scholarly journals THE ORGANIZATION OF EVENTS: A POSSIBILITY OF TOURISM REVIVAL AFTER COVID? THE CASE OF SIBIU

CACTUS ◽  
2021 ◽  
Author(s):  
Nica Ana-Maria ◽  
Lăceanu Adina Irina
Keyword(s):  
Economic Crisis ◽  
Rapid Growth ◽  
Large Scale ◽  
Scientific Paper ◽  
Destination Image ◽  
Tourism Demand ◽  
Tourism Destination ◽  
Tourism Destinations ◽  
In The Beginning

The MICE (Meetings, Incentives, Congresses, Exhibitions) market has recently experienced a rapid growth, as actors at both acroeconomic and microeconomic levels recognized the great potential of this kind of tourism income generator. The events have also become elements that helped shape a tourism destination image or brand, through organized systems such as the portfolio model. However, the Covid pandemic, with its subsequent limitations and economic crisis, has severely impacted the events industry. No events, at any scale, were allowed to be organized, thus resulting in losses of billions of euros worldwide. With the economies slowly reopening, due to the partial lifting of Covid-related limitations, there seems to be room for the revival of tourism destinations. The analysis of previous studies has revealed a scientific gap, related to the possibility of reviving an urban destination through a large scale event. Therefore, the aim of the present scientific paper is to fill this gap, by looking into the perception of potential tourism demand on this subject. It also investigated the specifics of such an event, with a focus on the Romanian city of Sibiu. To this end a survey was conducted in the beginning of the year 2021, and its main results are presented in this article.

Affective Images of Tourism Destinations

1997 ◽  
Vol 35 (4) ◽  
pp. 11-15 ◽  
Author(s):  
Seyhmus Baloglu ◽  
David Brinberg
Keyword(s):  
Large Scale ◽  
Space Structure ◽  
Destination Image ◽  
Future Research ◽  
Scaling Analysis ◽  
Tourism Destination ◽  
Cognitive Component ◽  
Research Areas ◽  
Mediterranean Countries ◽  
Tourism Destinations

The destination image and positioning studies in tourism have been limited to those dealing with the image's perceptual or cognitive component. This study examined the applicability of Russel and his colleagues' proposed affective space structure to large-scale environments (i.e., tourism destination countries) as well as its potential as a positioning structure to study affective images of tourism destinations. The multidimensional scaling analysis of 11 Mediterranean countries along with proposed affective space structure indicated that Russel and his colleagues' proposed affective space can also be applied to places that are not perceived directly. It also showed potential for studying the affective image positioning of tourism destinations. The article concludes with some theoretical and practical implications and future research areas regarding tourism destination images.

Revisiting Tourism Destination Image: A Holistic Measurement Framework Using Big Data

2021 ◽  
pp. 004728752110247
Author(s):  
Vinh Bui ◽  
Ali Reza Alaei ◽  
Huy Quan Vu ◽  
Gang Li ◽  
Rob Law
Keyword(s):  
Large Scale ◽  
Structural Model ◽  
Destination Image ◽  
Tourism Destination ◽  
Computational Framework ◽  
Four Dimensions ◽  
Tourism Management ◽  
Measurement Framework ◽  
Compare And Contrast

Understanding and being able to measure, analyze, compare, and contrast the image of a tourism destination, also known as tourism destination image (TDI), is critical in tourism management and destination marketing. Although various methodologies have been developed, a consistent, reliable, and scalable method for measuring TDI is still unavailable. This study aims to address the challenge by proposing a framework for a holistic measure of TDI in four dimensions, including popularity, sentiment, time, and location. A structural model for TDI measurement that covers various aspects of a tourism destination is developed. TDI is then measured by a comprehensive computational framework that can analyze complex textual and visual data on a large scale. A case study using more than 30,000 images, and 10,000 comments in relation to three tourism destinations in Australia demonstrates the effectiveness of the proposed framework.

Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vanessa Gaffar ◽  
Benny Tjahjono ◽  
Taufik Abdullah ◽  
Vidi Sukmayadi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Botanical Garden ◽  
Equation Model ◽  
Destination Image ◽  
Social Media Marketing ◽  
Tourism Destination ◽  
Content Type ◽  
Future Value ◽  
Tourism Destinations

Purpose This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach This study sent questionnaires to 400 followers of the botanical garden’s Facebook account who responded to the initial calls for participation and declared that they have not visited the garden before. Analyses were conducted on 363 valid responses using the structural equation model. Findings The findings revealed several key determinants influencing the image of the botanical garden and its future value proposition, particularly in supporting the endeavour to shift from a mere recreational destination to a nature-based tourism destination offering educational experiences. Originality/value This paper offers a fresh look into the roles of social media marketing in increasing the intention to visit a tourism destination that is considerably affected by the destination image.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

Destination's Image and Tourism Experiences

2022 ◽  
pp. 22-43
Author(s):  
Gökhan Akel
Keyword(s):  
Competitive Advantage ◽  
Behavioural Intention ◽  
Destination Image ◽  
Effective Strategy ◽  
Tourism Destination ◽  
Tourism Destinations ◽  
The Creation

The development of world tourism and the increase in the number of tourism destinations has led to the development of competition. Therefore, to gain a competitive advantage, efforts to create a destination image have gained importance. It is necessary to create an image for the destinations and communicate this image clearly to the visitor. An accurate and effective strategy should be pursued in the creation of the destination image, and the impression and perception that will create behavioural intention should be given importance. It is very important to include tourism experiences because of the undeniable necessity of managing and marketing services and experience in tourism. Destination image consists of the sum of the information individuals have about a region, their experiences, and impressions. Therefore, effective and efficient use of tourism experiences is very important for a positive destination image.

scholarly journals Persepsi Wisatawan Terhadap Citra Kepariwisataan Di Kawasan Titik Nol Kilometer Yogyakarta Pasca Revitalisasi

2020 ◽  
Vol 8 (2) ◽  
pp. 329
Author(s):  
Aisha Astriecia ◽  
Nararya Rahadyan Budiyono
Keyword(s):  
Data Collection ◽  
Public Space ◽  
Semantic Differential ◽  
Cultural Tourism ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourism Destinations ◽  
The City ◽  
Positive Line

Zero Kilometre Yogyakarta is one of the tourism destination icons of Yogyakarta. From visitors’ perspectives, this destination is claimed to be the most unique one in Yogyakarta due to the multifunctional usages of the spot. Furthermore, Zero Kilometre Yogyakarta is not only used as a cultural destination, but also utilized as an interesting public space in the city. The present study aims to delineate the visitors’ perceptions about the Zero Kilometre as one of Yogyakarta’s tourist destination icons after its revitalization project. For this purposes, observation, questionnaires, and interviews were used as the data collection techniques. Moreover, the Slovin formula was utilized to determine 100 participants (57 woman and 43 men) who were randomly selected in the present study. As the data is the in form of quantitative, then the differential semantic charts were utilized for further analysis. The findings of the present study indicate that the visitors ‘perceptions about Zero Kilometre Yogyakarta 56 percent of respondent stated this area as Zero Kilometre Yogyakarta. Data from semantic differential graphic also shown positive line tendential. In fact, the revitalization project brings about positive perceptions among the visitors as they view the project has made the Zero Kilometre Yogyakarta as the most interesting spot as one of cultural tourism destinations in town.   Keyword: perception, tourist, destination, image, culture

scholarly journals Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?

2021 ◽  
Vol 13 (19) ◽  
pp. 10953
Author(s):  
Assumpció Huertas ◽  
Antonio Moreno ◽  
Jordi Pascual
Keyword(s):  
Urban Policy ◽  
Semantic Analysis ◽  
Smart Cities ◽  
Place Branding ◽  
Destination Image ◽  
Tourism Destination ◽  
Policy Makers ◽  
Tourism Destinations ◽  
Almost All ◽  
Smart Tourism

Smart cities and smart tourism destinations integrate technological infrastructures and end-user devices with the aim of providing more satisfying experiences. They generate expectations of superior innovation, greater interactivity, participation and a better image. Therefore, they need to communicate their smartness and include it in their branding. The study analyses the smart content present in the tourist and non-tourist official Twitter accounts of a selection of smart cities and smart destinations, through semantic analysis, in order to find out which smart concepts are strategically branded to create a smart tourism destination image. The results show that the best cities in the ranking for each smart topic are not the ones with highest percentages of tweets on that topic. The study also shows that the number and percentage of tweets that communicate smart aspects on the platforms analyzed are low, showing the smartness is not included in their branding. It has also been observed that, almost all cities communicate or do not communicate the same concepts, evincing an undifferentiated branding strategy. The results of this study are interesting for urban policy-makers and tourism destination marketers to improve their branding.

Dark tourism destinations: the relationships between tourists’ on-site experience, destination image and behavioural intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lili Qian ◽  
Chunhui Zheng ◽  
Jinwei Wang ◽  
María de los Ángeles Pérez Sánchez ◽  
Eduardo Parra López ◽  
...  
Keyword(s):  
Structural Equation ◽  
Behavioural Intention ◽  
Destination Image ◽  
Tourism Destination ◽  
Dark Tourism ◽  
Content Type ◽  
Four Dimensions ◽  
Functional Perspective ◽  
Tourism Destinations ◽  
Antecedents And Consequences

Purpose This study aims to explore how tourists construct destination images in the context of dark tourism and reveals the relationships between on-site experience, destination image and behavioural intention. Design/methodology/approach The earthquake-ravaged county town of Beichuan in China was chosen as the study site. The study collected 298 viable questionnaires from tourists. Partial least squares structural equation modelling was performed to explore the relationships between the variables of on-site experience, destination image and behavioural intention. Findings The study identified four dimensions of dark tourism destination image (TDI) from its attribute and functional perspective. It found that “image of memorial place” and “image of educational place” were the most perceptual images and positively related with most subdimensions of on-site experience and behavioural intention. “Image of leisure place” and “image of landscapes of fear” were less perceived by tourists and negatively related with some subdimensions of on-site experience and behavioural intention. Originality/value To our knowledge, this study is the first attempt to explore the complex mechanisms of dark TDI formation with the framework of “on-site experiences–destination images–behavioural intentions”. By identifying tourists’ most and least perceptual images and their effective antecedents and consequences help to reconcile and manage the controversial and contradictory images of a dark tourism destination.

scholarly journals Analysis on Tourists’ Preferences for Rural Tourism Destinations in Romania

Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 92
Author(s):  
Andra Poruțiu ◽  
Olivia Paula Tirpe ◽  
Camelia Oroian ◽  
Valentin C. Mihai ◽  
Gabriela O. Chiciudean ◽  
...  
Keyword(s):  
Rural Areas ◽  
Statistical Tests ◽  
Marketing Strategies ◽  
Rural Tourism ◽  
Future Research ◽  
Tourism Demand ◽  
Tourism Destination ◽  
Tourist Behavior ◽  
Adventure Tourism ◽  
Tourism Destinations

Consumer behavior plays an important role in establishing the marketing strategies of a tourism destination. Analysis of traveling motivation offers valuable information regarding the characteristics and trends of tourism demand. In this context, the aim of this paper is to determine tourists’ preferences regarding rural tourism destinations. To achieve the purpose of the paper, a survey was conducted among tourists from rural areas of Cluj County. The data were analyzed using descriptive statistics and statistical tests were applied to determine if there were any significant differences among different groups. The results revealed that the respondents prefer to travel in small groups, especially during summer. They are concerned about the security and safety of the destination, and the price also plays an important role in choosing a tourism destination. Cultural attractions and adventure tourism possibilities are more appreciated by younger respondents. Future research should focus on post-pandemic tourist behavior and new tourist products should be developed to fulfill tourists’ expectations.

scholarly journals METHODOLOGICAL APPROACH AND MODEL ANALYSIS FOR IDENTIFICATION OF TOURIST TRENDS

2015 ◽  
Vol 1 (10) ◽  
pp. 47
Author(s):  
Neven Šerić ◽  
Marijana Jurišić
Keyword(s):  
Return On Investment ◽  
Methodological Approach ◽  
Model Analysis ◽  
Destination Image ◽  
Analysis Method ◽  
Tourism Destination ◽  
Usual Approach ◽  
Global Tourism ◽  
Tourism Destinations

The draw and diversity of the destination’s offer is an antecedent of the tourism visits growth. The destination supply differentiation is carried through new, specialised tourism products. The usual approach consists of forming specialised tourism products in accordance with the existing tourism destination image. Another approach, prevalent in practice of developed tourism destinations is based on innovating the destination supply through accordance with the global tourism trends. For this particular purpose, it is advisable to choose a monitoring and analysis method of tourism trends. The goal is to determine actual trends governing target markets, differentiating whims from trends during the tourism preseason. When considering the return on investment, modifying the destination’s tourism offer on the basis of a tourism whim is a risky endeavour, indeed. Adapting the destination’s supply to tourism whims can result in a shifted image, one that is unable to ensure a long term interest and tourist vacation growth. With regard to tourism trend research and based on the research conducted, an advisable model for evaluating tourism phenomena is proposed, one that determines whether tourism phenomena is a tourism trend or a tourism whim.

Sign in / Sign up

Export Citation Format

Share Document