Perancangan Identitas Visual dan Pengaplikasian pada Media Promosi Museum Sri Baduga

ABSTRAKKota Bandung merupakan kota yang menjadi tujuan wisata, terdapat tempat-tempat wisata yang dapat dikunjungi di Bandung dari mulai pusat perbelanjaan, wisata alam hingga museum. Selain terkenal sebagai kota wisata, kota Bandung pun terkenal sebagai pusat kebudayaan Sunda. Untungnya di kota Bandung terdapat museum yang khusus menyimpan peninggalan kebudayaan Sunda yaitu Museum Sri Baduga sebagai tempat memplejarai kebudayaan Sunda. Namun, generasi muda sebagai generasi penerus kebudayaan kini kurang memiliki minat dalam mengunjungi museum Sri Baduga. Perancangan diperlukan guna menumbuhkan minat pemuda, dengan merancang identitas visual dan pengaplikasiannya pada media promosi museum Sri Baduga. Guna dapat merancang identitas visual dan media promosi nya, maka tentu observasi, wawancara, kuesioner, ilmu tentang ruang lingkup, nilai dan keunggulan adalah metode yang dilakukan guna mendapatkan konsep untuk hasil karyanya. Setelah mendapatkan sebuah kesimpulan dan solusi yang didapat dari metode tersebut, baru dapat diterapkan pada Logo, Brosur, Billboard, dan poster. Perancangan identitas visual dan media promosi museum Sri Baduga ini bertujuan dalam meningkatkan minat pemuda untuk mau mengunjungi museum Sri Baduga agar pemuda sebagai generasi penerus ini, dapat mempelajari kebudayaan sunda, dengan begitu diharapkan dapat melestarikan budaya sunda. Kata Kunci: identitas visual, media promosi, museum sri baduga, sunda, Perancangan. ABSTRACTBandung is a tourist destination, there are places that tourists can visit in Bandung, from mall, natural tourism, to museum. Besides Bandung is well-known for a tourist destination, Bandung is also the center of culture of Sunda. Fortunately, there is a museum in Bandung that keeps the Sunda heritage, which is Sri Baduga Museum, as a place to study the culture of Sunda. However the adolescents as the next generation has less interes in visiting Sri Baduga Museum. Designing visual identity and promotion media is necessary in order to increase adolescents’ interest. In designing visual identity and promotion media, methods like observation, interview, questioner, value and exellency should be done. Those methods will be performed to get a concept for the outputs. After getting a conclusion and a solution from the methods, then it will be applied on Logo, Brochure, Billboard, and Poster. Designing visual identity and promotion media has a purpose in increasing adolescents’ interest to visit Sri Baduga Museum. So that, adolescents as the next generation could study the culture of Sunda, therefore they could conserve the culture of Sunda as it is expected. Keyword: Design, Sri Baduga museum, promotion media, sunda, visual identity.

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Perancangan Ulang Logo dan Media Promosi CV. Kinandang Putera sebagai Penguatan Identitas Visual

ANDHARUPA Jurnal Desain Komunikasi Visual & Multimedia ◽

10.33633/andharupa.v4i02.1613 ◽

2018 ◽

Vol 4 (02) ◽

pp. 157-172

Author(s):

Raden Muhammad Angga Darmawan ◽

Wirania Swasty

Keyword(s):

Visual Analysis ◽

Visual Media ◽

Good News ◽

Online Media ◽

Furniture Industry ◽

Media Campaign ◽

Visual Identity ◽

The Media ◽

The Government ◽

Sales Increase

AbstrakSaat ini produk mebel di Indonesia sudah diakui oleh dunia dan kegiatan industri mebel di Indonesia sendiri mendapat dukungan penuh dari pemerintah dengan mengadakan pameran dan penyuluhan bagi pelaku industri mebel di Indonesia, hal ini tentu merupakan kabar baik bagi para pelaku industri mebel. Dengan besarnya jumlah masyarakat Indonesia dan perekonomian yang terus maju tentu kebutuhan mebel akan semakin meningkat. CV. Kinandang adalah salah satu penyedia jasa pembuatan produk mebel di Jakarta, namun perusahaan ini mengalami banyak masalah dengan identitas visual dan media promosinya yang menyebabkan turunnya penjualan dan menghambat kelangsungan perusahaan. Dengan melakukan pengumpulan data dengan cara wawancara, observasi dan melakukan analisis PEST, SWOT, dan analisis visual menggunakan matriks perbandingan yang akan menemukan titik masalah dan penyelesaiannya yang diharapkan akan membuat perusahaan semakin maju. Penelitian ini bertujuan untuk memperbaiki sistem identitas visual dan media promosi CV. Kinandang dengan membangun identitas visual yang baik agar mudah tertanam di benak konsumen, media promosi yang akan dirancang akan disesuaikan dengan identitas visual perusahaan dari segi warna, tata letak, konsep dan jenis hurufnya yang akan diterapkan pada media cetak dan online. Hal ini dilakukan untuk membangun citra baru pada CV. Kinandang dengan harapan akan mengeluarkan perusahaan dari masalah yang sedang dihadapi. Kata kunci : CV. Kinandang, identitas visual, media promosi, peningkatan penjualan. AbstractCurrently, furniture products in Indonesia have been recognized by the world and furniture industry activities in Indonesia itself has the full support of the government by holding exhibitions and counseling for the furniture industry in Indonesia. This is certainly good news for the furniture industry. With the large number of people of Indonesia and the economy that continues to advance the furniture needs will increase. CV. Kinandang is one of the leading providers of furniture products in Jakarta, but the company is facing a lot of problems with its visual identity and promotional media that cause sales drops and corporate unsustainability. By conducting information collection by interviewing, observing and analyzing PEST, SWOT, and visual analysis using comparison matrix which will find the point of problem and its completion which hopefully will make the company progress more. This study aims to improve the system of visual identity and promotion media CV. Kinandang by building a good visual identity to be easily embedded in the minds of consumers, the media campaign will be designed will be tailored to the company's visual identity in terms of color, layout, concepts and fonts that will be applied to print and online media. This is done to build a new image on the CV. Kinandang in the hope of expelling the company from the problem at hand. Keywords: CV. Kinandang, visual identity and promotional media, sales increase.

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Destination Branding Sebagai Identitas Visual Dusun Dalem Widodomartani, Sleman, Yogyakarta

AKSA: Jurnal Desain Komunikasi Visual ◽

10.37505/aksa.v1i2.13 ◽

2020 ◽

Vol 1 (2) ◽

pp. 158-174

Author(s):

Ipung Kurniawan Yunianto

Keyword(s):

Water Source ◽

Brand Awareness ◽

Blue Water ◽

Bamboo Forest ◽

Tourist Destination ◽

Destination Branding ◽

Visual Identity ◽

Tourism Potential ◽

Bright Blue ◽

The Hamlet

Dusun Dalem, Widodomartani, is one of the tourist villages in Sleman district of Propinsi Daerah Istimewa Yogyakarta. Dusun Dalem preserves a tourism potential in the form of a bright blue water source in the middle of the hamlet (dusun) shaded by bamboo forest with beautiful nuances. This potential gives a charm for every visitor that makes Dusun Dalem became the belle of new tourist destination in Sleman district. The result of the research showed that although Dusun Dalem in well known, it does not have a representative visual identity yet to increase its value and visitors' awareness. Therefore, the design of destination branding is expected to increase visitors' familiarity and also to add brand awareness of Dusun Dalem.

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Creating a visual destination brand design for Kotagede’s cultural heritage

International Conference of Innovation in Media and Visual Design ◽

10.31937/imdes.v1i1.1118 ◽

2020 ◽

Vol 1 (1) ◽

pp. 20-35

Author(s):

Elsa Kristina ◽

Juhri Selamet ◽

Adhreza Brahma

Keyword(s):

Cultural Heritage ◽

Tourist Destination ◽

Visual Identity ◽

Destination Brand ◽

Special Region ◽

Yogyakarta City

Kotagede is one of six cultural heritage areas in the Special Region of Yogyakarta, located 6 kms from the center of Yogyakarta city, and the centerpiece of Yogyakarta and Solo. In 2019, CNN International added Kotagede to a list of the 13 most beautiful towns in Asia. The uniqueness and historical and cultural heritage of areas in Kotagede’s make it a potential tourist destination. However, Kotagede does not have any visual identity that projects it as a unique tourist destination and historical witness of the Islamic Kingdom of Mataram. This study used Morgan, Pritchard and Pride’s methods to develop a destination brand and visual identity for Kotagede. By developing this visual identity design, the authors aim to push Kotagede’s image as a historical and cultural destination that may be popular among tourists such that it can have an impact on the tourism and economics sector of Kotagede.

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Typography: the constant vector of dynamic logos

Visual Communication ◽

10.1177/1470357220966775 ◽

2020 ◽

pp. 147035722096677

Author(s):

Catarina Lelis ◽

Sandra Leitão ◽

Óscar Mealha ◽

Ben Dunning

Keyword(s):

Consistent Pattern ◽

Next Generation ◽

Constant Vector ◽

Visual Identity ◽

Central Elements ◽

Identity System ◽

Brand Logos

Visual identities can be constructed from a number of elements which together can be described as the Visual Identity System (VIS). Typography is one of the VIS’s central elements. Typically, the VIS elements have been considered as static and associated with prescribable visual mandates; however, the hypermodernity paradigm boosted the notion of mobility in everything – and brands are no exception. Brand logos now change in shape, colour, wear different textures and sit on top of a variety of backgrounds. All this incredible flexibility has implications for their typographical elements too. In the empirical part of this research, 50 dynamic logos were selected, grouped according to Van Nes’ categories in Dynamic Identities: How to Create a Living Brand (2012) and the changes in their typographic components were analysed under the Multilingual Typeface Anatomy Terminology framework (Amado, 2012), firstly by the researchers, and then by a group of independent coders. It was verified that dynamic logos present a consistent pattern regarding typography since they preserve consistency through type’s structural axes. This result led to a set of recommendations for both designers working with type in the context of the (re)design of dynamic logos, and academics preparing the next generation of brand designers. This research aimed at identifying the typographical inroads in brands with dynamic logos and is a relevant contribution to the perception of how the anatomy of type can define visual consistency.

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MATEMATIKA DALAM BUDAYA PAGARALAM

WACANA AKADEMIKA Majalah Ilmiah Kependidikan ◽

10.30738/wa.v2i1.1985 ◽

2018 ◽

Vol 2 (1) ◽

pp. 15 ◽

Cited By ~ 1

Author(s):

Chika Rahayu ◽

Somakim Somakim ◽

Yusuf Hartono

Keyword(s):

Character Education ◽

Real World ◽

Next Generation ◽

Tourist Destination ◽

Cultural Contexts ◽

The Real ◽

Time Division ◽

The Relationship ◽

Division System

Pagaralam is a major tourist destination in the area of South Sumatera Province, Indonesia. In addition to having a beautiful nature, the air is so cool, there is something very interesting to study the culture. Pagaralam has a culture potenstial based on mathematics. This article contains an overview of the relationship between mathematics and Pagaralam culture, in terms of the time division and division system. The existence of several customs or customs has been carried out continously in the culture of society without realizing it is an idea related to mathematics known as ethnomathematics. Matematics learning in school using cultural contexts can lead to the interest and curiousity of learners to learn math and can help learners to achieve a character education as well as to continue a good culture to the next generation and motivate learners to connect math to the real world.

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Next-Generation Visual Media; FTV (Free-viewpoint TV)"

The Journal of The Institute of Image Information and Television Engineers ◽

10.3169/itej.64.1417 ◽

2010 ◽

Vol 64 (10) ◽

pp. 1417-1425 ◽

Cited By ~ 1

Author(s):

Masayuki Tanimoto

Keyword(s):

Visual Media ◽

Next Generation

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Perancangan Logo Peternakan Diteg Farm

Besaung : Jurnal Seni Desain dan Budaya ◽

10.36982/jsdb.v4i4.793 ◽

2019 ◽

Vol 4 (2) ◽

Author(s):

Aditya Hanum Widarsa ◽

Wilma Sriwulan ◽

Syafwandi Syafwandi

Keyword(s):

Data Analysis ◽

Brand Image ◽

Corporate Identity ◽

Visual Media ◽

Consumer Confidence ◽

Modern Concept ◽

Analysis Method ◽

The Awakening ◽

Visual Identity ◽

Egg Products

ABSTRACTThe number of companies engaged in the field of chicken farming causes intense competition in the egg sales sector. Homogeneous egg products make selection based on low prices a priority for consumers. To attract attention and gain consumer confidence, it needs a branding process in the form of identity design that functions as a differentiator with competitors. In this design the data analysis method used is SWOT. According to Kotler & Armstrong (2008: 64), SWOT is divided into 4 namely: S (Strengths), W (Weakness), O (Opportunities), and T (Threats). The concept that will be applied to the design of this logo is taken from the awakening of the meaning of the vision and mission of Diteg Farm itself, which is developing business towards a better direction. The modern concept accompanied by the desire to expand the market is the top priority of the Diteg Farm farm. Not only that, eggs from the Diteg Farm farm are quality and hygienic egg choices. This design aims to determine whether the process of designing corporate identity with a modern impression can attract the attention of consumers. With the hope that an impression of a good brand image can attract the attention of consumers to make a purchase. Thus, consumers can feel the satisfaction of the products produced by Diteg Farm farms which will ultimately form consumer confidence that eggs from Diteg Farm farms are quality and hygienic eggs.Keyword : Diteg Farm Poultry, branding, visual identity, promotion mediaABSTRAKBanyaknya perusahaan yang bergerak di bidang peternakan ayam menyebabkan persaingan yang ketat pada sektor penjualan telur. Produk telur yang homogen menyebabkan pemilihan berdasarkan harga murah menjadi prioritas para konsumen. Untuk menarik perhatian dan mendapatkan kepercayaan konsumen dibutuhkan sebuah proses branding berupa perancangan identitas yang berfungsi sebagai pembeda dengan kompetitor. Dalam perancangan ini metode analisa data yang digunakan adalah SWOT. Menurut Kotler & Armstrong (2008:64), SWOT dibagi menjadi 4 yaitu: S (Strengths), W (Weakness), O (Opportunities), dan T (Threats). Konsep yang akan diaplikasikan terhadap perancangan logo ini diambil dari pembangkitan makna visi dan misi Diteg Farm sendiri, yaitu mengembangkan usaha menuju ke arah yang lebih baik. Konsep moderen yang didampingi oleh keinginan untuk memperluas pasar menjadi prioritas utama dari peternakan Diteg Farm. Tidak hanya itu, telur dari peternakan Diteg Farm ini merupakan telur pilihan yang berkualitas dan higienis. Perancangan ini bertujuan untuk mengetahui apakah proses perancangan identitas perusahaan dengan kesan moderen dapat menarik perhatian dari konsumen. Dengan harapan adanya kesan dari citra merek yang baik dapat menarik perhatian konsumen untuk melakukan pembelian. Sehingga, para konsumen dapat merasakan kepuasan dari produk yang dihasilkan oleh peternakan Diteg Farm yang pada akhirnya akan membentuk kepercayaan konsumen bahwa telur dari peternakan Diteg Farm adalah telur yang berkualitas dan higienis.Kata kunci : Peternakan Diteg Farm, branding, identitas visual, media promosi

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Bedah Logo Autocillin Menggunakan Teori Semiotika

Humaniora ◽

10.21512/humaniora.v1i2.2889 ◽

2010 ◽

Vol 1 (2) ◽

pp. 478

Author(s):

Sari Wulandari

Keyword(s):

Visual Communication ◽

Research Method ◽

Brand Image ◽

Visual Media ◽

Roland Barthes ◽

Theory Approach ◽

Semiotic Analysis ◽

Visual Identity ◽

People’S Perception ◽

Semiotic Theory

When a brand will communicate with people through visual media, then a visual communication designer will act as the sender in meaningful visual. A vehicle product assurance, Autocillin, will launch its brand; therefore it needs to presence visual identity of Autocillin, which is able to change people’s perception about assurance and also to represent brand image according to its ideals and hopes with its philosophy. Research method uses theory approach of semiotic theory from Peirce with its developing on icon, index and symbol. It also uses semiotic theory from Charles Morris of its semiotic processes: syntax, semantic, and pragmatic; and Roland Barthes approach of semiotic analysis towards design. It will be concluded that through visual identity, Autocillin could answer needs in communicating unprecedented experience of its consumers and change people’s perception of vehicle assurance. Through sign approach, Autocillin is ready to interact and compete with other brands.

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