scholarly journals Mechanism of providing educational services in higher education institutions of Ukraine

2019 ◽  
Vol 65 (2) ◽  
pp. 36-39
Author(s):  
Natalia Boretska ◽  
Olena Kovalchuk
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Market Competition ◽  
Educational Process ◽  
Social Needs ◽  
Educational Services ◽  
Institutions Of Higher Education ◽  
Modern Development ◽  
Education Market ◽  
Market Relations

This article is about the essence of the concept of «educational service», its specific features and differences from other types of services. Particular attention was paid to the classification of services provided by higher education institutions. Taking into account all the specificity of the education market, services provided by institutions of higher education can be divided into educational, scientific and educative institutions. The essence of educational, scientific and educative services provided by institutions of higher education was considered. It was determined that the acquisition of higher education is one of the main directions of intellectual, cultural, spiritual, social and economic development of society. The legislative regulation of providing paid services in institutions of higher education of Ukraine was analyzed. It was determined that modern development of market relations is closely connected with the formation of the educational services market. The world experience of educational establishments activity clearly proves that the provision of high-quality scientific and educational services and skillful management of them are the guarantee of successful activity of higher educational institutions in modern conditions. The ability to form modern educational programs, to navigate the difficult and unstable conditions of market competition, to develop management mechanisms which aimed at the efficiency and quality of the educational process, allows implementation of the marketing concept of higher education institutions in practice. Nowadays it is known that marketing tools are the most effective ways of defining and researching social needs,demands and requirements. This suggests that the process of marketing incipience in education area is one of the main steps towards more qualitative and professional provision of educational services to the consumer, as well as to the market success and competitiveness of educational organizations. There are few unresolved aspects of the problem of services development in the education area left today despite the fact scientists paid a lot of attention to this problem. This leads to the study of the current state of the services market that provide institutions of higher education, the development of a modern model of cooperation in the labor market and education services market. Also, should be improved the economic mechanism of regulating the educational services market and the management system for this market.

scholarly journals Modern tendencies of marketing activity of institutions of higher education of Ukraine

2019 ◽  
pp. 87-94 ◽  
Author(s):  
Olena Korchynska
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Activity ◽  
Educational Institutions ◽  
Educational Services ◽  
Necessary Condition ◽  
Institutions Of Higher Education ◽  
Marketing Activity ◽  
Advertising Activity

Introduction. Higher education has been constantly upgrading, competition in the educational services market is intensifying in recent years. This leads to an increase in the role of marketing in the activities of higher education institutions. It is necessary to constantly look for new ways to improve the efficiency of the management of higher education institutions. Such an opportunity exists only with the constant use of marketing and the improvement of its tools. In connection with the mentioned, important and actual tasks of the present time is research and improvement of the methodology of developing an advertising campaign of higher education institutions in order to enable educational institutions to overcome existing problems in their marketing activities and develop this trend in the future. Methods. Commonly used methods of research are used in the course of the research: dialectic, monographic method, abstract and logical, method of scientific generalization, and specific methods of statistical processing of information. Results. The article deals with the general situation on the domestic market of educational services. The specifics of advertising activity of educational institutions are revealed, in particular, the necessity to study this issue, due to its urgency and lack of elaboration, is substantiated. Advertising activity is considered as a necessary condition and factor of sustainability, the competitiveness of the educational institution and its success in the education market. It is indicated on the preconditions of reorientation of priorities of educational activity into the sphere of improvement of marketing activity and advertising process of an educational institution, as well as tasks, which should carry out advertising activity in the field of educational services. Discussion. Further research is planned to be carried out in order to assess the effectiveness of the use of modern marketing tools by higher education institutions. Keywords: market of educational services, marketing activity, advertising, institutions of higher education, competition, image of educational institution.

scholarly journals Current state of educational services provision to future masters of educational institution management

2020 ◽  
Vol 2020 (2 (131)) ◽  
pp. 179-187
Author(s):  
Olha Yeromenko
Keyword(s):  
Higher Education ◽  
Graduate Students ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Education Institution ◽  
Educational Process ◽  
Educational Services ◽  
Teaching Staff ◽  
Flexible System

The article raises the topical issue of training competitive professionals capable of working under modern market conditions. The transition to market relations changes the education policy and the system of educational services provision. The professional destiny of a future manager and the success rate of an educational institution depend on the quality of providing educational services to graduate students specialised in educational institution management. The purpose of the article is to analyse the results of a survey of graduate students aimed at determining the status of educational services given within the specialty 073 "Management" (specialization "Educational Institution Management") in various higher education institutions of Ukraine. Monitoring the state of the educational services provided to graduate students majoring in educational institution management has been carried out on the basis of general scientific and empirical cognition methods: comprehensive study of quality training of master-course students, observation, survey in the form of questionnaires, analysis of graduate students’ responses, analogy. The criteria enabling graduate students to assess the quality of educational services provided by higher education institutions have been defined: the fundamental nature of training; level of knowledge and experience of teaching staff; organization of the educational process; culture and communication level of teachers; reaction of teachers and administration of higher education institution to further demands of graduate students, etc. On the basis of the analysis and generalisation of the processed material, the basic demands of master-course students majoring in educational institution management for increase in the level of educational services have been defined: decrease in theorising of educational material; practice orientation; increase in the use of interactive teaching methods by teachers; expansion of the list of optional courses; increase in opportunities for individual counselling at a convenient time; involvement of leading specialists, experts, experienced educational institution managers in teaching; improvement of facilities and resources of an institution; increase in the level of additional educational services provision in higher education institutions. According to the results of the study, it has been concluded that it is necessary to establish a flexible system of training master-course students majoring in educational institution management.

scholarly journals Management of Competitiveness of Higher Education Institutions

2020 ◽  
pp. 197-206
Author(s):  
Iryna Trunina ◽  
◽  
Maryna Bilyk ◽  
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Educational Process ◽  
Educational Services ◽  
Account Management ◽  
Theoretical Approaches ◽  
Effective System ◽  
Market Situation ◽  
Management And Development ◽  
Management Approaches

The article is devoted to the study of competitiveness management and higher education institutions, the study of factors influencing its formation, and the development of a mechanism for managing the competitiveness of higher education institutions, taking into account management approaches and competitiveness factors. The main theoretical approaches to the determining of the category "competitiveness of higher education" were considered and analyzed. It is substantiated that higher education institutions of Ukraine operate in difficult conditions of uncertainty, which implies constant adaptation to the challenges of the external environment. Higher education institutions are increasingly applying the principles of management and development that exist in business organizations, thus adapting to market conditions. In the coming years in the market of educational services of Ukraine, the decrease in the number of free educational institutions and the number of applicants for higher education will continue. These trends dictate the need to form an effective system for managing the competitiveness of higher education institutions in the market of educational services. The classification of factors of competitiveness of higher education institutions on various grounds has been developed. Managing the competitiveness of higher education institutions is seen as an activity aimed at forming a number of management decisions, which, in turn, should be aimed at resisting external influences to achieve leadership in accordance with the strategic goal. Strategic competitiveness management of higher education institutions is based on the principles of strategic management, scientific approaches to competitiveness management and should be aimed at creating sustainable competitive advantages related to the market situation of educational services, development of innovative components of the educational process, efficient use of all available resources. Effective organizational and managerial structure of the institution of higher education has been proposed.

scholarly journals SOCIO-ECONOMIC AND INSTITUTIONAL PRECONDITIONS FOR THE FORMATION OF THE EDUCATIONAL SERVICES MARKET IN HIGHER EDUCATION OF UKRAINE

2019 ◽  
Vol 5 (2) ◽  
pp. 104
Author(s):  
Anatolii Lomonosov ◽  
Oksana Lomonosova ◽  
Iryna Nadtochii
Keyword(s):  
Higher Education ◽  
Economic System ◽  
20Th Century ◽  
Higher Education Institutions ◽  
Educational Services ◽  
Socialist Revolution ◽  
Historical Period ◽  
Capitalist System ◽  
Market Expansion ◽  
Market Relations

When considering the problems of the educational services market formation and functioning in higher education, most authors attribute the emergence of this market to fundamental political and economic changes in Ukraine in the early 1990s and its transition to a market economy. This approach is limited as the market for educational services has existed before. In the process of market expansion into public spheres in Ukraine in the last decade of the 20th century, it got a generally completed form, although its formation has not yet ended and continues to transform. Over the past hundred and fifty years, the socio-economic system in Ukraine has changed three times: the second half of the 19th century – the transition from feudalism to capitalism, the beginning of the 20th century – the transition from capitalism to socialism, the beginning of the 21st century – the reverse transition from socialism to capitalism. The educational services market is one of the components of a market system of the country as a whole. The nature of socio-economic relations, of course, influenced the formation and functioning of the educational services market in higher education, which was under various factors affecting it in different socio-economic and institutional conditions. Therefore, this study considers three main historical stages of the formation of this market, each corresponding to a certain socio-economic system: - development of the educational services market in higher education of Ukraine in the late 19th-early 20th centuries at the stage of formation and rise of capitalism; - functioning of the deformed educational services market in higher education of the Ukrainian SSR after the victory of the socialist revolution and in the Soviet Union era; - widescale introduction of market relations in higher education of modern Ukraine during the period of democratic transformations, changes in the socio-economic and political system, the abandonment of socialism and the return to the capitalist system. This approach, unlike most of those presented in modern Ukrainian economic literature, covers the entire historical period, in which there was a market for educational services in Ukraine’s higher education. To ascertain the peculiarities and the characteristics of the market, at each stage the presence and development of its main elements should be determined. Those elements, as a rule, include goods, demand, supply, competition, and prices for goods or services. At all stages, the principal stimulator for the formation of the educational services market in higher education in Ukraine was the chronic underfunding of state higher education institutions. The dissatisfied demand of the population for higher education was also a significant factor in the formation and development of the educational services market. The market for educational services in higher education became developed after Ukraine had gained independence. Commercialization of educational services in higher education, the creation of private higher education institutions, the corresponding institutional transformations, and the legislative framework formation were typical for this stage. As a general scientific basis of the research, a dialectical method of analysis of socio-economic processes was applied. For the theoretical part of the study, historical-logical and abstract-logical methods were used, which allowed determining the key factors that caused the emergence of the educational services market in higher education of Ukraine, as well as to study the evolution of ideas about it. As the information base of the study, a set of legislative and normative acts of Ukraine and the Ministry of Education and Science of Ukraine, as well as some research works of domestic and foreign scientists concerning various aspects of the formation of the educational services market in higher education were used. For quantitative assessment of the market relations spread in higher education, statistical methods were used to process both complete and selective information. The basis of our research was the data of the State Statistics Service of Ukraine (from 1991 to 2017).

scholarly journals IMPROVING THE METHOD APPROACH TO THE RATING EVALUATION OF EMPLOYEES AS PROFESSIONAL CAREER DEVELOPMENT

2019 ◽  
Vol 4 (5) ◽  
pp. 179 ◽  
Author(s):  
Serhii Makarenko ◽  
Nataliia Oliinyk ◽  
Tatyana Kazakova
Keyword(s):  
Higher Education ◽  
Career Development ◽  
Higher Education Institutions ◽  
Educational Services ◽  
Institutions Of Higher Education ◽  
Predictive Values ◽  
Professional Careers ◽  
Labour Costs ◽  
Intellectual Potential ◽  
The Impact

Theoretical and methodical aspects of rating performance appraisal of academic workers of higher educational institutions are the object of research. The purpose of the article is to study peculiarities of the functioning of institutions of higher education and to improve processes of rating assessment of employees as a part of the development of professional careers. Methodological basis of research consisted of scientific works of domestic and foreign scientists and leading specialists, statistical and analytical materials of state authorities. Results are obtained through the use of methods: statistical and economic – to determine the peculiarities and trends of the development of institutions of higher education in Ukraine; economics and mathematics – to study the impact of the main indicators of activity and performance of higher education institutions and purchasing power of the population on the total volume of gross domestic product; abstract-logical – for theoretical generalization and formulation of conclusions. The results of the conducted research testify to the necessity of introducing a set of measures for optimization of labour costs for scientific and pedagogical workers of higher education institutions without worsening the quality of provided educational services. It has been revealed that the lack of a sound methodological approach to employee rating and appropriate means of motivation for professional development can lead to the loss of existing intellectual potential and competitive positions of higher education institutions in the market for educational services in general. To maintain the existing intellectual potential justified the introduction of an organizational and economic system for optimizing labour costs, which should consist of the following five main stages: collecting information, processing information received using expert and econometric and mathematical models, calculating the predictive values of factors and productive indicator, development of measures and directions of optimization of labour costs, development of a system of planning career development of personnel. With the introduction of a rating assessment of the activities of academic workers and its attachment to the development of professional careers, it is necessary to avoid possible professional burnout due to overload. A further study of the mechanism of determining the optimal predictive model, taking into account the influence of the shadow sector on the official statistical indicators of the development of the economy and the educational sector, in particular, deserves further study.

Study of the State of Physical Fitness of Students of Medical Institutions of Higher Education by Means of Crossfit in the Process of Physical Education

2021 ◽  
Vol 63 (2) ◽  
pp. 105-109
Author(s):  
Olena M. Shkola ◽  
Olena V. Fomenko ◽  
Olena V. Otravenko ◽  
Viktoriia I. Donchenko ◽  
Valeriy O. Zhamardiy ◽  
...  
Keyword(s):  
Higher Education ◽  
Physical Education ◽  
Physical Fitness ◽  
Higher Education Institutions ◽  
Educational Process ◽  
Institutions Of Higher Education ◽  
Innovative Technologies ◽  
Medical Institutions ◽  
General Physical ◽  
Education Process

Aim: Theoretically substantiate and experimentally test the method of using innovative technologies, aimed at improving the health of students in the process of physical education with the use of crossfit in medical institutions of higher education. Materials and Methods: The research was carried out within the framework of the discipline “Physical Education”, among students of 1-2 courses of medical specialties. In the experimental group, classes were held once a week for 90 minutes with the method of using crossfit for boys and girls, also there were additional extracurricular classes once a week (60 minutes). The control group was engaged in the usual program of physical education. Students of higher education institutions were offered a method of classes using crossfit tools. Results: In the educational process in higher education institutions, physical education is a way to achieve strategic goals by preserving the health of young people. An important aspect of our study is the use of innovative technologies in physical education process through crossfit. Crossfit refers to strength training and has an extreme system of general physical training, based on the alternation of basic movements in different sports. The crossfit training system allows you to easily adapt it for people with different levels of physical fitness. Students of higher education institutions were offered a method of classes using crossfit tools in physical education process. Conclusions: Thanks to the implemented methodology, the usage of functional all-around (crossfit), we proved that during our study, students who were engaged in the experimental method, improved their general physical condition, level of physical fitness and motivation to engage in physical culture and sports.

scholarly journals Quality Management of Training of Future Specialists in Physical Culture and Sports According to the Requirements of the New Ukrainian School

2021 ◽  
Vol 2 (2 (340)) ◽  
pp. 6-15
Author(s):  
Oleksandr Gadyuchko ◽  
Keyword(s):  
Higher Education ◽  
Professional Development ◽  
Quality Management ◽  
Higher Education Institutions ◽  
Educational Process ◽  
Physical Culture ◽  
Institutions Of Higher Education ◽  
Professional Development Of Teachers ◽  
Specialized Institutions ◽  
Three Phases

The article is devoted to the research of the problem of quality management of training of future specialists of physical culture and sports in specialized institutions of higher education according to the newest requirements of the new ukrainian school. However, the problem is the need to train a sufficient number of qualified trainers to implement the strategy of professional development of teachers of the New Ukrainian School. The article outlines the conceptual provisions of the Concept of the «New Ukrainian School» and their implementation in the educational space, the latest reform for decades, namely the three phases of implementation of the Concept of NUS. Therefore, in our opinion, higher education institutions now need to modernize the system of education of future professionals, especially for specialists in physical culture and sports, because it depends on them the health of the younger generation. Also, it was characterized that the system of training future specialists in physical culture and sports should be two groups of objects of management. The first is the institutions and certain individuals that ensure its functioning. And the second, which includes the ultimate object of the governing influence of the system – individuals. We have identified six cycles of the educational process, which in our opinion reflect the modern structure of the educational space of higher education of future specialists in physical culture and sports, integrated into the Concept of «New ukrainian school».

scholarly journals THEORETICAL BASIS FOR THE FORMATION OF COMMUNICATIONS MANAGEMENT STRATEGY IN HIGHER EDUCATION INSTITUTIONS

2020 ◽  
Vol 1 (19(47)) ◽  
pp. 43-50
Author(s):  
Vitalii Kovalchuk
Keyword(s):  
Higher Education ◽  
Management Strategy ◽  
Higher Education Institutions ◽  
Educational Process ◽  
Educational Institutions ◽  
Educational Services ◽  
Communication Management ◽  
Educational Management ◽  
Educational Activities

The article summarizes the theoretical foundations for the formation of communication management strategy in higher education institutions of Ukraine determining its components and considering the application peculiarities of communications in the educational field. The author states that in conditions of fierce competition on the higher education market, effective management of communication is of great importance; the level of its development determines the quality of the educational process, financial and economic situation of education institutions and provides opportunities for our youth to obtain higher education in Ukraine. The formation and development of educational management are particularly important today in all countries, as the quality of education depends not only on the professional skill of a teacher and the student’s desire to receive quality educational services but also on the quality of management of all educational activities. Communication management is considered to be one of the most important tools for educational management. In the current difficult conditions of the pandemic, it can expand the opportunities of educational activities, preserve the scientific, financial and economic potential of the educational institutions, and introduce modern innovative forms of education following world standards of educational quality. Besides, communication management helps prevent corruption in the educational institutions, expand the interaction between educational institutions and employers bringing the domestic labour market closer to the civilized standards of the European Union. The author mentions that there are peculiarities of communication in the educational sphere and indicates certain problems associated with the specific features of the financial and economic activities of the educational institutions. The uncertainty of the external and internal environment of educational institutions and the constant lack of funds require communication management application not only in everyday learning but, to a greater extent, to advertise educational institutions, use modern interactive technologies to attract students, seek additional educational services. Therefore, the main stages of the formation and implementation of the communication management strategy in the educational institutions of Ukraine proposed in the article, will allow the management of institutions to solve several strategic and tactical problems and will develop their communication strategies.

scholarly journals ORGANIZATIONAL AND INFORMATION DESIGN OF TECHNICAL HIGHER EDUCATION INSTITUTIONS

2020 ◽  
Vol - (1(16)) ◽  
pp. 6-13
Author(s):  
S. L. Volkov ◽  
◽  
L. V. Kolomiets ◽  
O. I. Kiseleva ◽  
А. М. Prokopenko ◽  
...  
Keyword(s):  
Higher Education ◽  
Organizational Design ◽  
Higher Education Institutions ◽  
Information Design ◽  
Coordination Mechanism ◽  
Coordination Mechanisms ◽  
Educational Services ◽  
Institutions Of Higher Education ◽  
The Law

The educational services provided to applicants for higher education in accordance with the Law of Ukraine on Education and the Law of Ukraine on Higher Education are analyzed in the article. The provision of educational services as a separate type of commercial activity, where the leading role is played by the quality of educational services as a key point of competitiveness is defined. The general approach and a kind of organizational design of institutions of higher education which corresponds to the necessary commercial character of their activity is offered; the content and structure of organizational and information design of technical institutions of higher education are determined; the role of each structure in the coordination of the functioning of higher education institutions and the differences in the coordination mechanisms used by them (information links) are analyzed; it is shown that one of the differences in terms of organizational design of technical institutions of higher education from ordinary commercial organizations is the presence of legally defined collegial and advisory authorities at all hierarchical levels of the organizational structure; it is proposed on the basis of these authorities to create a new coordination mechanism that allows the transformation of existing information links into a single information flow of decision-making, thus eliminating contradictions in their approaches, which will coordinate the activities of all departments to maximize the achievement of expected learning outcomes. The general structure of organizational design of technical institution of higher education and the simplified example (variant) of the coordination mechanism of activity of the specified structures are given. Further development of the proposed approach to the organizational design of institution of higher education is the study of the quality of processes that provide coordination mechanisms (information links) and the development of methods for estimating their quality and quality of educational services.

scholarly journals Education, educational services and students’ satisfaction - comparative study between Romanian and Iraqi universities

2017 ◽  
Vol 11 (1) ◽  
pp. 482-492
Author(s):  
Zaid Yaseen Saud Al-Dulaimi
Keyword(s):  
Higher Education ◽  
Comparative Study ◽  
Higher Education Institutions ◽  
Educational Process ◽  
Educational Services ◽  
Educational Processes ◽  
Modern Context ◽  
Students Satisfaction ◽  
Analyze Data

Abstract Studying students’ satisfaction within the modern context aims to develop the higher education institutions; students’ satisfaction has become one of the most important factors in the process of developing the educational process. Thus, the purpose was to analyze data collected from a sample of 800 students divided equally between Romania and Iraq to measure their satisfaction with educational services delivered by the two countries’ universities. The study concluded that the level of the students’ satisfaction in Romanian universities is higher than that of their Iraqi counterparts. The researcher recommend that the Romanian universities should continue with the development of the educational plans, and with the enhancement of the programs adopted by the universities to increase the level of quality in their educational processes. For the Iraqi universities, the study recommends that Iraqi universities should give a much more important role to students’ satisfaction as one of the most important factors for measuring the quality of their educational services, the administrative staffs in the Iraqi universities should work harder to meet the expectations and needs of their students.

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