Current situation and trends of enterprise developments in Ukraine’s advertising market

2019 ◽  
pp. 135-149
Author(s):  
Lidia Romanova ◽  
Valentina Zolotarova
Keyword(s):  
Systematic Approach ◽  
Domestic Market ◽  
Global Trends ◽  
Scientific Methods ◽  
Current State ◽  
Strategic Plans ◽  
History Of ◽  
The Media ◽  
General Scientific ◽  
High Level

The purpose of the article is to analyze and evaluate the current state of the domestic market of advertising services, tendencies of development of enterprises of the advertising sphere of Ukraine. Methodology. The domestic market for advertising services is quite young because it has actually started its active history since Ukraine gained independence, which has caused some peculiarities of its development and formation. As a result, the development of the market and its representatives has been undulating, yet at a rather dynamic pace compared to the advertising markets of other countries that have already had many years of experience and history of operation – during 1991-1993 more than 1000 different advertising campaigns were created in Ukraine. companies, including more than 400 companies have been created in the media. We should also take into account global trends, especially globalization, the development of information technology and the Internet, which are also influenced by the domestic advertising market, which in general have caused dramatic changes in the principles of activity of the entire existing advertising industry.In the course of the research were used: general scientific methods, in particular: systematic approach – to summarize data of the advertising sphere as a whole set of elements in a set of relations and relations between them; methods of systematization and forecasting – to determine the general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine.The general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine are substantiated. The main reasons that have had an impact and will have an impact on the activity of domestic advertising companies in the future are identified. The scientific novelty is to identify the main tendencies in the development of the dvertising sphere of Ukraine and domestic enterprises of the advertising sphere, as well as the factors that influenced and influence their activity.The results of the study are aimed at ensuring the quality management of the activities of advertising companies and ensuring a high level of their competitiveness. They can be used to refine and / or revise strategic plans for development and activities, management principles of advertising businesses.

Current situation and trends of enterprise developments in Ukraine’s advertising market

2019 ◽  
pp. 135-149
Author(s):  
Lidia Romanova ◽  
Valentina Zolotarova
Keyword(s):  
Domestic Market ◽  
Global Trends ◽  
Advertising Industry ◽  
Scientific Methods ◽  
Current State ◽  
Strategic Plans ◽  
History Of ◽  
The Media ◽  
General Scientific ◽  
High Level

The purpose of the article is to analyze and evaluate the current state of the domestic market of advertising services, tendencies of development of enterprises of the advertising sphere of Ukraine. Methodology. The domestic market for advertising services is quite young because it has actually started its active history since Ukraine gained independence, which has caused some peculiarities of its development and formation. As a result, the development of the market and its representatives has been undulating, yet at a rather dynamic pace compared to the advertising markets of other countries that have already had many years of experience and history of operation – during 1991-1993 more than 1000 different advertising campaigns were created in Ukraine. companies, including more than 400 companies have been created in the media. We should also take into account global trends, especially globalization, the development of information technology and the Internet, which are also influenced by the domestic advertising market, which in general have caused dramatic changes in the principles of activity of the entire existing advertising industry. In the course of the research were used: general scientific methods, in particular: systematic approach – to summarize data of the advertising sphere as a whole set of elements in a set of relations and relations between them; methods of systematization and forecasting – to determine the general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine. The general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine are substantiated. The main reasons that have had an impact and will have an impact on the activity of domestic advertising companies in the future are identified. The scientific novelty is to identify the main tendencies in the development of the advertising sphere of Ukraine and domestic enterprises of the advertising sphere, as well as the factors that influenced and influence their activity. The results of the study are aimed at ensuring the quality management of the activities of advertising companies and ensuring a high level of their competitiveness. They can be used to refine and / or revise strategic plans for development and activities, management principles of advertising businesses.

scholarly journals UNDERGROUND MOSQUES OF MANGYSTAU AS THE OBJECTS OF RELIGIOUS TOURISM

2020 ◽  
Vol 34 (1) ◽  
pp. 33-41
Author(s):  
Asima G. КOSHIM ◽  
◽  
Aigul M. SERGEYEVA ◽  
Kuat T. SAPAROV ◽  
Sveta K. BERDYBAEVA ◽  
...  
Keyword(s):  
Comparison Analysis ◽  
Underground Structures ◽  
Resource Base ◽  
Scientific Methods ◽  
Current State ◽  
Religious Tourism ◽  
Analysis And Synthesis ◽  
History Of ◽  
General Scientific ◽  
Complex Methods

A distinctive feature of Mangystau is a significant number of underground mosques that have existed within the region since the X-XIII centuries. The purpose of the study is to analyze and assess the current state of underground mosques and the prospects for their use as objects for the development of tourism. The study was carried out as a result of the use of complex methods: dialectical, retrospective, systemic and logical analysis, as well as general scientific methods of comparison, analysis and synthesis. Underground mosques in Mangistau region play an important role in the development of tourism in Kazakhstan. The analysis shows that the objects carved into the rock are unique underground structures that differ in the peculiarity and history of their formation. The research results can be used in theoretical and methodological research on this topic. The research materials show that in the Mangistau region it is necessary to study the religious heritage using a rich resource base and develop new tour programs that will increase the region's tourism pportunities and the development of all types of religious tourism.

scholarly journals Galician Nationalism: History and Modernity

2020 ◽  
pp. 61-68
Author(s):  
Valentyna Hodlevska ◽  
Keyword(s):  
Intermediate Phase ◽  
Basque Country ◽  
Scientific Methods ◽  
Nationalist Movement ◽  
Current State ◽  
Analysis And Synthesis ◽  
History Of ◽  
General Scientific ◽  
The 19Th Century ◽  
Historical Methods

The purpose of the article is to cover the history and determine the relevance of Galician nationalism. The origin and development of the nationalist movement in the region is analyzed. In our study general scientific and special historical and political science methods were applied. The general scientific methods (deductive and inductive, analysis and synthesis) were used as specific cognitive tools necessary to implement the principles of historicism, systematicism and objectivity. The general and special historical methods (historical-typological, statistical, comparative-historical, problem-chronological) allowed us to make a comprehensive analysis of the problem of Galician nationalism. The scientific novelty of the work lies in the fact that the author, for the first time in the national historical science, analyzes the features of Galician nationalism, the history of its development and the current state. Galician nationalism took shape in the 19th century. Among the predecessors of Galician nationalism, three movements can be distinguished: provincialism, federalism, and regionalism. Provincialism (later called Galicianism) was a movement that emerged in 1840 with the aim of protecting the integrity of the territory of Galicia. Regionalism became an intermediate phase in the evolution of the Galician movement between provincialism and nationalism. Galician federalism began to develop in 1865. The federalists argued that Galicia should be formed as a canton within Spain and that it be governed by its own cantonal constitution. Conclusions. As one of the four historic autonomous regions of Spain (along with Catalonia, the Basque Country and Andalusia), Galicia is significantly different in its understanding of its own nationalism. While Catalonia and the Basque Country strive for even greater independence, including threats of secession from the state, the nationalist movement in Galicia is becoming less tangible.

scholarly journals IT crime: a virtual threat with real consequences

2021 ◽  
Vol 108 ◽  
pp. 03011
Author(s):  
Taulan Osmanovich Boziev ◽  
Aleksey Viktorovich Korotkov ◽  
Mayya Nikolaevna Sipyagina ◽  
Manas Kapasovich Intykbaev
Keyword(s):  
Universal Access ◽  
Penal System ◽  
Communication Services ◽  
Scientific Methods ◽  
Current State ◽  
Analysis And Synthesis ◽  
Logical Method ◽  
The Media ◽  
General Scientific ◽  
Criminal Statistics

The paper is focused on the problem of IT-crime development in Russia against the background of a significant increase in its indicators. Analysis of the current state of IT crime, identification of its causes and growth factors, problems of countering this type of crime. The study was carried out using general scientific methods (analysis and synthesis, observation, logical method, content analysis of the media), private scientific methods: questioning and survey, as well as the method of criminal statistics. The study made it possible to identify the features of the restructuring of modern crime and its factors; correlate the problem of the development of IT crime, including with the shortcomings of the functioning of the penal system revealed in the media; analyze and substantiate the proposed methods of combating IT crime. Substantiated a group of factors that currently have a significant impact on the development of IT crime; the revealed problem of the development of IT-criminality in places of deprivation of liberty is analyzed: the reasons and methods of counteraction. The conclusion is made about the inexpediency of methods of technical intervention in universal access to communication services in local territorial areas that require significant budgetary investments. According to the study, the key role in normalizing the situation in the penitentiary system still belongs to the staff of institutions, and the creation of the most effective ways to stimulate law-abiding behavior.

scholarly journals Criminal punishment: history and modernity

2021 ◽  
Vol 2021 (4) ◽  
pp. 84-88
Author(s):  
Tat'yana Kandabarova
Keyword(s):  
Modern Society ◽  
Legal Analysis ◽  
Criminal Punishment ◽  
Scientific Methods ◽  
History Of Development ◽  
Current State ◽  
State And Society ◽  
History Of ◽  
General Scientific ◽  
Criminal Legislation

The article discusses criminal punishment in historical and modern aspects. The term «criminal punishment» is multidimensional both in everyday and scientific understanding, functional properties are diverse. Without punishment there is no crime, and without crime there is no punishment. Hence the familiar phrase «crime-punishment». The role of criminal punishment in countering socially dangerous acts, its effectiveness causes discussion. The issues of sentencing at different times have always been and are receiving a lot of attention, both from legal scholars and from practitioners. The improvement of modern legislation in terms of criminal punishment gives reason to say that there is an understanding and research of the problems of the application of criminal punishment in modern society. Punishment expresses, on behalf of the State and society, a negative legal, social and moral assessment of the criminal act and the offender and consists in the deprivation or restriction of rights and freedoms provided for in criminal legislation. The purpose of this study is to study criminal punishment, its goals and practice of application, consideration of historical prerequisites. To achieve this goal, it is necessary: to investigate the institution of sentencing in the history of development, to study the current state of the institution of punishment, its goals and practice of application in modern Russia. The methodological basis of the work was made up of general scientific methods (historical, logical, system-structural, comparative legal analysis).

scholarly journals Ways to increase the efficiency of the marketing activities of the advertising enterprises

2020 ◽  
Vol 1 ◽  
pp. 4-7
Author(s):  
Zolotarova Valentina
Keyword(s):  
Systematic Approach ◽  
Practical Significance ◽  
Survey Method ◽  
Competitive Advantages ◽  
Global Trends ◽  
Advertising Industry ◽  
Scientific Methods ◽  
Marketing Activities ◽  
General Scientific ◽  
Sustainable Competitive Advantages

The purpose of the article is to identify ways to improve the marketing activity of advertising companies. In the course of the research were used: general scientific methods, in particular: systematic approach - to identify and justify the global trends in the development of advertising services; expert survey method - to determine the priorities of advertising companies and promoters of promotional products among these two groups of respondents in the process of interaction; systematic method - to determine the main directions of increasing the efficiency of the enterprise advertising industry. According to the results of the research, the author identified the main trends that will prevail in the world and domestic advertising sphere in the coming years, as well as the main directions of improving the efficiency of the advertising industry. The practical significance of research results is that they can be used by advertising companies to improve their own performance, create new sustainable competitive advantages, find strategic opportunities, and more.

Effectiveness of the consumer protection system upon purchasing goods in online stores

2021 ◽  
Vol 28 (1) ◽  
pp. 137-146
Author(s):  
Iryna Y. Puchkovska ◽  
Oleksandr O. Biliaiev ◽  
Victor P. Yanyshen ◽  
Hanna O. Urazova
Keyword(s):  
Consumer Protection ◽  
Protection System ◽  
Scientific Methods ◽  
Customer Reviews ◽  
Existing Problems ◽  
Current State ◽  
Foreign Countries ◽  
General Scientific ◽  
Online Stores ◽  
Potential Customers

Every year, the vast majority of countries switch to an online environment. This is especially true for online stores. The subject of this study is the system of consumer protection upon buying goods in online stores and its effectiveness. The purpose is to analyse the state of development of e-commerce in Ukraine and the system of consumer protection upon purchasing goods in online stores. The following general scientific methods were used: classification and theoretical generalisation – to study the theoretical foundations of e-commerce; statistical analysis – to analyse the current state of e-commerce in Ukraine and the consumer protection system. The following results were obtained: based on the analysis of the provisions of current legislation and the experience of foreign countries describing the development of the e-commerce market in Ukraine and the world, the main trends that have developed have been identified, the positive and negative aspects of e-commerce have been identified, as well as the effectiveness of the consumer protection system upon purchasing goods in online stores. It was concluded that the “e-commerce” industry is developing very dynamically. Consumer protection upon purchasing goods through online stores is carried out as with a regular purchase and sale, but it has a number of specific features. To attract potential customers and build their trust, online stores try to post as much information about their products and services as possible on their official websites, including customer reviews. This indicates that the sellers themselves are interested in resolving disputes as soon as possible and preserving their reputation. Taking this into account, it is the improvement of the consumer literacy of citizens, the ability to fully exercise their rights, and to protect their interests in case of certain contradictions that is one of the ways to solve the existing problems

scholarly journals The chest decoration in modern life of Bashkir women: on the problem of preserving traditions

2020 ◽  
pp. 135-146
Author(s):  
Z.F. Khasanova
Keyword(s):  
Social Networks ◽  
Ethnic Identity ◽  
Research Area ◽  
Scientific Methods ◽  
Internet Resources ◽  
Current State ◽  
Republic Of Bashkortostan ◽  
General Scientific ◽  
The Republic ◽  
In The Beginning

The purpose of this article is to study the methods for manufacturing, wearing and ways of use of the Bashkir chest decorations in the end of the 20th — beginning of the 21st c. The research area includes the Republic of Bashkortostan and neighboring regions where the Bashkirs live. Information for neighboring regions was collected using the Internet and social networks: VKontakte, Instagram, YouTube. The chronological framework of the study covers the end of the 20th — beginning of the 21st c., that is the time of a renaissance of traditions and the growth of interest in them. Field materials collected by the author during the expeditions in 2010–2019 to different districts of the Republic of Bashkortostan, archival materials, museum collections of Ufa and Internet resources where old and modern photos with Bashkir chest decorations are posted became the source base of the study. The article uses general scientific methods: comparative-historical, and the method of scientific description and analysis. During the collection of field materials, we relied on ethnographic methods, such as in-depth interviews, observation, and photo fixation. To study the current state of tradition, monitoring of social networks was used. Different types of female bibs used to be popular among Bashkirs — selter, sakal, hakal, yaga, muynsa, almaizy and others. They were very highly valued and used as essential part of the bride dowry. Chest decorations made of silver coins and real corals were very expensive. Until the end of the 19th — beginning of the 20th c., chest decoration retained its ethnic, social, and sacred functions. In the beginning of the 20th c., the traditional culture was undergoing a difficult period. During the hunger years of the 1920s, the period of the creation of collective farms, many Bashkirs were forced to surrender their jewelry for nothing. In the postwar years, very few people still had their authentic national decorations. In the end of the 20th — beginning of 21st c., on the wave of mobilization of ethnic identity and revival of interest in traditions, the bib as an ethnic marker became popular again. It has been revealed that there are five basic trends of manufacturing of the Bashkir bibs: from historical reconstructions to highly stylized pieces, from everyday to festive. Nowadays they are worn both for beauty and designating the ethnic identity, traditions, culture, demonstration of national Bashkir ownership. The initial spiritual and guarding function of chest decorations has now been lost.

scholarly journals Regulation of advocacy profession: global trends

2021 ◽  
Vol 39 (69) ◽  
pp. 689-706
Author(s):  
Tetiana Vilchyk ◽  
Alla Sokolova ◽  
Tetiana Demchyna
Keyword(s):  
Self Regulation ◽  
Legal Profession ◽  
The United States ◽  
Legal Regulation ◽  
International Standards ◽  
Global Trends ◽  
Scientific Methods ◽  
General Scientific ◽  
Different Sources ◽  
Regulatory Models

The objective of the article is to analyze the regulation of the legal profession and its global trends. There are many different types of regulators globally, and many different sources and methods of regulation. There is no simple approach to setting goals for regulating the legal profession in different legal systems. Although self-regulation of the legal profession is considered the basis for adhering to the standard of its independence, at the same time, academics recognize the existence of the theory of the management of the legal profession. To study these problems, the authors conducted a comparative study of the regulatory models of the legal profession in the world in terms of compliance with international standards of legal independence in different legal jurisdictions and made some suggestions to improve the legal regulation of the legal profession in Ukraine. Empirical sources for scientific research were international documents, court decisions, national legislation of Great Britain, Canada, the United States, Ireland, Scotland, Australia and others, and the work of scientists. The article uses general scientific methods - dialectic, analysis, synthesis, analogy, etc., and special methods, particularly legal, historical, and formal comparative law.

scholarly journals INTERNAL AUDIT IN UKRAINE: EVOLUTION, PROBLEM ASPECTS AND DEVELOPMENT PROSPECTS

2021 ◽  
Author(s):  
Ievgeniia Gavrylychenko ◽  
Olena Andrenko
Keyword(s):  
Organizational Support ◽  
Professional Training ◽  
Internal Audit ◽  
Legal Framework ◽  
Regulatory Requirements ◽  
Global Trends ◽  
Internal Auditors ◽  
Current State ◽  
Audit Regulation ◽  
History Of

The purpose of the article is to summarize the views on the current state of internal audit in Ukraine and identify general promising areas for its development. The evolution, current state and prospects of internal audit development in Ukraine are revealed. The history of internal audit is covered, the stages of development of internal audit in the world and in Ukraine are considered. It is determined that the development of internal audit in Ukraine takes place with the adoption of relevant legislation governing its implementation in a particular area. The current state of internal audit in Ukraine is characterized, the current legal framework for internal audit is analyzed. The level of legislative regulation of internal audit of enterprises of various spheres of activity is revealed. It was found that the establishment of an internal audit function at the legislative level is not mandatory for the private sector, while such companies have all the necessary legal framework that can be used in the process of implementing and conducting internal audit. Views on modern problematic aspects of internal audit development in Ukraine are generalized. It is determined that the most acute issues hindering the implementation of internal audit in enterprises are the lack of methodological and organizational support for internal audit, the low level of development of corporate governance culture, as well as the lack of qualified internal auditors. The actual directions of further improvement of the process of introduction of internal audit in the practice of domestic enterprises are formulated. The necessity of further improvement of normative-legal provision of internal audit regulation, development of methodical recommendations on organizational-technological schemes and procedures of internal audit and improvement of the system of professional training of specialists in internal audit is substantiated. It is concluded that the development of internal audit in Ukraine at the present stage is due to the need to understand internal audit as a potential tool to improve the efficiency of the enterprise, as well as the existing regulatory requirements. Prospects for the development of internal audit in Ukraine must have all the prerequisites to meet modern global trends.

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