scholarly journals Bedah Logo Autocillin Menggunakan Teori Semiotika

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 478
Author(s):  
Sari Wulandari
Keyword(s):  
Visual Communication ◽  
Research Method ◽  
Brand Image ◽  
Visual Media ◽  
Roland Barthes ◽  
Theory Approach ◽  
Semiotic Analysis ◽  
Visual Identity ◽  
People’S Perception ◽  
Semiotic Theory

When a brand will communicate with people through visual media, then a visual communication designer will act as the sender in meaningful visual. A vehicle product assurance, Autocillin, will launch its brand; therefore it needs to presence visual identity of Autocillin, which is able to change people’s perception about assurance and also to represent brand image according to its ideals and hopes with its philosophy. Research method uses theory approach of semiotic theory from Peirce with its developing on icon, index and symbol. It also uses semiotic theory from Charles Morris of its semiotic processes: syntax, semantic, and pragmatic; and Roland Barthes approach of semiotic analysis towards design. It will be concluded that through visual identity, Autocillin could answer needs in communicating unprecedented experience of its consumers and change people’s perception of vehicle assurance. Through sign approach, Autocillin is ready to interact and compete with other brands. 

scholarly journals ANALISIS SEMIOTIKA MAKNA KESENDIRIAN PADA LIRIK LAGU “RUANG SENDIRI” KARYA TULUS

2020 ◽  
Vol 19 (2) ◽  
pp. 41
Author(s):  
Axcell Nathaniel ◽  
Amelia Wisda Sannie
Keyword(s):  
Research Method ◽  
Qualitative Method ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Know How ◽  
Love Relationship ◽  
Way Of Thinking ◽  
Semiotic Theory

This article explores the meaning of solitude in the lyrics of Tulus' song "Ruang Sendiri" using Roland Barthes' semiotic analysis. There are three expressed meanings namely  denotation, connotation, and myth. To explain all three meanings of solitude in the lyrics of the song are used Roland Barthes' semiotic theory. The research method used is interpretive qualitative method or inductive way of thinking, which is a way of thinking from special to general. To collect data are used study of document  by  searching and obtaining from various sources contained the required data. The results of a semiotic study of the lyrics to the song "Ruang Sendiri" are as follows. The denotation meaning  of the lyrics of the song "Ruang Sendiri " is the desire of the songwriter to feel alone, feel free, and without a lover. The connotation is  boredom to his partner,  not know how his feeling  to his lover. The meaning of the myth is the songwriter wants to convey that solitude, doing anything alone, not always together are something needed by everyone who builds a  love relationship. 

scholarly journals Representasi Pendidikan Seks dalam Film Dua Garis Biru (Analisis Semiotika Roland Barthes)

Koneksi ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 155
Author(s):  
Eartha Beatricia Gunawan ◽  
Ahmad Junaidi
Keyword(s):  
Data Collection ◽  
Sex Education ◽  
Research Method ◽  
Qualitative Approach ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Literature Study ◽  
Role Of Parents ◽  
Descriptive Qualitative

This study aims to describe the representation of sex education in the film Dua Garis Biru by director Gina S. Noer. This study uses a descriptive qualitative approach. The research method uses Roland Barthes's semiotic analysis with two-way significance and the meaning of denotation, connotation, and myth. The subjects of this study are Dara and Bima, the object of this study is a sign of sex education represented in scenes, dialogues, and characters in films. Methods of data collection by observation, literature study, interviews, and documentation. The film Dua Garis Biru tells the story of how Dara and Bima, two teenagers, must be responsible for the consequences that they did not think of before due to free sex. This film also illustrates the important role of parents in communicating information about sex to children. The results of this study indicate that there is a picture of sex education in the film Two Blue Lines. It was concluded that the side or form of sex education is displayed in scenes, dialogues, or characters that insert the importance of knowing sex education and knowing the consequences of every action related to sex. Penelitian ini bertujuan untuk menggambarkan representasi pendidikan seks  dalam Film Dua Garis Biru karya sutradara Gina S. Noer. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Metode penelitian menggunakan Analisis Semiotika Roland Barthes dengan signifikan dua arah dan pemaknaan denotasi, konotasi, dan mitos. Subjek penelitian ini adalah Dara dan Bima, objek penelitian ini adalah tanda pendidikan seks yang direpresentasikan dalam adegan, dialog, dan karakter dalam film. Metode pengumpulan data dengan observasi, studi pustaka, wawancara, dan dokumentasi. Film Dua Garis Biru bercerita tentang bagaimana Dara dan Bima, dua remaja harus bertanggung jawab atas konsekuensi yang tidak mereka pikirkan sebelumnya karena melakukan seks pranikah. Film ini juga menggambarkan pentingnya peran orang tua dalam mengkomunikasikan informasi tentang seks kepada anak. Hasil dari penelitian ini menunjukkan bahwa terdapat gambaran tentang pendidikan seks dalam film. Sisi atau bentuk pendidikan seks ditampilkan dalam cuplikan adegan, dialog, atau karakter tokoh yang menyisipkan pentingnya mengenal pendidikan seks dan mengetahui konsekuensi dari setiap perbuatan yang berhubungan dengan seks.

scholarly journals MAKNA VISUALITAS SURABAYA DALAM DESAIN JENAMA CAK-CUK: ANALISIS SEMIOTIK ROLAND BARTHES

2020 ◽  
Vol 10 (2) ◽  
pp. 189
Author(s):  
Wildan Wahyudinata ◽  
Irsyad Maulana Al Faruq
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Roland Barthes ◽  
Historical Buildings ◽  
Qualitative Research Method ◽  
Visual Texts ◽  
Cultural Objects ◽  
Great Sense ◽  
Culinary Traditions ◽  
Semiotic Theory

<p>This research aims to reveal the visual meanings behind Cak Cuk product designs. Cak Cuk is a brand of clothing and accessories from Surabaya City. Its products such as T-shirts or bags typically display various designs with Surabaya-related themes. This research used the qualitative research method by gathering and analyzing the designs displayed on various Cak Cuk products. The data, which consisted of various visual texts<br />and verbal texts, were analyzed using concepts from Roland Barthes’ semiotic theory: denotation, connotation, and myth. The results show that both visual texts and verbal texts contained in those Cak Cuk designs represent the condition and identity of Surabaya City. These visual meanings include Surabaya’s historical association with heroism,<br />preservation of cultural objects such as historical buildings, the tough characteristic of the Surabayans and their great sense of brotherhood, and appreciation to Surabaya’s culinary traditions.</p>

scholarly journals PRESERVASI VISUAL JARAN KEPANG TEMANGGUNG MELALUI FOTOGRAFI ESSAY

2019 ◽  
Vol 10 (1) ◽  
pp. 75
Author(s):  
Abdul Aziz ◽  
John Felix ◽  
Candy Reggi Sonia
Keyword(s):  
Visual Media ◽  
Visual Language ◽  
Roland Barthes ◽  
Research Model ◽  
Cultural Products ◽  
Traditional Art ◽  
Research Material ◽  
Traditional Arts ◽  
Visual Methodology ◽  
Semiotic Theory

<p><em>The Jaran Kepang Temanggung is a part of cultural products and was developed on the island of Java. The researcher seeks to raise the traditional art of Jaran Kepang Temanggung as research material presenting the topic of the problems related to the visual preservation of the Jaran Kepang Temanggung. It is an effort to preserve Jaran Kepang Temanggung's traditional arts through visual media, especially photography. The researcher will document the art through photographic means. The purpose of this study is how to make a photographic work as an effort to preserve Jaran Kepang's cultural art with journalistic documentation in the form of photographic essays. The research model used in this study is to use visual methodology, since the elements used in this study are visual photography. And it will be analyzed with the semiotic theory of Roland Barthes, where the power of photography is the power of the visual language that will speak. The results of this study are that photography is able to be a good means of documentation by presenting meaningful images.</em></p><p><em> </em></p><p><strong><em>Keywords: </em></strong><em>Preservation, jaran kepang, essay photography</em></p>

scholarly journals Representasi Budaya Termarginalisasi dalam Game

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 194
Author(s):  
Orville Yonathan ◽  
Sinta Paramita
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Research Methods ◽  
Mass Communication ◽  
Research Method ◽  
Roland Barthes ◽  
Online Game ◽  
Semiotic Analysis ◽  
Minority Cultures ◽  
Data Collection Technique

Games as a form of mass communication carry messages for the audience. One of the games called marginalization was Player Unknown's Battlegrounds (PUBG). This study aims to identify the existence of marginalization in minority cultures in the PUBG game. The PUBG game is a survival game against 100 people where the players are placed on an island. How to survive is done by killing opposing players using the weapons that have been provided. This game can be done alone or in groups of four. The research method used by researchers is qualitative research methods. The research technique used is the Semiotic analysis of Roland Barthes. The data collection technique used was the observation technique. Observations made by researchers include how the characters in this game are made and how the forms of communication performed by the players while playing so that the marginalization of the minority culture appears. This study found that in an online game it has the potential to bring bad things to the intercultural society which is described by Roland Barthes that a bad habit will become a habit that is tolerated.Permainan atau game sebagai bentuk komunikasi massa membawa pesan bagi audiens. Salah satu game yang disebut melakukan marginalisasi adalah game PlayerUnknown’s Battlegrounds (PUBG). Penelitian ini ingin mengidentifikasi adanya marginalisasi pada budaya minoritas dalam game PUBG. Permainan PUBG merupakan permainan bertahan hidup dengan melawan 100 orang di mana para pemainnya ditempatkan di sebuah pulau. Cara bertahan hidup dilakukan dengan membunuh pemain lawan menggunakan senjata yang sudah disediakan. Permainan ini dapat dilakukan sendiri atau berkelompok dengan anggota empat orang. Metode penelitian yang dipakai peneliti adalah metode penelitian kualitatif. Teknik penelitian yang digunakan adalah analisis Semiotika Roland Barthes. Teknik pengumpulan data yang digunakan adalah teknik observasi. Pengamatan yang dilakukan peneliti meliputi bagaimana karakter dalam game ini dibuat dan bagaimana bentuk komunikasi yang dilakukan para pemain pada saat bermain sehingga muncul marginalisasi budaya minoritas tersebut. Penelitian ini menemukan bahwa di dalam sebuah game online memiliki potensi memunculkan hal buruk untuk masyarakat antar budaya yang digambarkan menurut Roland Barthes bahwa sebuah kebiasaan buruk akan menjadi suatu kebiasaan yang ditoleransi.

Logos' textual and visual content

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Franck CELHAY
Keyword(s):  
Graphic Design ◽  
Brand Image ◽  
Annual Reports ◽  
Smartphone Applications ◽  
Visual Content ◽  
Logo Design ◽  
Visual Identity ◽  
Brand Perception ◽  
Textual Content ◽  
Semiotic Theory

The logo is a key part of a brand’s visual identity. Logos appear on letterhead, business cards, annual reports, package and product designs, print and TV advertisements, websites and smartphone applications. As a result, logos have become an important way to capture awareness and build brand image. This study investigates how logo design impacts brand perception. More specifically, we explore how a logo’s textual content interacts with its graphic design to deliver a specific message. Semiotic theory provides the framework to study this question. Two logos with the same textual content but different designs are analyzed, first through a semiotic study and then with an experiment involving 903 survey respondents. The results confirm that the textual content of the logos interacts with the visual aspect in what we have termed the double anchorage effect.

Commodification of Local Culture In Cigarette Commercials: Semiotic Analysis On Dji Sam Soe Commercial “Mahakarya Indonesia 2016”

2020 ◽  
Vol 2 (1) ◽  
pp. 31-37
Author(s):  
Emmanuel Putro Prakoso
Keyword(s):  
Cultural Values ◽  
Research Method ◽  
Time Characteristic ◽  
Roland Barthes ◽  
Local Culture ◽  
Semiotic Analysis ◽  
Long Time

Being restricted directly displaying cigarettes on commercials forces cigarette manufacturers and creative teams to work hard to create a cigarette commercial that can attract consumers’ attention. This is the reason why many cigarette manufacturers show scenes laden with local culture elements in their commercials as an effort to bring their products closer to the consumers. Local culture-themed commercials beginning to bloom on the television aim not only to preserve Indonesian local cultural values but also to protect them from being claimed by other countries. This research aims to get an overview of an alleged exploitation of Sumbawa local culture in Dji Sam Soe cigarette commercial Mahakarya Indonesia 2016 version. The research method used here is semiotic analysis with approaches from Roland Barthes, which are linguistics and connotative and denotative iconic message. Several vital scenes indicate practices of exploitation of Sumbawa local culture in the advertisement. These practices of local culture exploitation are marked by the emergence of scenes where Sumbawa people work together to build boats and houses (denotation), a long-time characteristic of Indonesian society, along with verbal and written message (linguistics) shown through the back sound of a man saying,“From the youths to the elders, to the youths.”and “One Nusantara collaborate to create an effort in which equal burden is bore on the shoulders!”.These sentences send both denotative and connotative messages that are important to be analyzed further.

scholarly journals Analisis Semiotika Nilai Gotong Royong Tayangan Bocah Petualang Di Televisi Trans 7 (Analisis Semiotika Roland Barthes Dalam Tayangan Bolang Edisi Kabupaten Lahat Sumatera Selatan)

2018 ◽  
Vol 4 (2) ◽  
Author(s):  
Dori Dramika ◽  
Sri Narti ◽  
Harius Eko Saputra
Keyword(s):  
Research Method ◽  
Roland Barthes ◽  
Human Beings ◽  
Analysis Method ◽  
Semiotic Analysis

This study to detennine the meaning contained in the show adventurous child edition of Labat Regency South Sumatra on Television. The research method used in this research is semiotic analysis method using semiotik analysis of roland barthes. Divided by the meaning of denotation, connotation and myth. The analysis shows that there is meaning of semiotic analysis according to Roland Barthes. The Meaning of Denotation on the show of Bocah Petualang The edition of Labat regency of South Sumatra is the location where they are shooting is an unspoiled forest seen from the number of green trees that grows flourish and shade. The river is still Asri and not contaminated by the number of fish catches. Meaning of connotation in the show Bocah Petualang Edition of Labat regency of South Sumatra is to explain that children who are very devoted to their parents and also loyal friends. Myths in the show Bocah Petualang The edition of Labat regency of South Sumatra is a smoke that can make bees become tame and not bite. Ash which can make Rang-Rang ants become tame and does not bite. And Reverse the clothes that can make someone fmd a way out when lost. The myth is merely a belief that is believed to be descended only but as human beings we may believe it may not. Value gotong royong contained in the show Bocah Adventurers Edition of Labat regency of South Sumatra is the Children who always together mutually help-help to fmish a job together.

scholarly journals ANALISIS SEMIOTIKA KRITIK SOSIAL MASYARAKAT MODERN DALAM VIDEO KLIP “ANTI SOCIAL” OLEH WHILE SHE SLEEPS

2020 ◽  
Vol 9 (2) ◽  
pp. 135-139
Author(s):  
Alvin Tito Anggoro ◽  
Fitria Widiyani Roosinda
Keyword(s):  
Research Method ◽  
Qualitative Method ◽  
Social Criticism ◽  
Verbal Communication ◽  
Roland Barthes ◽  
Communication Media ◽  
Semiotic Analysis ◽  
Video Clips ◽  
Song Lyrics ◽  
Modern Era

Abstract : Music is used as a medium to convey social, political aspirations, and even becomes one of propaganda media (information / opinions) to launch an ideological movement (ideas / ideas). Song lyrics are one of the verbal communication media that have meaning in them. Research on the video clips and song lyrics of the band while she sleeps "Anti Social" is a study that aims to describe the picture of society in the modern era in the song's lyrics and to explain the meaning of social criticism illustrated. The paradigm used in this study is a critical paradigm. This research method is a qualitative method in which the data are interpreted (views) through the analysis of meaning in the form of written and oral words that are observed. The analysis used in this study is a semiotic analysis by Roland Barthes. Based on research on the video clips of Anti Social, there is a conclusion that people in the modern era have begun to lose their caring for others as evidenced in the pictures and video clips when there are people who are in trouble they just record do not want to help at all.Keywords: Semiotic Analysis, Roland Barthes, Social Criticism, Video Clips While She SleepsAbtrak : Musik1 digunakan1 sebagai media untuk 1menyampaikan aspirasi sosial, 1politik, bahkan menjadi1 salah satu media propaganda (penerangan/ pendapat) untuk melancarkan sebuah gerakan ideologis (ide/ gagasan). 1Lirik lagu merupakan1 salah satu media1 komunikasi verbal 1yang memiliki 1makna 1didalamnya. Penelitian 1terhadap 1video klip 1dan1 lirik lagu grup1 band 1While she 1sleeps “Anti Social” merupakan 1sebuah 1penelitian1 yang bertujuan untuk mendeskripsikan gambaran tentang masyarakat di era modern dalam lirik lagu tersebut dan untuk menjelaskan makna kritik sosial yang digambarkan. Paradigma yang digunakan dalam penelitian ini adalah paradigma kritis. Metode penelitian ini adalah metode kualitatif dimana data diinterpretasikan (pandangan) melalui analisis pemaknaan berupa kata tertulis maupun lisan yang diamati. Analisis yang dipakai dalam penelitian ini adalah analisis semiotika oleh Roland Barthes. Berdasarkan penelitian terhadap video klip Anti Social, terdapat kesimpulan bahwa masyarakat di era modern sudah mulai hilang rasa peduli pada sesama terbukti di gambar kan dan video klip pada saat ada orang yang sedang kesusahan mereka hanya merekam tidak ingin untuk menolong sama sekali. Kata kunci: Analisis Semiotika, Roland Barthes, Kritik Sosial, Video Klip While She Sleeps

scholarly journals Acculturation of islamic culture as a symbol of siraman rituals in java traditional wedding

2021 ◽  
Vol 5 (2) ◽  
pp. 221-244
Author(s):  
Suyadi Suyadi ◽  
Ahmad Fikri Sabiq
Keyword(s):  
Data Analysis ◽  
Qualitative Approach ◽  
Roland Barthes ◽  
Local Culture ◽  
Semiotic Analysis ◽  
Islamic Culture ◽  
Wedding Ceremony ◽  
Semiotic Theory

The purpose of this study was to determine the acculturation of Islam and local culture in the Javanese traditional wedding ceremony. This research uses a qualitative approach. Collecting data by interview, observation, and documentation. The location of this research is in Kedungjati, Grobogan. Data analysis using the semiotic theory of Roland Barthes. The result of this research is that the ritual of siraman in Javanese traditional wedding in Kedungjati has connotation, denotation, and myth meaning as in the semiotic analysis of Roland Barthes. The siraman ritual has sixteen stages of the process, namely the installation of bleketepe, sungkeman, ngracik toyo, praying, siraman, sesuci, pecah kendhi pratolo, pondhongan or gendongan, ganti busana, pangkas rikma, tanam rikma, pagas tumpeng, Dulang pungkasan, adol dawet, itung duwit, and simpen pedaringan.

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