scholarly journals Effects of Advertising: A Qualitative Analysis of Young Adults’ Engagement with Social Media About Food

Nutrients ◽  
2021 ◽  
Vol 13 (6) ◽  
pp. 1934
Author(s):  
Annika Molenaar ◽  
Wei Yee Saw ◽  
Linda Brennan ◽  
Mike Reid ◽  
Megan S. C. Lim ◽  
...  
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Qualitative Analysis ◽  
Healthy Eating ◽  
Healthy Food ◽  
Eating Behaviours ◽  
Product Price ◽  
Food Advertisements ◽  
Advertising Exposure ◽  
Online Conversation

Young adults are constantly exposed to energy-dense, nutrient-poor food and beverages, particularly through advertising. Exposure can influence poor food choices and negatively impact health. This study aimed to understand young adults’ attitudes and experiences associated with food-related advertisements, particularly on social media. This qualitative analysis involved n = 166 Australian 18 to 24-year-olds who were involved in a four-week online conversation on different areas relating to health, social media, and eating. Inductive thematic analysis was utilised on two forums on the recall and perceptions of food-related advertisements. Young adults commonly mentioned aspects of the marketing mix (promotion, product, price, and place) in food advertisements. Participants were more readily able to recall energy-dense, nutrient-poor food advertisements compared to healthy food-related advertisements. Digital advertisements were often discussed alongside the use of ad-blockers and algorithms which tailored their social media viewing to what they like. Participants felt constant exposure to unhealthy food advertisements hindered their ability to realise healthy eating behaviours and created feelings of guilt. This current analysis highlights the need to provide an advertising environment that appropriately motivates healthy eating and a food environment that allows healthy food to be the affordable and convenient option.

scholarly journals Effects of Social Media Use on Millennials' Perceptions of Community Leaders

2019 ◽  
Vol 20 (3) ◽  
Author(s):  
Courtney Marie Evans
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Quantitative Analysis ◽  
Qualitative Analysis ◽  
Media Use ◽  
Community Leaders ◽  
Social Media Use ◽  
Use Of Social Media ◽  
Perceptions Of Leadership

Acknowledging that social media use is ever growing and increasingly used to communicate with constituents, this article investigates the effect that a community leader’s social media activity has on young adults’ perceptions of leadership. The method utilized a qualitative analysis of research related to young adults’ relationship with politics juxtaposed to a quantitative analysis of a Qualtrics survey of 106 people between 18 and 24 years of ages’ self-evaluated trust of community leaders on social media. It illustrates that perception of community leaders is not significantly improved through use of social media.  

scholarly journals Healthy Eating Determinants: A Study among Malaysian Young Adults

Foods ◽  
2020 ◽  
Vol 9 (8) ◽  
pp. 974 ◽  
Author(s):  
Abdullah Al Mamun ◽  
Naeem Hayat ◽  
Noor Raihani Binti Zainol
Keyword(s):  
Young Adults ◽  
Healthy Eating ◽  
Subjective Norms ◽  
Healthy Food ◽  
Moderating Effect ◽  
Perceived Barriers ◽  
Significant Positive Effect ◽  
Perceived Behavioural Control ◽  
Health Consciousness ◽  
Positive Effect

This study aimed to examine the effect of health consciousness, knowledge about healthy food, attitudes toward healthy food, subjective norms, and perceived behavioural control on the intention to consume healthy food, which subsequently affects the consumption of healthy food among Malaysian young adults. The current study also examined the moderating effect of perceived barriers on the association between intention to consume healthy food and the consumption of healthy food. This study adopted a cross-sectional design and collected quantitative data from 1651 Malaysian young adults (between the age of 18 and 40 years) by sharing a Google form link through social media. The findings reveal that health consciousness, knowledge about healthy food, attitude toward healthy food, subjective norms, and perceived behavioural control had a significant positive effect on the intention to consume healthy food. Findings also show that the intention to consume healthy food has a significant positive effect on the consumption of healthy food among Malaysian young adults. Furthermore, the findings reveal the positive and significant mediating effect of the intention to consume healthy food and the significant moderating effect of perceived barriers on the association between the intention to consume healthy food and the consumption of healthy food. The multi-group analysis revealed that the effect of perceived barriers on the consumption of healthy food and the moderating effect of perceived barriers were significantly higher among urban respondents. Health and agriculture policymakers should focus on the attributes of healthy eating practices and their health benefits to promote the mass adoption of healthy food among Malaysian young adults.

What is healthy eating? A qualitative exploration

2019 ◽  
Vol 22 (13) ◽  
pp. 2408-2418 ◽  
Author(s):  
Rebecca Mete ◽  
Alison Shield ◽  
Kristen Murray ◽  
Rachel Bacon ◽  
Jane Kellett
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
Healthy Eating ◽  
Food Choice ◽  
Food Choices ◽  
Healthy Food ◽  
Healthy Weight ◽  
Information Research ◽  
The Mean ◽  
Qualitative Exploration

AbstractObjective:The present study aimed to explore how healthy food choices are translated into everyday life by exploring definitions of healthy food choices, perceptions of own food choice, and healthy food choice drivers (facilitators) and barriers.Design:An exploratory qualitative study design was employed using semi-structured face-to-face interviews. Convenience sampling was used to recruit participants. Interviews were audio-recorded, transcribed verbatim and cross-checked for consistency. Thematic analysis was used to identify patterns emerging from the data.Setting:Canberra, Australia, October 2015–March 2016.Participants:A total of twenty-three participants aged 25–60 years were interviewed. The mean age was 38 years and the mean BMI was 29·1 kg/m2. All male participants (n4) were within the healthy weight range compared with 58 % of female participants, with 26 % being overweight and 16 % being obese.Results:(i) Healthy food choices are important but are not a daily priority; (ii) healthy eating information is known but can be difficult to apply into everyday life; (iii) popular diets are used in attempts to improve healthy eating; and (iv) social media inspires and connects people with healthy eating.Conclusions:Social media facilitates healthy food choices by providing access to healthy eating information. In addition to Facebook and Instagram, healthy eating blogs were highlighted as a source of nutrition information. Research should consider exploring the use of healthy eating blogs and whether these blogs can be used as a tool by dietitians to communicate procedural healthy eating information more effectively in the future.

Spillover of diet changes on intentions to approach healthy food and avoid unhealthy food

2014 ◽  
Vol 114 (5) ◽  
pp. 367-377 ◽  
Author(s):  
Tino Bech-Larsen ◽  
Laura Kazbare
Keyword(s):  
Healthy Eating ◽  
Spillover Effects ◽  
Positive Influence ◽  
Healthy Food ◽  
The Other ◽  
Eating Behaviours ◽  
Content Type ◽  
Animal Fats ◽  
The Future ◽  
Significant Positive Influence

Purpose – The purpose of this paper is to describe two exploratory studies of how experience (lacking, failed, or successful) of trying to implement healthy eating behaviours influences future intentions to maintain and expand such behaviours (so called “spillover”). Design/methodology/approach – The two survey-based (n=2,120) studies involved Danes aged 13-15 and 55-70 years, respectively. Findings – The studies showed that the self-reported experience of successfully increasing the intake of healthy (fruit and vegetables) and decreasing the intake of less healthy (soft drinks and animal fats) categories had spillover effects on the intention to pursue these behaviours in the future. For all the categories included, the intentions of the respondents who had tried and succeeded were significantly higher than those of the other respondents. The intentions of the group who had tried but failed were also significantly higher compared to those of the non-triers. Moreover, whether successful or not, both the experience of trying to increase the intake of healthy and to reduce the intake of less healthy food had a significant positive influence on the intention to try the opposite type of behaviour in the future. Healthy (fruit and vegetables) and decreasing the intake of less healthy (soft drinks and animal fats) categories had spillover effects on the intention to pursue these behaviours in the future. For all the categories included, the intentions of the respondents who had tried and succeeded were significantly higher than those of the other respondents. The intentions of the group who had tried but failed were also significantly higher compared to those of the non-triers. Moreover, whether successful or not, both the experience of trying to increase the intake of healthy and to reduce the intake of less healthy food had a significant positive influence on the intention to try the opposite type of behaviour in the future. Originality/value – As regards spillover between approach and avoidance behaviours related to healthy eating, only few studies have been published. The studies reported here contribute to the understanding of how experience with different types of healthy eating affect future intentions to change eating habits and provides insight for health promoters in their choice of which specific eating behaviours to address.

INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS FAKULTAS EKONOMI DAN BISNIS ISLAM

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Oktaria Ardika Putri
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Analysis ◽  
Educational Institution ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Educational Institutions ◽  
Business People ◽  
Marketing Tool

Instagram is a social media application that is currently very popular in the community, especially among artist, politicians, and business people. Companies or advanced business must quicly adapt to the advancement of information technology in the form of social media as a marketing tool. Instagram social media also necessary to developing educational institutions. One of the educational institution that ae currently developing is the newly established Faculty of Economics and Business Islam (FEBI) at the Kediri State Islamic Institute (IAIN Kediri). This writing aims to examine the importance of Instagram as social media marketing to building FEBI IAIN Kediri Brand Awareness. Instagram social media is considered more effectives to embrace students and the community, so it is expected to facilitate marketing and communication between FEBI IAIN Kediri with the students or other agencies. The method of this reasearch is a qualitative analysis which reference libraries are used as a basis. Keywods:  Instagam,  social media, Faculty of Economics and Business Islam, IAIN Kediri

scholarly journals Young adults’ coping strategies against loneliness during the COVID-19-related quarantine in Greece

2021 ◽  
Author(s):  
Adrianos Golemis ◽  
Panteleimon Voitsidis ◽  
Eleni Parlapani ◽  
Vasiliki A Nikopoulou ◽  
Virginia Tsipropoulou ◽  
...  
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Social Responsibility ◽  
Coping Strategies ◽  
Online Survey ◽  
Adult Population ◽  
Psychological Impact ◽  
Well Being ◽  
Daily Routine ◽  
Cross Sectional

Summary COVID-19 and the related quarantine disrupted young adults’ academic and professional life, daily routine and socio-emotional well-being. This cross-sectional study focused on the emotional and behavioural responses of a young adult population during the COVID-19-related quarantine in April 2020, in Greece. The study was conducted through an online survey. A total of 1559 young adults, aged 18−30 years, completed Steele’s Social Responsibility Motivation Scale and the De Jong Gierveld Loneliness Scale, and answered questions about compliance with instructions, quarantine-related behaviours and coping strategies. According to the results, participants displayed a relatively high sense of social responsibility (M = 16.09, SD = 2.13) and a trend towards moderate feeling of loneliness (M = 2.65, SD = 1.62); young women reported significantly higher levels of loneliness than men. The majority complied with instructions often (46.4%) or always (44.8%). Significantly more women created a new social media account and used the social media longer than 5 h/day, compared with men. Resorting to religion, practicing sports and sharing thoughts and feelings about COVID-19 with others predicted higher levels of social responsibility; humour, practicing sports and sharing thoughts and feelings about COVID-19 with others predicted lower levels of loneliness. Conclusively, COVID-19 is expected to have a significant psychological impact on young adults. Currently, Greece is going through the second quarantine period. This study raises awareness about loneliness in young adults during the COVID-19-related quarantine and highlights the importance of developing online programmes, attractive to younger people, to nurture adaptive coping strategies against loneliness.

A mixed-methods examination of the gap between intelligence and adaptive functioning in autistic young adults without intellectual disability

Autism ◽  
2021 ◽  
pp. 136236132110183
Author(s):  
Nicole L Matthews ◽  
Kyla Christenson ◽  
Sarah Kiefer ◽  
Christopher J Smith
Keyword(s):  
Young Adults ◽  
Intellectual Disability ◽  
Statistical Analysis ◽  
Qualitative Analysis ◽  
Independent Living ◽  
Adaptive Functioning ◽  
Parent Report ◽  
Intellectual Ability ◽  
Standardized Assessments ◽  
Service Needs

This study examined adaptive functioning, strategies used to develop adaptive functioning skills, and areas where additional services could benefit autistic young adults without intellectual disability. Participants were 21 autistic young adults and at least one parent of each young adult. Quantitative analyses replicated previous reports of an adaptive functioning disadvantage relative to intellectual functioning such that adaptive functioning standard scores were significantly lower than intelligence quotient scores. Qualitative analysis utilized grounded theory methodology and yielded a conceptual model describing the nature and development of adaptive functioning in this demographic. Together, findings provide a more nuanced understanding of the gap between intellectual and adaptive functioning in autistic young adults without intellectual disability. Lay abstract Adaptive functioning describes the age-appropriate skills necessary for independent living. Research suggests that autistic children, adolescents, and adults who do not have an intellectual disability demonstrate adaptive functioning challenges relative to their intellectual ability. Thus, even though many of these individuals have the intellectual capacity to excel in mainstream educational and vocational settings, their adaptive functioning challenges may serve as an obstacle to independence. The research on adaptive functioning in autistic adults is focused on statistical analysis of standardized assessments (e.g. parent-report on multiple choice questionnaires). Qualitative research that examines the narratives of young adults and their parents is needed to better understand adaptive functioning in young adults and their resulting service needs. This study combined statistical analysis of standardized assessments with qualitative analysis of interview responses from autistic young adults without intellectual disability and their parents. Findings replicated previous reports of adaptive functioning challenges and identified influences on adaptive functioning development, consequences of independence, and service needs. Taken together, findings indicate the need for interventions and services that facilitate adaptive functioning development in autistic adolescents and young adults and provide insight into potential intervention targets and strategies.

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