scholarly journals Determinants of Consumers’ Willingness to Participate in Fast Fashion Brands’ Used Clothes Recycling Plans in an Omnichannel Retail Environment

2021 ◽  
Vol 16 (7) ◽  
pp. 3340-3355
Author(s):  
Peng Shao ◽  
Hermann Lassleben
Keyword(s):  
Consumer Satisfaction ◽  
Environmental Attitudes ◽  
Clothing Industry ◽  
Willingness To Participate ◽  
Fashion Industry ◽  
Retail Environment ◽  
Fast Fashion ◽  
Channel Integration ◽  
Organizational Determinants ◽  
The Impact

Omnichannel retailing and sustainability are two important challenges for the fast fashion industry. However, the sustainable behavior of fast fashion consumers in an omnichannel environment has not received much attention from researchers. This paper aims to examine the factors that determine consumers’ willingness to participate in fast fashion brands’ used clothes recycling plans in an omnichannel retail environment. In particular, we examine the impact of individual consumer characteristics (environmental attitudes, consumer satisfaction), organizational arrangements constitutive for omnichannel retailing (channel integration), and their interplay (brand identification, impulsive consumption). A conceptual model was developed based on findings from previous research and tested on data that were collected online from Chinese fast fashion consumers. Findings suggest that consumers’ intentions for clothes recycling are mainly determined by individual factors, such as environmental attitudes and consumer satisfaction. Organizational arrangements (perceived channel integration) showed smaller effects. This study contributes to the literature on omnichannel (clothing) retail, as well as on sustainability in the clothing industry, by elucidating individual and organizational determinants of consumers’ recycling intentions for used clothes in an omnichannel environment. It helps retailers to organize used clothes recycling plans in an omnichannel environment and to motivate consumers to participate in them.

scholarly journals Do ethical concerns and personal values influence the purchase intention of fast-fashion clothing?

2020 ◽  
Vol 24 (1) ◽  
pp. 99-120 ◽  
Author(s):  
Tara Stringer ◽  
Gary Mortimer ◽  
Alice Ruth Payne
Keyword(s):  
Animal Welfare ◽  
Positive Impact ◽  
Personal Values ◽  
Ethical Consumption ◽  
Business Practices ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Content Type ◽  
Ethical Concerns ◽  
The Impact

PurposeThe rise of fast fashion has changed the face of global fashion. Despite sector growth, critics have questioned the level of obsolescence, encouragement of over-consumption and fast fashion's unsustainable business practices. Specifically, mounting concerns surround the impact on environmental, worker and animal welfare. Accordingly, the aim of this current work is to understand the influence of consumer's values on ethical consumption in a fast-fashion context.Design/methodology/approachAn online survey was designed to collect responses relating to personal values and ethical concerns towards animal and worker welfare issues, as well as environmental concerns. A total of 350 US-based fast-fashion consumers completed the survey via Amazon MTurk. Factor analyses and structural equation modelling were used to analyse and test a theoretically hypothesised model.FindingsThis study found that self-transcendence values and openness to change values have a positive impact on consumers' levels of ethical concern towards animal welfare, the environment and worker welfare concerns within the fashion industry. Furthermore, a consumer's level of concern towards animal welfare and the environment positively influences a consumer's likeliness to purchase ethically marketed fast fashion.Originality/valueThis is the first study to investigate the role of consumer values and their influence on ethical concerns within the fashion industry and the impact of these concerns on intentions to purchase ethically marketed fast fashion. Responding to calls for further research into ethical consumption of apparel, this study includes all elements of ethical consumption identified, including animal welfare. This study identifies ethical areas of concern salient amongst fast-fashion consumers and provides a deeper understanding of the values impacting the level of ethical concerns surrounding animal welfare, the environment and worker welfare.

A Practical Guide to the Fashion Industry

2021 ◽  
Author(s):  
Virginia Grose
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Circular Economy ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Competitive Industry ◽  
Use Of Social Media ◽  
The Impact ◽  
Slow Fashion ◽  
Insight Into

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

scholarly journals A Framework for Online Social Network Volatile Data Analysis: A Case for the Fast Fashion Industry

2020 ◽  
Vol 26 (1) ◽  
pp. 127-155
Author(s):  
Anoud Hani ◽  
Feras Al-Obeidat ◽  
Elhadj Benkhelifa ◽  
Oluwasegun Adedugbe
Keyword(s):  
Data Mining ◽  
Consumer Satisfaction ◽  
Online Social Network ◽  
Current Data ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Specific Product ◽  
Data Mining Techniques ◽  
Fashion Products ◽  
Slow Fashion

Consumer satisfaction is an important part for any business as it has been shown to be a major factor for consumer loyalty. Identifying satisfaction in products is also important as it allows businesses alter production plans based on the level of consumer satisfaction for a product. With consumer satisfaction data being very volatile for some products due to a short requirement period for such products, current consumer satisfaction must be identified within a shorter period before the data becomes obsolete. The fast fashion industry, which is part of the fashion industry, is adopted as a case study in this research. Unlike slow fashion, fast fashion products have short shelf lives and their retailers must be able to react swiftly to consumer demands. This research aims to investigate the effectiveness of current data mining techniques when used to identify consumer satisfaction towards fast fashion products. This is carried out by designing, implementing and testing a software artefact that utilises data mining techniques to obtain, validate and analyse fast fashion social data, sourced from Twitter, to identify consumer satisfaction towards specific product types. In addition, further analysis is carried out using a sentiment scaling method adapted to the characteristics of fast fashion.

scholarly journals The Impact of Fast Fashion on Women

2020 ◽  
Vol 3 ◽  
pp. 16-24
Author(s):  
Andrea Chang
Keyword(s):  
Gender Roles ◽  
Young Women ◽  
Garment Industry ◽  
Positive Change ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Garment Workers ◽  
Sustainable Fashion ◽  
The Impact ◽  
Different Levels

The constructed gender roles and stereotypes of women position them to be uniquely impacted by the fast fashion industry because of the feminization of the fashion industry as a whole. They are disproportionately employed in the sweatshops of the garment industry, and also are mainly targeted as the consumers of fast fashion. However, because of the different levels of privilege that consumers and garment workers hold, although they are both affected by the fast fashion industry more so than their male counterparts, gender plays two different roles in these two different situations. Ultimately, many modern fast fashion critiques take a neoliberal stance in putting the responsibility on these young fast fashion consuming women to stop the fast fashion industry. However, alternate literature suggests that other actors have immense responsibility that is often overlooked. Thus, although these relatively privileged young women do have some responsibility in the horrors of the fast fashion industry, the feminization of responsibility for the practices of the industry are unfair. When a highly feminized industry like the fast fashion one becomes problematic, the responsibility for positive change is also placed upon females. The switch to ethical and sustainable fashion as the primary, and only, type of clothing to purchase is imperative. However, this switch should not only be the consumers’ burden, but rather that of the fashion industry as a whole.

Ethical Issues in the Fast Fashion Industry

2018 ◽  
Vol 9 (8) ◽  
pp. 660-665
Author(s):  
Chi Sheh ◽  
◽  
Peng Chan ◽  
Wen Jun Sim ◽  
◽  
...  
Keyword(s):  
Business Ethics ◽  
Conceptual Model ◽  
Ethical Issues ◽  
Real Life ◽  
Time Frame ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Life Event ◽  
Real Cost ◽  
Literature Reviews

Fast fashion is becoming more and more popular nowadays and this industry is growing rapidly. In order to supply to the big demand of fast fashion clothing, company will need to increase the production of the clothing in shorter time frame. Besides that, to out beat the competitor, company will provide more choices of clothing in cheaper price to the customers. By practicing these actions to increase the business profits, company is behaving unethical to the manufacturer of the cloth. Most consumers are not aware of these ethical issues. This paper is will used and tested the conceptual model of fast fashion business ethics based on literature reviews. The finding from this paper will manifest the “real cost” of a cheap and branded fast fashion clothing and will be supported by real life event that happened. However, after realizing the problems, some company did make some changes and the solutions are stated in the paper as well.

scholarly journals Reducing environmental impacts from garments through best practice garment use and care, using the example of a Merino wool sweater

2021 ◽  
Author(s):  
Stephen G. Wiedemann ◽  
Leo Biggs ◽  
Quan V. Nguyen ◽  
Simon J. Clarke ◽  
Kirsi Laitala ◽  
...  
Keyword(s):  
Environmental Impacts ◽  
Energy Demand ◽  
Best Practice ◽  
Western Europe ◽  
Impact Category ◽  
Fashion Industry ◽  
Worst Case ◽  
Multiple Users ◽  
Washing Machines ◽  
The Impact

Abstract Purpose Garment production and use generate substantial environmental impacts, and the care and use are key determinants of cradle-to-grave impacts. The present study investigated the potential to reduce environmental impacts by applying best practices for garment care combined with increased garment use. A wool sweater is used as an example because wool garments have particular attributes that favour reduced environmental impacts in the use phase. Methods A cradle-to-grave life cycle assessment (LCA) was used to compare six plausible best and worst-case practice scenarios for use and care of a wool sweater, relative to current practices. These focussed on options available to consumers to reduce impacts, including reduced washing frequency, use of more efficient washing machines, reduced use of machine clothing dryers, garment reuse by multiple users, and increasing number of garment wears before disposal. A sixth scenario combined all options. Worst practices took the worst plausible alternative for each option investigated. Impacts were reported per wear in Western Europe for climate change, fossil energy demand, water stress and freshwater consumption. Results and discussion Washing less frequently reduced impacts by between 4 and 20%, while using more efficient washing machines at capacity reduced impacts by 1 to 6%, depending on the impact category. Reduced use of machine dryer reduced impacts by < 5% across all indicators. Reusing garments by multiple users increased life span and reduced impacts by 25–28% across all indicators. Increasing wears from 109 to 400 per garment lifespan had the largest effect, decreasing impacts by 60% to 68% depending on the impact category. Best practice care, where garment use was maximised and care practices focussed on the minimum practical requirements, resulted in a ~ 75% reduction in impacts across all indicators. Unsurprisingly, worst-case scenarios increased impacts dramatically: using the garment once before disposal increased GHG impacts over 100 times. Conclusions Wool sweaters have potential for long life and low environmental impact in use, but there are substantial differences between the best, current and worst-case scenarios. Detailed information about garment care and lifespans is needed to understand and reduce environmental impacts. Opportunities exist for consumers to rapidly and dramatically reduce these impacts. The fashion industry can facilitate this through garment design and marketing that promotes and enables long wear life and minimal care.

scholarly journals Impact of COVID-19 on the Customer End of Retail Supply Chains: A Big Data Analysis of Consumer Satisfaction

2021 ◽  
Vol 13 (3) ◽  
pp. 1464
Author(s):  
Patrick Brandtner ◽  
Farzaneh Darbanian ◽  
Taha Falatouri ◽  
Chibuzor Udokwu
Keyword(s):  
Data Analysis ◽  
Supply Chains ◽  
Consumer Satisfaction ◽  
Future Research ◽  
Grocery Shopping ◽  
Product Availability ◽  
Analysis Technique ◽  
Retail Chains ◽  
Retail Supply Chains ◽  
The Impact

The COVID-19 pandemic has been one of the biggest disruptive events of recent decades and has had a global effect on society and the economy. The political regulations resulting from COVID-19 also led to significant changes in physical grocery shopping. However, the specific impact of COVID-19 on consumer satisfaction at the customer end of retail supply chains, i.e., the point-of-sale (PoS), has not yet been addressed. By gathering and analyzing consumer satisfaction data (ratings) and sentiments (evaluation comments) available on the open web, the current study evaluates the impact of COVID-19 on consumer satisfaction at the PoS. Focusing on the five biggest retail chains in Austria, the results show that there was a general and significant decline in consumer satisfaction due to the pandemic. The results also show a high impact of political regulations on consumer satisfaction. Furthermore, the text-mining based analysis of evaluation comments indicate that store layout and facilities, as well as product availability and waiting time had a great impact on consumer satisfaction. In total, over 533,000 consumer satisfaction ratings and over 153,000 textual comments have been analyzed, providing the basis for a comprehensive and sound discussion of the impact of COVID-19 on consumer satisfaction and perceptions. Future research could focus on applying the used data analysis technique and the adapted consumer sentiment dimensions in different settings, such as countries other than Austria or smaller retail chains.

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