scholarly journals Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance

Publications ◽  
2021 ◽  
Vol 9 (4) ◽  
pp. 43
Author(s):  
Javier Gil-Quintana ◽  
Emilio Vida de León
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Economic Performance ◽  
Methodological Approach ◽  
Descriptive Analysis ◽  
Social Groups ◽  
Educational Resources ◽  
Opinion Leaders ◽  
Digital Marketing ◽  
Educational Production

Influencers have positioned themselves as opinion leaders capable of influencing large social groups, extending their presence to areas such as education. Instagram is one of the most consolidated social networks focused on the image where citizens interested in educational areas can find information from specialized channels on this topic. The purpose of this study is to analyze, during the period of confinement by COVID-19, the use of Instagram by educational influencers to consolidate their channel in new audiences, influence through interaction with their followers and create their transmedia production. Using a mixed methodological approach, a descriptive analysis of a sample of 810,200 users and a content analysis of 13 profiles of educational influencers is applied. The results show educational influencers as true experts in the use of Instagram, managing visually pleasing and harmonious profiles for new audiences. These influencers reach a large number of users, mostly women between the ages of 25 and 45 with an interest in “motherhood” on the platform. Educational influencers use digital marketing codes in their social networks, with a communicative style adapted to this type of space that seeks to increase the interaction and participation of new audiences and, as a consequence, economic profitability. There is a high number of influencers whose objective is to share educational resources, using their accounts as showcases for their transmedia educational production and for the sale or promotion of their productions and creations.

scholarly journals JORNALISMO REGIONAL NAS REDES SOCIAIS: a cobertura político-eleitoral na fanpage do jornal o estado do Maranhão

2018 ◽  
Vol 4 (6) ◽  
pp. 347-381
Author(s):  
Michele Goulart Massuchin ◽  
Regilson Furtado Borges
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Methodological Approach ◽  
The Political ◽  
Redes Sociales ◽  
Digital Part ◽  
Palabras Clave ◽  
The Social ◽  
La Red

Este artigo apresenta uma análise sobre como o jornal O Estado do Maranhão (MA) se apropria da sua página no Facebook como espaço para difundir conteúdo jornalístico. A abordagem metodológica é quantitativa e qualitativa a partir da análise do conteúdo de 608 posts extraídos da fanpage do jornal e de entrevista com a responsável pela versão digital do veículo. A pesquisa tem por objetivo analisar as características dos conteúdos distribuídos pela rede social, especialmente observando o espaço destinado para temas políticos e eleitorais. A análise trabalha com as seguintes características: temas, tema eleitoral, abrangência, valência e interação. Como resultado principal ressalta-se que O Estado do Maranhão concedeu espaço considerável para o tema político-eleitoral, com baixa presença de entretenimento.   PALAVRAS-CHAVE: Jornalismo; redes sociais; eleições.   ABSTRACT This article presents an analysis of how the newspaper O Estado de Maranhão (MA) appropriates the Facebook page as a space for disseminating journalistic content. The methodological approach is quantitative and qualitative from the content analysis of 608 posts extracted from the fanpage of the newspaper and interview with the responsible for digital part of the vehicle. The research aims to analyze the characteristics of the contents distributed by the social network, especially observing the space destined for electoral subjects. The analysis discuses these characteristics: themes, electoral theme, scope and engagement. As a main result, O Estado do Maranhão granted considerable space for the political-electoral theme.   KEYWORDS: journalism; social networks; elections.     RESUMEN Este artículo presenta un análisis sobre cómo el diario El Estado de Maranhão (MA) se apropia de su página en Facebook como espacio para difundir contenido periodístico. El enfoque metodológico es cuantitativo y cualitativo a partir del análisis del contenido de 608 posts extraídos de la fanpage del periódico y de entrevista con la responsable de la parte digital del vehículo. La investigación tiene por objetivo analizar las características de los contenidos distribuidos por la red social, especialmente observando el espacio destinado a temas electorales. El análisis trabaja con las siguientes características: temas, tema electoral, alcance y la relación com os lectores. Como resultado principal se resalta que el Estado de Maranhão concedió espacio considerable para el tema político-electoral.   PALABRAS CLAVE: periodismo, redes sociales, elecciones.  

scholarly journals FROM DIGITAL INFLUENCERS TO INFLUENCER-LABORATORIES. A CASE STUDY OF LIL MIQUELA

2021 ◽  
Author(s):  
Elias Cunha Bitencourt ◽  
Grégori da Costa Castelhano ◽  
Catarina Lopes
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Business Intelligence ◽  
Digital Marketing ◽  
Fictional Character ◽  
Digital Platforms ◽  
Media Companies ◽  
Modeling Techniques ◽  
Digital Methods

This research focuses on an emerging influencer category called CGI influencers. CGI influencers are fictional characters created with computer modeling techniques that have profiles on social networks and sociomaterial trajectories built with the aid of digital marketing, business intelligence and media companies. As an empirical object, we chose Lil Miquela - "the robot influencer", one of the most successful examples of this genre of micro celebrity on Instagram. Our main goal was to map the ways in which Miquela acts on Instagram and to find traces that allow us to explore better the interrelationship between the strategies adopted by Miquela's creators team and her appropriations of Instagram affordances that shapes the ways in which she acts both as a fictional character and as a digital influencer. We extracted 1089 posts available in Miquela’s feed up to June 2021and used content analysis and mixed digital methods techniques to explore the data. We observed three ways of acting (practices) that are characteristic of Miquela and operate interdependently: (a) The Fictional Character, (b) The Experiment and (c) The Influencer. These findings could suggest that the three versions of Miquela act as an experimental model of what we here call “influencer-laboratories”: a type of digital influencer for which the influencer itself acts as a controlled experiment used to investigate which sociomaterial arrangements create conditions that favor the production of online influence on digital platforms.

scholarly journals Value foundations of marginal political practices of youth

2021 ◽  
Vol 94 ◽  
pp. 03017
Author(s):  
Olesya Blinova ◽  
Yuliya Gorbunova
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Public Opinion ◽  
Young People ◽  
Political Participation ◽  
Digital Technologies ◽  
Opinion Leaders ◽  
The Political ◽  
Traditional Values ◽  
Political Sphere

Today's youth, being a keyactor in the use of digital technologies, prefers digital participation in the political sphere of society. The main practices used by young people in their online participation are marginal. The marginality of the political practices of youth is revealed in their hybridity, which manifests itself in the binary of normativity - abnormality, norm - deviation, etc. Using the trend-watching method in the course of the research made it possible to identify the nonlinear and virulent nature of the marginal practices of youth, which makes it difficult to predict their impact, that, according to the authors, actualizes the need to identify the value foundations of their application. Content analysis of young people (18-30 years old) accounts in social networks, Instagram and Youtube channels of public opinion leaders revealed such value foundations of marginal political practices of young people as: patriotism, solidarity, non-violence, participation and independence.The nature of the identified axiological foundations made it possible to draw a conclusion about the transition from the traditional values of political participation of young people to the values of self-expression, the acquisition and implementation of civic subjectivity.

scholarly journals Application of Virtual Reality in Computer Science Education: A Systemic Review Based on Bibliometric and Content Analysis Methods

2021 ◽  
Vol 11 (3) ◽  
pp. 142
Author(s):  
Friday Joseph Agbo ◽  
Ismaila Temitayo Sanusi ◽  
Solomon Sunday Oyelere ◽  
Jarkko Suhonen
Keyword(s):  
Virtual Reality ◽  
Content Analysis ◽  
Computer Science ◽  
Research Output ◽  
Methodological Approach ◽  
Descriptive Analysis ◽  
Systemic Review ◽  
Production Output ◽  
Data Collection Technique

This study investigated the role of virtual reality (VR) in computer science (CS) education over the last 10 years by conducting a bibliometric and content analysis of articles related to the use of VR in CS education. A total of 971 articles published in peer-reviewed journals and conferences were collected from Web of Science and Scopus databases to conduct the bibliometric analysis. Furthermore, content analysis was conducted on 39 articles that met the inclusion criteria. This study demonstrates that VR research for CS education was faring well around 2011 but witnessed low production output between the years 2013 and 2016. However, scholars have increased their contribution in this field recently, starting from the year 2017. This study also revealed prolific scholars contributing to the field. It provides insightful information regarding research hotspots in VR that have emerged recently, which can be further explored to enhance CS education. In addition, the quantitative method remains the most preferred research method, while the questionnaire was the most used data collection technique. Moreover, descriptive analysis was primarily used in studies on VR in CS education. The study concludes that even though scholars are leveraging VR to advance CS education, more effort needs to be made by stakeholders across countries and institutions. In addition, a more rigorous methodological approach needs to be employed in future studies to provide more evidence-based research output. Our future study would investigate the pedagogy, content, and context of studies on VR in CS education.

scholarly journals FERRAMENTAS DE MARKETING: ESTUDO DE CASO COM CONSUMIDORES DE SUPERMERCADOS DA CIDADE DE CARANGOLA – MG

2019 ◽  
Vol 2 (3) ◽  
pp. 0492-0507
Author(s):  
Altamiro Junior Lacerda de Almeida ◽  
João Carlos Valente Gomes Resgala ◽  
Camila Lacerda Abreu ◽  
Marília Miranda Lacerda ◽  
Wagner dos Reis Marques Araújo
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Data Analysis ◽  
Marketing Mix ◽  
Qualitative Approach ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Descriptive Case Study ◽  
The Relationship

RESUMO. O presente estudo apresenta a percepção dos consumidores de supermercados de Carangola sobre as ações de comunicação de marketing digital, uma prática que tem se tornando comum nesse e em diversos seguimentos. Utilizou-se como arcabouço teórico para embasar o estudo os conceitos relacionados ao marketing e seu composto mercadológico, o marketing digital e suas respectivas ferramentas, e as principais redes sociais digitais. O estudo é caracterizado como estudo de caso do tipo descritivo e tem uma abordagem qualitativa. Como instrumentos de pesquisa utilizou-se a pesquisa bibliográfica e o levantamento com utilização de questionários semiestruturados. Para análise dos dados utilizou-se a técnica da análise de conteúdo. Como resultados percebe-se que tanto clientes como empresas estão alterando sua percepção em relação as promoções mercadológicas, há uma migração no uso das ferramentas tradicionais de marketing para as ferramentas de marketing digital nas redes sociais. Estas estratégias visam aumentar a capilaridade da comunicação e estreitar o relacionamento entre empresas e clientes.ABSTRACT. The present study presents the perception from supermarket consumers of Carangola about digital marketing communication actions, a practice that has become common in this and several segments. It was used as a theoretical framework to support the I study the concepts related to marketing and its marketing mix, digital marketing and their respective tools, and the major digital social networks. The study is characterized as descriptive case study and has a qualitative approach. As research tools bibliographic research and survey using questionnaires were used. semi-structured. For data analysis we used the technique of content analysis. Like results show that both customers and companies are changing their perception of marketing promotions, there is a migration in the use of traditional marketing tools for digital marketing tools on social networks. These strategies aim to increase the communication capillarity and strengthen the relationship between companies and customers.

Of Frames and Cultures - A Cross-Cultural Comparison of TV Newscasts

2006 ◽  
Vol 18 (4) ◽  
pp. 160-173 ◽  
Author(s):  
Maria Senokozlieva ◽  
Oliver Fischer ◽  
Gary Bente ◽  
Nicole Krämer
Keyword(s):  
Content Analysis ◽  
Arab World ◽  
Methodological Approach ◽  
Cross Cultural ◽  
Cultural Comparison ◽  
Explorative Study ◽  
Cross Cultural Comparison ◽  
Tv News ◽  
The Usa ◽  
The Relationship

Abstract. TV news are essentially cultural phenomena. Previous research suggests that the often-overlooked formal and implicit characteristics of newscasts may be systematically related to culture-specific characteristics. Investigating these characteristics by means of a frame-by-frame content analysis is identified as a particularly promising methodological approach. To examine the relationship between culture and selected formal characteristics of newscasts, we present an explorative study that compares material from the USA, the Arab world, and Germany. Results indicate that there are many significant differences, some of which are in line with expectations derived from cultural specifics. Specifically, we argue that the number of persons presented as well as the context in which they are presented can be interpreted as indicators of Individualism/Collectivism. The conclusions underline the validity of the chosen methodological approach, but also demonstrate the need for more comprehensive and theory-driven category schemes.

A Comparative Content Analysis of Physician, General Public and Media Opinion Leader Posts Regarding Physician-patient Conflicts on Microblog (Preprint)

2020 ◽  
Author(s):  
Wanqi Gong ◽  
Qin Guo
Keyword(s):  
Content Analysis ◽  
Public Opinion ◽  
General Public ◽  
Public Perception ◽  
Medical Science ◽  
Popular Science ◽  
Opinion Leaders ◽  
Objective Evidence ◽  
Comparative Content ◽  
Physician Patient

BACKGROUND Physician-patient conflicts have increased more than ten times from the 2000s to 2010s in China and arouse heated discussion on microblog. However, little is known about similarities and differences among views of opinion leaders from the general public, physician, and media regarding physician-patient conflict issues on microblog. OBJECTIVE This study aimed to explore how opinion leaders from physician, the general public, and media areas framed the posts on major physician-patient conflict issues on microblog. Findings will provide more objective evidence of trilateral (health profession, general public, and media) attitudes and perspectives on physician-patient conflicts. METHODS A comparative content analysis was conducted to examine the posts (N=545) from microblog opinion leaders regarding the major physician-patient conflicts in China from 2012 to 2017. RESULTS Media used significantly more conflict (M=0.16) and attribution frames (M=0.16) but least popularize medical science frame (M=0.03) than physician (M=0.06, p<0.001; M=0.06, p<0.001; M=0.08, p=0.035, respectively) and general public opinion leaders (M=0.06, p<0.001; M=0.09, p=0.003; M=0.12, p<0.001, respectively). There are no significant differences in the use of conflict, cooperation, negative and popular science frames between general public and physician opinion leaders. CONCLUSIONS This imbalanced use of frames by media would cultivate and reinforce the public perception of physician-patient contradiction. The physician and general public opinion leaders share some commons in post frames, implying that they do not have a fundamental discrepancy on physician-patient conflict issues. It is essential to guide and encourage media microbloggers to make every effort to popularize medical science and improve physician-patient relationships.

scholarly journals Stacked Community Prediction: A Distributed Stacking-Based Community Extraction Methodology for Large Scale Social Networks

2021 ◽  
Vol 5 (1) ◽  
pp. 14
Author(s):  
Christos Makris ◽  
Georgios Pispirigos
Keyword(s):  
Social Networks ◽  
Graph Partitioning ◽  
Large Scale ◽  
Real Life ◽  
Information Networks ◽  
Digital Marketing ◽  
Partitioning Problems ◽  
Iterative Solutions ◽  
Community Extraction ◽  
Stability And Accuracy

Nowadays, due to the extensive use of information networks in a broad range of fields, e.g., bio-informatics, sociology, digital marketing, computer science, etc., graph theory applications have attracted significant scientific interest. Due to its apparent abstraction, community detection has become one of the most thoroughly studied graph partitioning problems. However, the existing algorithms principally propose iterative solutions of high polynomial order that repetitively require exhaustive analysis. These methods can undoubtedly be considered resource-wise overdemanding, unscalable, and inapplicable in big data graphs, such as today’s social networks. In this article, a novel, near-linear, and highly scalable community prediction methodology is introduced. Specifically, using a distributed, stacking-based model, which is built on plain network topology characteristics of bootstrap sampled subgraphs, the underlined community hierarchy of any given social network is efficiently extracted in spite of its size and density. The effectiveness of the proposed methodology has diligently been examined on numerous real-life social networks and proven superior to various similar approaches in terms of performance, stability, and accuracy.

scholarly journals Aproximación metodológica al análisis de contenidos a partir del discurso de los actores. Un ensayo de investigación social de procesos de desarrollo local (Loja, Ecuador)

2018 ◽  
Author(s):  
Diana Mendieta Vicuña ◽  
Javier Esparcia Pérez
Keyword(s):  
Content Analysis ◽  
Wind Farm ◽  
Social Economic ◽  
Local Development ◽  
Methodological Approach ◽  
Stakeholder Analysis ◽  
The Core ◽  
Starting Point ◽  
Development Processes ◽  
Institutional Actors

El análisis de contenidos está en el centro de gran cantidad de estudios de investigación social. Por su parte, el análisis del sistema de actores también ha sido ampliamente explotado en el estudio de procesos de desarrollo local, bajo diferentes aproximaciones. Sin embargo, este trabajo tiene como objetivo mostrar algunas de las potencialidades y ventajas del análisis de contenidos a partir del discurso de los actores implicados en procesos de desarrollo local. Para ello, se toma como punto de partida la información primaria obtenida de las entrevistas semiestructuradas realizadas a una muestra de actores sociales, económicos e institucionales vinculados a la puesta en marcha de la central eólica Villonaco (Loja, Ecuador). Según el gobierno ecuatoriano, esta ha de tener una clara proyección en el desarrollo local, y de ahí el interés por analizar estos procesos desde esta perspectiva metodológica. Para mostrar las potencialidades del análisis de contenidos a partir del discurso de los actores se utiliza el software MAXQDA, que permite, tras la codificación de la información, analizar los diferentes temas y subtemas que definen las posiciones y valoraciones de los actores implicados.The content analysis is at the core of a large number of social studies. On the other hand, the stakeholder analysis has been widely used in the study of local development processes from different approaches. However, this paper aims to show the potential and advantages of content analysis based on the actors’ discourse involved in local development processes. Primary information obtained from interviews conducted with a sample of social, economic and institutional actors linked to the starting up and operation of Villonaco Wind Farm (Loja, Ecuador), has been taken as a starting point. According to the Ecuadorian government, this wind farm should have a clear projection in local development, hence the interest in the analysis of these processes using this methodological approach. Software MAXQDA is used to show the potential of content analysis. This tool allows, after the encoding process of information, to analyze the various topics and subtopics that define the positions adopted by the actors and their appraisals of the studied processes.

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