scholarly journals The Impact of Fast Fashion on Women

2020 ◽  
Vol 3 ◽  
pp. 16-24
Author(s):  
Andrea Chang
Keyword(s):  
Gender Roles ◽  
Young Women ◽  
Garment Industry ◽  
Positive Change ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Garment Workers ◽  
Sustainable Fashion ◽  
The Impact ◽  
Different Levels

The constructed gender roles and stereotypes of women position them to be uniquely impacted by the fast fashion industry because of the feminization of the fashion industry as a whole. They are disproportionately employed in the sweatshops of the garment industry, and also are mainly targeted as the consumers of fast fashion. However, because of the different levels of privilege that consumers and garment workers hold, although they are both affected by the fast fashion industry more so than their male counterparts, gender plays two different roles in these two different situations. Ultimately, many modern fast fashion critiques take a neoliberal stance in putting the responsibility on these young fast fashion consuming women to stop the fast fashion industry. However, alternate literature suggests that other actors have immense responsibility that is often overlooked. Thus, although these relatively privileged young women do have some responsibility in the horrors of the fast fashion industry, the feminization of responsibility for the practices of the industry are unfair. When a highly feminized industry like the fast fashion one becomes problematic, the responsibility for positive change is also placed upon females. The switch to ethical and sustainable fashion as the primary, and only, type of clothing to purchase is imperative. However, this switch should not only be the consumers’ burden, but rather that of the fashion industry as a whole.

scholarly journals Do ethical concerns and personal values influence the purchase intention of fast-fashion clothing?

2020 ◽  
Vol 24 (1) ◽  
pp. 99-120 ◽  
Author(s):  
Tara Stringer ◽  
Gary Mortimer ◽  
Alice Ruth Payne
Keyword(s):  
Animal Welfare ◽  
Positive Impact ◽  
Personal Values ◽  
Ethical Consumption ◽  
Business Practices ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Content Type ◽  
Ethical Concerns ◽  
The Impact

PurposeThe rise of fast fashion has changed the face of global fashion. Despite sector growth, critics have questioned the level of obsolescence, encouragement of over-consumption and fast fashion's unsustainable business practices. Specifically, mounting concerns surround the impact on environmental, worker and animal welfare. Accordingly, the aim of this current work is to understand the influence of consumer's values on ethical consumption in a fast-fashion context.Design/methodology/approachAn online survey was designed to collect responses relating to personal values and ethical concerns towards animal and worker welfare issues, as well as environmental concerns. A total of 350 US-based fast-fashion consumers completed the survey via Amazon MTurk. Factor analyses and structural equation modelling were used to analyse and test a theoretically hypothesised model.FindingsThis study found that self-transcendence values and openness to change values have a positive impact on consumers' levels of ethical concern towards animal welfare, the environment and worker welfare concerns within the fashion industry. Furthermore, a consumer's level of concern towards animal welfare and the environment positively influences a consumer's likeliness to purchase ethically marketed fast fashion.Originality/valueThis is the first study to investigate the role of consumer values and their influence on ethical concerns within the fashion industry and the impact of these concerns on intentions to purchase ethically marketed fast fashion. Responding to calls for further research into ethical consumption of apparel, this study includes all elements of ethical consumption identified, including animal welfare. This study identifies ethical areas of concern salient amongst fast-fashion consumers and provides a deeper understanding of the values impacting the level of ethical concerns surrounding animal welfare, the environment and worker welfare.

Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe

2021 ◽  
pp. 147078532199374
Author(s):  
Aurore Bardey ◽  
Madison Booth ◽  
Giuliana Heger ◽  
Jonas Larsson
Keyword(s):  
Exploratory Study ◽  
Lived Experiences ◽  
Positive Impact ◽  
Sustainable Consumption ◽  
Phenomenological Approach ◽  
Fashion Industry ◽  
Road Map ◽  
Sustainable Fashion ◽  
The Impact ◽  
Lower Life Satisfaction

Fashion overconsumerism and overproduction have placed the fashion industry one of the world’s most polluting industries. In addition to its environmental impact, research has shown that materialism leads to lower life satisfaction and decision fatigue. Recently, studies have highlighted an increased interest in sustainable fashion consumption and ethical lifestyle. The capsule wardrobe phenomenon, that is, defined by limited clothing pieces that focus on quality, longevity, and minimal or classic design, has gained exposure as a road map for consumers to remain fashionable while consuming less. Until today, no research has evaluated the impact of minimalist wardrobe on consumers. Using a phenomenological approach, the present study method to understand 10 female participants’ lived experiences with a capsule wardrobe. Our results showed a positive impact of a 3-week capsule wardrobe on our participants who felt less stressed, detached from fashion trends, have found joy in their fashion style, and enhanced their awareness of conscious consumption. Our findings highlight the richness of minimalism, sustainable consumption, and self-expression through an innovative and relevant phenomenon.

scholarly journals Textile Waste Fibre Regeneration via a Green Chemistry Approach: A Molecular Strategy for Sustainable Fashion

2021 ◽  
Author(s):  
Xuantong Sun ◽  
Xi Wang ◽  
Fengqiang Su ◽  
Mingwei Tian ◽  
Lijun Qu ◽  
...  
Keyword(s):  
Green Chemistry ◽  
Chemical Fibre ◽  
Fibre Production ◽  
Natural Fibre ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Textile Recycling ◽  
Food Shortages ◽  
Sustainable Fashion ◽  
Global Food

Abstract Fast fashion has been widely criticised for its excessive resource use and high generation of textile. To reduce its environmental impacts, numerous efforts have focused on finding sustainable and eco-friendly approaches to textile recycling. However, waste textiles and fibres are still mainly disposed of in landfills or by incineration and thereby pollute the natural environment, as there is still no effective strategy to separate natural fibres from chemical fibres. Herein, we developed a green chemistry strategy for the separation and regeneration of waste textiles at the molecular level. Cellulose/wool keratin composite fibres and multicomponent fibres were regenerated from waste textiles via ionic liquids. Our strategy attempts to reduce the large amount of waste textiles generated by the fast-developing fashion industry and provide a new source of fibres, which can also address the fossil fuel reserve shortages caused by chemical fibre industries and global food shortages caused by natural fibre production.

scholarly journals Faktor pendorong purchase intention produk sustainable fashion pada UMKM

2021 ◽  
Vol 21 (1) ◽  
pp. 35-44
Author(s):  
Rike Penta Sitio ◽  
Rosita Fitriyani ◽  
Anggun Pesona Intan
Keyword(s):  
Purchase Intention ◽  
Research Method ◽  
Quantitative Research ◽  
Research Data ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Fashion Products ◽  
Consumer Purchase Intention ◽  
Sustainable Fashion ◽  
Mediator Variable

The creative fashion industry is one of the sources of economic strength in great demand by businessman and consumers, such as MSMEs. The purpose of this study was to examine the effect of consumer knowledge on purchase intention in MSMEs sustainable fashion products with trust as a mediator variable. The research method will use quantitative research. The samples obtained were 257 consumers of Indonesian MSMEs fast fashion products and used the Qualtrics electronic questionnaire. This research data is from perception data for sustainable fashion knowledge variables, trust, and purchase intention in MSMEs sustainable fashion products. The data were processed using SPSS to test the validity, reliability, regression analysis, and mediation test using JASP. The results obtained are that consumers who know sustainable fashion will make these consumers more confident in sustainable fashion MSMEs products and ultimately increase consumer purchase intention in MSMEs sustainable fashion products. So, it is very important for MSMEs engaged in the sustainable fashion business to educate consumers about the meaning of sustainable fashion and the practice of MSMEs in a sustainable fashion.

scholarly journals Turn-On Eco-Quotient, A Step to Sustainable Fashion

2020 ◽  
pp. 36-39
Author(s):  
Mohana Priya R
Keyword(s):  
Life Cycle ◽  
Business Model ◽  
Ecological Impacts ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Entire Life ◽  
Entire Life Cycle ◽  
Turn On ◽  
Sustainable Fashion

The textile and fashion industry are a huge industry with the multiple sectors which use multifold resources to meet the needs of the customers. The fast fashion has ended up with more environment threats. The sustainable fashion is the solution to minimize the ecological impacts and reduce the resources and wastes. It focuses on how the product can stay during its entire life cycle with less impact to the environment. It is big challenge to be sustainable textile and fashion sector because of non-vertical business model

A Practical Guide to the Fashion Industry

2021 ◽  
Author(s):  
Virginia Grose
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Circular Economy ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Competitive Industry ◽  
Use Of Social Media ◽  
The Impact ◽  
Slow Fashion ◽  
Insight Into

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

scholarly journals The Influences of Parasocial Relationship and Sources Credibility in Promoting Sustainable Fashion in Social Network Sites

2020 ◽  
Vol 9 (3) ◽  
pp. 1642-1648
Keyword(s):  
Social Network ◽  
Social Network Sites ◽  
Fashion Industry ◽  
Persuasion Knowledge ◽  
Parasocial Relationships ◽  
Parasocial Relationship ◽  
Sustainable Fashion ◽  
Conceptual Paper ◽  
The Impact ◽  
Practical Implications

Fashion industry is the second most polluted industry in the world that has caused social and environmental issues. Pointing to the fact, sustainable fashion has been designed to reduce pollution and to improve working conditions in the industry. Concurrently, many consumers have claimed that they are concerned about the impact of major fashion brands on the planet. However, beyond the concerned, the market share produced on this fashion concepts are still lagging. In reaching potential consumers, advertisement via social network sites (SNS) appears to be the most effective medium to reach them. Due to this reason, this study designed the most persuasive ways of promoting sustainable fashion advertising. By engaging the Persuasion Knowledge Model (PKM), this conceptual paper demonstrates the relationships between parasocial relationship, sources credibility, and sustainable fashion consumption. This study proposes three hypotheses based on the growth of sustainable fashion within the Malaysian context. As this study will involves with quantitative analysis, the researchers will employ the PLS software for data analyses in future. Although the sustainable fashion scene in Malaysia is still slow, its growth is promising. The findings can be leveraged to gain deeper understanding on how to create effective digital advertising with the implementation of persuasive knowledge, parasocial relationships, and sources credibility. Accordingly, the study outcomes contribute to various practical implications that may be beneficial for marketing, policy making, and non-governmental action aimed at stimulating sustainable fashion consumption from a dyadic perspective.

scholarly journals PROSPECTS FOR THE DEVELOPMENT OF COBENDING TECHNOLOGIES IN THE FASHION INDUSTRY

2020 ◽  
Vol 2 (32) ◽  
pp. 75-81
Author(s):  
R.F. Kayumova ◽  
Keyword(s):  
Young People ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Middle Segment ◽  
Fast Fashion ◽  
Active Involvement ◽  
Youth Subcultures ◽  
Sustainable Fashion ◽  
Close Cooperation ◽  
The Cost

The article is devoted to the analysis of modern trends in the development of brand collaboration in the fashion industry. Currently, the fashion industry is not going through the best of times because of the inability to create something revolutionary fashion. It seems that everything has already been invented, so famous brands are desperately looking for novelty. The production of products in South-East Asia reduces the cost of goods in the fashion industry, leads to the "democratization of luxury" and to the rapid obsolescence of things in the wardrobe [1; 19]. Luxury brands are losing touch with the consumer. Changing market conditions and the democratization of consumption lead to the need to look for new approaches to ensure the competitiveness of brands. When developing branding, companies primarily investigate real and hidden needs, stereotypes, and psychological attitudes. Currently, the opposition to "fast fashion" is customizing, i.e. redrawing old things that were in use. In addition, the "sustainable fashion" movement is expanding its influence, which opposes mindless consumption with a rational wardrobe and a careful attitude to the environment, as well as the production of durable clothing from renewable raw materialsA drop in the population's effective demand and a decrease in consumer brand commitment makes the situation worse. The fall in real incomes of the population in Russia is the transition from shopping middle segment the mass market and of mass in the segment and discounted used things. When developing branding, companies primarily investigate real and hidden needs, stereotypes, and psychological attitudes. Young people have always been indicators of fashion trends, and youth subcultures have always been a source of inspiration for designers. Currently, these are young people who do not part with gadgets, who possess IT technologies, active bloggers, who are always open to active use of any innovations, including in the field of fashion industry. Along with the close cooperation of famous brands with the sphere of art, quoting the works of famous artists, active involvement of famous personalities in the promotion of their fashion product, brands actively cooperate with each other. The most perspective direction for the development of co-branded technologies in the fashion industry is the FashionTech that connects the fashion industry and technology

scholarly journals Higher education faculty, administration, and students' perceptions of eco fashion: Case of the School of Engineering Management

2021 ◽  
Vol 6 (2) ◽  
pp. 43-53
Author(s):  
Tatjana Ilić-Kosanović ◽  
Damir Ilić
Keyword(s):  
Higher Education ◽  
Negative Impact ◽  
Engineering Management ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Fast Fashion ◽  
Significant Difference ◽  
Sustainable Fashion ◽  
Eco Fashion ◽  
Slow Fashion

Fashion industry has become globalized, with the emergence of so called fast fashion (fast overproduction and fast consumption). This ongoing fast fashion trend has profound negative impact on the environment (water and land pollution, lack of recycling, etc.). The other serious issue connected to the fashion industry are labour conditions (forced and child labour). However, the new trends are emerging such are sustainable fashion, slow fashion, eco fashion, and ethical fashion that are trying to start solving those problems. In this paper faculty, administration, and students' perception on eco fashion is surveyed on the example of the School of Engineering Management, Belgrade, Serbia. The statistical ANOVA analysis has been implemented by using software SPSS18 package to explore the perceptions of various higher education stakeholders of eco fashion. The results show that there is no statistically significant difference in the perceptions of different groups of eco fashion. The final part of the paper presents opinions on the most important elements of eco fashion for the consumers' purchasing decisions collected through the interviews.

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