scholarly journals Session-Based Recommender System for Sustainable Digital Marketing

2019 ◽  
Vol 11 (12) ◽  
pp. 3336 ◽  
Author(s):  
Hyunwoo Hwangbo ◽  
Yangsok Kim

Many companies operate e-commerce websites to sell fashion products. Some customers want to buy products with intention of sustainability and therefore the companies need to suggest appropriate fashion products to those customers. Recommender systems are key applications in these sustainable digital marketing strategies and high performance is the most necessary factor. This research aims to improve recommendation systems’ performance by considering item session and attribute session information. We suggest the Item Session-Based Recommender (ISBR) and the Attribute Session-Based Recommenders (ASBRs) that use item and attribute session data independently, and then we suggest the Feature-Weighted Session-Based Recommenders (FWSBRs) that combine multiple ASBRs with various feature weighting schemes. Our experimental results show that FWSBR with chi-square feature weighting scheme outperforms ISBR, ASBRs, and Collaborative Filtering Recommender (CFR). In addition, it is notable that FWSBRs overcome the cold-start item problem, one significant limitation of CFR and ISBR, without losing performance.

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Mehdi Srifi ◽  
Ahmed Oussous ◽  
Ayoub Ait Lahcen ◽  
Salma Mouline

AbstractVarious recommender systems (RSs) have been developed over recent years, and many of them have concentrated on English content. Thus, the majority of RSs from the literature were compared on English content. However, the research investigations about RSs when using contents in other languages such as Arabic are minimal. The researchers still neglect the field of Arabic RSs. Therefore, we aim through this study to fill this research gap by leveraging the benefit of recent advances in the English RSs field. Our main goal is to investigate recent RSs in an Arabic context. For that, we firstly selected five state-of-the-art RSs devoted originally to English content, and then we empirically evaluated their performance on Arabic content. As a result of this work, we first build four publicly available large-scale Arabic datasets for recommendation purposes. Second, various text preprocessing techniques have been provided for preparing the constructed datasets. Third, our investigation derived well-argued conclusions about the usage of modern RSs in the Arabic context. The experimental results proved that these systems ensure high performance when applied to Arabic content.


2016 ◽  
Vol 43 (1) ◽  
pp. 135-144 ◽  
Author(s):  
Mehdi Hosseinzadeh Aghdam ◽  
Morteza Analoui ◽  
Peyman Kabiri

Recommender systems have been widely used for predicting unknown ratings. Collaborative filtering as a recommendation technique uses known ratings for predicting user preferences in the item selection. However, current collaborative filtering methods cannot distinguish malicious users from unknown users. Also, they have serious drawbacks in generating ratings for cold-start users. Trust networks among recommender systems have been proved beneficial to improve the quality and number of predictions. This paper proposes an improved trust-aware recommender system that uses resistive circuits for trust inference. This method uses trust information to produce personalized recommendations. The result of evaluating the proposed method on Epinions dataset shows that this method can significantly improve the accuracy of recommender systems while not reducing the coverage of recommender systems.


2015 ◽  
Vol 14 (9) ◽  
pp. 6118-6128 ◽  
Author(s):  
T. Srikanth ◽  
M. Shashi

Collaborative filtering is a popular approach in recommender Systems that helps users in identifying the items they may like in a wagon of items. Finding similarity among users with the available item ratings so as to predict rating(s) for unseen item(s) based on the preferences of likeminded users for the current user is a challenging problem. Traditional measures like Cosine similarity and Pearson correlation’s correlation exhibit some drawbacks in similarity calculation. This paper presents a new similarity measure which improves the performance of Recommender System. Experimental results on MovieLens dataset show that our proposed distance measure improves the quality of prediction. We present clustering results as an extension to validate the effectiveness of our proposed method.


Recommender systems are techniques designed to produce personalized recommendations. Data sparsity, scalability cold start and quality of prediction are some of the problems faced by a recommender system. Traditional recommender systems consider that all the users are independent and identical, its an assumption which leads to a total ignorance of social interactions and trust among user. Trust relation among users ease the work of recommender systems to produce better quality of recommendations. In this paper, an effective technique is proposed using trust factor extracted with help of ratings given so that quality can be improved and better predictions can be done. A novel-technique has been proposed for recommender system using film-trust dataset and its effectiveness has been justified with the help of experiments.


Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-15 ◽  
Author(s):  
Hanwen Liu ◽  
Huaizhen Kou ◽  
Chao Yan ◽  
Lianyong Qi

Nowadays, scholar recommender systems often recommend academic papers based on users’ personalized retrieval demands. Typically, a recommender system analyzes the keywords typed by a user and then returns his or her preferred papers, in an efficient and economic manner. In practice, one paper often contains partial keywords that a user is interested in. Therefore, the recommender system needs to return the user a set of papers that collectively covers all the queried keywords. However, existing recommender systems only use the exact keyword matching technique for recommendation decisions, while neglecting the correlation relationships among different papers. As a consequence, it may output a set of papers from multiple disciplines that are different from the user’s real research field. In view of this shortcoming, we propose a keyword-driven and popularity-aware paper recommendation approach based on an undirected paper citation graph, named PRkeyword+pop. At last, we conduct large-scale experiments on the real-life Hep-Th dataset to further demonstrate the usefulness and feasibility of PRkeyword+pop. Experimental results prove the advantages of PRkeyword+pop in searching for a set of satisfactory papers compared with other competitive approaches.


2018 ◽  
Vol 44 (6) ◽  
pp. 802-817 ◽  
Author(s):  
Carlos Rios ◽  
Silvia Schiaffino ◽  
Daniela Godoy

Location-based recommender systems (LBRSs) are gaining importance with the proliferation of location-based services provided by mobile devices as well as user-generated content in social networks. Collaborative approaches for recommendation rely on the opinions of like-minded people, so-called neighbours, for prediction. Thus, an adequate selection of such neighbours becomes essential for achieving good prediction results. The aim of this work is to explore different strategies to select neighbours in the context of a collaborative filtering–based recommender system for POI (places of interest) recommendations. Whereas standard methods are based on user similarity to delimit a neighbourhood, in this work several strategies are proposed based on direct social relationships and geographical information extracted from location-based social networks (LBSNs). The impact of the different strategies proposed has been evaluated and compared against the traditional collaborative filtering approach using a dataset from a popular network as Foursquare. In general terms, the proposed strategies for selecting neighbours based on the different elements available in a LBSN achieve better results than the traditional collaborative filtering approach. Our findings can be helpful both to researchers in the recommender systems area and to recommender system developers in the context of LBSNs, since they can take into account our results to design and provide more effective services considering the huge amount of knowledge produced in LBSNs.


Author(s):  
Faiz Maazouzi ◽  
Hafed Zarzour ◽  
Yaser Jararweh

With the enormous amount of information circulating on the Web, it is becoming increasingly difficult to find the necessary and useful information quickly and efficiently. However, with the emergence of recommender systems in the 1990s, reducing information overload became easy. In the last few years, many recommender systems employ the collaborative filtering technology, which has been proven to be one of the most successful techniques in recommender systems. Nowadays, the latest generation of collaborative filtering methods still requires further improvements to make the recommendations more efficient and accurate. Therefore, the objective of this article is to propose a new effective recommender system for TED talks that first groups users according to their preferences, and then provides a powerful mechanism to improve the quality of recommendations for users. In this context, the authors used the Pearson Correlation Coefficient (PCC) method and TED talks to create the TED user-user matrix. Then, they used the k-means clustering method to group the same users in clusters and create a predictive model. Finally, they used this model to make relevant recommendations to other users. The experimental results on real dataset show that their approach significantly outperforms the state-of-the-art methods in terms of RMSE, precision, recall, and F1 scores.


Author(s):  
Ferdaous Hdioud ◽  
Bouchra Frikh ◽  
Brahim Ouhbi ◽  
Ismail Khalil

A Recommender System (RS) works much better for users when it has more information. In Collaborative Filtering, where users' preferences are expressed as ratings, the more ratings elicited, the more accurate the recommendations. New users present a big challenge for a RS, which has to providing content fitting their preferences. Generally speaking, such problems are tackled by applying Active Learning (AL) strategies that consist on a brief interview with the new user, during which she is asked to give feedback about a set selected items. This article presents a comprehensive study of the most important techniques used to handle this issue focusing on AL techniques. The authors then propose a novel item selection approach, based on Multi-Criteria ratings and a method of computing weights of criteria inspired by a multi-criteria decision making approach. This selection method is deployed to learn new users' profiles, to identify the reasons behind which items are deemed to be relevant compared to the rest items in the dataset.


2021 ◽  
pp. 163-173
Author(s):  
Marcin Szmydt

Many personality theories suggest that personality influences customer shopping preference. Thus, this research analyses the potential ability to improve the accuracy of the collaborative filtering recommender system by incorporating the Five-Factor Model personality traits data obtained from customer text reviews. The study uses a large Amazon dataset with customer reviews and information about verified customer product purchases. However, evaluation results show that the model leveraging big data by using the whole Amazon dataset provides better recommendations than the recommender systems trained in the contexts of the customer personality traits.


2021 ◽  
Author(s):  
Mukkamala. S.N.V. Jitendra ◽  
Y. Radhika

Recommender systems play a vital role in e-commerce. It is a big source of a market that brings people from all over the world to a single place. It has become easy to access and reach the market while sitting anywhere. Recommender systems do a major role in the commerce mobility go smoothly easily as it is a software tool that helps in showing or recommending items based on user’s preferences by analyzing their taste. In this paper, we make a recommender system that would be specifically for music applications. Different people listen to different types of music, so we make note of their taste in music and suggest to them the next song based on their previous choice. This is achieved by using a popularity algorithm, classification, and collaborative filtering. Finally, we make a comparison of the built system for its effectiveness with different evaluation metrics.


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