scholarly journals Motivasi Milenial Menonton Layanan Streaming

2021 ◽  
Vol 10 (1) ◽  
pp. 77-100
Author(s):  
Joseph Edwin ◽  
Irwansyah Irwansyah
Keyword(s):  
Grounded Theory ◽  
New Media ◽  
Video On Demand ◽  
Future Research ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
On Demand ◽  
Audiovisual Quality ◽  
Media Research ◽  
Depth Interviews

Ponsel cerdas semakin banyak digunakan untuk menonton subscription video-on-demand. Tingkat adopsi aktivitas ini pun sangat tinggi di kalangan kaum milenial di Indonesia. Ini memunculkan pertanyaan mengapa khalayak semakin terbiasa menonton SVOD di ponsel cerdas meski memiliki keterbatasan audiovisual dibandingkan televisi, laptop atau komputer. Penelitian ini bertujuan melihat apa kebutuhan-kebutuhan spesifik yang terpenuhi ketika khalayak mengonsumsi konten subscription video-on-demand (SVOD) melalui ponsel cerdas. Berlandaskan teori uses and gratifications, penelitian menggunakan pendekatan kualitatif dan strategi grounded theory. Berdasarkan wawancara dengan enam informan, ditemukan bahwa khalayak memiliki tipologi kebutuhan yakni informasi, mengisi waktu, pengalaman terkustomisasi dan media displacement. Muncul tipologi yang mengalami ekspansi yakni hiburan hedonistik/eudaimonik, pindah waktu/tempat, kenyamanan/relaksasi, dan pengalihan/pengalaman imersif. Sementara muncul tipologi yang belum ditemukan dalam penelitian sebelumnya, yaitu menonton maraton. Direkomendasikan untuk mengoperasionaliasikan tipologi-tipologi yang ditemukan secara kuantittif untuk penelitian selanjutnya. Smartphones are increasingly used to access videos, including subscription video-on-demand services. This is especially true among millennials, who are the primary adopters. This raises the question of why millennials watch SVOD through their smartphones when other wide-screened devices offer better audiovisual quality. This research aims to reveal the motivations satisfied by using uses and gratification theory through qualitative approach and grounded theory strategy.  Based on in-depth interviews of six informants, we found classical UG typologies, namely Information and Passing Time, and typologies recurring in new media research, which are customized experienced and media displacement. The study also produced expanded typologies, including hedonistic/eudaimonic entertainment, time/place-shifting, comfort/relaxation, and diversion/immersive experience. Lastly, binge-watching was discovered to be an emergent typology. As this research analyzes data from one informant, the results cannot be generalized. Operationalizing these typologies by using a quantitative approach is recommended for future research.

scholarly journals Fragmentation and Audience Activity on Video-on-Demand Platform: Netflix and the ‘Binge-watching’

2021 ◽  
Vol 9 (2) ◽  
pp. 120-132
Author(s):  
Steffiani Reisa ◽  
Irwansyah Irwansyah
Keyword(s):  
New Media ◽  
Service Providers ◽  
Video On Demand ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
On Demand ◽  
Communication Device ◽  
Media Society ◽  
Online Streaming ◽  
Interactive Service

One of digital transformation of television systems is an interactive service called video-on-demand (VOD). VOD provides full control to its users, by allowing viewers to enjoy, choose, store, and even download the desired audio-visual content anytime and through any electronic communication device. The presence of Netflix and other VOD service providers is transforming people's behavior patterns in watching television. People are beginning to switch to watching audiovisual content and episodes the same televisions or programs known as binge-watching through online streaming. This study focused on the concept of audiences’ activities based on Levy and Windahl’s typology model. The study also explored the motivation that was a part of uses and gratification theory. This new audience habit and motivation were explored by qualitative approach. The interview was conducted to the Netflix subscribers in Jakarta to discover the behavior activities and motivation of binge-watching. The thematic analysis was applied to analyze the process of fragmentation and audience activity that occurs in a very active new media society.

scholarly journals New Media in Film Distribution in Bangladesh: Bane or Boon?

2021 ◽  
Vol 7 (4) ◽  
pp. 257-280
Author(s):  
Saiyeed Shahjada Al Kareem
Keyword(s):  
New Media ◽  
Distribution System ◽  
Distribution Systems ◽  
Video On Demand ◽  
Qualitative Approach ◽  
Distribution Costs ◽  
On Demand ◽  
Film Distribution ◽  
Depth Interviews

The research explores the little-understood phenomena of new media based film distribution system in Bangladesh, finds the consequences of new media in film distribution, and makes a recommendation for developing an effective film distribution system. This research employs a qualitative approach where in-depth interviews of people involved in traditional and online film distribution systems are taken to collect data. The study finds that new media based film distribution is an emerging sector in Bangladesh, and it will strengthen the overall distribution system by reducing the distribution costs and increasing revenue. Keywords: new media, internet, online, film distribution, video on demand

scholarly journals Pengaruh Motif Mengakses Akun Video dalam Aplikasi Chatting terhadap Kepuasan Khalayak (Survei terhadap Generasi Milenial yang Menggunakan LINE TODAY)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 419
Author(s):  
Parousia Parousia ◽  
Riris Loisa
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Sampling Technique ◽  
Media Theory ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi.  Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator.  Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.

scholarly journals FENOMENOLOGI APLIKASI TIKTOK BAGI USAHA ONLINE MARICA FARMS

Kinesik ◽  
2021 ◽  
Vol 8 (2) ◽  
pp. 128-136
Author(s):  
Asia Khairunnisa Luthan ◽  
Zahira Xenia Asmoro Putri
Keyword(s):  
Phenomenological Approach ◽  
Animal Sacrifice ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The World ◽  
Technological Developments ◽  
Online Business ◽  
Widespread Phenomenon ◽  
Business Data ◽  
Depth Interviews

The TikTok phenomenon has become a widespread phenomenon throughout the world. The TikTok application is now a trend as well as evidence of technological developments that help humans carry out their activities. Not only as a medium for self-existence but also used by online business actors, one of which is Marica Farms. This study aims to describe the phenomenology of the TikTok application for Marica Farms' online business. Marica Farms is an online animal sacrifice business that uses the TikTok application to help market its products. Using a phenomenological approach, the researcher finds out the meaning of the TikTok application for Marica Farms' online business. Equipped with Uses and Gratification Theory which helps researchers in analyzing the phenomenon of the TikTok application for Marica Farms online business. Data were collected using in-depth interviews with the owners of Marica Farms. The results of this study are the phenomenology of the TikTok application for Marica Farms' online business, namely as a medium that makes it easier for online businesses to have things out of the box, reach a broad market and help increase knowledge and awareness of Marica Farms' online business. The content provided by TikTok Marica Farms has also been adapted to the needs of its audience, such as information and entertainment needs so that the audience feels satisfied.

scholarly journals Has Blog Reader–Focused Research Evolved?

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402096878
Author(s):  
Adeola Abdulateef Elega ◽  
Bahire Efe Özad ◽  
Felix Oloyede ◽  
Olabola Taye Omisore ◽  
Omar Abu Arqoub
Keyword(s):  
New Media ◽  
Quantitative Research ◽  
Computer Mediated Communication ◽  
The United States ◽  
Mediated Communication ◽  
Quantitative Research Methods ◽  
Political Blogs ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Online Library

For many years, researchers interested in the blogosphere have collectively acknowledged the lack of scholarly attention into the role of blog readers in the blogging activity. While many pioneering studies as well as new studies have highlighted the rising potential of this field, there has been no systematic examination of the growth or lack thereof of this field. As a result, this article reviews blog reader–focused research between 2008 and 2018 through a content analysis of blog reader–focused research articles obtained from seven databases: EBSCO’s Academic Search Complete, JSTOR, EBSCO’s Communication & Mass Media Complete, SAGE Journals, Elega’s Chronological Arrangement of Blog Readership Research, Wiley Online Library, and Taylor and Francis. We also identified the methods, theories, geospatial concentration, and journals that published these articles. Findings show that although at least one article was published each year with a peak of six in 2013 and 2015, blog reader–focused research has not really evolved given that concentration has tremendously decreased in the last 3 years (2016–2018). Regarding genres, we learnt that the majority of articles focused on political blogs, and most of the studies adopted quantitative research methods and survey as a data collection method. The results also show that blog reader–focused studies published between 2008 and 2018 used Uses and Gratification Theory more than other theories, and the majority of these articles focused on blogs in the United States. Journal of Computer-Mediated Communication, New Media &Society, and Computers in Human Behavior published more blog reader–focused research than other journals.

scholarly journals Can “Liking” Behavior Lead to Usage Intention on Facebook? Uses and Gratification Theory Perspective

2019 ◽  
Vol 11 (4) ◽  
pp. 1166 ◽  
Author(s):  
Md. Hossain ◽  
Minho Kim ◽  
Nusrat Jahan
Keyword(s):  
Social Networking ◽  
Service Management ◽  
Structural Model ◽  
Marketing Research ◽  
Subjective Norms ◽  
Social Networking Site ◽  
Future Research ◽  
Research Model ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

The “like” feature on Facebook has emerged as a commonly used paralinguistic tool for communicating, and its importance as an indication of positive feelings toward the posts of others is likely to increase. Comprehensive research is needed into why and how users are motivated toward ‘liking’ behavior, and whether this behavior generates an intention to continue using Facebook over time. This study combines the theory of uses and gratification and a subjective norm perspective to create an integrated model that predicts liking behavior and usage intentions on Facebook. The research model is tested with data collected from online users of Facebook and the proposed model is supported by a measurement and structural model analysis based on empirical data collected from 267 Facebook users. The findings indicate that the most salient motivations for users to liking behavior are enjoyment, information seeking, social interaction, and subjective norms, and that they subsequently reinforce their continuous intention toward the Facebook. The results also revealed that subjective norms contribute strongly to the projections of liking behavior and continuous usage intention. The proposed research model contributes to global marketing research and information-technology service management by integrating personal and social motivators to understand the acceptance of social networking technologies by users in Asia. In particular, the outcomes stand to enhance the current state of knowledge of social networking site developers, managers, and organizations to improve acceptance of their services or products, development of customer support, advertising, and/or product development. The present results lay the foundation for uses and gratification theory and subjective norms model that have important theoretical and practical implications and may guide future research efforts in this context.

New Media Research in Business and Management Fields

2021 ◽  
pp. 472-485
Author(s):  
Şule Erdem Tuzlukaya
Keyword(s):  
New Media ◽  
Web Of Science ◽  
Research Area ◽  
Future Research ◽  
Management Research ◽  
Research Topics ◽  
Media Research ◽  
Business And Management ◽  
Theoretical Foundations ◽  
Scholarly Attention

Recently, research on new media has grown rapidly. However, business and management research categories that focus on new media have not received much scholarly attention. To improve our understanding of the structure of this research area within other disciplines, this chapter focuses on revealing the bibliometric structure of the documents. An overview is provided in terms of the documents that are located under the business and management categories of Web of Science. This chapter reviews 62 documents with a focus of revealing descriptive outputs. Accordingly, the authors and the most relevant approaches are mapped within the field. The analysis identifies top contributors and their field of studies. Also, conceptual and intellectual structures are revealed. Findings uncover research topics and theoretical foundations of the field and how certain conversations pursue them through different conceptualizations. Building on the results, future research opportunities are also identified.

Déjà vu? A decade of research on language laboratories, television and video in language learning

2009 ◽  
Vol 43 (1) ◽  
pp. 1-37 ◽  
Author(s):  
Robert Vanderplank
Keyword(s):  
Language Learning ◽  
Teaching And Learning ◽  
Language Teaching ◽  
Interactive Television ◽  
Video On Demand ◽  
Streaming Video ◽  
Future Research ◽  
On Demand ◽  
Digital Language ◽  
Language Teaching And Learning

The developments in the last ten years in the form of DVD, streaming video, video on demand, interactive television and digital language laboratories call for an assessment of the research into language teaching and learning making use of these technologies and the learning paradigms underpinning them. This paper surveys research on language teaching and learning using these and older technologies since 1999, and maps out some pointers for future research. The evidence suggests that research on video and language learning using DVD and other recent technologies is already well established, bringing out a number of issues for further study. In contrast, research-led implementation of the enhanced functionality of digital language laboratories is hardly in its infancy and much language laboratory use is marginal at best.

scholarly journals Social Media Skits: Reshaping the Entertainment Experience of Broadcast Audience

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Olusegun Ojomo ◽  
Oluwaseyi Adewunmi Sodeinde
Keyword(s):  
Social Media ◽  
New Media ◽  
Technological Determinism ◽  
Broadcast Media ◽  
Uses And Gratification ◽  
Media Technologies ◽  
Uses And Gratification Theory ◽  
Strength Of Interaction ◽  
The Media ◽  
Interacting Features

The emergence of social media has produced diverse changes for broadcast media in the discharge of their entertainment function. While the uses and gratification theory identifies entertainment as one of the needs that motivate the audience to use the media, the technological determinism theory argues that the nature and strength of interaction in the society change as new media technologies evolve. This study is a descriptive and predictive discourse on how social media skits are reshaping audience consumption, participation, expectation, and production of entertainment. As opposed to broadcast experience, the audience engage with social media skits, own them, many times produce them, form relationships around them, demand for new contents, and through their reactions, affect the sustainability of the content providers online. They also redefine entertainment for comedians who release skits to test new comedy materials. These interacting features together reshape the way the audience experience entertainment on social media.

scholarly journals Users’ Experience of Digital Wayfinding Screens: A Uses and Gratification Perspective from South Africa

2020 ◽  
Vol 2020 ◽  
pp. 1-11
Author(s):  
Thérèse Roux
Keyword(s):  
South African ◽  
Business Communication ◽  
Shopping Mall ◽  
Shopping Malls ◽  
Comprehensive Understanding ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Semistructured Interviews ◽  
Media Research ◽  
Contemporary Media

Marketing and business communication researchers have neglected the wayfinding capabilities of digital out-of-home communication in the retailing landscape. The current study focuses on digital wayfinding screens in the South African shopping mall environment. The aim is understanding users’ experience of digital wayfinding screens, guided by the uses and gratification theory. Shoppers were interviewed about their views and actions while engaging in the wayfinding process in large upmarket shopping malls. The in-depth semistructured interviews were recorded and then the content was analysed. The findings provide a rich and comprehensive understanding of shoppers’ content gratifications and process gratifications when utilising this contemporary medium. The current study identifies four uses and gratifications for digital wayfinding screens: convenient process gratifications, interactive process gratifications, informational content gratification, and entertaining content gratifications. Understanding the gratification dimensions of digital wayfinding screens contributes to contemporary media research and forms the basis of valuable guidelines for practitioners in retail media and design.

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