The impact of big data on innovation and value generation in pharmaceutical sales and marketing

2021 ◽  
Vol 3 (2) ◽  
pp. 37-52
Author(s):  
Antonio Pesqueira
Keyword(s):  
Big Data ◽  
New Technology ◽  
Unmet Need ◽  
Pharmaceutical Companies ◽  
Future Trends ◽  
Pharmaceutical Sales ◽  
Sales And Marketing ◽  
Investment Opportunities ◽  
Application Fields ◽  
The Impact

Using Big Data in the pharmaceutical industry is a relatively new technology, and the benefits and applications are yet to be understood. There are some cases currently being piloted, but others have already been adopted by some pharmaceutical organizations, proving the unmet need in a field that is still in its infancy. This paper aims to understand how and if Big Data can contribute to commercial innovation, as well as future trends, investment opportunities. Participants from 26 pharmaceutical companies participated in different focus groups where topics were grouped by individuals and evaluation areas were discussed to discover any potential connections between Big Data and Innovation in commercial pharmaceutical environments. This study used the collected data to analyze and draw conclusions about how many life sciences leaders and professionals already know about Big Data and are identifying examples and processes where Big data is supporting and generating innovation. In addition, we were able to understand that the industry is already comfortable with Big Data, and there were some very accurate research results regarding the most pertinent application fields and key considerations moving forward. Using the network analysis findings and the relationships and connections explained by respondents, we can reveal how Big Data and innovation are interconnected.

Impact of Pharmaceutical Advertisement on Doctor’s Prescription Behavior With Reference to Educational Qualification of Doctor

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Ram Dheeraj
Keyword(s):  
Sampling Technique ◽  
Pharmaceutical Marketing ◽  
Pharmaceutical Companies ◽  
Pharmaceutical Advertising ◽  
Pharmaceutical Sales ◽  
Prescribing Behavior ◽  
Promotional Strategies ◽  
The Impact ◽  
Prescription Behavior ◽  
Final Consumer

This study was conducted to develop a simple framework for finding out the impact of the different kinds of promotional tools offered by pharmaceutical industry on the prescribing behavior of doctors. Moreover the study also focused on whether the perception of physicians towards various promotional tools is different with respect to qualification of doctors. Pharmaceutical advertisement is effected by various variables which have different extent of impact. Qualification of doctor is also one of the variable in which there is a difference in impact of advertisement when compared with different dimensions. ANOVA is applied on the data to check whether difference exists in impact of advertisement perceived by education of doctors among all the dimensions. Pharmaceutical marketing is unique as the decision making of buying the medicine lies in the hand of intermediate customer (doctor) rather than final consumer (patient). Thus, pharmaceutical companies try to influence the customer (doctor) rather than final consumer (patient). Thus doctors are the most important players in pharmaceutical marketing system. Doctors write the prescriptions that determine which drugs (brands) will be used by the consumer (patient). Thus, influencing the doctor is a key to the pharmaceutical sales. Pharmaceutical companies try to influence prescription pattern of doctors in favor of their brands by offering various kinds of promotional inputs like samples, gifts and sponsorships etc. This study focuses on impact of advertisement on the physicians prescribing behavior. This research based on descriptive research. Well-structured questionnaire was developed for doctors to identify important variables influencing Pharmaceutical advertising effectiveness and prescription behavior towards medicine. Non probability systematic convenient sampling technique has been followed. Survey was conducted and data was analyzed. This study was conducted on 150 respondents who are doctors and analysis was carried out on the data collected from questionnaire in which the doctor were asked to tick a number that was most suitable to their choice. Findings of the study can help the marketing managers of pharmaceutical companies in designing their promotional strategies especially for doctors and consumers. Some of the pharmaceutical medium of advertisement was found to be persuasive with reference to qualification of doctor.

scholarly journals The Crypto Effect on Cross Border Transfers and Future Trends of Cryptocurrencies

e-Finanse ◽  
2020 ◽  
Vol 16 (4) ◽  
pp. 12-23
Author(s):  
Burak Uyduran
Keyword(s):  
Financial Markets ◽  
Global Economy ◽  
New Technology ◽  
Financial Economic ◽  
Future Trends ◽  
Cross Border ◽  
Blockchain Technology ◽  
Wide Range ◽  
Money Transfers ◽  
The Impact

Abstract This paper presents a theoretical and empirical outlook on different aspects of various cryptocurrencies, blockchain technology including the evolution of digital tokens and how they widely affect the financial markets, organizations, banks, governments via analyzing the characteristics and current history of cryptocurrencies alongside with blockchain technology. The choice of this topic was motivated by the fact that the virtual money concept and blockchain technology are utterly new phenomena. This new technology is completely decentralized making the subject worthy of scientific research.The paper solely focuses on analyzing how cryptocurrencies currently affect the financial markets and the future trends of these virtual tokens in the global economy. The study is keen to further examine the impact of Bitcoin and other cryptocurrencies on international fund transfers. Literature review and case study with up-to-date data has been included in the analysis. The following results have been obtained: cryptocurrencies offer a wide range of features such as faster, cheaper and more secure cross-border money transfers that can also provide anonymity. Most crypto tokens are highly volatile due to their nature and various other factors. Cryptocurrencies could provide more beneficial options for users on cross border transfers compared to traditional methods of fund transfers. Cryptocurrencies might have the potential to replace paper money and gain mainstream recognition throughout the world. The study sheds light onto current and future trends of cryptocurrencies and blockchain. It is outlined for the crypto, financial, economic field.

The Effect of Internal Corporate Social Responsibility on Job Satisfaction: An Empirical Study on Jordanian Pharmaceutical Companies

2020 ◽  
Vol 8 (2) ◽  
pp. 112
Author(s):  
Sura Altheeb ◽  
Kholoud Sudqi Al-Louzi
Keyword(s):  
Job Satisfaction ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Quantitative Research ◽  
Skills Development ◽  
Future Research ◽  
Pharmaceutical Companies ◽  
Corporate Social ◽  
The Impact ◽  
Positive Results

The current research investigates the impact of internal corporate social responsibility on job satisfaction in Jordanian pharmaceutical companies. Quantitative research design and regression analysis were applied on a total of 302 valid returns that were obtained in a questionnaire based survey from 14 pharmaceutical companies among employees, supervisors and managers. The results showed that internal corporate social responsibility was significantly related to job satisfaction and three of its dimensions, namely working conditions, work life balance and empowerment contributed significantly to job satisfaction, whereas employment stability and skills development had no contribution. This study implies that Jordanian pharmaceutical companies have to try their best to promote and facilitate internal corporate social responsibility among their employees in an effort to improve their job satisfaction, which will eventually yield positive results for the company as a whole. In light of these results, the research presented many recommendations for future research; the most important ones were the application of this study in other sectors, cultures, and countries, and using of multi method for collecting data.

The Process of Globalization and Its Impact on Media

2016 ◽  
Vol 1 (4) ◽  
pp. 150
Author(s):  
Veton Zejnullahi
Keyword(s):  
New Technology ◽  
World Order ◽  
Modern Society ◽  
Media Access ◽  
Four Corners ◽  
The World ◽  
The Media ◽  
The Republic ◽  
Human Eyes ◽  
The Impact

The process of globalization, which many times is considered as new world order is affecting all spheres of modern society but also the media. In this paper specifically we will see the impact of globalization because we see changing the media access to global problems in general being listed on these processes. We will see that the greatest difficulties will have small media as such because the process is moving in the direction of creating mega media which thanks to new technology are reaching to deliver news and information at the time of their occurrence through choked the small media. So it is fair to conclude that the rapid economic development and especially the technology have made the world seem "too small" to the human eyes, because for real-time we will communicate with the world with the only one Internet connection, and also all the information are take for the development of events in the four corners of the world and direct from the places when the events happen. Even Albanian space has not left out of this process because the media in the Republic of Albania and the Republic of Kosovo are adapted to the new conditions under the influence of the globalization process. This fact is proven powerful through creating new television packages, written the websites and newspapers in their possession.

The impact of applying the Common Customs Tariff on the armenian export of Cut and Polished Gems to Russia

2019 ◽  
pp. 33-41
Author(s):  
V. L. Harutyunyan ◽  
S. V. Dokholyan ◽  
A. R. Makaryan
Keyword(s):  
Manufacturing Sector ◽  
Practical Implication ◽  
Dominant Role ◽  
New Technology ◽  
Manufacturing Companies ◽  
Medium Term ◽  
Diamond Cutting ◽  
Global Trends ◽  
The Common ◽  
The Impact

The presented study discusses the issues of applying the Common Customs Tariff (CCT) rates of the Eurasian Economic Union (EAEU) on rough diamonds and the impact thereof on the exports of stones cut and polished inArmeniaand then exported toRussia.Aim. The study aims to identify the possible strategies Armenian diamond cutting and polishing companies could adopt as a response to the application of the CCT rates on rough diamonds and how it would affect exports to various destinations, namely to Russia.Tasks. The authors analyze the current state of the gems and jewelry sector and substantiate the need to either integrate it into the jewelry manufacturing sector or to apply various strategies to facilitate exports to either Russia or other destinations in the medium term in response to the application of the CCT rates.Methods. This study uses general scientific methods of cognition, including analytical and methodological approaches and elements of forecasting. Possible strategies the Armenian diamond cutting and polishing companies could adopt in the medium term in response to the application of the EAEU CCT rates are determined using the analytical research method, forecasts in the context of the developments in the Armenian gem processing and jewelry market and global trends, statistical data on the imports and exports of cut and polished gems and jewelry for 2014–2018 published by the UN Comtrade Statistics.Results. Statistics on the exports of processed diamonds from 2014 to 2018 highlights the issue associated with the loss of competitiveness suffered by Armenian companies (mainly in comparison with Indian diamond cutters). The major global trends in the diamond cutting and polishing business indicate that it could be virtually impossible for Armenian cutters and polishers to compete with Indian companies in the medium term if they do not comes to investing in new technology to achieve operational efficiency. For these companies, it is important not to lose the Russian market due to an increase in the tariff rate and concentrate on the processing of gems that are larger than 1 carat. Another strategy to avoid an increase in the customs tariff rates would depend on the Armenian government’s ability to negotiate with Russia in respect of direct imports of diamond stones from Russian manufactures. Two other options for Armenian cutters involve focusing on cutting and polishing of rubies, sapphires, emeralds, etc. or integrating into the jewelry sector either by being the primary supplier or by considering this business as a channel to sell processed diamond stones by setting up their own jewelry manufacturing companies.Conclusions. With CCT going into effect in January 2021 and India’s dominant role in the diamond cutting and polishing business, Armenia needs to carefully consider all of the strategies the Armenian companies could adopt, as discussed above. As a member state of the EAEU, Armenia freely exports to Russia, however, further exports to Russia would depend on Armenia’s ability to ensure that cost-effective operations are in place, or to concentrate on the processing of precious gems rather than diamonds, or to switch to the manufacturing of jewelry items as a major export item.Practical Implication. The findings of this study could be of interest to the Ministry of Economy of the Republic of Armenia and Business Armenia that could be used in elaborating the strategy for the development of Armenian gems and jewelry sector of the economy.

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