scholarly journals Recreating the Relationship between Subjective Wellbeing and Personality Using Machine Learning: An Investigation into Facebook Online Behaviours

2018 ◽  
Vol 2 (3) ◽  
pp. 29
Author(s):  
Alexandra Marinucci ◽  
Jake Kraska ◽  
Shane Costello
Keyword(s):  
Machine Learning ◽  
Subjective Wellbeing ◽  
Factor Model ◽  
Five Factor Model ◽  
Learning Model ◽  
Openness To Experience ◽  
Satisfaction With Life Scale ◽  
Personality Profiles ◽  
Machine Learning Model ◽  
The Relationship

The twenty-first century has delivered technological advances that allow researchers to utilise social media to predict personal traits and psychological constructs. This article aims to further our understanding of the relationship between subjective wellbeing (SWB) and the Five Factor Model (FFM) of personality by attempting to replicate the relationship using machine learning prediction models. Data from the myPersonality Project was used; with observed SWB scores derived from the Satisfaction With Life Scale (SWLS) and Five Factor Model (FFM) personality profiles generated using responses on the 100-item IPIP proxy of the NEO-PI-R. After data cleaning, FFM personality traits and SWB scores were predicted by reducing Facebook Likes into 50 dimensions using SVD and then running the data through six multiple regressions (fitting the model via least squares and splitting the data via k-folds validation) with the Likes dimensions as predictors and each of the FFM traits and the SWB score as response variables. Standard multiple regression analyses were conducted for the observed and machine learning predicted variables to compare the relationships in the context of previous literature. The results revealed that in the observed model, high SWB was predicted by high extraversion, conscientiousness, and agreeableness, and low openness to experience and neuroticism as per previous research. For the machine learning model, high SWB was predicted by high extraversion, openness to experience, conscientiousness, and agreeableness, and low neuroticism. The relationships between SWB and extraversion, neuroticism, and conscientiousness were successfully replicated in the machine learning model. Openness to experience changed direction in its relationship with SWB from the observed to machine learning-derived variables due to failure to accurately recreate the variable, and agreeableness was multicollinear with SWB in the machine learning model due to the unknowing use of identical digital behaviours to replicate each construct. Implications of the results and directions for future research are discussed.

UNDERSTANDING DIFFERENCES IN WEB USAGE: THE ROLE OF NEED FOR COGNITION AND THE FIVE FACTOR MODEL OF PERSONALITY

2001 ◽  
Vol 29 (4) ◽  
pp. 391-398 ◽  
Author(s):  
Tracy L. Tuten ◽  
Michael Bosnjak
Keyword(s):  
Product Information ◽  
Factor Model ◽  
Five Factor Model ◽  
Need For Cognition ◽  
Openness To Experience ◽  
Web Usage ◽  
Five Factors ◽  
The Relationship ◽  
The Web

Using the Five-factor model of personality and Need for Cognition, the authors investigated the relationship between personality and Web usage. Of the five factors, Openness to Experience and Neuroticism showed the greatest association to Web usage. Openness to Experience was positively related to using the Web for entertainment and product information, while Neuroticism was negatively related to Web usage. Need for Cognition was significantly and positively correlated with all Web activities involving cognitive thought.

The influence of openness to experience and nostalgia proneness on brand loyalty

2018 ◽  
Vol 15 (4) ◽  
pp. 500-513
Author(s):  
Seniz Özhan ◽  
Nevin Altug ◽  
Eylem Deniz
Keyword(s):  
Personality Traits ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Factor Model ◽  
Five Factor Model ◽  
Joint Effect ◽  
Equation Model ◽  
Openness To Experience ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to examine the joint effect of two composite characteristics –openness to experience (OE) and nostalgia proneness (NP) – on product involvement (PI) and whether brand loyalty (BL) is a result of this PI. Design/methodology/approach In accordance with this purpose, a model suggesting that OE dimension of the five-factor model and NP influences PI and PI influences BL was developed and tested. The data used in the study were obtained from 1,392 participants from the Thrace region of Turkey. The authors use a structural equation model to test and confirm hypothesis. Findings OE influences PI and hence BL. On the other hand, it has been concluded that NP has no significant influence on PI. Research limitations/implications This is the first study to examine the influence of OE, one of the personality traits, and NP on BL. In this study, only OE, which is one of the five-factor personality traits, has been examined. Studies in the future may research the relationship between other personality traits and NP, PI and BL. Practical implications This paper provides managerial insights into why consumers’ personality traits and NP need to be taken into consideration in creating BL. Originality/value To the best of authors’ knowledge, the influence of OE and NP on BL has not been addressed in the current literature. Personality traits and NP are closely related to individuals’ behaviors as a consumer. Understanding the factors that influence consumer purchase decision processes is of crucial importance to managers and researchers alike. The paper is of great value for firms that consider enhance BL.

Does managerial personality influence pricing practices under uncertainty?

2017 ◽  
Vol 26 (7) ◽  
pp. 771-784 ◽  
Author(s):  
Mario Kienzler
Keyword(s):  
Personality Traits ◽  
Factor Model ◽  
Five Factor Model ◽  
Cross Sectional Study ◽  
Individual Characteristics ◽  
Openness To Experience ◽  
Cross Sectional ◽  
Content Type ◽  
Pricing Decisions ◽  
The Relationship

Purpose While marketing and management research suggests that managers’ individual characteristics influence pricing decisions, the influence of personality traits in this context remains unclear. This study aims to explore the relationship between the five basic personality traits of the five-factor model (extraversion, conscientiousness, openness to experience, agreeableness and neuroticism) and three basic pricing practices (value-, competition- and cost-informed). Design/methodology/approach On the basis of a non-experimental decision-making scenario, the analysis examines the pricing decisions of 57 managers in relation to a new business service. Findings The results suggest that managers’ conscientiousness and openness to experience are positively related to preference for value-informed pricing. Similarly, managers’ agreeableness is positively related to preference for competition-informed pricing and managers’ openness to experience and agreeableness are positively related to preference for cost-informed pricing. Research limitations/implications The cross-sectional study design does not support causal inference, and the modest sample size may limit the external validity of the findings. Practical implications By increasing awareness of the influence of personality on pricing preferences, the findings are of relevance to managers who are directly involved in pricing decisions. Additionally, the findings are informative for managers who must assign responsibility for pricing authority within firms. Originality/value This empirical exploration of the relationship between certain personality traits and specific pricing practices contributes to the literature on psychological aspects of pricing theory by showing how managerial personality influences pricing preferences under uncertainty.

The effect of personality traits and tax morale on tax evasion intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Godfered Matthew Yaw Owusu ◽  
Mary-Ann Bart-Plange ◽  
Theodora Aba Abekah Koomson ◽  
Miriam Arthur
Keyword(s):  
Personality Traits ◽  
Tax Evasion ◽  
Factor Model ◽  
Five Factor Model ◽  
Openness To Experience ◽  
Partial Least Square ◽  
Survey Method ◽  
Tax Morale ◽  
Content Type ◽  
The Relationship

Purpose This paper aims to explore the relationship among personality traits, tax morale and tax evasion intention of students. Using the five-factor model of personality ratings, this study hypothesizes that agreeableness, openness to experience, conscientiousness, extraversion and neuroticism are good predictors of both tax morale and tax evasion intentions of individuals. Further, this paper argues that tax morale correlates negatively with tax evasion intention. Design/methodology/approach A survey method was adopted and questionnaires were developed to elicit responses for the study. The study hypotheses were tested structurally using the partial least square-structural equation modelling technique. Findings The results of the study demonstrate the existence of a positive and statistically significant relationship between three dimensions of the personality traits (agreeableness, conscientiousness and openness to experience) and tax morale. Consistent with the expectation, the study also finds tax morale to be significant and negatively associated with tax evasion intention. Research limitations/implications This study concludes from the findings that improving the tax morale of individuals could be an important way by which tax authorities can improve voluntary tax compliance and reduce the incidence of tax evasion by individuals. Originality/value The study uses all the dimensions of the five-factor model to examine the tax evasion intention of individuals. It also contributes to the theoretical literature by highlighting the mediating role of tax morale in the relationship between personality traits and tax evasion intention from an African perspective.

Measuring Prosocial Behavior of College Students

1995 ◽  
Vol 77 (3) ◽  
pp. 739-742 ◽  
Author(s):  
Robert B. Kosek
Keyword(s):  
College Students ◽  
Prosocial Behavior ◽  
Behavior Analysis ◽  
Factor Model ◽  
Five Factor Model ◽  
Openness To Experience ◽  
Prosocial Behaviors ◽  
Fiscal Responsibility ◽  
Positive Correlations ◽  
The Relationship

This study examined the relationship between prosocial behavior and the five-factor model of personality. 61 undergraduates were given an 80-item Bipolar Adjective Scale to assess five domains of personality and the Prosocial Behavior Inventory to rate prosocial behavior. Analysis suggested that Extraversion, Openness to Experience, and Agreeableness showed significant positive correlations with prosocial behaviors, e.g., women were somewhat more compassionate than men whereas men focussed more on fiscal responsibility.

Life Satisfaction and the Five-Factor Model of Personality

1997 ◽  
Vol 80 (3_suppl) ◽  
pp. 1208-1210 ◽  
Author(s):  
Nerella V. Ramanaiah ◽  
Fred R. J. Detwiler ◽  
Anupama Byravan
Keyword(s):  
Life Satisfaction ◽  
Satisfaction With Life ◽  
Factor Model ◽  
Five Factor Model ◽  
Satisfaction With Life Scale ◽  
Personality Factors ◽  
Personality Profiles ◽  
Inventory Analysis ◽  
Neo Personality Inventory ◽  
Life Scale

The hypothesis that happy and unhappy people have different personality profiles based on five personality factors (Neuroticism, Extraversion, Openness, Agreeableness, and Conscientiousness) was tested using 245 undergraduates (111 men and 134 women) who completed the Satisfaction with Life Scale and the NEO Personality Inventory. Analysis indicated that High and Low Satisfaction groups had significantly different personality profiles, supporting the hypothesis.

Aggressors and Victims in Bullying and Cyberbullying: A Study of Personality Profiles using the Five-Factor Model

2017 ◽  
Vol 20 ◽  
Author(s):  
Cristina Alonso ◽  
Estrella Romero
Keyword(s):  
Personality Traits ◽  
Factor Model ◽  
Five Factor Model ◽  
Self Report ◽  
Personality Profiles ◽  
Traditional Bullying ◽  
The Relationship

AbstractBullying and cyberbullying are highly prevalent in today’s society. However, the personality profiles of different roles involved in this phenomenon remain little known. This study aims (1) to examine the association between bullying and cyberbullying in adolescents; and (2) to analyze the relationship between bullying and cyberbullying in terms of the domains and facets of the five-factor model (FFM). A total of 910 adolescents aged 12 to 19 years old participated. They were administered self-report assessments of aggression and victimization in bullying and cyberbullying, as well as the JS-NEO-S questionnaire. The results provide evidence of co-occurrence between bullying and cyberbullying (p < .001). We observed higher neuroticism in victims and aggressor-victims, higher openness in victims, higher agreeableness in victims and non-aggressor non-victims and higher conscientiousness in non-aggressor non-victims as compared with the rest of the groups (p < .001). Comparison of the four cyberbullying groups showed that cybervictims score higher in neuroticism and openness, cybervictims and non-cybervictims non-cyberaggressors score higher in agreeableness and non-cybervictims non-cyberaggressors score higher in conscientiousness (p < .001) In conclusion, this study provides a broad, systematic view of the personality traits associated with different roles implicated in traditional bullying and cyberbullying.

scholarly journals Moderating Effect of Employee Engagement on the Relationship between Personality Traits and Team Performance: A Study of Employees in Private Colleges in Oman

2020 ◽  
Vol 15 (3) ◽  
pp. 67
Author(s):  
Ms. Faiza Amir ◽  
Zaheer Ahmed Khan
Keyword(s):  
Personality Traits ◽  
Employee Engagement ◽  
Team Performance ◽  
Private Colleges ◽  
Factor Model ◽  
Five Factor Model ◽  
Openness To Experience ◽  
Moderating Effect ◽  
The Impact ◽  
The Relationship

This study examines the impact of the five-factor model of personality on team performance of teaching and administration staff in private colleges in Oman. The five-factor model consists of extroversion, agreeableness, conscientiousness, openness to experience and neuroticism. A field study had been conducted using a sample size of 130 employees in private colleges in Oman. Data was collected through a 36-item questionnaire through convenience sampling. As anticipated, the results are consistent with many previous searches presenting the relationship between agreeableness, conscientiousness, extroversion, and openness to experience on team performance is positive and significant while neuroticism has a negative relationship with team performance. Employee engagement does moderate the relationship between extroversion, agreeableness, conscientiousness, neuroticism and team performance. Employee engagement has a minor moderating effect on the relationship between openness to experience and team performance. The study has enlightened the reality of the relationship between personality traits and team performance with a clear understanding of the academic administration of colleges in Oman. Therefore, organizations should consider the personality traits of employees to improve the overall performance of teams. The sampling from a similar type of organization and exclusion of some of the contextual variables are limitations of this study that hinder generalization to other industries and contexts. This research recommends to include other variables such as gender difference and organizational culture through a cluster of organizations with a large sample that may add more to the validity of results for generalization.

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