scholarly journals LOJALŲ KLIENTĄ FORMUOJANTI APLINKA FITNESO ORGANIZACIJOJE

2014 ◽  
Vol 2 (4) ◽  
pp. 1-11
Author(s):  
Diana Komskienė ◽  
Ernesta Urbonavičiūtė
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Interpersonal Relationships ◽  
Emotional Stability ◽  
Openness To Experience ◽  
Internal Factors ◽  
The Social ◽  
Loyal Customer ◽  
Loyal Customers

Research background. It has been estimated that today's fitness organizations urgently need to have and maintain loyal customers. An approach to have a loyal/faithful customer is very important for every organization. The organization should strive not only to attract, but also to retain the client. For client attraction and retention such personal human characteristics as emotional stability, extraversion, openness to experience, and awareness are mentioned as factors most affecting human loyalty. Of course, there are more important factors that shape a loyal customer: the interior, which consists of psychological, demographic and social factors as well as external stakeholders including fitness organization environment which comprises the people, the social media and institutional influence. Taking into account loyal customers forming factors a fitness organization should develop interpersonal relationships with their customers by creating "friendships" because that improves a fitness club environment where customers can directly interact with each other and with the staff, and ensure the quality of the relationship as well as build trust. Organizational aim is to develop loyal employees in their environment who are able to promote exceptional friendliness and sincerity, comfort and pleasant environment, commitment to organization and work relationships. In addition, the fitness organization must ensure the cleanness and quality of the inventory, the supply of fitness programs in accordance with customers' needs, age and education, not just for "everyone", as the most important customer satisfaction components of service which generate value, and in this way forming an inner image of the organization, and through the media and customer reviews – loyal environment that allows achieving positive results, growth and profit by increasing revenue and developing competitiveness. Research aim was to establish conditions for a loyal customer forming environment in fitness organization. Objectives: 1) Describe the concept of loyalty and expression; 2) Reveal loyal customers and influencing factors on the environment of fitness organizations. Conclusions. Loyalty is a fragile phenomenon rather than erratic. However, this phenomenon often provides real benefits to the organization: fixed income, reduced marketing expenses, recommendations to potential and existing sports customers, attracting new customers, more competitive and less sensitive to price fluctuations. Formatting loyal sports customer a sports organization has a strong focus on friendly relations and fostering the creation of a pleasant environment, focusing its efforts to provide quality services and achieve customer satisfaction through wellness programs, selection and creation of client-personnel “friendship”. Factors determining formation of loyal customers affects fitness organizations managerial decisions of the environment in the development of trust, created through customer listening and interpersonal relationships, in the development of an effective movement of the internal process, the creation of internal factors according to demographic criteria and individualization of services providing for sports customers through customer satisfaction on the “friendship” meaning basis. Fitness organization environment must be focused on the individual client's regular studies and development of proposals on the basis of the internal psychological factors, such as personal traits, which are distinguished as follows: emotional stability, extraversion, openness to experience, consciousness. Internal factors in connection with the interpretation of the social externalities: people, social media, and the influence of institutional identity generates relatively comfortable environment to create satisfaction, transforming to the formation of a loyal customer. Keywords: loyal customer, satisfaction, services, fitness organization.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

scholarly journals Intention to Online Shopping on Social Media

2021 ◽  
Vol 2 (2) ◽  
pp. 119
Author(s):  
Anita Akhirruddin
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Product Information ◽  
High Growth ◽  
Quality Of Information ◽  
Social Media Site ◽  
The Social ◽  
Quality Of Products ◽  
High Level

high growth of online shopping in Indonesia gave rise to many onlien websites and platforms in Indonesia. Facebook, which is one of the social networks that many people use around the world, is one of the online selling media that is in great demand because it can reach more people. Shopping online on Facebook in addition to providing benefits for sellers and buyers. Online shopping on Facebook requires a high level of trust from buyers regarding the quality of products and serv ices, and ease in obtaining product information and payments because there are no guarantees such as online shop platforms such as shoope, tokopedia, lazada and others which before the goods are received by the customer, then the money from the buyer can not be disbursed. So researchers are interested in researching online shopping interests on the social media site facebook. The results obtained are variable trust, ease of transaction and quality of information positively affect the interest in buying online on facebook.

scholarly journals Youth perspective on social media discourse on “Lazy Nigerian Youths” conversations

INFORMASI ◽  
2020 ◽  
Vol 50 (2) ◽  
pp. 111-122
Author(s):  
Nkiru Comfort Ezeh ◽  
Augustine Godwin Mboso
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Freedom Of Expression ◽  
Media Discourse ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Political Issues ◽  
The Social ◽  
Youth Perspective

The Social Media has emerged as a new platform for discourses. It has no doubt provided people with easier and faster accessibility to information and has become an outlet for them to share their views on socio-political issues. It has also been observed that negative and hate comments seem to dominate on social networks used for social and political communication. Anchored on Public Sphere Theory, focus group discussions were conducted with undergraduate youths in South-east Nigeria examined on the issue of President Mohammadu Buhari’s referring to Nigerian youths as lazy, while speaking at the Commonwealth Business Forum in Westminster on 18th April 2018. This article, therefore, explored the opinions advanced in the discourse based on the principles of freedom of expression and responsibility. The study suggests that while Twitter platform was more objective in the discussion of the issue of the day because it allows the use of filters to ensure that contents posted on the platform adhere strictly to rules and fair usage; Facebook and Whatsapp trailed with abuses and hate comments. The study recommended that owners of blogs and media houses who now post their contents on the social media should coordinate comments on such platforms and continue developing mechanisms that work to regulate the quality of posted content.

scholarly journals Social Media and the Quality of Subjective Well-Being; Counseling Perspective in Digital Era

2018 ◽  
Author(s):  
Zadrian Ardi ◽  
Indah Sukmawati
Keyword(s):  
Social Media ◽  
Well Being ◽  
Subjective Well Being ◽  
Social Community ◽  
Digital Era ◽  
Internet Users ◽  
The Social ◽  
The World ◽  
The Impact

Various studies in the information technology revealed that there has been a change in the trend of internet use in recent years. Internet users in the world prefer to spend time accessing the internet through the social media. Social media with a variety of platforms provides special communities with their own uniqueness and allows users to share lots of content. The members involves creates a new social community with various phenomena, both positive and negative. Counselors in the millennium era are required to have the insight andknowledge that is qualified to deal with the well being conditions of individuals from activities in social media. Counselors are also required to have specific skills in providing handling with the condition of well being individuals related to the impact of activities on social media.

Television Sharknados and Twitter Storms: Cult Film Fan Practices in the Age of Social Media Branding

2021 ◽  
Author(s):  
◽  
Stephen Hay
Keyword(s):  
Social Media ◽  
Brand Management ◽  
Branding Strategy ◽  
Online Platform ◽  
Fan Practices ◽  
Private Homes ◽  
Film Viewing ◽  
Active Consumer ◽  
Loyal Customers

<p>This thesis examines the Syfy channel’s broadcast of the television movie Sharknado and the large number of tweets that were sent about it. Sharknado’s audience engaged in cult film viewing practices that can be understood using paracinema theory. Paracinema engagement with cult films has traditionally taken place in midnight screenings in independent movie theatres and private homes. Syfy’s audience was able to engage in paracinematic activity that included making jokes about Sharknado’s low quality of production and interacting with others who were doing the same through the affordances of Twitter. In an age where branding has become increasingly important, Syfy clearly benefited from all the fan activity around its programming. Critical branding theory argues that the value generated by a business’s brand comes from the labour of consumers. Brand management is mostly about encouraging and managing consumer labour. The online shift of fan practices has created new opportunities for brand managers to subsume the activities of consumers. Cult film audience practices often have an emphasis on creatively and collectively engaging in rituals and activities around a text. These are the precise qualities that brands require from their consumers. Sharknado was produced and marketed by Syfy to invoke the cult film subculture as part of Syfy’s branding strategy. This strategy can be understood using the theory of biopolitical marketing. Biopolitical marketing creates brands by encouraging and managing consumer activity on social media. Instead of simply promoting itself, a brand becomes an online platform through which consumers can engage. An active consumer base raises a brand’s profile and puts forward the image of happy, loyal customers. An equally important advantage of biopolitical marketing is that it can mask the marketing aspect of branding. Consumers who are cynical towards marketers may be less defensive towards a group of fellow consumers enjoying a product online. Developing a consumer community around a business where every consumer interaction enhances the brand and there is no semblance of marketer involvement is the end goal of biopolitical marketing. The subculture around cult films not only has brand-friendly practices, but is also positioned as being rebellious, a quality that can be particularly valuable in trying to mask the presence of marketing.</p>

Metacommunication: Anthropocentric Views in Contemporary Linguistics

Proglas ◽  
2019 ◽  
Vol 28 (1) ◽  
Author(s):  
Donka Mangacheva ◽  
Keyword(s):  
Interpersonal Relationships ◽  
Spatial Modeling ◽  
Interpersonal Interaction ◽  
Complex Phenomenon ◽  
Fields Of Study ◽  
The Social ◽  
Verbal Exchange

As an indispensable component of the social interpersonal interaction, metacommunication falls within many fields of study and is considered in the light of different anthropocentric perspectives, which predetermine a specific coverage of problematics, spatial modeling and categorization. During the last decades metacommunication is also a subject of increased interest in the linguistics in its quality of a complex phenomenon linked both with the transmission and interpretation of particular information in the verbal exchange and with the reflection on the speech use and formation of interpersonal relationships

Customer Satisfaction on Social Media Marketing in Malaysian Hospitality Industry

2021 ◽  
pp. 228-263
Author(s):  
Joanna Pei Yi Kong ◽  
Alex Hou Hong Ng
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Competitive Advantage ◽  
Hospitality Industry ◽  
Social Media Marketing ◽  
Social Technology ◽  
Satisfaction Level ◽  
The Social ◽  
Business Efficiency ◽  
Social Media Tools

Customer satisfaction plays an important role in achieving the competitive advantage and ensures to bring success to the organizations. Nowadays, people tend to use technologies in boosting the revenue of their businesses as well as to promote the products and services. Therefore, this chapter is focusing on the factors that drive the satisfactions of the customers on the social media marketing in the hospitality industry in Malaysia. The research gaps have been identified on Malaysia's customer satisfaction on social media marketing in the hospitality industry. Hence, the objective of this research is to explore three factors that influence the satisfaction level of the customers on the technologie in the social media, namely social technology approach, social media tools, and socia media engagement. Last but not least, this study will also provide the researchers and managers with strategic plan in order to enhance the business efficiency.

scholarly journals Rodzina i miłość w epoce Ja. Wyzwania dla pedagogiki

2019 ◽  
Author(s):  
Mirosława Ściupider-Młodkowska
Keyword(s):  
Social Media ◽  
Young People ◽  
Sexual Development ◽  
Educational Program ◽  
Interpersonal Relations ◽  
Critical Approach ◽  
Theoretical Part ◽  
The Social ◽  
The World

The theoretical part of this article draws on terminology defined by theorists such as J. C. Kauffman,N. Luhmannn, Ch. Lasch, E. Beck-Gernsheim, U. Beck, A. Giddens, L. Jamienson, E. Illouz,and Z. Bauman. The research on partnership relations in the narcissistic culture are published in thebook by the article author: Ściupider-Młodkowska M., Love in the time of Me. A socio-pedagogical study,Poznań 2018. The fight for an approval and innovatory ideas for a happy partnership life (which hasbeen observed in my research on biographies of relationships) does not entirely come from “free”choices. Therefore, we may conclude that to some extent the culture of narcissism has an impact ona quality of relationships and relations between people in general. In the wider context, the articletries to provide an answer to the question of transgression of common responsibility for a success ora failure in relations between people. Interpersonal contacts are increasingly controlled or created bythe market as well as the world of technicization. As a result, their character is changed into shorttermrelations where only an Ego of individuals is promoted and general narcissism culture is spread.Pedagogues are concerned about building identity of young people mostly in social media accordingto the phrase Selfie ergo sum. Pedagogy cannot ignore the influence of media on the social developmentof teenagers (which includes their sexual development, too). To prevent the acquisition of negativepatterns, an educational program needs to be proposed which will teach a critical approach to socialmedia and help build sustained interpersonal relations.

scholarly journals OPENNESS TO EXPERIENCE - A MODERATOR BETWEEN SOCIAL COMMERCE SUCCESS FACTORS AND CUSTOMER SATISFACTION RELATIONSHIP: FACEBOOK BRAND PAGE PLATFORM

2018 ◽  
Vol 17 (3) ◽  
pp. 67
Author(s):  
Ariff Md. Ab. Malik ◽  
Hanitahaiza Hairuddin ◽  
Nurfaznim Shuib
Keyword(s):  
Social Media ◽  
Information System ◽  
Customer Satisfaction ◽  
Information Quality ◽  
Success Factors ◽  
Openness To Experience ◽  
Social Commerce ◽  
Information System Success ◽  
System Success ◽  
The Relationship

Nowadays, the role of social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Information System Success (ISS) factors and customer satisfaction using a sample of 354 customers from three different Facebook brand pages. The result found that the Openness to Experience personality effect the relationship between ISS factors and customer satisfaction. Meanwhile, the Information Quality is the most important factor that influences the customer satisfaction towards social media applications.  Keywords: Social Commerce, Information System Success Factors, Personality Traits, Customer Satisfaction, Openness to Experience, Facebook Brand Page

scholarly journals COMBATING INFODEMIC COVID-19: GOVERNMENT RESPONSE AGAINST FAKE NEWS ON SOCIAL MEDIA

2021 ◽  
Vol 14 (2) ◽  
pp. 255
Author(s):  
Andi Luhur Prianto ◽  
Abdillah Abdillah ◽  
Syukri Firdaus ◽  
Muhammad Arifeen Yamad
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Phenomenological Approach ◽  
Public Trust ◽  
Fake News ◽  
Communication Performance ◽  
Government Response ◽  
The Social ◽  
Media Channels

The global commitment to fighting the pandemic is not only about medical and epidemiological work, but also about how information about the disease is disseminated. The threat of the Covid-19 infodemic is no less dangerous than the pandemic itself. The phenomenon of infodemic has distorted the work of science and reduced public trust in state authorities. This research has identified, mapped, and analyzed official government responses to fake news attacks on social media. This study uses an interpretive-phenomenological approach, related to the spread and belief of fake news about Covid-19 in Indonesia. Data analysis uses the Nvivo-12 Pro application, as an artificial intelligence tool to support data exploration from various sources. The results show that the quality of media literacy, public communication performance, and the effectiveness of government regulations have become part of the challenges in mitigating infodemic. The level of public trust in information from social media contributes to the decline in trust in fake news about Covid-19. Stimulation from the social media news that does not control the belief in myths and false information about Covid-19. Content creators who have produced, posted, and shared on social media channels that are less critical, have an impact on the infodemic situation. The solution is to increase media literacy education and the effectiveness of law enforcement in mitigating the infodemic in Indonesia.

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