scholarly journals Can “Liking” Behavior Lead to Usage Intention on Facebook? Uses and Gratification Theory Perspective

2019 ◽  
Vol 11 (4) ◽  
pp. 1166 ◽  
Author(s):  
Md. Hossain ◽  
Minho Kim ◽  
Nusrat Jahan
Keyword(s):  
Social Networking ◽  
Service Management ◽  
Structural Model ◽  
Marketing Research ◽  
Subjective Norms ◽  
Social Networking Site ◽  
Future Research ◽  
Research Model ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

The “like” feature on Facebook has emerged as a commonly used paralinguistic tool for communicating, and its importance as an indication of positive feelings toward the posts of others is likely to increase. Comprehensive research is needed into why and how users are motivated toward ‘liking’ behavior, and whether this behavior generates an intention to continue using Facebook over time. This study combines the theory of uses and gratification and a subjective norm perspective to create an integrated model that predicts liking behavior and usage intentions on Facebook. The research model is tested with data collected from online users of Facebook and the proposed model is supported by a measurement and structural model analysis based on empirical data collected from 267 Facebook users. The findings indicate that the most salient motivations for users to liking behavior are enjoyment, information seeking, social interaction, and subjective norms, and that they subsequently reinforce their continuous intention toward the Facebook. The results also revealed that subjective norms contribute strongly to the projections of liking behavior and continuous usage intention. The proposed research model contributes to global marketing research and information-technology service management by integrating personal and social motivators to understand the acceptance of social networking technologies by users in Asia. In particular, the outcomes stand to enhance the current state of knowledge of social networking site developers, managers, and organizations to improve acceptance of their services or products, development of customer support, advertising, and/or product development. The present results lay the foundation for uses and gratification theory and subjective norms model that have important theoretical and practical implications and may guide future research efforts in this context.

The effect of clustering on competitiveness improvement in Hebron

2017 ◽  
Vol 28 (5) ◽  
pp. 631-654 ◽  
Author(s):  
Ibrahim M. Awad ◽  
Alaa A. Amro
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Model Building ◽  
Measurement Model ◽  
Background Information ◽  
Equation Modeling ◽  
Future Research ◽  
Research Model ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to map the cluster in the leather and shoes sector for improving the competitiveness of the firms. Toward this end, the study is organized to examine the impact of clustering on competitiveness improvement. The influence of competitive elements and performance (Porter’s diamond) and balanced score card was utilized. Design/methodology/approach A random sample of 131 respondents was chosen during the period from May 2016 to July 2016. A structural equation modeling (SEM) analysis was applied to investigate the research model. This approach was chosen because of its ability to test casual relationships between constructs with multiple measurement items. Researchers proposed a two-stage model-building process for applying SEM. The measurement model was first examined for instrument validation, followed by an analysis of the structural model for testing associations hypothesized by the research model. Findings The main findings show that there is a unidirectional causal relationship between improvements of performance and achieve competitiveness and also reveal that the Palestinian shoes and leather cluster sector is vital and strong, and conclude that clustering can achieve competitiveness for small- and medium-sized enterprises. Research limitations/implications Future research can examine the relationship between clustering and innovation. The effect of clustering using other clustering models other than Porter’s model is advised to be used for future research. Practical implications The relationships among clustering and competitiveness may provide a practical clue to both, policymakers and researchers on how cluster enhances economic firms such as a skilled workforce, research, development capacity, and infrastructure. This is likely to create assets such as trust, synergy, collaboration and cooperation for improved competitiveness. Originality/value The findings of this study provide background information that can simultaneously be used to analyze relationships among factors of innovation, customer’s satisfaction, internal business and financial performance. This study also identified several essential factors in successful firms, and discussed the implications of these factors for developing organizational strategies to encourage and foster competitiveness.

Internet Use and Psychological Well-Being

2012 ◽  
pp. 302-314 ◽  
Author(s):  
Chiungjung Huang
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Internet Use ◽  
Meta Analysis ◽  
Well Being ◽  
Social Networking Site ◽  
Future Research ◽  
Psychological Well Being ◽  
Site Use ◽  
Meta Analyses

The direction of the correlation between Internet use and psychological well-being is debatable. The displacement hypothesis indicates the correlation is negative, as Internet use for communication replaces face-to face-interaction. Conversely, the augmentation hypothesis suggests that the correlation is positive because Internet use for communication complements existing social interaction. While previous empirical findings about the relationship between Internet use and psychological well-being have been diverse, two previous meta-analyses and the present meta-analysis about the use of social networking sites and psychological well-being supported neither position, and found no relationship between Internet use and psychological well-being. Investigation of causal predominance between Internet use and psychological well-being, increased attention to measurement problems of social networking site use and older adults, and consideration of effects of indicators and moderators should be addressed in future research.

Individual Differences in Social Networking Site Adoption

2010 ◽  
pp. 1569-1586 ◽  
Author(s):  
Harsha Gangadharbatla
Keyword(s):  
Individual Differences ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Structural Model ◽  
Social Networking Site ◽  
Individual Level ◽  
And Gender ◽  
Acceptance Model

This chapter focuses on detailing the role of five individual level factors—Internet self-efficacy, self-esteem, need to belong, need for information, and gender—in influencing the attitudes toward social networking sites (SNS) and the adoption of such sites. First, the growing importance of social networking sites in business is discussed, and their usage as advertising vehicles is outlined. Individual differences in SNS adoption are presented from a technology acceptance model framework. A paperpencil- based survey is conducted and data obtained is used to test a structural model that explains the role of individual-level factors in influencing individuals’ attitudes toward SNS, their willingness to join SNS, and their actual membership on SNS. Results are presented and managerial implications are drawn.

Connecting personality traits to social networking site addiction: the mediating role of motives

2019 ◽  
Vol 33 (2) ◽  
pp. 633-656 ◽  
Author(s):  
Adela Chen ◽  
Nicholas Roberts
Keyword(s):  
Social Networking ◽  
Impulse Control ◽  
Structural Equation ◽  
Personality Types ◽  
Social Networking Site ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Positive Effects ◽  
And Coping

Purpose The purpose of this paper is to investigate whether four motives – conformity, enhancement, social and coping – mediate relationships between four personality types – agreeableness, extraversion, neuroticism and openness to experience – and social networking site (SNS) addiction. Impulse control is included as a moderator. Design/methodology/approach The paper uses a survey to collect data at two points in time from 304 SNS users. Structural equation modeling was used for data analysis. Findings Empirical results show that conformity, enhancement and coping motives act as mediators between various personality types and SNS addiction. Furthermore, impulse control weakens the effects of two motives – enhancement and social – on SNS addiction. Research limitations/implications The research model included only four motives. Future research could investigate other motivational mechanisms and moderators. The research method surveyed university students in the USA; thus, results may not generalize to a different user population. The method also included only one SNS, Facebook. Originality/value The paper contributes to the literature by showing that motives of SNS use connect personality to SNS addiction. This study also shows that self-reflective factors like impulse control can reduce the positive effects of motives on SNS addiction.

scholarly journals MARKETING RESEARCH PROCESSES. A PERSPECTIVE OF THE FUTURE FROM A QUALITATIVE VIEW

2020 ◽  
pp. 111-130
Author(s):  
Luz Alexandra Montoya-Restrepo ◽  
Iván Alonso Montoya-Restrepo ◽  
Sandra Rojas-Berrio
Keyword(s):  
Social Networking ◽  
Quantitative Research ◽  
Market Research ◽  
Marketing Research ◽  
Future Research ◽  
Scientific Journals ◽  
Second Moment ◽  
The Future ◽  
First Moment

The objective of this document is to resume the increasing importance of qualitative market research, which has shown growth not just in scientific journals but also has larger numbers compared to quantitative research. The first step was reflecting on research in marketing and the possibilities it offers to get to know consumers and purchasing habits. The methodology applied is divided in two moments: the first moment is based on bibliometrics, which reviews trends in publications, and in the second moment, different scenarios from marketing research are proposed based on experts’ opinions and prospective methods (Smic Prob-Expert method). The conclusion is that in the future, research will become a discipline that is largely associated to sensory and neurological studies, operated with social networking strategies and oriented to the description of specific phenomena, all of which will lead to a new scientific anthropo-marketing.

scholarly journals Examining the Predictors of Mobile Addiction: Some Insights from Malaysia

2018 ◽  
Vol 7 (4.38) ◽  
pp. 760
Author(s):  
Norazah Mohd Suki ◽  
Norbayah Mohd Suki
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Future Research ◽  
Research Model ◽  
Everyday Activity ◽  
Mobile Social Networking ◽  
Equation Modelling

This research aims to investigate the predictors of mobile addiction. The data was analyzed using Partial Least Square-Structural Equation Modelling (PLS-SEM) approach supported by Smart-PLS 2.0 to assess the hypothesis in the research model. The PLS-SEM technique revealed that there was a strong correlation between social networking sites (SNS) intensity and mobile addiction. Users have positively expressed that visiting SNS is part of their everyday activity as they tend to check their SNS almost every day. They have this perception that they will feel out of touch when they do not log into their SNS for a day. In addition, they feel as if they are part of the community of SNS on campus. Those with many SNS accounts have a strong tendency to install and use mobile social networking apps on their mobile phones to connect and communicate with others. These heavy users frequently use their mobile phone to log into their social network via preferred social networking apps and actively use it to check the SNS.  The direction for future research is also presented. 

Individual Differences in Social Networking Site Adoption

2011 ◽  
pp. 1162-1178
Author(s):  
Harsha Gangadharbatla
Keyword(s):  
Individual Differences ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Structural Model ◽  
Social Networking Site ◽  
Individual Level ◽  
And Gender ◽  
Acceptance Model

This chapter focuses on detailing the role of five individual level factors—Internet self-efficacy, self-esteem, need to belong, need for information, and gender—in influencing the attitudes toward social networking sites (SNS) and the adoption of such sites. First, the growing importance of social networking sites in business is discussed, and their usage as advertising vehicles is outlined. Individual differences in SNS adoption are presented from a technology acceptance model framework. A paper-pencil-based survey is conducted and data obtained is used to test a structural model that explains the role of individual-level factors in influencing individuals’ attitudes toward SNS, their willingness to join SNS, and their actual membership on SNS. Results are presented and managerial implications are drawn.

Facebook Depression or Facebook Contentment

2019 ◽  
pp. 104-125 ◽  
Author(s):  
Jessica J. Joseph ◽  
Malinda Desjarlais ◽  
Lucijana Herceg
Keyword(s):  
Social Networking ◽  
Empirical Support ◽  
Social Networking Site ◽  
Future Research ◽  
Negative Effects ◽  
Differential Outcomes ◽  
The Social ◽  
Facebook Use ◽  
Social Media Platforms ◽  
Underlying Mechanisms

Within the literature, Facebook has received much attention in order to understand the potential positive and negative effects associated with using the social networking site. The current chapter provides a discussion of the empirical support for the differential outcomes associated with actively posting and chatting on Facebook vs. passively browsing Facebook, as well as the underlying mechanisms for the effects. Specifically, the current chapter will discuss two perspectives related to the differential effects of active and passive Facebook use: Facebook contentment (a wellbeing enhancing effect) and Facebook depression (a wellbeing diminishing effect). The authors also discuss the extension of the results to other social media platforms and provide suggestions for future research.

A comparison of Facebook, Twitter, and LinkedIn: Examining motivations and network externalities for the use of social networking sites

First Monday ◽  
2017 ◽  
Author(s):  
Mijung Kim ◽  
Jiyoung Cha
Keyword(s):  
Social Networking ◽  
Communication Technology ◽  
Social Networking Sites ◽  
Network Externalities ◽  
Information Communication Technology ◽  
Social Networking Site ◽  
Information Communication ◽  
Uses And Gratification ◽  
Winner Takes All

Although the winner-takes-all approach is often theorized in the use of an information communication technology, more than one popular social networking site exists in the market. Integrating uses and gratification (U&G) theory with network externalities, this study examines why social networking sites can coexist in the market and whether predictors of using social networking sites differ across popular social networking sites. Three separate surveys were conducted for Facebook, Twitter, and LinkedIn. The results show that motivations for using each SNS differ; these motives exert a greater influence on SNS use than network externalities for all three SNSs.

scholarly journals Motivasi Milenial Menonton Layanan Streaming

2021 ◽  
Vol 10 (1) ◽  
pp. 77-100
Author(s):  
Joseph Edwin ◽  
Irwansyah Irwansyah
Keyword(s):  
Grounded Theory ◽  
New Media ◽  
Video On Demand ◽  
Future Research ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
On Demand ◽  
Audiovisual Quality ◽  
Media Research ◽  
Depth Interviews

Ponsel cerdas semakin banyak digunakan untuk menonton subscription video-on-demand. Tingkat adopsi aktivitas ini pun sangat tinggi di kalangan kaum milenial di Indonesia. Ini memunculkan pertanyaan mengapa khalayak semakin terbiasa menonton SVOD di ponsel cerdas meski memiliki keterbatasan audiovisual dibandingkan televisi, laptop atau komputer. Penelitian ini bertujuan melihat apa kebutuhan-kebutuhan spesifik yang terpenuhi ketika khalayak mengonsumsi konten subscription video-on-demand (SVOD) melalui ponsel cerdas. Berlandaskan teori uses and gratifications, penelitian menggunakan pendekatan kualitatif dan strategi grounded theory. Berdasarkan wawancara dengan enam informan, ditemukan bahwa khalayak memiliki tipologi kebutuhan yakni informasi, mengisi waktu, pengalaman terkustomisasi dan media displacement. Muncul tipologi yang mengalami ekspansi yakni hiburan hedonistik/eudaimonik, pindah waktu/tempat, kenyamanan/relaksasi, dan pengalihan/pengalaman imersif. Sementara muncul tipologi yang belum ditemukan dalam penelitian sebelumnya, yaitu menonton maraton. Direkomendasikan untuk mengoperasionaliasikan tipologi-tipologi yang ditemukan secara kuantittif untuk penelitian selanjutnya. Smartphones are increasingly used to access videos, including subscription video-on-demand services. This is especially true among millennials, who are the primary adopters. This raises the question of why millennials watch SVOD through their smartphones when other wide-screened devices offer better audiovisual quality. This research aims to reveal the motivations satisfied by using uses and gratification theory through qualitative approach and grounded theory strategy.  Based on in-depth interviews of six informants, we found classical UG typologies, namely Information and Passing Time, and typologies recurring in new media research, which are customized experienced and media displacement. The study also produced expanded typologies, including hedonistic/eudaimonic entertainment, time/place-shifting, comfort/relaxation, and diversion/immersive experience. Lastly, binge-watching was discovered to be an emergent typology. As this research analyzes data from one informant, the results cannot be generalized. Operationalizing these typologies by using a quantitative approach is recommended for future research.

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