scholarly journals FERRAMENTAS DE MARKETING: ESTUDO DE CASO COM CONSUMIDORES DE SUPERMERCADOS DA CIDADE DE CARANGOLA – MG

2019 ◽  
Vol 2 (3) ◽  
pp. 0492-0507
Author(s):  
Altamiro Junior Lacerda de Almeida ◽  
João Carlos Valente Gomes Resgala ◽  
Camila Lacerda Abreu ◽  
Marília Miranda Lacerda ◽  
Wagner dos Reis Marques Araújo
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Data Analysis ◽  
Marketing Mix ◽  
Qualitative Approach ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Descriptive Case Study ◽  
The Relationship

RESUMO. O presente estudo apresenta a percepção dos consumidores de supermercados de Carangola sobre as ações de comunicação de marketing digital, uma prática que tem se tornando comum nesse e em diversos seguimentos. Utilizou-se como arcabouço teórico para embasar o estudo os conceitos relacionados ao marketing e seu composto mercadológico, o marketing digital e suas respectivas ferramentas, e as principais redes sociais digitais. O estudo é caracterizado como estudo de caso do tipo descritivo e tem uma abordagem qualitativa. Como instrumentos de pesquisa utilizou-se a pesquisa bibliográfica e o levantamento com utilização de questionários semiestruturados. Para análise dos dados utilizou-se a técnica da análise de conteúdo. Como resultados percebe-se que tanto clientes como empresas estão alterando sua percepção em relação as promoções mercadológicas, há uma migração no uso das ferramentas tradicionais de marketing para as ferramentas de marketing digital nas redes sociais. Estas estratégias visam aumentar a capilaridade da comunicação e estreitar o relacionamento entre empresas e clientes.ABSTRACT. The present study presents the perception from supermarket consumers of Carangola about digital marketing communication actions, a practice that has become common in this and several segments. It was used as a theoretical framework to support the I study the concepts related to marketing and its marketing mix, digital marketing and their respective tools, and the major digital social networks. The study is characterized as descriptive case study and has a qualitative approach. As research tools bibliographic research and survey using questionnaires were used. semi-structured. For data analysis we used the technique of content analysis. Like results show that both customers and companies are changing their perception of marketing promotions, there is a migration in the use of traditional marketing tools for digital marketing tools on social networks. These strategies aim to increase the communication capillarity and strengthen the relationship between companies and customers.

scholarly journals Kohesi dan Koherensi dalam Koran Bisnis Indonesia dengan Judul Kemenperin Jamin Serap Garam Rakyat

2018 ◽  
Vol 1 (1) ◽  
pp. 138-153
Author(s):  
Goziyah Goziyah ◽  
Harninda Rizka Insani
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Data Reduction ◽  
Research Method ◽  
Data Interpretation ◽  
Qualitative Approach ◽  
Analysis Techniques ◽  
Relationship Of ◽  
The Relationship

The objective of this research was to provide an understanding of cohesion and coherence in the newspaper Bisnis Indonesia with title Kemenperin Jamin Serap Garam Rakyat. The research method used is the method of content analysis with a qualitative approach. Data collection techniques using documentation techniques. Data analysis techniques begin with data reduction, data tabulation, data classification, data interpretation, and conclusions. The results show that in the news text in the newspaper Bisnis Indonesia there is a more dominant cohesion found pronouns, ellipsis, and conjunctions or hyphens. Then, the coherence that is found is the relationship of contradictions, general specific relationships, comparison relationships, causal relationships, review relationships, and referral relationships. Keywords: cohesion, coherence, newspapers

scholarly journals FROM DIGITAL INFLUENCERS TO INFLUENCER-LABORATORIES. A CASE STUDY OF LIL MIQUELA

2021 ◽  
Author(s):  
Elias Cunha Bitencourt ◽  
Grégori da Costa Castelhano ◽  
Catarina Lopes
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Business Intelligence ◽  
Digital Marketing ◽  
Fictional Character ◽  
Digital Platforms ◽  
Media Companies ◽  
Modeling Techniques ◽  
Digital Methods

This research focuses on an emerging influencer category called CGI influencers. CGI influencers are fictional characters created with computer modeling techniques that have profiles on social networks and sociomaterial trajectories built with the aid of digital marketing, business intelligence and media companies. As an empirical object, we chose Lil Miquela - "the robot influencer", one of the most successful examples of this genre of micro celebrity on Instagram. Our main goal was to map the ways in which Miquela acts on Instagram and to find traces that allow us to explore better the interrelationship between the strategies adopted by Miquela's creators team and her appropriations of Instagram affordances that shapes the ways in which she acts both as a fictional character and as a digital influencer. We extracted 1089 posts available in Miquela’s feed up to June 2021and used content analysis and mixed digital methods techniques to explore the data. We observed three ways of acting (practices) that are characteristic of Miquela and operate interdependently: (a) The Fictional Character, (b) The Experiment and (c) The Influencer. These findings could suggest that the three versions of Miquela act as an experimental model of what we here call “influencer-laboratories”: a type of digital influencer for which the influencer itself acts as a controlled experiment used to investigate which sociomaterial arrangements create conditions that favor the production of online influence on digital platforms.

Visionary Leadership of The Head of Diniyah Madrasah in Improving The Quality Santri

2021 ◽  
Vol 6 (3) ◽  
pp. 513-525
Author(s):  
Muhammad Amin Fathih ◽  
Triyo Supriyatno ◽  
Muhammad Amin Nur
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Boarding School ◽  
Qualitative Approach ◽  
Visionary Leadership ◽  
Educational Institutions ◽  
Data Collection Technique ◽  
The Relationship

This article aims to analyze: 1) the concept of the visionary leadership of the head of Madin (Madrasah Diniyah) in improving the quality of students (santri) at the Al-Khoirot Islamic boarding school, 2) the process of the relationship between the head of Madin and its members in improving the quality of students at the Al-Khoirot Islamic boarding school, 3) the results of achieving the quality of students carried out by the head of Madin Al-Khoirot. This article uses a qualitative approach with the type of case study. The data collection technique is done by interview, observation, and documentation. While the data analysis uses data condensation, display data, and make conclusions. The results showed: 1) The concept of the visionary leadership of the Madin Al-Khoirot head includes: a) the formulation of the vision based on the provisions of Madin graduates. b) make changes and innovations that advance. c) conduct training and monitoring of Madin teachers. d) build cooperation with pesantren. 2) the process of building good relations is carried out by holding regular meetings with all Madin residents. 3) the results of quality achievement are shown by the success of Madin Al-Khoirot graduates being accepted in foreign Islamic educational institutions.  

TANTANGAN DAN PENGUATAN IDEOLOGI PANCASILA DALAM MENGHADAPI ERA REVOLUSI INDUSTRI 4.0

2019 ◽  
Vol 2 (02) ◽  
pp. 66-78
Author(s):  
Nurul Fadilah
Keyword(s):  
Content Analysis ◽  
National Identity ◽  
Data Analysis ◽  
Data Collection ◽  
Human Resources ◽  
Research Method ◽  
Industrial Revolution ◽  
Qualitative Approach ◽  
The State ◽  
Way Of Life

The ideology of Pancasila as a way of life, the basis of the state, and national identity has a various challenge from time to time so that the existence of Pancasila as an Ideology must be maintained, especially in industrial revolution 4.0. The research method used is a qualitative approach by doing study of literature. In data collection the writer used documentation while in techniques data analysis used content analysis, inductive and descriptive. Results of the research about challenges and strengthening of the Pancasila Ideology in facing the era of the industrial revolution 4.0 are: (1)  grounding Pancasila, (2) increasing professional human resources based on Pancasila’s values, (3) maintaining the existence of Pancasila as the State Ideology.

scholarly journals The Connection between Education and Religious Insight with Madrasah Teachers’ Work Motivation in Indonesia

2016 ◽  
Vol 6 (2) ◽  
pp. 251
Author(s):  
Anis Fauzi ◽  
Eni Nur’aeni
Keyword(s):  
Data Analysis ◽  
Work Motivation ◽  
Case Study Approach ◽  
Study Approach ◽  
Quantitative Data Analysis ◽  
Statistical Approaches ◽  
The Relationship ◽  
Regression Correlation ◽  
Descriptive Method

This study aimed to determine the reality of education and religious insight of madrasah teachers as well as the relationship between education and religious insights with madrasah teachers’ work motivation in Serang District, Banten Province. The method used is descriptive method with case study approach and quantitative data analysis. The research sites were at Sultan Agung Madrasah Tirtayasa, Nurul Huda Madrasah Baros and Raudhatul Ulum Madrasah Anyer. The respondents were 50 councilors in each madrasah. Data collection techniques used in the study were questionnaires, observations, and interviews. Based on the data analysis using statistical approaches and the development of a linear regression formula and multiple regression, correlation values are quite high among the variables of educational insights (X1) with the variables of madrasah teachers’ work motivation (Y); and between variables of religious insight (X2) with the madrasah teachers’ work motivation (Y); as well as between the variables of religious and education insight (X1 and X2) with the variables of madrasah teachers’ work motivation (Y).

scholarly journals Kemampuan Unit Usaha Yayasan Nurul Hayat Dalam Menunjang Biaya Operasioanal Lembaga Amil Zakat

2015 ◽  
Vol 1 (2) ◽  
pp. 92
Author(s):  
Novalia Nastiti ◽  
Imron Mawardi
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Qualitative Approach ◽  
Business Unit ◽  
Operational Cost ◽  
Case Study Method ◽  
Structured Interviews ◽  
Descriptive Case Study ◽  
The Right

Amil zaka in zaka institutions has the right as one of eight ashnaf. Their rights are usually used by zaka institutions as operational cost. However, not all of the intitutions which manage zaka take amil’s right, one of them is Yayasan Nurul Hayat. This institution does not take amil’s right and it is independent in its operational cost. To support this operational cost, Yayasan Nurul Hayat establish business unit with utilize its profit.This study aimed to discover the capability of business unit in supporting operational cost of Yayasan Nurul Hayat. This study used a qualitative approach with descriptive case study method. The selections of informant are using purposive sampling method. Data collection was conducted by semi-structured interviews and documentation. This data is analyzed using descriptive method.The result of this study shows that Yayasan Nurul Hayat Employments’ Salary is taken from business unit’s profit. It is also used to give bonus for employments and grow the business unit of Yayasan Nurul Hayat up. From the result of this study, it can be concluded that the business unit which is developed has great capability to support operational cost of Yayasan Nurul Hayat.

scholarly journals Similarity Search and Correlation-Based Exploratory Analysis in EHRs: A Case Study with COVID-19 Databases

2021 ◽  
Author(s):  
Mirela T. Cazzolato ◽  
Lucas S. Rodrigues ◽  
Marcela X. Ribeiro ◽  
Marco A. Gutierrez ◽  
Caetano Traina Jr. ◽  
...  
Keyword(s):  
Data Analysis ◽  
Similarity Search ◽  
Search Task ◽  
Exploratory Analysis ◽  
Strong Correlations ◽  
Health Records ◽  
Categorical Information ◽  
Exploratory Data ◽  
The Relationship

With the COVID-19 pandemic, many hospitals have collected Electronic Health Records (EHRs) from patients and shared them publicly. EHRs include heterogeneous attribute types, such as image exams, numerical, textual, and categorical information. Simply posing similarity queries over EHRs can underestimate the semantics and potential information of particular attributes and thus would be best supported by exploratory data analysis methods. Thus, we propose the Sketch method for comparing EHRs by similarity to provide a tool for a correlation-based exploratory analysis over different attributes. Sketch computes the overall data correlation considering the distance space of every attribute. Further, it employs both ANOVA and association rules with lift correlations to study the relationship between variables, allowing a deep data analysis. As a case study, we employed two open databases of COVID-19 cases, showing that specialists can benefit from the inference modules of Sketch to analyze EHRs. Sketch found strong correlations among tuples and attributes, with statistically significant results. The exploratory analysis has shown to complement the similarity search task, identifying and evaluating patterns discovered from heterogeneous attributes.

scholarly journals Strategi Relasi antara Franchisor dan Franchisee pada Usaha Waralaba Chifry

REPRESENTAMEN ◽  
2020 ◽  
Vol 6 (02) ◽  
Author(s):  
Monika Teguh ◽  
Jeremy Santoso ◽  
Sasha Kurnia Njotoharsojo
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Customer Relations ◽  
Qualitative Approach ◽  
Mutual Understanding ◽  
Case Study Method ◽  
Mutual Exchange ◽  
Increasing Trend ◽  
The Relationship

Franchise is a business license from the franchisor to the franchisee. The franchise business industry continues to show an increasing trend every year. One of the food franchise businesses that has successfully developed and has outlets in various cities in Indonesia is ChiFry. ChiFry has been established since 2015 and now has 27 outlets throughout Indonesia. This study aims to determine the relationship strategy of the franchisor with the franchisee in the ChiFry food business, where ChiFry within 4 years succeeded in opening 25 franchise branches. The research is based on customer relations theory because the franchisee is a customer of the franchisor. This research uses a descriptive qualitative approach with the case study method. The results of this study indicate that all elements of the relationship strategy at ChiFry such as commitment, communication, trust, respect, mutual understanding, confidentiality, and mutual exchange work well, thus encouraging customer satisfaction. This research also shows that when the franchisor meets aspects of customer satisfaction such as quality perception, perceived value, and handling complaints, it will create loyalty from the franchisee. Loyalty is manifested in the form of not breaking the contract of cooperation with the franchisor.Keywords : Customer Relations, Franchise, Relationship Strategy, Customer Satisfaction, Customer Loyalty

scholarly journals Live Shopping dalam Industri Komunikasi Digital melalui Instagram

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 67
Author(s):  
Vinia Fransiska ◽  
Sinta Paramita
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Digital Communication ◽  
Qualitative Approach ◽  
Marketing Communication ◽  
Communication Industry ◽  
Communications Industry ◽  
Long Time ◽  
Limited Duration

Live shopping is an online shopping activity that is done directly and within a certain duration. This research discusses the live shopping process in the digital communication industry.. The theory used is the theory of marketing communication, social media, Instagram, and digital communication. This study discusses the phenomenon of live shopping activity in the digital communications industry. The method used is a case study with a qualitative approach and using the techniques of interview, observation, and documentation. The results of this study can be seen that the live shopping activity that uses social media to utilize the features of Instagram namely Stories. The birth of live shopping is based on the phenomenon that has been formed over a long time, namely ‘jastip’. Goods sold in the live shopping activity are also more diverse than shop online as usual. It also offers more interactive shopping activities and fun so that buyers feel the thrill of shopping directly on the spot and the limited duration so that the buyers will be encouraged with time. Before live shopping, sellers will promote it by using Instagram Ads or endorsement to influencers. It can be concluded that the live shopping process starts with 3 main steps, promotion, interaction, and transaction. Live shopping merupakan suatu kegiatan berbelanja secara online yang dilakukan secara langsung dan dalam durasi tertentu saja. Penelitian ini membahas tentang proses live shopping dalam industri komunikasi digital. Teori yang digunakan adalah teori komunikasi pemasaran, media sosial, Instagram, dan komunikasi digital. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif dan menggunakan teknik wawancara, observasi, serta dokumentasi. Hasil penelitian ini dapat diketahui bahwa kegiatan live shopping yang menggunakan media sosial Instagram ini memanfaatkan fitur Instagram yaitu Instagram Stories. Lahirnya live shopping didasari oleh fenomena yang sudah terbentuk lebih lama yaitu jasa titip atau jastip. Barang yang dijual dalam kegiatan live shopping juga lebih beragam dibandingkan berbelanja online seperti biasa. Kegiatan ini juga menawarkan kegiatan belanja yang lebih interaktif dan menyenangkan sehingga pembeli merasakan sensasi berbelanja langsung di tempat dan durasi waktu yang terbatas sehingga pembeli akan berpacu dengan waktu. Sebelum melakukan kegiatan live shopping, penjual terlebih dahulu akan memasarkannya dengan memanfaatkan fitur Instagram ads atau endorsement kepada influencer. Untuk itu dapat disimpulkan bahwa proses live shopping dimulai dari 3 langkah utama yaitu promosi, interaksi, dan terakhir transaksi. 

scholarly journals Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven

2021 ◽  
Vol 4 (1) ◽  
pp. 1-15
Author(s):  
Zi Jian Oh ◽  
Gai Sin Liem ◽  
Safina binti Ismail ◽  
Siti Aina Antasya binti Mohd Indera JR ◽  
Nur Muslihah binti Abdul Hakim ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Sufficient Evidence ◽  
Marketing Mix Strategy ◽  
The Relationship

The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provides profound understanding about the relationship between the development and decline factors in new industrial era, its marketing mix strategy and customer satisfaction.

Sign in / Sign up

Export Citation Format

Share Document