food value chain

New Medit ◽  
2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Keyword(s):  
Social Media ◽  
Value Chain ◽  
Employee Satisfaction ◽  
Data Set ◽  
Business Skills ◽  
A Value ◽  
The Social ◽  
Use Of Social Media ◽  
Food Value ◽  
Insight Into

Most employee satisfaction studies do not consider the current digital transformation of the social world. The aim of this research is to provide insight into employee satisfaction in agribusiness by means of coaching, motivation, emotional salary and social media with a value chain methodology. The model is tested empirically by analysing a survey data set of 381 observations in Spanish agribusiness firms of the agri-food value chain. The results show flexible remunerations of emotional salary are determinants of employee satisfaction. Additionally, motivation is relevant in the production within commercialisation link and coaching in the production within transformation link. Whole-of-chain employees showed the greatest satisfaction with the use of social media in personnel management. Findings also confirmed that employees will stay when a job is satisfying. This study contributes to the literature by investigating the effect of current social and digital business skills on employee satisfaction in the agri-food value chain.

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