scholarly journals Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

2021 ◽  
Vol 12 ◽  
Author(s):  
Jose M. Ausin-Azofra ◽  
Enrique Bigne ◽  
Carla Ruiz ◽  
Javier Marín-Morales ◽  
Jaime Guixeres ◽  
...  
Keyword(s):  
Visual Attention ◽  
Durable Goods ◽  
Positive Emotions ◽  
Electrodermal Activity ◽  
Emotional Responses ◽  
Response Model ◽  
Theoretical Frameworks ◽  
Logo Recognition ◽  
Brand Recognition ◽  
Durable Products

This study compares cognitive and emotional responses to 360-degree vs. static (2D) videos in terms of visual attention, brand recognition, engagement of the prefrontal cortex, and emotions. Hypotheses are proposed based on the interactivity literature, cognitive overload, advertising response model and motivation, opportunity, and ability theoretical frameworks, and tested using neurophysiological tools: electroencephalography, eye-tracking, electrodermal activity, and facial coding. The results revealed that gaze view depends on ad content, visual attention paid being lower in 360-degree FMCG ads than in 2D ads. Brand logo recognition is lower in 360-degree ads than in 2D video ads. Overall, 360-degree ads for durable products increase positive emotions, which carries the risk of non-exposure to some of the ad content. In testing four ads for durable goods and fast-moving consumer goods (FMCG) this research explains the mechanism through which 360-degree video ads outperform standard versions.

scholarly journals Age Differences in Visual Attention and Responses to Intergenerational and Non-intergenerational Workplace Conflicts

2021 ◽  
Vol 12 ◽  
Author(s):  
Dannii Y. Yeung ◽  
Derek M. Isaacowitz ◽  
Winnie W. Y. Lam ◽  
Jiawen Ye ◽  
Cyrus L. K. Leung
Keyword(s):  
Visual Attention ◽  
Older Workers ◽  
Positive Emotions ◽  
Emotional Responses ◽  
Intergenerational Conflict ◽  
Age Group ◽  
Workplace Conflicts ◽  
Younger Workers ◽  
Conflict Strategies ◽  
Effect Of Age

Intergenerational conflict occurs commonly in the workplace because of age-related differences in work attitudes and values. This study aimed to advance the current literature on aging and work by examining whether younger and older workers differ in their visual attention, emotional responses, and conflict strategies when observing hypothetical conflict vignettes involving a coworker from a similar or dissimilar age group. The indirect effect of age group on emotional responses and conflict strategies through visual fixation on conflict scenes was also examined. Utilizing eye tracking, the visual attention of younger and older workers while watching two hypothetical workplace task conflict videos was recorded and compared. The participants were also asked to imagine how they would respond if they were the main actor in the vignettes. A total of 94 working adults, including 48 younger workers and 46 older workers, participated in the eye tracking experiment. Older workers reported fewer negative and more positive emotions than their younger counterparts after watching the conflict videos, particularly those on the non-intergenerational conflict. Younger workers used more dominating in the intergenerational conflict than in the non-intergenerational conflict; such discrepancy between conflict types was relatively small in older workers. Compared with younger workers, older workers fixated significantly less on the coworker during the intergenerational conflict scenes. A significant indirect effect of age group through visual fixation on the coworker was observed for positive emotions and avoiding. Results revealed that older workers may regulate their emotional reactions and conflict strategies to workplace conflicts by reducing their attention to negative stimuli.

scholarly journals Patient Clothing as a Healing Environment: A Qualitative Interview Study

2021 ◽  
Vol 18 (10) ◽  
pp. 5357
Author(s):  
Seon-Ju Kam ◽  
Young-Sun Yoo
Keyword(s):  
Emotional Response ◽  
Positive Emotions ◽  
Design Method ◽  
Medical Center ◽  
Emotional Responses ◽  
University Hospital ◽  
Hospital Environment ◽  
University Hospitals ◽  
Pattern Design ◽  
Qualitative Interview Study

Patients’ emotional responses to the hospital environment can be considered as important as medical technology and equipment. Therefore, this study investigated their experiences to determine whether the pattern using hospital identity (HI) elements, a widely used design method for patient clothing in university hospitals, can affect their emotional response and contribute to healing. It aimed to identify whether controlling the motif characteristics, arrangement, and spacing in this pattern design, and the direction between motifs, could be a method to design patient clothing for healing. To investigate patients’ emotional response and suggestions for patient clothing design, an interview-based qualitative approach was used. In-depth interviews were conducted with 12 patients discharged from Kyung Hee University Hospital Medical Center (KHUMC), Seoul. The interview questions consisted of two parts. One part featured questions about participants’ emotional responses to the medical environment and their latest patient clothing experience, and the other featured questions about their emotional response to, and suggestions for, the healing expression of pattern design using HI. The results confirmed that the motif characteristics, arrangement, and spacing, and the direction between motifs, influenced patients’ positive emotions and contributed to the healing effect. Therefore, when the HI elements of a medical institution are applied in the design of patient clothing with the characteristics of a healing design, patients perceive this as providing stability and comfort. The design of patient clothing becomes a medium that not only builds the brand image of medical institutions, but also enhances the quality of medical services centered on patient healing.

Patch-CNN: Deep learning for logo detection and brand recognition

2021 ◽  
pp. 1-14
Author(s):  
Waqas Yousaf ◽  
Arif Umar ◽  
Syed Hamad Shirazi ◽  
Zakir Khan ◽  
Imran Razzak ◽  
...  
Keyword(s):  
Deep Learning ◽  
Image Quality ◽  
Ground Truth ◽  
Logo Recognition ◽  
Brand Recognition ◽  
Detection And Recognition

Automatic logo detection and recognition is significantly growing due to the increasing requirements of intelligent documents analysis and retrieval. The main problem to logo detection is intra-class variation, which is generated by the variation in image quality and degradation. The problem of misclassification also occurs while having tiny logo in large image with other objects. To address this problem, Patch-CNN is proposed for logo recognition which uses small patches of logos for training to solve the problem of misclassification. The classification is accomplished by dividing the logo images into small patches and threshold is applied to drop no logo area according to ground truth. The architectures of AlexNet and ResNet are also used for logo detection. We propose a segmentation free architecture for the logo detection and recognition. In literature, the concept of region proposal generation is used to solve logo detection, but these techniques suffer in case of tiny logos. Proposed CNN is especially designed for extracting the detailed features from logo patches. So far, the technique has attained accuracy equals to 0.9901 with acceptable training and testing loss on the dataset used in this work.

The moderating impact of emotions on customer equity drivers and loyalty intentions

2017 ◽  
Vol 29 (2) ◽  
pp. 239-264 ◽  
Author(s):  
Zohaib Razzaq ◽  
Salman Yousaf ◽  
Zhao Hong
Keyword(s):  
Service Delivery ◽  
Customer Service ◽  
Customer Loyalty ◽  
Positive Emotions ◽  
Survey Design ◽  
Emotional Responses ◽  
Point Of View ◽  
Customer Equity ◽  
Content Type ◽  
Loyalty Intentions

Purpose The purpose of this paper is to investigate the significant contribution of emotions along with other conventional loyalty drivers on the loyalty intentions. Design/methodology/approach The influence of three conventional loyalty drivers, i.e., value equity, brand equity, relationship equity on loyalty intentions was investigated by further exploring the moderating effects of negative and positive emotions. A sample of 834 Pakistani consumers in the supermarkets and banking industries was studied employing store-intercept survey design. Findings Consumer behavior is driven by emotions in both the supermarkets and banking context. Thus, in order to better predict customer loyalty intentions, the emotional component is crucial and should be included along with other cognitive components. Practical implications Since customers’ emotional responses throughout service delivery are strongly linked to loyalty, therefore supermarkets and bank service managers need to make sure that the customers experience with their services as pleasurable as possible and for this purpose, customer service employees need to be trained in order to better understand the customers’ emotional responses during the course of service delivery process. Originality/value The present study complements the existing literature regarding the role of emotions in service settings and offers a new point of view for the linkage among emotions, customer equity drivers and customer loyalty intentions.

scholarly journals The effects of constructive television news reporting on prosocial intentions and behavior in children: The role of negative emotions and self-efficacy

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Iris van Venrooij ◽  
Tobias Sachs ◽  
Mariska Kleemans
Keyword(s):  
Self Efficacy ◽  
Positive Emotions ◽  
Television News ◽  
Negative Emotions ◽  
Emotional Responses ◽  
News Story ◽  
News Reporting ◽  
News Video ◽  
Prosocial Intentions ◽  
And Behavior

Abstract To reduce negative emotional responses and to stimulate prosociality, constructive journalism promotes the inclusion of positive emotions and solutions in news. This study experimentally tested whether including those elements indeed increased prosocial intentions and behavior among children, and whether negative emotions and self-efficacy are mediators in this regard. To this end, children (N = 468; 9 to 13 years old) were exposed to an emotion-based, solution-based, or non-constructive news video. Results showed that emotion-based and solution-based news reduced children’s negative emotions compared to non-constructive news. No direct effects for prosocial intentions were found, but solution-based news led to less prosocial behavior (i. e., money donated) than emotion-based and non-constructive news. Moreover, negative emotions served as a mediator, self-efficacy did not. The more negative emotions were elicited by a news story, the higher the prosocial intentions and behavior. In conclusion, a constructive style of reporting helps to reduce children’s negative emotional responses but subsequently hinders prosociality.

scholarly journals Investigating User Emotional Responses to Eco-Feedback Designs

2018 ◽  
Vol 141 (2) ◽  
Author(s):  
Qifang Bao ◽  
Edward Burnell ◽  
Ann M. Hughes ◽  
Maria C. Yang
Keyword(s):  
Positive Emotions ◽  
Negative Emotions ◽  
Emotional Responses ◽  
Resource Conservation ◽  
Feedback Information ◽  
Feedback Design ◽  
Lab Experiments ◽  
Conservation Actions ◽  
Highly Correlated

Emotional responses to a product can be critical in influencing how the product will be used. This study explores the emotions that arise from users' interaction with eco-feedback products, and investigates links between emotions and users' resource conservation behaviors. In-lab experiments were conducted with 68 participants of varying backgrounds. Each participant was shown sketches of four conceptual designs of eco-feedback products and reported how they would feel and behave in different scenarios using the products. Two styles of eco-feedback design, quantitative and figurative, were compared to each other and were compared to neutral designs, which had little or no feedback information. Results showed that taking resource conservation actions such as turning off lights was highly correlated with negative emotions toward wasting resources, such as guilt, upset, embarrassment, and annoyance. Users' evaluations of esthetics, usefulness, and overall quality of eco-feedback products, however, were highly correlated with positive emotions toward resource conservation, described as satisfied, proud, interested, and joyful. Figurative designs were observed to evoke much stronger emotions among younger participants than older ones. Ultimately, we hope our findings are useful to the designers of eco-feedback products.

scholarly journals Music Generates Emotional Responses in Growing Pigs

2021 ◽  
Author(s):  
Juliana Zapata Cardona ◽  
Maria Camila Ceballos ◽  
Ariel Marcel Tarazona Morales ◽  
Edimer David Jaramillo ◽  
Berardo de Jesús Rodríguez
Keyword(s):  
Environmental Enrichment ◽  
Positive Emotions ◽  
Behavioral Assessment ◽  
Emotional Responses ◽  
Principal Component ◽  
Growing Pigs ◽  
Affective States ◽  
Nursery Pigs ◽  
Vertical Density ◽  
Potential Use

Abstract There is a lack of clarity on whether pigs can emotionally respond to musical stimulation and whether that response is related to music types. Qualitative Behavioral Assessment (QBA) was used to evaluate effects of 16 distinct musical pieces (in terms of harmony and vertical density) on emotional responses in nursery pigs (n=30) during four periods: “habituation,” “treatments,” “breaks,” and “final.” Data were evaluated using Principal component analysis (PCA). Two principal components (PC) were considered in the analysis: PC1, characterized as a positive emotions index, included the terms content, playful, sociable, and happy, whereas PC2, characterized as a negative emotions index, included fearful, inquisitive, and uneasy with positive loadings, and relaxed and calm with negative loadings. Musical stimulation (treatment) increased (P < 0.01) both emotional indices, compared to other periods and this response was influenced by the compositional characteristics of the music. We concluded that pigs have a wide variety of emotional responses, with different affective states related to the type of music used, providing evidence of its potential use as environmental enrichment for the species.

scholarly journals Consumption Context Effects on Fine Wine Consumer Segments’ Liking and Emotions

Foods ◽  
2020 ◽  
Vol 9 (12) ◽  
pp. 1798
Author(s):  
Lukas Danner ◽  
Trent E. Johnson ◽  
Renata Ristic ◽  
Herbert L. Meiselman ◽  
Susan E.P. Bastian
Keyword(s):  
Positive Emotions ◽  
Product Information ◽  
Context Effects ◽  
Emotional Responses ◽  
Wine Quality ◽  
Online Surveys ◽  
Wine Consumption ◽  
The Impact ◽  
First Time ◽  
Practical Implications

Wine consumer lifestyle segmentation has been widely studied; however, most studies have solely utilised online surveys. This work investigated the impact of context on wine consumer segments’ liking and emotions while consuming wines in different environments. Two studies were conducted with regular wine consumers segmented based on their fine wine behaviour using the Fine Wine Instrument. Study 1 (n = 122) investigated the effects of wine variety and product information, and Study 2 (n = 346) the effects of wine quality and consumption context, on hedonic and emotional responses of the segments. Within both studies, three segments were identified and named: Wine Enthusiasts, Aspirants and No Frills. The Wine Enthusiast segment generally liked the wines more and perceived more intense positive emotions when consuming wine compared to the No Frills segment, with the Aspirant’s likes and emotion intensities ranging in between. Wine Enthusiasts were more discriminative of their preferred wines and reported stronger positive emotions when tasting higher quality (Study 1) and more complex (Study 2) wines. The consistent results across the two studies showed for the first time that consumer segments, based on lifestyle segmentation, differ in their hedonic and emotional responses towards wine when actually tasting wines, demonstrating that the Fine Wine Instrument has practical implications and can identify wine consumers displaying different wine consumption behaviours.

Unique personality profiles predict when and why sad music is enjoyed

2020 ◽  
pp. 030573562093266
Author(s):  
Matthew E. Sachs ◽  
Antonio Damasio ◽  
Assal Habibi
Keyword(s):  
Regression Models ◽  
Positive Emotions ◽  
Emotional Responses ◽  
Reward System ◽  
Situational Factors ◽  
Regularized Regression ◽  
Personality Profiles ◽  
Sad Music ◽  
The Relationship

The experience of sadness is largely unpleasant, but when expressed through music, it can be pleasurable. Previous research has shown that an attraction to sad music is correlated with personality traits like empathy, Absorption, and rumination. However, the intricacies of the relationship between personality, situational factors, and reasons for engaging with sad music have yet to be fully explored. To address this, participants ( N = 431) reported the situations in which they would listen to sad music and their motivations for doing so. Regularized regression models were employed to assess correlations between personality, situational, and motivational factors. Mediation models were used to determine if emotional responses mediated these associations. People who scored higher on Absorption, the Fantasy component of empathy, and rumination reported enjoying sad music. Absorption and Fantasy were associated with liking sad music because of its ability to regulate/enhance positive emotions. Rumination was associated with liking sad music in tense situations because it both strengthens positive and releases negative emotions. Our results further our understanding of reward responses to negative stimuli by highlighting the role of personality and situational factors. Such findings have implications for the development of interventions for mood disorders, in which music could be used as a tool to regulate emotions and re-engage the reward system.

User Experience Evaluation in Virtual Reality based on Subjective Feelings and Physiological Signals

2019 ◽  
Vol 63 (6) ◽  
pp. 60413-1-60413-11
Author(s):  
Yunfang Niu ◽  
Danli Wang ◽  
Ziwei Wang ◽  
Fan Sun ◽  
Kang Yue ◽  
...  
Keyword(s):  
Virtual Reality ◽  
Positive Emotions ◽  
Electrodermal Activity ◽  
Self Report ◽  
Physiological Signals ◽  
Physiological Data ◽  
Self Assessment ◽  
Emotion Experience ◽  
Eye Fatigue ◽  
Electrocardiogram Ecg

Abstract At present, the research on emotion in the virtual environment is limited to the subjective materials, and there are very few studies based on objective physiological signals. In this article, the authors conducted a user experiment to study the user emotion experience of virtual reality (VR) by comparing subjective feelings and physiological data in VR and two-dimensional display (2D) environments. First, they analyzed the data of self-report questionnaires, including Self-assessment Manikin (SAM), Positive And Negative Affect Schedule (PANAS) and Simulator Sickness Questionnaire (SSQ). The result indicated that VR causes a higher level of arousal than 2D, and easily evokes positive emotions. Both 2D and VR environments are prone to eye fatigue, but VR is more likely to cause symptoms of dizziness and vertigo. Second, they compared the differences of electrocardiogram (ECG), skin temperature (SKT) and electrodermal activity (EDA) signals in two circumstances. Through mathematical analysis, all three signals had significant differences. Participants in the VR environment had a higher degree of excitement, and the mood fluctuations are more frequent and more intense. In addition, the authors used different machine learning models for emotion detection, and compared the accuracies on VR and 2D datasets. The accuracies of all algorithms in the VR environment are higher than that of 2D, which corroborated that the volunteers in the VR environment have more obvious skin electrical signals, and had a stronger sense of immersion. This article effectively compensated for the inadequacies of existing work. The authors first used objective physiological signals for experience evaluation and used different types of subjective materials to make contrast. They hope their study can provide helpful guidance for the engineering reality of virtual reality.

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