scholarly journals Market Expansion of Caffeine-Containing Products: Italian and Argentinian Yerba Mate Consumer Behavior and Health Perception

2021 ◽  
Vol 18 (15) ◽  
pp. 8117
Author(s):  
Antonella Samoggia ◽  
Pietro Landuzzi ◽  
Carmen Enriqueta Vicién
Keyword(s):  
Data Collection ◽  
Food Chain ◽  
Antioxidant Properties ◽  
Yerba Mate ◽  
Market Positioning ◽  
Consumption Behavior ◽  
Coffee Drinking ◽  
Market Expansion ◽  
Consumption Experience ◽  
Tea Drinking

Mate is the most consumed beverage in South America. There is interest in expanding yerba mate sales into the old and new markets by promoting its health properties and energizing effects. The research study aims to explore Argentinian and Italian purchasing and consumption behavior and perception of yerba mate. The exploration includes agro-food chain stakeholders’ views, and consumers’ habits, perception, knowledge of yerba mate in relation to other market positioning caffeine-containing products. Data collection includes qualitative method, such as interviews with agro-food chain stakeholders, that is producers, processors, consumers, and quantitative consumer survey. Data collection was carried out in Argentina and in Italy. Results show that in Argentina yerba mate consumption is driven by habit and tradition, and in Italy yerba mate is mostly unknown. Consumers tend to drink yerba mate in Argentina and other caffeine-containing beverages in Italy to socialize, and as source of energy. Consumers have little awareness of yerba mate antioxidant properties. Yerba mate provides the energy of coffee drinking, and the taste and pleasure of tea drinking. Italian consumers’ key challenge to yerba mate drinking is the longer time it takes, compared to the usual espresso. Italians perceive it as an energetic or relaxing beverage, with a consumption experience similar to tea and infusions. There is need to update commercialization strategy of yerba mate in Italy.

Corporate Growth Strategies and Performance of Selected Savings and Credit Cooperative Societies in Nairobi City County, Kenya

2020 ◽  
Vol 2 (2) ◽  
pp. 19-30
Author(s):  
Hamida Mwilu ◽  
Reuben Njuguna
Keyword(s):  
Data Collection ◽  
Business Environment ◽  
Primary Data ◽  
Growth Strategies ◽  
Inferential Statistics ◽  
Market Expansion ◽  
Acquisition Strategies ◽  
Corporate Growth ◽  
Diversification Strategies ◽  
And Performance

The dynamic nature of business operating environment has called on business leaders to be strategic in their leadership roles if they are to sustain their competitiveness into the unforeseen future. Growth is important in Sacco’s because it is future oriented establishing ways in which the organizational operations can be aligned to future changes in the business environment to ensure that competitiveness is sustained. The SACCOs in Kenya have experienced problems in the past; some even shutting down therefore there is need for customer growth to be enhanced so as to increase their incomes so as to sustain the business. These SACCOs have to look for leaders and managers who can develop future targets, direct and lead other staffs towards meeting the firm’s objective and gaining a competitive edge. The aim of this study was an assessment of corporate growth strategies and performance in savings and cooperative societies in Kenya, Nairobi County. The study sought to determine the influence of market expansion, diversification strategies and acquisition strategies. The study target population was 41 licensed SACCOs in Nairobi County. The study used primary data to collect information, and the data collection instrument was a questionnaire which was given to the 41 operations managers in the 41 selected SACCOs. The data collection procedure was done by the researcher and drop-and-pick strategy will be applied. The data was coded and keyed in Statistical Package for Social Science (SPSS Version 23.0), and was analyzed using both descriptive and inferential statistics. For descriptive statistics was through mean scores, standard deviations, frequencies and percentages, while the inferential statistics was through regression analysis to establish the relationship between strategic leadership and customer growth. The findings were presented in tables and charts for easy understanding, interpreting, and describing the data. The study established that market expansion, diversification strategies and acquisition strategies as corporate growth strategies had a positive and significant effect on the performance of SACCOs in Nairobi City County. The study concluded that the SACCOs significantly employed market expansion strategies through improved branch network, customer base enhancement, new distribution channels and technological innovation. The study concluded that the SACCOs embraced a hybrid of the main diversification strategies, diverse products and services significantly. It was concluded that to a little extent the selected SACCOs in Nairobi City County have employed acquisition as a corporate growth strategy. The study recommends that the SACCOs should embrace integrate technology in the implementation of corporate growth strategies to enhance efficiency and effectiveness.  Further studies should be undertaken to establish the effect of corporate growth strategies on the performance of other SACCOs in other regions to establish the disparities or similarities among the financial sector players. 

scholarly journals PENGARUH LITERASI EKONOMI SISWA, HASIL BELAJAR EKONOMI, DAN TEMAN SEBAYA TERHADAP PERILAKU KONSUMSI SISWA SMP NEGERI DI SURABAYA BARAT

2017 ◽  
Vol 5 (1) ◽  
pp. 127
Author(s):  
Endah Murniatiningsih
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Total Sample ◽  
Economic Literacy ◽  
Economic Study ◽  
Consumption Behavior ◽  
Research Population ◽  
Class Viii ◽  
Regression Techniques

This study aimed to analyze the effect of the Students Economic Literacy, the results of the economic study, and peers on consumption behavior of students of SMP Negeri Surabaya Western Conference. The research population was students of SMP Negeri 28 Surabaya class VIII as many as 369 people and students of SMP Negeri 40 Surabaya class VIII as many as 330 students, with a total sample of 254 students. The data collection techniques using questionnaires and documentation. Methods of analysis using multiple linear regression techniques. The results showed that the students economic literacy, the results of the economic study, and peer partially has a positive and significant effect on consumption behavior. The students economic literacy of students, the results of the economic study, and peer simultaneously positive significant effect on consumption behavior of students

scholarly journals Using Traditional Methods for Collaborative Fieldwork in a Uranium Food Chain Study on Diné Lands in the US Southwest

2020 ◽  
Vol 12 (17) ◽  
pp. 6886
Author(s):  
Christine Samuel-Nakamura
Keyword(s):  
Data Collection ◽  
Food Chain ◽  
Local Community ◽  
Collaborative Work ◽  
Methodological Approach ◽  
Indigenous Communities ◽  
Ecological Knowledge ◽  
Community Members ◽  
Tea Plants ◽  
Recruitment And Selection

Collaborative research between scientists and local community members is often required to collect needed study samples and inform the overall study. This is particularly true in Indigenous communities where local knowledge and practices are integral to data collection, analysis, and dissemination. This study reports on a traditional ecological knowledge (TEK) collaborative methodological approach utilized for data collection in this unique community. In collaboration with Diné (Navajo) tribal harvesters and leaders in northwestern New Mexico, participants were recruited utilizing chain-referral recruitment and selection from a preexisting cohort. The research examined the extent of metal(loid) contamination in the primary food chain in a uranium (U) mining impacted area. Key food chain items (sheep, squash, herbal tea plants), water, and livestock forage samples were collected and determined for metal(loid)s (cesium, cadmium, molybdenum, lead, thorium, U, vanadium, arsenic, and selenium). This paper reports on the five-step process employed that involved local Diné food harvesters incorporating indigenous TEK and practices with Western science-based knowledge and practices. The five steps of harvest-based monitoring are: (1) identify goal and research questions, (2) design the study according to Diné and scientific protocols, (3) determine respective collaborative roles during fieldwork, (4) implement the fieldwork, and (5) analyze and disseminate the findings. Collaborative work supported constructs of respectfulness, trust, kinship, enhanced communication, and provided better understanding of contamination by researchers, community members, and leaders. The study allowed for the collection of baseline data and realistic reassessment goal recommendations for the future.

scholarly journals Consumers’ Emotion Attitudes towards Organic and Conventional Food: A Comparison Study of Emotional Profiling and Self-Reported Method

Foods ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 79 ◽  
Author(s):  
Diana Ismael ◽  
Angelika Ploeger
Keyword(s):  
Food Consumption ◽  
Good Predictor ◽  
Positive Emotion ◽  
Time Pressure ◽  
Negative Emotion ◽  
Choice Test ◽  
Comparison Study ◽  
Final Choice ◽  
Consumption Behavior ◽  
Consumption Experience

Emotions represent a major driver behind a consumption behavior. It may provide more important information beyond consumers’ preferences. This study contributes to a better understanding of the discrepancy in emotion attitudes towards organic versus conventional food using a cognitive survey and real food consumption experience. An emotional profiling under informed and uninformed condition, a cognitive survey, and a rapid forced-choice test were carried out with 46 consumers. Our work detected a yawning gap in consumers’ declared emotion attitudes in the cognitive survey and elicited emotion attitudes in the food consumption experience. Results showed that consumers exaggerate their positive emotion attitudes towards organic over conventional and their negative emotion attitudes towards conventional over organic. Even though consumers expressed higher negative emotion attitudes towards conventional food than organic in a cognitive survey, during the emotional profiling they had nearly equal emotion attitudes towards both conventional and organic samples. Moreover, positive declared emotions in a cognitive survey formed a good predictor of the final choice of conventional products over organic under time pressure. However, preferences, declared emotion, as well as elicited emotion attitudes were less useful as predictors of organic choice under time pressure. These results show the importance of taking into consideration the type of applied method when investigating consumers’ emotion attitudes towards organic and conventional products.

scholarly journals Associations Between Lifestyle Factors And Parkinson’s Disease In An Urban Sri Lankan Clinic Study

10.3823/2516 ◽  
2017 ◽  
Vol 10 ◽  
Author(s):  
Ruwani Wijeyekoon ◽  
Vindika Suriyakumara ◽  
Ranjanie Gamage ◽  
Tharushi Fernando ◽  
Amila Jayasuriya ◽  
...  
Keyword(s):  
Parkinson’S Disease ◽  
Parkinson's Disease ◽  
Sri Lanka ◽  
South Asia ◽  
Lifestyle Factors ◽  
Background Information ◽  
Lifestyle Factor ◽  
Coffee Drinking ◽  
And Gender ◽  
Tea Drinking

Background- Information on lifestyle factors (eg. coffee /tea drinking, smoking) and Parkinson’s Disease(PD) in South Asia is limited. The objective of this study was to determine associations between lifestyle factors and PD in a clinic-based study in Sri Lanka. Methods–Demographic and lifestyle factor data was collected from an unselected cohort of PD patients and age and gender-matched controls attending clinics in Greater Colombo, Sri Lanka. Findings–Of 229 patients with parkinsonism, 144 had Idiopathic PD. Controls numbered 102. Coffee drinkers and smokers were significantly less likely to have PD (coffee, p<0.001; OR=0.264; smoking, p=0.043; OR=0.394). Coffee drinkers were older at PD onset(p<0.001). Similar trends seen with tea drinking were not statistically significant. Conclusions -This is the first formal study of PD and these lifestyle factors in South Asia. It demonstrates an association between coffee drinking, smoking and a decreased prevalence of PD, and coffee drinking and later age of PD onset.  This is in line with other studies done worldwide, suggesting biological associations with global relevance.

Yerba mate extract in active starch films: Mechanical and antioxidant properties

2019 ◽  
Vol 43 (3) ◽  
pp. e13897 ◽  
Author(s):  
Mateus Antônio Knapp ◽  
David Fernando dos Santos ◽  
Daniella Pilatti‐Riccio ◽  
Vinícius Gonçalves Deon ◽  
Gustavo Henrique Fidelis dos Santos ◽  
...  
Keyword(s):  
Antioxidant Properties ◽  
Yerba Mate ◽  
Starch Films

Nationalizing the Consumption of Tea for the Hindi Reader: The Indian Tea Market Expansion Board's advertisement campaign

2017 ◽  
Vol 51 (5) ◽  
pp. 1229-1252
Author(s):  
SHOBNA NIJHAWAN
Keyword(s):  
Middle Class ◽  
Cultural History ◽  
Black Tea ◽  
Her Family ◽  
Market Expansion ◽  
Class Society ◽  
History Of ◽  
Tea Drinking ◽  
Professional Contexts ◽  
Indian Tea

AbstractIn analysing a campaign launched by the Indian Tea Market Expansion Board in a Hindi literary periodical, this article seeks to read tea advertisements within the cultural history of gendered lives and nationalism in the decade leading up to Indian Independence. More specifically, it explores how multiple versions of feminized Indian modernity came to feature in the construction of black tea as a healthy, social, and national beverage. As the habit and custom of tea drinking was not common amongst the Indian population of the first half of the twentieth century, the advertisements focused on the creation of a culture of ‘proper’ tea preparation and ‘correct’ consumption. Not only did the middle-class woman and her family feature centrally in these advertisements; aristocratic and working women as well as movie actresses were all associated with the beverage drunk to reenergize and savour. While the advertisements addressed middle-class society and consciousness, this article argues that they did so by also drawing on, and not distancing from, diverse class, caste, and professional contexts.

scholarly journals Perilaku Konsumsi Komunitas Pengajian Al-Ikhlas Rungkut Surabaya

2015 ◽  
Vol 1 (10) ◽  
pp. 691
Author(s):  
Elsha Sophia ◽  
Muhammad Nafik HR
Keyword(s):  
Data Collection ◽  
Qualitative Case Study ◽  
Research Use ◽  
Consumption Behavior ◽  
The World ◽  
Excessive Consumption

The main purpose of these research is to get the information about recitation's affection on the consumption behavior of Al-Ikhlas Rungkut Surabaya recitation community.This research use qualitative case study explanatory method. Data collection was done by interviewing, observating, and documentating on the Al-Ikhlas Rungkut Surabaya recitation community.The result obtained is recitation activity have an impact on consumption behavior undertaken by the majority of Al-Ikhlas Rungkut Surabaya recitation community with giving more attention to the appropriate Islamic consumption behavior, namely: 1) Halal and thayyib, 2) Not improvident and extravagant, and 3) balancing the consumption in the world and afterlife. Some members can be said to be improvident and extravagant because of their excessive consumption of goods and use the goods not according to their function, and eventually became redundant. It happens because they can not control their desire really well, although it does not harm them. Then, the behavior of consumption in order to fulfill the dharuriyyat, hajiyyat, and tahsiniyyat for the sake of religion, life, intelligence, descent, and property's maintenance have also been able to reach and fulfilled in a good way even though it is not perfect.

Compliance Rates, Advantages, and Drawbacks of a Smartphone-Based Method of Collecting Food History and Foodborne Illness Data

2019 ◽  
Vol 82 (6) ◽  
pp. 1061-1070
Author(s):  
PATRICK SEITZINGER ◽  
NATHANIEL OSGOOD ◽  
WANDA MARTIN ◽  
JOANNE TATARYN ◽  
CHERYL WALDNER
Keyword(s):  
Data Collection ◽  
Food Consumption ◽  
Gastrointestinal Symptoms ◽  
Image Features ◽  
Current Data ◽  
Foodborne Illness ◽  
Depth Information ◽  
Food History ◽  
Consumption Behavior ◽  
Collection Strategies

ABSTRACT The collection of comprehensive data on both food exposure history and gastrointestinal symptoms associated with foodborne illness is typically challenging because of poor compliance with data collection methods. Smartphone technology provides a convenient tool with which to collect data on food consumption behavior and foodborne illness. Ethica, a smartphone-based application used to acquire, store, and analyze data on human behavior, was evaluated as a potential supplement to current data collection strategies. The purpose of this study was to assess the compliance rates, advantages, and drawbacks of a smartphone-based method of collecting food history and foodborne illness data from a sample of volunteers. Through a combination of user-triggered and prompted microsurveys, meal descriptions, and photo food diaries, the food consumption behavior of 96 university students was investigated over a period of 10 weeks. During the first 10 days of the study, 95% of participants used the time-triggered microsurveys and 51% of participants used the digital image features of the app to report food consumption history at least twice per day. Approximately 34% of participants used at least one of the reporting features to report at least one episode of vomiting or nausea during this period, and 29% reported at least one episode of diarrhea; only 7% sought medical care. The smartphone-based method of data collection used in this study allowed capture of uniquely detailed food history data and data on gastrointestinal symptoms associated with foodborne illness that were not reported to medical practitioners and public health. This enhanced ability to gather in-depth information from sentinel and at-risk target populations could support foodborne illness surveillance. Compliance rates, advantages, and limitations discussed in this study can guide the development of future data collection strategies. HIGHLIGHTS

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