scholarly journals The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and Gratifications

2021 ◽  
Vol 12 ◽  
Author(s):  
Din Jong ◽  
Shih-Chih Chen ◽  
Athapol Ruangkanjanases ◽  
Yun-Hsuan Chang
Keyword(s):  
Social Media ◽  
Work Efficiency ◽  
Media Synchronicity ◽  
Media Usage ◽  
Work Effectiveness ◽  
Mobile Networking ◽  
The Social ◽  
Transformational Framework ◽  
The Impact ◽  
Synchronization Theory

As prevail of mobile networking, social media became ubiquitous in either work or our personal life. Based on Media Synchronization Theory and transformational framework, this study proposed a research model and examined how the social media' attributes impacting the work effectiveness through the work-oriented or social-oriented usage. The data of 322 valid questionnaires from respondents was analyzed by SmartPLS 3.2.8. The results indicated that the features of social media including availability and symbol variety had the significant influences on their work efficiency through work-oriented usage of social media. Publicness and symbol variety had impact on work efficiency via social-oriented usage of social media. In addition, both social media for work-oriented and social-oriented usage influenced employees' work efficiency. There were different considerations when people selected social media for work or for social purpose. Managers or companies could guide their employees to use the social media in a right way to increase their work features to complete their work efficiency, and create groups for employees so the work information could be shared efficiently.

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

Team social media usage and intra-team competition and cooperation: a social information processing perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shuqin Zhang ◽  
Qian Huang ◽  
Hefu Liu ◽  
Youying Wang
Keyword(s):  
Social Media ◽  
Information Processing ◽  
Social Information Processing ◽  
Social Information ◽  
Content Type ◽  
Team Cooperation ◽  
Media Usage ◽  
Cooperation And Competition ◽  
The Social ◽  
The Impact

PurposeThis study aims to explore how team task-related social media usage (TSMU) and social-related social media usage (SSMU) affect employees' perceptions of intra-team cooperation and competition and further individual creativity.Design/methodology/approachThis study conducted a questionnaire survey on enterprises in China that have implemented social media and obtained 348 useable questionnaires from 55 work teams.FindingsThe results revealed that employees' perceptions of intra-team cooperation and competition can promote employees' creativity. Employees' cooperation perception can be significantly positively affected by TSMU and SSMU, whereas employees' competition perception can be significantly positively affected by TSMU. Regarding congruence, the results indicated that the more balanced between TSMU and SSMU, the stronger the competition perception.Practical implicationsManagers should pay critical attention to the role of team social media usage (SMU) in shaping employees' perceptions of their team environments. They should realize the different outcomes and the joint effects of the different types of SMU.Originality/valueThis study contributes to the social media literature by explaining the impact of team SMU on employees' perceptions and evaluations of team environments based on the social information processing theory. The study presents the relationships among team SMU, employees' perceptions of cooperation and competition and employee creativity. Moreover, this study expands research on the trade-off of SMU by exploring the impact of balanced and imbalanced SMU in a work team.

Social media collaboration of retinal physicians: A ‘Young Retina Forum’ survey

2019 ◽  
Vol 30 (4) ◽  
pp. 770-773 ◽  
Author(s):  
Sidney A Schechet ◽  
Hemang K Pandya ◽  
Mitul C Mehta
Keyword(s):  
Social Media ◽  
Operating Room ◽  
Online Survey ◽  
Practice Patterns ◽  
Media Usage ◽  
The Social ◽  
Media Platform ◽  
Media Professional ◽  
Use Of Social Media ◽  
The Impact

Background and objective: To describe the impact that social media usage has on a group of retina specialists. Materials and methods: An anonymous online survey was sent to members of the Young Retina Forum who use the social media platform – Telegram. Results: Of a total of 178 members, 100 responded (87 men and 13 women), having an average age of 35 years. Of these, 66 respondents were surgical retina attendings in practice for 3 years. In all, 98 respondents found the Young Retina Forum useful for networking and educationally valuable discussions, and 35 respondents had at least one instance when they had used Young Retina Forum to obtain assistance at that moment in the clinic and/or the operating room. At least 58 respondents said Young Retina Forum changed their practice patterns in the clinic and/or operating room. Conclusion: In this study, 58% of Young Retina Forum respondents said their practice patterns have changed due to their experiences using social media. Professional use of social media by ophthalmologists has the potential to improve education, clinical practice, and patient care.

scholarly journals Impact of Fake News on Readers’ Usage Behaviour for News Items on Facebook and Twitter

2019 ◽  
Vol 8 (2) ◽  
pp. 2564-2568
Keyword(s):  
Social Media ◽  
Primary Data ◽  
Fake News ◽  
Media Usage ◽  
Media Design ◽  
Indian Context ◽  
The Social ◽  
Behaviour Changes ◽  
The Impact ◽  
Structured Questionnaire

Purpose: The goal of this study is to identify the major changes in the usage behaviour of social media users due to the presence of fake news and also to find the impact various behavioural changes of fake news on overall usage behaviour of social media. Design/Methodology: The present study is descriptive in nature. A well structured questionnaire was used for the collection of primary data. Five point Likert scale has been used in the questionnaire. A total number of 263 duly filled questionnaire were collected at the end of the field survey which were found fit for the study. Mean and multiple regression were used for data analysis. Findings: Fake news on social media significantly reduces the engagement rate of the social media users. There happens an increase in removal of friendship, unfollowing of the page / person. However the results differ as per the objectives of social media usage specially with respect to staying updated with the latest news. Originality/ Value: There is hardly any research in the Indian context that explains about the impact of fake news on various aspects of usage behaviour of social media users. The study has investigated the impact of various social media behaviour changes with respect to fake news with empirical evidences

Social Media Usage During Disasters: Exploring the Impact of Location and Distance on Online Engagement

2019 ◽  
Vol 14 (2) ◽  
pp. 183-191
Author(s):  
Qing Deng ◽  
Yi Liu ◽  
Xiaodong Liu ◽  
Hui Zhang ◽  
Xiaolong Deng
Keyword(s):  
Social Media ◽  
Situation Awareness ◽  
Psychological Distance ◽  
Three Dimensions ◽  
Media Usage ◽  
Online Engagement ◽  
The Social ◽  
Usage Patterns ◽  
The Impact ◽  
The Relationship

ABSTRACTSocial media play an important role in emergency management. The location of citizens and distance from a disaster influence the social media usage patterns. Using the Tianjin Port Explosion, we apply the correlation analysis and regression analysis to explore the relationship between online engagement and location. Citizens’ online engagement is estimated by social media. Three dimensions of the psychological distance – spatial, temporal, and social distances – are applied to measure the effects of location and distance. Online engagement is negatively correlated to such 3 kinds of the distance, which indicates that citizens may pay less attention to a disaster that happens at a far away location and at an area of less interaction or at a relatively long period of time. Furthermore, a linear model is proposed to measure the psychological distance. The quantification relationship between online engagement and psychological distance is discussed. The result enhances our understanding of social media usage patterns related to location and distance. The study gives a new insight on situation awareness, decision-making during disasters.

scholarly journals Modernizing Extremism: A Case of New Age Militancy in Kashmir

2018 ◽  
Vol 1 (1) ◽  
pp. 61
Author(s):  
Nasir Ahmad Ganaie
Keyword(s):  
Social Media ◽  
New Age ◽  
Media Usage ◽  
Educational Backgrounds ◽  
Research Article ◽  
Outer World ◽  
The Social ◽  
The Rich ◽  
The Impact

<p><em>The research article delivers enlightenment on the New Age Militancy in Kashmir in which the new energetic and vigorous faces arose to enter militancy and for the stated design the usage of contemporary and improvised ways are drawn to recruit youngsters in the valley. Known to the outer world as tech-savvy militants who are hailing from the rich educational backgrounds and they do believe in autochthonous viewpoint of militancy irrespective of different names of the terror outfits. Besides this, there is a new trend of </em><em>“</em><em>Arms Snatching</em><em>”</em><em> which has been prevalent in the valley mostly from last three years to arm the newly recruits. The article also analyses the impact of the social media usage in branding the New Age Militancy.</em></p>

New Wars and Their Visual Representation: Dead Bodies without Graves/Mourne

2020 ◽  
Vol 2 ◽  
pp. 1-18
Author(s):  
Tuncay Şur ◽  
Betül Yarar
Keyword(s):  
Social Media ◽  
Visual Representation ◽  
Human Beings ◽  
The Public ◽  
Photographic Images ◽  
War Photography ◽  
New Wars ◽  
The Social ◽  
History Of ◽  
The Impact

This paper seeks to understand why there has been an increase in photographic images exposing military violence or displaying bodies killed by military forces and how they can freely circulate in the public without being censored or kept hidden. In other words, it aims to analyze this particular issue as a symptom of the emergence of new wars and a new regime of their visual representation. Within this framework, it attempts to relate two kinds of literature that are namely the history of war and war photography with the bridge of theoretical discussions on the real, its photographic representation, power, and violence.  Rather than systematic empirical analysis, the paper is based on a theoretical attempt which is reflected on some socio-political observations in the Middle East where there has been ongoing wars or new wars. The core discussion of the paper is supported by a brief analysis of some illustrative photographic images that are served through the social media under the circumstances of war for instance in Turkey between Turkish military troops and the Kurdish militants. The paper concludes that in line with the process of dissolution/transformation of the old nation-state formations and globalization, the mechanism and mode of power have also transformed to the extent that it resulted in the emergence of new wars. This is one dynamic that we need to recognize in relation to the above-mentioned question, the other is the impact of social media in not only delivering but also receiving war photographies. Today these changes have led the emergence of new machinery of power in which the old modern visual/photographic techniques of representing wars without human beings, torture, and violence through censorship began to be employed alongside medieval power techniques of a visual exhibition of tortures and violence.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

scholarly journals The Personality of the Influencers, the Characteristics of Qualitative Discussions and Their Analysis for Recommendations to Cultural Institutions

Heritage ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 239-253 ◽  
Author(s):  
Vassilis Poulopoulos ◽  
Costas Vassilakis ◽  
Angeliki Antoniou ◽  
George Lepouras ◽  
Anastasios Theodoropoulos ◽  
...  
Keyword(s):  
Social Media ◽  
Experimental Evaluation ◽  
Cultural Institutions ◽  
Experimental Procedure ◽  
Media Usage ◽  
Cultural Institution ◽  
Cultural Organization ◽  
The Social ◽  
Funded Project ◽  
Museum Experience

Social media usage is affecting peoples’ views through opinion sharing, a fact that has started to attract cultural institutions, as it is possible that this procedure can possibly be a part of a museum experience. As the main goal of a cultural institution is the maximization of senses stimulation, the device that is offered to the visitors’ hands everyday and every moment, becomes an important tool for the art spaces. In this notion we perform research on issues that can be of great importance for the museum’s online presence and attraction. We focus on establishing the personality of influencers related to culture, as well as the characteristics of qualitative discussions on the social media. Crosscult Project is an EU funded project, that aims to spur a change in the way European citizens appraise History, and sets that basis of our research as the experiments are conducted within its scope of. Through the experimental procedure, we collect information in order to define the character of the influencer and the substances of a “serious” conversation. “Serious” conversations are regarded the ones in which a cultural organization can participate actively and benefit from the participation. We present the results of our experimental evaluation and analyze how cultural institutions can benefit from the outcomes of our research.

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