scholarly journals Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames

2021 ◽  
Vol 16 (4) ◽  
pp. 811-827
Author(s):  
Irene Aliagas ◽  
Jesús Privado ◽  
M Dolores Merino
Keyword(s):  
Experimental Design ◽  
Subject Matter ◽  
Brand Placement ◽  
Brand Position ◽  
The Mind

Brand placement in videogames consists in integrating various brands that are not intrusive to give a feeling of reality to the context, as such increasing awareness and recognition of the brand in the mind of the consumer. The goal of this study is to ascertain if brand position, familiarity and congruency influence memorization of brands presented in a racing videogame. An experimental design 2 (position: prominent or subtle) × 2 (congruency: yes or no) × 2 (familiar: yes or no) was used in a sample of 117 participants (M = 20.91 years, SD = 1.75 years). Consumers have better recall and recognition of brand placement when it is familiar. Likewise, there is more memorization of placement that is congruent with the videogame’s subject matter. Nevertheless, it appears that position has no influence on memory. Regarding the three-way interaction, it turns out that the best way to remember brands is when they are familiar to the consumers, congruent with the videogame’s genre, and they are positioned in a prominent position. This article is the first to investigate the interaction between the three main variables that affect the memorization of brand placement.

“Stonehenge in the Mind” and “Stonehenge on the Ground”:

2018 ◽  
Vol 77 (3) ◽  
pp. 285-299 ◽  
Author(s):  
Ryan Roark
Keyword(s):  
Subject Matter ◽  
Formal Analysis ◽  
Original Text ◽  
Existing Structures ◽  
The Subject ◽  
The Mind

In Stone-Heng Restored (1655), Inigo Jones, the father of English neoclassicism, used drawings, histories, and questionable logic to argue that Stonehenge was built by the ancient Romans and that it originally exhibited perfect Platonic geometries. This argument was never given much credence, but by 1725 the subject matter and the architect had received enough attention that two book-length responses (a challenge and a defense) were published, and both were then republished in a single volume alongside Jones's original text. While most Jones scholars have neglected this work because of its logical and historical shortcomings, Ryan Roark argues in “Stonehenge in the Mind” and “Stonehenge on the Ground”: Reader, Viewer, and Object in Inigo Jones's Stone-Heng Restored (1655) that it was in fact exemplary of what made Jones, for many, a protomodern architect and scholar. Rather than viewing Jones's book as an earnest attempt to prove a historical inaccuracy, Roark considers it as an exercise in formal analysis, one that set the precedent for the contemporary pedagogical trend of using geometric simplifications of existing structures as a first step in new design. Jones's idiosyncratic reading of Stonehenge belied the idea that such analysis could be anything but intensely reliant on the subjectivity of both architect and viewer.

Diagrammatic information

1993 ◽  
Vol 7 (1) ◽  
pp. 3-17 ◽  
Author(s):  
Richard K. Lowe
Keyword(s):  
Mental Representation ◽  
Subject Matter ◽  
Graphic Design ◽  
General Level ◽  
Vital Part ◽  
Present Complex ◽  
Wide Range ◽  
The Mind ◽  
The Way ◽  
Subject Domains

Diagrams are increasingly used to present complex and abstract information. Their ultimate success as tools for communication depends largely upon how effectively they can be processed in the mind of the viewer. The application of established principles of graphic design is a vital part of developing effective diagrams, but tends to focus upon external aspects of representation that apply at a general level across a wide range of subject domains. However, the internal (mental) representation of a specific set of subject matter is also important in influencing what sense viewers make of a diagram. The task of characterising relationships between the way a diagram is represented mentally and the effectiveness with which that diagram is processed poses novel challenges to researchers. This paper decribes some of these challenges and discusses methodologies that have been developed to explore the mental representation and processing of explanatory diagrams.

Medicine and the Mind

2012 ◽  
Author(s):  
Rhodri Hayward
Keyword(s):  
Mental Illness ◽  
Eighteenth Century ◽  
Social Interaction ◽  
North America ◽  
Subject Matter ◽  
Psychological Characteristics ◽  
Psychological Phenomena ◽  
Modern Experience ◽  
The Mind

History maintains an ambiguous role with regard to the mind sciences. It can be used to demonstrate the universality of psychological characteristics, capacities, and illnesses or it can serve to demonstrate their relative bases by revealing the implicit assumptions that guide modern research as well as the specific configurations of theory, practice, and technology that allowed the mind sciences to emerge and their subject-matter to be articulated. This article embraces this second approach. It outlines four broad constructions of the psyche — the inscribable, the historical, the adaptable, and the statistical — and shows how their articulation has made possible new kinds of self-understanding and social interaction. It also makes broad claims for the universal basis of psychological phenomena. This discussion focuses on the specific conceptions of mental medicine that have emerged in Europe and North America since the end of the eighteenth century. This psychological language makes possible our modern experience of mind, self, and mental illness.

The Plant Life of China: Diversity and Distribution. By G.P. Chapman and Y.Z. Wang. [Berlin: Springer, 2002. xiii+257 pp. ISBN 3-540-42257-9.]

2003 ◽  
Vol 175 ◽  
pp. 851-852
Author(s):  
C.Y. Jim
Keyword(s):  
Subject Matter ◽  
Plant Life ◽  
The Subject ◽  
The Mind

This book is not one of those publications filled with colourful photographs or illustrations that delight the eye but numb the mind, but rather a labour of love that distils the knowledge of plants in China of two scholars who have plenty of experience on the subject matter. The study is based largely on published analyses of flora in China, both in English and in Chinese. It has a botanical orientation, and concentrates on the taxonomic aspects of the diversity of plant life in China, despite the inclusion of the word “distribution” in its subtitle. Readers should not anticipate many discussions of the plant-geographical, geobotanical or phytogeographical flavour in the tradition of N. Polunin or R. Good.

LXIII. Influence of Superstition on Vocabulary: Two Related Examples

PMLA ◽  
1935 ◽  
Vol 50 (4) ◽  
pp. 1033-1046 ◽  
Author(s):  
Hope Emily Allen
Keyword(s):  
Early Modern ◽  
Subject Matter ◽  
Common Word ◽  
Beliefs And Practices ◽  
Early Modern English ◽  
The Subject ◽  
The Mind ◽  
Interesting Development

During the period covered by the Early Modern English Dictionary, witchcraft occupied the mind of the average man, and became the subject-matter of literature (dramatic, theological, philosophical, legal) to an extent probably not known in any other epoch. It is natural that such a predominating interest should have its effect on the vocabulary. There can now be described, with more detail than has hitherto been available, one instance in which the beliefs and practices of contemporary charlatans, pretending to supernatural connections, made an interesting development of meaning for a common word. This instance will be illustrated at length, for the sake of the analogies which it suggests as to possible starting points for studying other words. The discussion seems to indicate that elements in the problem go back to learned tradition and at the same time to primitive Teutonic folk-lore.

scholarly journals Is There a Metaphysics of Consciousness Without a Phenomenology of Consciousness? Some Thoughts Derived from Husserl's Philosophical Phenomenology

2010 ◽  
Vol 67 ◽  
pp. 141-154
Author(s):  
Eduard Marbach
Keyword(s):  
Subject Matter ◽  
A Priori ◽  
The Other ◽  
Other Hand ◽  
Life Of The Mind ◽  
The Subject ◽  
Mental Acts ◽  
The Mind ◽  
Philosophical Phenomenology

AbstractThe paper first addresses Husserl's conception of philosophical phenomenology, metaphysics, and the relation between them, in order to explain why, on Husserl's view, there is no metaphysics of consciousness without a phenomenology of consciousness. In doing so, it recalls some of the methodological tenets of Husserl's phenomenology, pointing out that phenomenology is an eidetic or a priori science which has first of all to do with mere ideal possibilities of consciousness and its correlates; metaphysics of consciousness, on the other hand, has to do with its reality or actuality, requiring an eidetic foundation in order to become scientifically valuable. Presuming that, if consciousness is to be the subject-matter of a metaphysics which is not simply speculative or based on prejudice, it is crucial to get the phenomenology of consciousness right, the paper then engages in a detailed descriptive-eidetic analysis of mental acts of re-presenting something and tries to argue that their structures, involving components of non-actual experiencing, pose a serious problem for a materialistic or physicalistic metaphysics of consciousness. The paper ends with a brief comment on Husserl's broader view of metaphysics, having to do with the irrationality of the transcendental fact, i.e. the constitution of the factual world and the factual life of the mind.

scholarly journals Post 9/11 American Novel: Political Orientations in Representing Arabs

2019 ◽  
Vol 22 (1) ◽  
pp. 63-77
Author(s):  
Mubarak Altwaiji
Keyword(s):  
Subject Matter ◽  
World Trade ◽  
September 11 ◽  
American Novel ◽  
Political Orientations ◽  
The World ◽  
History Of ◽  
Country Analysis ◽  
Unique Experience ◽  
The Mind

September 11, 2001 has been the most aggressive day in the history of modern America. The physical and psychological damages caused by the attacks left a unique experience of the day in the mind of American writers. Therefore, if literary and political orientations changed after the 9/11, novel's subject matter and themes changed too, because novel is a reflection of its social and political context. This study examines the assumption implicit in the dominant conceptions that novel serves the state's politics in its pursue of interests through representations and misrepresentations of other nations. This study examines how American novel expresses solidarity with the state and its politics, ignoring its imperial and hegemonic attitude towards other nations. Novel has become the most effective genres to represent the feelings of the nation and the concern of the country. Analysis will refer to two novels, Extremely Loud and Incredibly Close and Falling man, which directly deal with the moments of destroying the World Trade Centre and manifestly identify the terrorists, their culture, their religion and their intentions. Tendency to such themes allows American novel to follow the mainstream politics without grappling with the state's ideologies, interests and politics. Discussion will focus on the Foucauldian approach to literature and power and on the implications of using the Foucauldian approach to the study of imperial literature.

scholarly journals Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes

2021 ◽  
Vol 16 (1) ◽  
pp. 93-106
Author(s):  
Anida Krajina ◽  
Melika Husić-Mehmedović ◽  
Kemal Koštrebić
Keyword(s):  
Eye Tracking ◽  
Purchase Intention ◽  
Purchase Intent ◽  
Brand Recall ◽  
Managerial Implications ◽  
Brand Position ◽  
Main Factors ◽  
Shelf Management ◽  
The Mind ◽  
The Relationship

Abstract The purpose of this paper is to advance the theory and contribute to the practice of luxury perfumes’ shelf management by decoding the relationship between attention on the shelf, purchase decision-making, and brand recall. It employs an eye-tracking experiment to analyze attention spans and fixations, which is combined with a questionnaire to uncover recall and purchase intent. The research identifies attention patterns and the influence of attention on recall and purchase intention. It further reveals the main factors that influence attention on the shelf in the luxury perfume industry. This is a milestone for further elaboration on the benefits of the fashion mainstream for luxury perfumes and the debate regarding whether luxury perfumes should be treated similar to mainstream fashion or similar to any other product in basic shelf management rules. This study enables shelf managers and marketers to place the perfumes both on the shelf and in consumer minds to maintain a top-of-the-mind brand position. Managerial implications are significant and address perfume industry packaging as well as shelf positioning.

scholarly journals THE EFFECTIVENESS OF MIND MAPPING TECHNIQUES IN COUNSELING OF ENHANCEMENT ABILITY MEMORY STUDENTS IN LEARNING

Ta dib ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 131
Author(s):  
Irman Irman
Keyword(s):  
Data Analysis ◽  
Experimental Design ◽  
Mapping Technique ◽  
Control Group ◽  
Mind Mapping ◽  
Group Data ◽  
Mapping Techniques ◽  
The Mind ◽  
Academic Year ◽  
Experimental Group

This paper aims to explain the effectiveness of mind mapping techniques in counseling to improve students’ memory ability in learning. This research uses experimental design, especially pretest-posttest control group designs. The population of this research is the second semester students of Department of Islamic  Communication and Broadcasting of  FUAD IAIN Batusangkar Academic Year 2018/2019. The sample size was 12 students, consisting of an experimental group and a control group. Data analysis used independent t test through the SPSS computer program. release 20. The results of the study indicate that the mind mapping technique in counseling is effective in improving students' ability to remember lessons. These findings can be used as an alternative by lecturers and students to overcome students’ problems to remember the lessons in learning.

“But My Kid Could Have Done That!”

2018 ◽  
Author(s):  
Ellen Winner
Keyword(s):  
Subject Matter ◽  
Abstract Art ◽  
Work Of Art ◽  
Abstract Expressionist ◽  
Adults And Children ◽  
The Mind

Many of us have a deep mistrust of abstract art. How can we tell if it is any good when we can’t use realism, subject matter, or narrative implications as a guide? In addition, abstract art looks superficially like paintings by preschoolers. This is why people say “My kid could have done that.” This chapter examines studies with adults and children showing that the untutored eye can distinguish works by children (and certain animals) from superficially similar works by abstract expressionist painters. We make this discrimination by perceiving intentionality. A computer can also be programmed to make this discrimination—and at about the same rate of accuracy as a human! The chapter concludes that your kid could not have done that. We see more than we think we do in abstract art. When we evaluate a work of art, we are thinking about the mind that made it.

Sign in / Sign up

Export Citation Format

Share Document