scholarly journals MARKETING RESEARCH PROCESSES. A PERSPECTIVE OF THE FUTURE FROM A QUALITATIVE VIEW

2020 ◽  
pp. 111-130
Author(s):  
Luz Alexandra Montoya-Restrepo ◽  
Iván Alonso Montoya-Restrepo ◽  
Sandra Rojas-Berrio
Keyword(s):  
Social Networking ◽  
Quantitative Research ◽  
Market Research ◽  
Marketing Research ◽  
Future Research ◽  
Scientific Journals ◽  
Second Moment ◽  
The Future ◽  
First Moment

The objective of this document is to resume the increasing importance of qualitative market research, which has shown growth not just in scientific journals but also has larger numbers compared to quantitative research. The first step was reflecting on research in marketing and the possibilities it offers to get to know consumers and purchasing habits. The methodology applied is divided in two moments: the first moment is based on bibliometrics, which reviews trends in publications, and in the second moment, different scenarios from marketing research are proposed based on experts’ opinions and prospective methods (Smic Prob-Expert method). The conclusion is that in the future, research will become a discipline that is largely associated to sensory and neurological studies, operated with social networking strategies and oriented to the description of specific phenomena, all of which will lead to a new scientific anthropo-marketing.

INTEGRATED MARKETING COMMUNICATIONS IN THE FUNCTION OF BAZAARS’ PROMOTION

2021 ◽  
pp. 363-374
Author(s):  
NEDELJKO PRDIĆ ◽  
SARA KOSTIĆ
Keyword(s):  
Market Research ◽  
Social Role ◽  
Marketing Research ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Research Results ◽  
The Future ◽  
Market Approach ◽  
Agriculture Products

Bazaars are important topic in historical and also modern market approach, as one of the basic marketing channals for sale of agriculture products. Perception of bazaar markets in the future is not real without usage of integrated marketing communications in comuniaction with costumers. IMC enable for bazaars to make an efficient contact with consumers and other public, for the purpise of fullfiling busines aims of bazaars on market. Research results show that the efficiency of bussines is manifested in tactical integrated marketing communications. By experience method and methods of marketing research, we came to conclusion that integrated marketing communications may promote bazaars on the market using sinergy of different instruments. The conclusion is that IMK are much cheaper in comparison to mass comunications and ti is possible to promote bazaars on the market and stress their social role, using IMK.

scholarly journals Can “Liking” Behavior Lead to Usage Intention on Facebook? Uses and Gratification Theory Perspective

2019 ◽  
Vol 11 (4) ◽  
pp. 1166 ◽  
Author(s):  
Md. Hossain ◽  
Minho Kim ◽  
Nusrat Jahan
Keyword(s):  
Social Networking ◽  
Service Management ◽  
Structural Model ◽  
Marketing Research ◽  
Subjective Norms ◽  
Social Networking Site ◽  
Future Research ◽  
Research Model ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

The “like” feature on Facebook has emerged as a commonly used paralinguistic tool for communicating, and its importance as an indication of positive feelings toward the posts of others is likely to increase. Comprehensive research is needed into why and how users are motivated toward ‘liking’ behavior, and whether this behavior generates an intention to continue using Facebook over time. This study combines the theory of uses and gratification and a subjective norm perspective to create an integrated model that predicts liking behavior and usage intentions on Facebook. The research model is tested with data collected from online users of Facebook and the proposed model is supported by a measurement and structural model analysis based on empirical data collected from 267 Facebook users. The findings indicate that the most salient motivations for users to liking behavior are enjoyment, information seeking, social interaction, and subjective norms, and that they subsequently reinforce their continuous intention toward the Facebook. The results also revealed that subjective norms contribute strongly to the projections of liking behavior and continuous usage intention. The proposed research model contributes to global marketing research and information-technology service management by integrating personal and social motivators to understand the acceptance of social networking technologies by users in Asia. In particular, the outcomes stand to enhance the current state of knowledge of social networking site developers, managers, and organizations to improve acceptance of their services or products, development of customer support, advertising, and/or product development. The present results lay the foundation for uses and gratification theory and subjective norms model that have important theoretical and practical implications and may guide future research efforts in this context.

scholarly journals Digital Marketing During the Pandemic Period; A Study of Islamic Perspective

2020 ◽  
Vol 2 (1) ◽  
pp. 15
Author(s):  
Rahman El Junusi
Keyword(s):  
Information Technology ◽  
Marketing Research ◽  
Qualitative Approach ◽  
Digital Marketing ◽  
Future Research ◽  
Business People ◽  
Islamic Perspective ◽  
The Future ◽  
Future Business

<p>The Covid 19 pandemic caused significant changes, especially those relating to marketing that led to digital usage. This article aims to determine the prospects and effects of digital marketing in the pandemic period and develop the concept of digital marketing from an Islamic perspective. The methodology of this article uses a descriptive qualitative approach by analyzing various literature on digital marketing. The results of this study found that advances in information technology played a role in the development of digital marketing, especially during the Covid-19 Pandemic. The characterization of digital marketing from an Islamic perspective will open new avenues for future research and will make researchers more theoretical. Sensitive to the ontological and epistemological assumptions underlying Islamic marketing research. This article contributes to the development of digital marketing from an Islamic perspective by introducing and characterizing potential new fields of Islamic marketing research. In the future, business people must follow technological advancements as digital marketing media to increase their marketing.</p>

scholarly journals Study Progress of Important Agricultural Heritage Systems (IAHS): A Literature Analysis

2021 ◽  
Vol 13 (19) ◽  
pp. 10859
Author(s):  
Huiqi Song ◽  
Pengwei Chen ◽  
Yongxun Zhang ◽  
Youcheng Chen
Keyword(s):  
Quantitative Research ◽  
Future Research ◽  
Quantitative Research Methods ◽  
Steady Growth ◽  
Research Themes ◽  
The Future ◽  
The Usa ◽  
University Of Florence ◽  
Two Stages ◽  
The University

Important Agricultural Heritage Systems (IAHS), as a new type of heritage, has received extensive attention from the international scientific communities. With the increase of IAHS research, reviews on it have been conducted by many scholars. However, visualized research to show future research trends of IAHS are lacking. Therefore, using metrology analysis methods, this study aims at presenting the progress of research and the general development trends of Globally Important Agricultural Heritage Systems (GIAHS) in the world from 2006 to 2020 to provide ideas for the development of countries or regions in the future. This study mapped 292 literatures from Web of Science core collections from 2006 to 2020 by CiteSpace software. The results show that research on IAHS from 2006 to 2020 experienced two stages: the fluctuating increase stage, and the steady growth stage. Author groups from China, Italy, the USA, Japan, etc., contributed many papers on IAHS. Institutions including the Chinese Academy of Sciences, the University of Florence and the University of Padua in Italy, etc., have a relatively high influence on international IAHS research. Agriculture Ecosystems & Environment is the most cited journal. Agricultural Heritage Systems, regeneration, agriculture, agroforestry, dry-stone wall, social capital, instability, and agricultural biodiversity have been hotspots in the past 15 years. The research themes mainly focus on GIAHS, tourism, livelihood assets, and direct georeferencing. Authors in different regions concern different research themes. In the future, the fields of applications and microscopic views, social sciences, applications of standardized quantitative research methods, and broadened international cooperation should be paid more attention.

scholarly journals Global Isotopic Hydrograph Separation Research History and Trends: A Text Mining and Bibliometric Analysis Study

Water ◽  
2021 ◽  
Vol 13 (18) ◽  
pp. 2529
Author(s):  
Yunlong Yu ◽  
Zhao Jin ◽  
Junping Qiu
Keyword(s):  
Stable Isotope ◽  
Text Mining ◽  
Bibliometric Analysis ◽  
Quantitative Research ◽  
Research Field ◽  
Future Research ◽  
Field Variation ◽  
Hydrograph Separation ◽  
Runoff Generation ◽  
The Future

Scientific research into isotope hydrograph separation (IHS) has rapidly increased in recent years. However, there is a lack of systematic and quantitative research to explore how this field has evolved over time. In this study, the methods of text mining and bibliometric analysis were combined to address this shortcoming. The results showed that there were clear periodical characteristics in IHS studies between 1986 and 2019. High-frequency words, e.g., catchment, stable isotope, runoff, groundwater, precipitation, runoff generation, and soil, were the basic topics in IHS studies. Forest and glacier/snow were the main landscapes in this research field. ‘Variation’, ‘spatial’, and ‘uncertainty’ are hot issues for future research. Today, studies involving the geographical source, flow path, and transit/residence time of streamflow components have enhanced our understanding of the hydrological processes by using hydrometeorological measurements, water chemistry, and stable isotope approaches. In the future, new methods, such as path analysis and ensemble hydrograph separation, should be verified and used in more regions, especially in remote and mountainous areas. Additionally, the understanding of the role of surface water in streamflow components remains limited and should be deeply studied in the future.

Current Postvention Research and Priorities for the Future

Crisis ◽  
2017 ◽  
Vol 38 (3) ◽  
pp. 202-206 ◽  
Author(s):  
Karl Andriessen ◽  
Dolores Angela Castelli Dransart ◽  
Julie Cerel ◽  
Myfanwy Maple
Keyword(s):  
Social Life ◽  
Online Survey ◽  
Research Priorities ◽  
Future Research ◽  
Physical And Mental Health ◽  
Intercultural Collaboration ◽  
The Social ◽  
The Future ◽  
Suicide Bereavement ◽  
Ethical Approval

Abstract. Background: Suicide can have a lasting impact on the social life as well as the physical and mental health of the bereaved. Targeted research is needed to better understand the nature of suicide bereavement and the effectiveness of support. Aims: To take stock of ongoing studies, and to inquire about future research priorities regarding suicide bereavement and postvention. Method: In March 2015, an online survey was widely disseminated in the suicidology community. Results: The questionnaire was accessed 77 times, and 22 records were included in the analysis. The respondents provided valuable information regarding current research projects and recommendations for the future. Limitations: Bearing in mind the modest number of replies, all from respondents in Westernized countries, it is not known how representative the findings are. Conclusion: The survey generated three strategies for future postvention research: increase intercultural collaboration, increase theory-driven research, and build bonds between research and practice. Future surveys should include experiences with obtaining research grants and ethical approval for postvention studies.

The Knowledge Creation Organization: The Case of Alphana

2012 ◽  
pp. 78-90
Author(s):  
Thang Nguyen Ngoc
Keyword(s):  
Competitive Advantage ◽  
Knowledge Creation ◽  
Future Research ◽  
Sustainable Competitive Advantage ◽  
Knowledge Based ◽  
The Future

Knowledge and the capability to create and utilize knowledge today are consid- ered to be the most important sources of a firm’s sustainable competitive advantage. This paper aims to advance understanding of the knowledge creation of firm in Vietnam by studying Alphanam Company. The case illustrates how knowledge- based management pursues a vision for the future based on ideals that consider the relationships of people in society. The finding shows that the case succeeded because of their flexibility and mobility to keep meeting to the changing needs of the customers or stakeholders. The paper also provided some suggestions for future research to examine knowledge-based management of the companies in a different industry segments and companies originating in other countries

A Systematic Literature Review of the EFQM Excellence Model from 1991 to 2019

1970 ◽  
Vol 2 (2) ◽  
pp. 11-15
Author(s):  
Muhammad Yousaf ◽  
Petr Bris
Keyword(s):  
Quality Management ◽  
Data Collection ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Quantitative Research ◽  
Web Of Science ◽  
State Of The Art ◽  
Future Research ◽  
European Foundation ◽  
The Subject

A systematic literature review (SLR) from 1991 to 2019 is carried out about EFQM (European Foundation for Quality Management) excellence model in this paper. The aim of the paper is to present state of the art in quantitative research on the EFQM excellence model that will guide future research lines in this field. The articles were searched with the help of six strings and these six strings were executed in three popular databases i.e. Scopus, Web of Science, and Science Direct. Around 584 peer-reviewed articles examined, which are directly linked with the subject of quantitative research on the EFQM excellence model. About 108 papers were chosen finally, then the purpose, data collection, conclusion, contributions, and type of quantitative of the selected papers are discussed and analyzed briefly in this study. Thus, this study identifies the focus areas of the researchers and knowledge gaps in empirical quantitative literature on the EFQM excellence model. This article also presents the lines of future research.

Sign in / Sign up

Export Citation Format

Share Document