scholarly journals Peran Public Relations dalam Komunikasi Organisasi

2012 ◽  
Vol 1 (4) ◽  
pp. 373
Author(s):  
Aswad Ishak
Keyword(s):  
Public Relations ◽  
Strategic Communication ◽  
Decision Makers ◽  
Strategic Communications ◽  
Full Support ◽  
Important Decision

Organization is currently experiencing growth and remarkable development. An increasingly diverse public characters, both interal and external, require special handling in communicating to them. Communication activities of the organization is a strategic communications activities that need to be run by the organization. This communication activities involving management as important decision makers in the organization. Through public relations activities of the organization’s strategic communication can run well. Public relations must have the full support of management to be able to carry out the task.

scholarly journals NATOV KONCEPT STRATEŠKIH KOMUNIKACIJ V REPUBLIKI SLOVENIJI S POUDARKOM NA SLOVENSKI VOJSKI

2016 ◽  
pp. 67-89 ◽  
Author(s):  
NINA RADUHA
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Armed Forces ◽  
Strategic Communication ◽  
Comprehensive Approach ◽  
Strategic Communications ◽  
Security Environment ◽  
Strategic Public Relations ◽  
Planning Processes ◽  
Modern Information

Natov koncept strateških komunikacij, ki je osrednja tema prispevka, je v Sloveniji in Slovenski vojski premalo poznan in uporabljen pojem, še manj je znana njegova vsebina. Pogosto je napačno razumljen in enačen s strateškimi odnosi z javnostmi. Ni direktivno sprejet in uveden v procese odločanja in načrtovanja, vendar v ospredje vedno bolj prihaja zavedanje, da je nujen, in sicer z vsemi svojimi zmogljivostmi in na vseh ravneh delovanja, kot eden ključnih načinov celovitega pristopa k učinkovitemu reševanju kriz v svetu in vedno bolj tudi v domačem okolju. Cilj pisanja je na diplomatski in vojaški ter taktični in strateški ravni spodbuditi zavedanje o nujnosti, pomembnosti in uporabnosti koncepta strateških komunikacij v sodobnem informacijskem času. S predstavitvijo teoretičnega okvira, vsebine in resničnih implikacij koncepta strateških komunikacij v praksi drugih držav, zavezniških in nasprotnikovih sil želimo s prispevkom poiskati zanimanje in pot do stvarne uvedbe in uporabe koncepta v slovenskem okolju. Analitični pregled stanja v Slovenski vojski in širše pokaže, da se sistem še ne zaveda nujnosti uvajanja koncepta v uporabo, čeprav bi se moral. V sklepu so zato zapisani izhodišča in podlaga za gradnjo obravnavanega koncepta v našem okolju, ki bodo predvsem v SV in na Ministrstvu za obrambo, pa tudi širše v slovenskem okolju, temelj za razpravo o oblikovanju nujnih odgovorov na izzive sodobnega varnostnega okolja. In Slovenia and the Slovenian Armed Forces, NATO's Strategic Communication's Concept, which is the main topic of this article, is a little known and used term, while its contents is even less known. It is often misunderstood and compared to strategic public relations. It has not been regulated and incorporated into the decision-making and planning processes. However, the awareness of its paramount importance is coming more and more to the fore. It is needed with all its capabilities and at all levels of operation as one of the key ways of adopting a comprehensive approach to an effective resolution of crisis worldwide and, more and more, in Slovenia. The aim of this article is to encourage the awareness on the urgency, importance and usefulness of the concept of strategic communication in the modern information era. By presenting the theoretical framework, contents and actual implications of the strategic communications concept in the practice of other nations, allied and adversary forces, we aim at ascertaining interest and way to actually implement and apply the concept in Slovenia. According to the analytical overview of the situation in the Slovenian Armed Forces and beyond, the system is not yet aware of the urgency of implementing the concept, although it should be. The conclusion thus includes the platform and foundation for the formulation of the discussed concept in Slovenian environment, which will serve as the basis for the Slovenian Armed Forces, the Ministry of Defence and other institutions to discuss the formulation of urgent responses to the challenges posed by the modern security environment

INTRODUCTION STRATEGIC COMMUNICATIONS AND THE ARMED FORCES

2019 ◽  
pp. 11-14
Keyword(s):  
Public Relations ◽  
Public Diplomacy ◽  
Armed Forces ◽  
Strategic Communication ◽  
Strategic Communications ◽  
The Future ◽  
Fast Development ◽  
The Difference ◽  
The Republic ◽  
Psychological Operations

This second edition in the 21st year of the publication of ‘Contemporary Military Challenges’ is dedicated to strategic communications and their influence, connections and interactions connected to the armed forces. Maybe you have already noticed that we use the term communications, and not communication? At first glance, many would think that the difference between these words and phrases is minor and irrelevant, because strategic communication and strategic communications cannot be that different in meaning; while others may be of the opinion that one form or the other is incorrect. Terminological consensus has not yet been reached in Slovene or in English. Based on the opinion of the Fran Ramovš Institute of the Slovenian Language1, the term ‘strategic communications’ is used in Slovene in this edition in the context of the NATO concept. We would like to emphasize that we are not trying to codify the use with our choice of the term, but rather seeking to achieve consistency and encourage debate. The articles in this edition show that a lot of effort needs to be put into terminology. Some believe that it is not important to focus on small terminological differences, claiming that it is the content and its associated development that really matters. But is that really the case? While preparing this themed edition, we encountered numerous challenges, beginning with the planning phase itself. The basic idea was to devote some attention to the communications and communication of armed forces with different target audiences (internal or external), in different forms, such as classic media, social media, various public events and the use of force, among others. For the armed forces, the relationships within the forces, that is, between their personnel, and the relationships with other audiences, who may decide on the functioning and future of the armed forces, are of the utmost importance. In order to achieve the best possible result, we contacted Professor Marjan Malešič, PhD, from the Faculty of Social Sciences, a long-standing coordinator of the Public Opinion, Mass Media and the Military Working Group at the European Association of Military Sociologists, Ergomas. This edition includes some content from the special edition of the international publication on Strategic Communication, entitled ‘Guidelines for the Future of Strategic Communication’, published by Routledge Publications in November 2018. We have addressed not only the issue of terminology, but also the concept. This topic often appears in writing and has a rich history in terms of its content. The terms used most frequently in its history are: propaganda (the oldest), public relations, information influencing, communication, strategic communication, corporate communication, and strategic communications, among others. As concepts, they are listed in the NATO Military Concept for Strategic Communications, and described as the coordinated and dedicated use of NATO’s information-communication capabilities and activities. These include activities in public diplomacy, public relations, information and psychological operations, serving as an appropriate support of the politics, operations and activities of the Alliance for the implementation of NATO goals. The Republic of Slovenia has been a member of the Alliance for 15 years. The Slovenian Armed Forces have been fully engaged in various NATO activities and committed to NATO’s Strategic Communications Concept. So, the title of this themed edition is ‘Strategic Communications and the Armed Forces’. The conceptual and terminological aspects are only two of the many aspects of exploring this interdisciplinary and highly relevant topic. With its fast development, it offers many opportunities, but also questions. In the future, there will be even more opportunities for research, debate and various solutions.

scholarly journals On Communications War: Public Interest Communications and Classical Military Strategy

2018 ◽  
Vol 2 (1) ◽  
pp. 156
Author(s):  
Jasper Fessmann
Keyword(s):  
Public Relations ◽  
Public Interest ◽  
Strategic Communication ◽  
Strategic Thinking ◽  
Military Strategy ◽  
Fake News ◽  
Strategic Communications ◽  
The Public ◽  
Vested Interests ◽  
The Military

Strategic communication disciplines routinely use terms such as strategy, tactics, and objectives that originated in strategic military science. I argue here that a better understanding of classical military strategic thinking is relevant to public interest communications (PIC). Case studies of unscrupulous public relations (PR) campaigns on behalf of vested interests that apply deception, misdirection, and fake news in a war fighting mentality are examined. I argue that such practices need to be understood in the military sense to be detected early and effectively countered in legitimate and honorable ways by organizations fighting for the public interest. The article proposes that a key function of a PIC professional in an organization is to become a PIC Communications Strategos—strategic communications war leader. 

scholarly journals WHAT IS “STRATEGIC COMMUNICATIONS”?

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Marina Gordeladze
Keyword(s):  
Public Relations ◽  
Strategic Communication ◽  
Theoretical Framework ◽  
Educational Institutions ◽  
Strategic Communications ◽  
The West ◽  
Sharp Separation ◽  
Deputy Minister ◽  
The Public ◽  
Or Groups

Strategic Communications, (contracted to “StratCom”) as a separate field/profession, is still in the process of formation and, consequently, is not fully studied yet, especially in Georgia. Moreover, even the individuals working in this field find it difficult to properly understand the importance and functions of “StratCom” and, in general, to distinguish it from communication and information disciplines such as “public relations”. Despite the importance and urgency of the issue (especially in today’s information-laden environment), this topic has not been studied in depth. The present paper directly and clearly confirms that the current definitions of “Strategic Communications” and the authors’ reasoning do not form the basis for creating an independent theoretical framework for the profession, which in turn, would end any professional misunderstandings and also no longer mislead individuals or educational institutions. Some experts in this field have been trying for years to create a theoretical framework for “Strategic Communications”, which, as a rule, should be a sharp separation of “StratCom” from other related disciplines and set a different scope, goals or objectives for this new discipline. Nevertheless, the above-mentioned attempts fail to lead us to the desired result. The use of “Strategic Communications” as an information discipline in professional, educational institutions or government agencies is done by “individual” interpretation of certain persons and/or groups. A good and clear example of this issue is the statement made by the Deputy Minister of Defense of the Czech Republic, Jan Havranek, noting that strategic communication is often confused with “public relations” or even political technologies. Compared to the complicated situation in the “West”, the case is even worse on its periphery, for example in Georgia, where the import of knowledge and experience on the “StratCom” started from the “West”. The purpose of this paper is to provide the public with a critical understanding of the existing definitions of “strategic communications” and, secondly, to share with them a discussion of the relevance regarding our vision of strategic communications. The paper uses all the basic literature that would more or less enable us to discuss the existing terms, show us the essence of the problem and help us to achieve the purpose of the publication: to explain the “Strategic Communications”, to establish/understand the relevance of the vision.

scholarly journals Meaningful, but effective? A critical evaluation of Ireland’s citizens’ dialogues on the future of Europe

Politics ◽  
2021 ◽  
pp. 026339572199148
Author(s):  
Anthony Costello
Keyword(s):  
European Union ◽  
Public Relations ◽  
Public Discourse ◽  
Critical Evaluation ◽  
Participatory Approach ◽  
Decision Makers ◽  
Deliberative Process ◽  
Political Will ◽  
The Future

On the 25 March 2017, leaders of the EU27 and European Union (EU) institutions ratified the Rome Declaration. They committed to invite citizens to discuss Europe’s future and to provide recommendations that would facilitate their decision-makers in shaping their national positions on Europe. In response, citizens’ dialogues on the future of Europe were instituted across the Union to facilitate public participation in shaping Europe. This paper explores Ireland’s set of dialogues which took place during 2018. Although event organisers in Ireland applied a relatively atypical and more systematic and participatory approach to their dialogues, evidence suggests that Irelands’ dialogues were reminiscent of a public relations exercise which showcased the country’s commitment to incorporating citizens into the debate on Europe while avoiding a deliberative design which could have strengthened the quality of public discourse and the quality of public recommendations. Due to an absence of elite political will for a deliberative process, as well as structural weaknesses in design, participants’ recommendations lacked any clear and prescriptive direction which could shape Ireland’s national position on the future of Europe in any constructive or meaningful way.

Concluding Thoughts and Challenges

2011 ◽  
Vol 25 (3) ◽  
pp. 569-575 ◽  
Author(s):  
Michael J. Palenchar
Keyword(s):  
Public Relations ◽  
Strategic Communication ◽  
Theory And Practice ◽  
Issues Management ◽  
Special Issue ◽  
Organizational Rhetoric ◽  
Management Communication ◽  
Stakeholder Interests ◽  
Self Interest ◽  
Socially Relevant

This special issue of Management Communication Quarterly mines the rhetorical heritage to explore the challenges facing those who engage in and critique external organizational rhetoric, setting its sights on helping organizations make society a better place to live. Toward this end, rhetoric focuses on strategic communication influences that at their best result from or foster collaborative decisions and cocreated meaning that align stakeholder interests. This special issue demonstrates the eclectic and complex theories, applied contexts, and ongoing arguments needed to weave the fabric of external organizational communication. Over the years, Robert Heath and others have been advocates for drawing judiciously on the rhetorical heritage as guiding foundation for issues management and public relations activities. Rather than merely acknowledge the pragmatic or utilitarian role of discourse, this analysis also aspires to understand and champion its application to socially relevant ends. In that quest, several themes stand out: (a) In theory and practice external organizational rhetoric weighs self-interest against others’ enlightened interests and choices; (b) organizations as modern rhetors engage in discourse that is context relevant and judged by the quality of engagement and the ends achieved thereby; and (c) in theory and practice external organizational rhetoric weighs relationship between language that is never neutral and the power advanced for narrow or shared interests.

scholarly journals Russian Public Relations in 2020: Peculiar Features of Transformation

2021 ◽  
Vol 26 (2) ◽  
pp. 302-310
Author(s):  
Marina G. Shilina ◽  
Irina I. Volkova
Keyword(s):  
Public Relations ◽  
High Volume ◽  
Corporate Communication ◽  
Professional Communication ◽  
Organizational Strategies ◽  
Strategic Communications ◽  
Corporate Strategies ◽  
Wide Range ◽  
Knowledge Competencies ◽  
Increasing Demand

The paper presents the current transformations of Russian public relations during the SaRS-COVID-19 pandemic and remote working in 2020. In response to the crisis and uncertainty, companies have adapted and restructured corporate strategies and communications. The increasing demand for communication support of strategies and daily support of corporate activities indicates the growing significance of PR and the implementation of organizational strategies, as well as the demand for the optimization of corporate communication in society. The PR industry in general and professional communication are becoming more and more integrated due to the attraction of knowledge, competencies, specialists from a wide range of related industries: marketing, sociology, management. The current communication situation caused changes in the characteristics of Russian PR in the segment of communication agencies. Despite the traditionally high volume of the agencies marketing services, the growth of crisis and digital communications has turned to be stable, which indicates the demand for more flexible PR formats. Based on an analysis of public relations of the leading local communication agencies in 2020, the authors put forward a hypothesis on the formation of the prerequisites for the transition of Russian public relations to the format of strategic communications.

Calm the farm or incite a riot? Animal activists and the news media: A public relations case study in agenda-setting and framing

2021 ◽  
pp. 2046147X2110551
Author(s):  
Deborah K Williams ◽  
Catherine J Archer ◽  
Lauren O’Mahony
Keyword(s):  
Social Media ◽  
Public Relations ◽  
News Media ◽  
Direct Action ◽  
Strategic Communication ◽  
Front Page ◽  
Primary Producers ◽  
News Reporting ◽  
Study Approach

The ideological differences between animal activists and primary producers are long-standing, existing long before the advent of social media with its widespread communicative capabilities. Primary producers have continued to rely on traditional media channels to promote their products. In contrast, animal activists have increasingly adopted livestreaming on social media platforms and ‘direct action’ protest tactics to garner widespread public and media attention while promoting vegetarianism/veganism, highlighting issues in animal agriculture and disrupting the notion of the ‘happy farm animal’. This paper uses a case study approach to discuss the events that unfolded when direct action animal activists came into conflict with Western Australian farmers and businesses in 2019. The conflict resulted in increased news reporting, front-page coverage from mainstream press, arrests and parliamentary law changes. This case study explores how the activists’ strategic communication activities, which included livestreaming their direct actions and other social media tactics, were portrayed by one major Australian media outlet and the farmers’ interest groups’ reactions to them.

Intelligently Steering Toward More Communitarian Technological Societies

2017 ◽  
Author(s):  
Taylor Dotson
Keyword(s):  
Technological Innovation ◽  
Emerging Technologies ◽  
Residential Development ◽  
Social Robots ◽  
Decision Makers ◽  
Grocery Stores ◽  
Community Life ◽  
Trial And Error ◽  
Important Decision ◽  
Driverless Cars

This chapter applies the intelligent trial-and-error framework developed by Edward Woodhouse and David Collingridge to technologies that impact community life. The framework has generally been used to analyse technologies with environmental, physiological, and financial – rather than psychocultural – risks. This chapter explores how technological innovation related to driverless cars and social robots would proceed if important decision makers were to take their potential social and communal risks seriously. Next, intelligent trial-and-error is proposed as a set strategies to make attempts to deploy communitarian technologies more effective, considering the cases of residential development and cooperative grocery stores. Finally, this chapter examines the barriers to getting intelligent trial-and-error applied more of the time and to already existing, rather than only emerging, technologies.

Internet Mercenary Operation

2014 ◽  
pp. 86-117
Keyword(s):  
Public Relations ◽  
Strategic Communication ◽  
Target Audience ◽  
Public Image ◽  
The Internet ◽  
Chinese Context ◽  
Media Technologies ◽  
Positive Image ◽  
Product Service ◽  
Brand Product

Internet mercenary operation is a well-integrated part of the Internet public relations (IPR) business. IPR in the Chinese context is defined as a series of strategic communication activities that use the Internet and other new media technologies to promote awareness and ensure a positive image of a brand, product, service or any other entity which is concerned with its public image. Specifically, this chapter details the whole procedure of Internet mercenary operation including release design, target platforms, target audience, release volume and release duration. This chapter also documents in some detail the practice of release operation, including a pyramid of “pushing hands,” and the procedures of maintenance and monitoring.

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