Enterprise management in turbulent socio-economic environment of the XXI century: biocybercorporative systems and infrastructure

2018 ◽  
Author(s):  
Alexander Besedin
Keyword(s):  
Economic Environment ◽  
Enterprise Management

MODERN MARKETING AS A TOOL EFFICIENT ACTIVITIES OF THE ENTERPRISE

2021 ◽  
Vol 298 (5 Part 1) ◽  
pp. 99-103
Author(s):  
VIKTORIIA BONDARENKO ◽  
KULAKOVA SVITLANA ◽  
KARINA KLYMENKO ◽  
YAROSLAV VERPETA ◽  
Keyword(s):  
Customer Service ◽  
Individual Characteristics ◽  
Economic Environment ◽  
Enterprise Management ◽  
Term Survival ◽  
Internet Technologies ◽  
Effective Operation ◽  
Business Entities ◽  
Definition Of ◽  
The Individual

The article presents the substantiation of modern marketing as one of the tools for increasing the effective operation of an enterprise in the new conditions of the economic environment. The authors argue that the use of marketing in the activities of enterprises is the key to the success of business entities, since it allows one to identify and control those factors that determine the conditions for long-term survival and development in the market. Increased competition between business entities in the Ukrainian market has increased the interest of scientists in approaches that ensure the effective functioning of business structures in the new economic environment. Various approaches to the definition of the term “marketing” are considered. The study concluded that the concept of “marketing” is not new in the economic literature of foreign countries. But despite this, there is no specific definition of this concept. In economic culture, this term is interpreted in the form of two basic concepts. Firstly, this is an activity aimed at the development and promotion of products from the very beginning of their production to the final result. Secondly, the concept of “marketing” can be regarded as a complex procedure for the organization and management of an enterprise, aimed at the production of goods and services that are in demand. The content of marketing in the enterprise management system has been investigated. The relationship between marketing and the effective operation of an enterprise has been analyzed. Today, the success of a business is determined by such circumstances as: the futility of covering costs by rising prices presupposes the enterprise’s search for ways to reduce its own costs to ensure its compliance with consumer expectations; insufficient fulfillment of the condition of problem-free customer service, who now value the impeccable and immediate satisfaction of their needs; formation of expectations of additional services among clients; the impossibility of achieving success due to limitations in the process of improving the functional characteristics of products. Products and services created with disregard for the individual characteristics of the consumer are now uncompetitive, and the consumers themselves want to participate in creating value. The essence of the marketing concept of enterprise management is investigated and the factors leading to its change, including under the influence of the development of information and Internet technologies, are determined. In particular, attention is focused on the fact that one of the characteristic trends of modern marketing in the XXI century. is the strengthening of the influence of information and Internet technologies on its development. In general, progressive technologization and informatization of economic and everyday life make significant changes in modern marketing, significantly expanding its capabilities, changing the functionality and set of tools necessary to achieve the goals and objectives of companies.

scholarly journals Eco-Controlling: Prospects for the Environmental Policy in Enterprise Management

2021 ◽  
Vol 100 ◽  
pp. 05011
Author(s):  
Hanna Matukova ◽  
Valentyna Khrapkina ◽  
Natalia Bahashova ◽  
Daria Matukova-Yaryha ◽  
Alla Levitskaia
Keyword(s):  
Control System ◽  
Environmental Policy ◽  
Environmental Protection ◽  
Economic Environment ◽  
Enterprise Management ◽  
Environmental Aspects ◽  
Environmental Challenges ◽  
Industrial Enterprises ◽  
Long Run ◽  
Effective Activity

The research defines eco-controlling as a new trend of the enterprise environmental policy in the field of environmental protection, its place in the enterprise control system under conditions of permanent changes of the economic environment and environmental challenges. There are outlined tasks of eco-controlling that covers a wide variety of issues associated with ensuring the enterprise’s effective activity in the long run considering requirements of environmental protection. The authors substantiate efficiency of introducing eco-controlling as a set of tasks of planning, accounting, controlling, analyzing and auditing environmental aspects of industrial enterprises’ activity.

scholarly journals Correlation Cost - Performance in Terms of Management Accounting

2010 ◽  
Author(s):  
Dumitru Ene
Keyword(s):  
Financial Performance ◽  
Business Processes ◽  
Management Accounting ◽  
Economic Environment ◽  
Enterprise Management ◽  
Accounting System ◽  
Cost Performance ◽  
Efficiency And Effectiveness ◽  
The Cost ◽  
Type Information

Management accounting system is a useful tool for enterprise  management,  which aims to achieve performance piloting enterprise by promoting efficiency and effectiveness. To be successful in today's economic environment requires  the use of a calculations   system and management costs. Purpose of calculating costs is to identify cases not only transfer the cost objects. This approach shows the ability of the system for calculating the cost of providing an analysis linking financial performance of business processes and activities cost sale .The firms use type information in various forms in making decisions. The manager expects the management accounting a permanent assistance before, during and after the action, to define objectives, to understand whether the objectives are relevant and to measure performance.

The Role of Behavioral Models in the Ontological Structure of Modern Macroeconomics

2013 ◽  
pp. 98-110
Author(s):  
M. Likhachev
Keyword(s):  
Economic System ◽  
Government Regulation ◽  
Institutional Structure ◽  
Economic Environment ◽  
Behavioral Models ◽  
Macroeconomic Models ◽  
Basic Characteristics ◽  
Practical Implications

Behavioral models are considered in the paper as the link between the description of the institutional structure of the economic system and the formation of macro-aggregates, reflecting the results of its operations. The degree of homogeneity of the private sector’s economic environment and complementary goals of private entities and government regulation are noted as basic characteristics of behavioral models. The author examines the differences in the estimates of these characteristics as one of the most important factors underpinning the architecture of modern macroeconomic models and their practical implications.

MODERN PROBLEMS OF ACCOUNTING AND ANALYTICAL ENSURING FINANCIAL RESULTS MANAGEMENT

2020 ◽  
Author(s):  
Yuliia Peniak ◽  
◽  
Nataliia Horokhovatska ◽  
Keyword(s):  
Performance Management ◽  
Enterprise Management ◽  
Goods And Services ◽  
Financial Condition ◽  
General Evaluation ◽  
Net Profit ◽  
Business Entities ◽  
Results Management ◽  
Main Components ◽  
The Impact

The main purpose of any enterprise in the market economy is to obtain high financial results. One of the main conditions for the effective functioning of the enterprise is ability to generate profit in the amount that will create the financial basis for further development and expansion of the enterprise, comply with social and material needs, ensure competitiveness in the market of goods and services. The need for accounting and analytical management of financial results stems from needs of owners, the state and employees in information that will enable them to identify patterns and trends in financial results, identify and assess the main factors influencing the process of their creation, distribution and usage, identify reserves and thus increase the level of profitability. Despite the significant scientific contribution in the field of research of financial results of the enterprises, the issue of improvement aims to the accounting and analytical maintenance of management of financial results of the enterprise remains actual. That is why the purpose of the study is to substantiate the theoretical and practical aspects and develop approaches to improving the mechanism of formation of accounting and analytical support for the management of financial results of the enterprise. Accounting and analytical management of financial results of the enterprise is a set of interconnected elements of production and management system, activities carried out by the subject of management, creation of a certain structure, as well as collection, accumulation, storage and analysis of information necessary for effective operation of the enterprise. The main components of the study of accounting and analytical support of financial performance management are the formation of methods of analysis, control and forecasting of financial results, which requires specification of the components of the analytical and controlled process within the organizational and information model. Namely, the formation of reliable information about the financial condition of the enterprise, the analysis of economic indicators of the enterprise is of great importance in the system of general evaluation of business entities. Their research makes it possible to assess the dynamics of the structure of income and expenses, to determine the impact of factors on the company's profit from various activities, as well as to find reserves to increase the net profit of enterprises. Thus, the improvement of accounting and analytical support of enterprise management is based on the use of modern forms, methods and principles that place new demands on the formation of unbiased, complete, timely, clear and useful accounting and analytical information about the enterprise and its financial results.

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