METROSEXUAL IDENTITY: PERCEPTION OF MALAYSIAN MALE CONSUMERS TOWARDS COSMETIC AND SKINCARE PRODUCT

The main purpose of this study is to explore the perceptions of cosmetics and skin care products in Malaysian metrosexual men. The scope of this study is limited to Malaysian males aged between 20 – 50 years old. A total of 105 respondents were interviewed and only 100 complete interviews was used. The results show that majority of respondents believed that cosmetics are for ladies while skin care products are associated with protection. Respondents also stated that men who use cosmetics and skin care products in daily life are normal. This study suggests that the relationship between consumer trends and social acceptance demonstrates the influence of new consumer culture. Moreover, the new consumer culture brings the opportunity to the cosmetics industry which has been saturated by female consumers.

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Brand Consciousness and Brand Loyalty

Economic, Educational, and Touristic Development in Asia - Advances in Hospitality, Tourism, and the Services Industry ◽

10.4018/978-1-7998-2239-4.ch006 ◽

2020 ◽

pp. 106-126 ◽

Cited By ~ 1

Author(s):

Asmat Nizam Abdul-Talib ◽

Nadia Japeri

Keyword(s):

Regression Analysis ◽

Brand Loyalty ◽

Perceived Quality ◽

Skin Care ◽

Foreign Brand ◽

Brand Involvement ◽

Key Variables ◽

Emotional Value ◽

The Relationship ◽

Skin Care Products

It is often argued that consumers become loyal to a particular brand based on their perception of the brand itself. This study investigates the relationship between brand consciousness and three key variables: perceived quality, emotional value, and brand involvement. It also examines the influence of these three variables on students' brand loyalty to foreign-brand beauty and skin care products. A total of 318 female students from a public university in Malaysia participated in the survey. Using multiple regression analysis, the study found that brand consciousness is positively related to perceived quality and emotional value, but not brand involvement. Perceived quality and emotional value positively influence loyalty toward foreign beauty and skin care products, while brand involvement negatively influences brand loyalty.

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The Influence of Promotional Mix on Female Consumers’ Buying Behaviour

Journal of International Business, Economics and Entrepreneurship ◽

10.24191/jibe.v6i2.16653 ◽

2021 ◽

Vol 6 (2) ◽

pp. 36

Author(s):

Goh Mei Ling ◽

Elaine Ang Hwee Hin ◽

Tan Seng Huat ◽

Tay Tiam Poh

Keyword(s):

Public Relations ◽

Structural Model ◽

Personal Selling ◽

Measurement Model ◽

Skin Care ◽

Sales Promotion ◽

Public Relation ◽

Female Consumers ◽

Buying Behaviour ◽

Skin Care Products

The skin care industry has become very competitive today. The demand for skin care products has grown rapidly due to the growth in the population of working females and the penetration of Korean culture among Malaysians. Hence, this study aims to investigate the influence of promotional mix on buying behaviour of female consumers towards skin care products. This study has recruited 200 female respondents from Melaka using convenience sampling. The data was collected using a set of self-administered questionnaires. Advertising, sales promotion, direct marketing, personal selling and public relations were included in the research model to predict buying behaviour of female consumers towards skin care products. Data analysis which involves measurement model and structural model were performed using PLS-SEM. Sales promotion and public relation both influence buying behaviour significantly. Advertising, direct selling and personal selling, however, were found to be non-significant. The findings have thus implied that sales promotion and public relation are important factors of buying behaviour of female consumers towards skin care products. This study has provided valuable information and insightful input to the marketers of skin care products.

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Relationship Between Products Unit Sold and Price Changes with Market Share: The Case of Skin Care Products

Advanced Science Letters ◽

10.1166/asl.2015.5898 ◽

2015 ◽

Vol 21 (4) ◽

pp. 843-846

Author(s):

Erlangga Ramadian ◽

Togar Alam Napitupulu

Keyword(s):

Market Share ◽

Estimation Method ◽

High Volume ◽

Skin Care ◽

Least Square ◽

Ordinary Least Square ◽

Market Shares ◽

Relationship Of ◽

The Relationship ◽

Skin Care Products

In industries such as Fast-Moving Consumers Good (FMCG), where the products are usually transferred in high volume with low value, comparing value market share is important. The paper will further research on the relationship of the total unit sold and the changes in price with the market share of a specific company in the industry in hope that this research may help company to decide on product strategy based on whether the existing products’ contribution to the market shares is necessary or should the product need to be discontinued and replaced. The report will measure the relationship between the total products sold and the changes in price with the market share, which is derived from the proportion of values compared to the total market value of the skin care market. A Multiple Regression analysis was used to formulate the relationship using Ordinary Least Square (OLS) estimation method. It can be concluded that, number of unit sold of each product does have relationship to the market share regression model regardless its contribution’s significance. While prices changes do not significantly impacting the changes in the market shares, this can be caused by the loyalty of the customer towards the brand. In other word, these loyal customers will buy the product no matter how much the price has changed.

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Relationship between Brand Perceptions and Satisfaction: Empirical Study on Skin Products in Malaysia

Information Management and Business Review ◽

10.22610/imbr.v7i4.1159 ◽

2015 ◽

Vol 7 (4) ◽

pp. 23-32

Author(s):

Tiyu Swed Xue ◽

Ooi Bee Chen . ◽

Tan Ee Fang . ◽

Lee Kuan Chen . ◽

Goh Jih Yi .

Keyword(s):

Skin Care ◽

Working Adults ◽

Independent Variables ◽

Care Industry ◽

Quality Image ◽

Skin Care Product ◽

Brand Perception ◽

The Relationship ◽

Skin Care Products ◽

Brand Satisfaction

In the highly competitive marketplace, marketers for the skin care product are facing challenges with identifying the consumerâ€™s brand perception and brand satisfaction. Brand satisfaction is perceived as an important issue on skin care industry. Obviously, customers are the important stakeholders in organizations and their satisfaction is a priority to the company. This study aims to investigate the relationship between brand perceptions and brand satisfaction on skin care products with four independent variables (quality, promotion, image and preference). This study employed the statistic software of SPSS version 19.0 to evaluate 200 sets of questionnaires which collected from students, undergraduates, working adults and other respondents. The findings in this study shows that the brand perceptions on quality, image and preference have positive and significant relationship with brand satisfaction on skin care products. However, the relationship between brand perception on promotion and brand satisfaction is being rejected. Thus, the marketers can focus on perception on quality, image and preference to increase customersâ€™ brand satisfaction to capture and retain them.

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The Relationship between Product Quality and Purchase Intention on Women’s Skin Care Products in Sri Lanka, with Special Reference to Anuradhapura District

Shanlax International Journal of Management ◽

10.34293/management.v8i2.3314 ◽

2020 ◽

Vol 8 (2) ◽

pp. 85-89

Author(s):

Thilini Nadeesha Senavirathne ◽

V Kumaradeepan

Keyword(s):

Sri Lanka ◽

Special Reference ◽

Product Quality ◽

Purchase Intention ◽

Skin Care ◽

The Body ◽

Purchasing Intention ◽

The Relationship ◽

Skin Care Products ◽

Beauty Products

Most women liked to keep their appearance in superb condition, and not enough consideration was given to the harm and dangerous effects being made to the body and the person. The problem was the basis for the research. This study attempted to gain knowledge about product quality towards purchase intention on Women’s skin care products in Sri Lanka with special reference to Anuradhapura District. Based on the literature review, the study found out that most of the product quality was strongly related to purchasing intention procedure. This research was an exploratory type of research with a qualitative prospective, and the population of the study consisted of above 15 years old women of the Anuradhapura District. Data collection has been undertaken as an anonymous survey for a week. Randomly selected the lady customers who use beauty products and attend to beauty centers located in Anuradhapura District. A total of 150 questionnaires were distributed to female cosmetic consumers aged between 15-65. Statistical package for social science (SPSS) 16.0 are used for statistical analysis, and the survey analyzed descriptively using tables, frequencies, and percentages. The research results showed a positive and significant relationship between product quality and purchase intention on women’s skin care products in Sri Lanka. Further suggestions were provided by the researcher.

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