scholarly journals Market Segmentation of New Gateway Airports Incorporating Passengers’ Curiosity

2019 ◽  
Vol 11 (24) ◽  
pp. 7042
Author(s):  
Jing Lu ◽  
Cheng Lv ◽  
Zhongzhen Yang ◽  
Mark Hansen

To serve more markets for supporting its sustainable development, Zhuhai airport tends to act as a new gateway by providing an air–bridge–air path that links its domestic network to the international air routes of Hong Kong Airport, through surface transportation via the Hongkong–Zhuhai–Macao Bridge. In order to identify the target passengers using the new gateway service, this paper proposes a market segmentation approach which incorporates the heterogeneity among passengers in the choice of the air–bridge–air route and explicitly incorporates people’s curiosity about the new service. A latent class choice model incorporating passengers’ curiosity is developed to identify the market segments of the new gateway service offered by Zhuhai Airport. The model is estimated using the stated preference data collected in 12 Chinese cities. The results indicate that people who have a high level of curiosity and/or are price sensitive prefer to use the new gateway service. Meanwhile, some segment-specific strategies of improving the new gateway service are proposed for the sustainable development of domestic airports which have the desire to cooperate with nearby hubs.

2021 ◽  
Vol 13 (7) ◽  
pp. 3736
Author(s):  
Nan Lu ◽  
Jiwei Zhu ◽  
Hui Chi ◽  
Bing Wang ◽  
Lu Chen

To achieve the sustainable development goals established by the United Nations in 2015, China has adopted a series of measures to promote the modernization of water conservancy. However, its construction in China is imbalanced across regions as the endowment of water resources and economic development are distinct. Consequently, it is important to assess the progress of and analyze the spatial heterogeneity of water conservancy modernization construction in China from the perspective of sustainable development goals (SDGs). In this study, 31 regions in China were selected, and data on water conservancy construction in these sampled regions (excluding Hong Kong, Macao, and Taiwan) were collected in 2018. The results show that there exists an imbalanced development in terms of the overall level and the index level. About 60% of the regions scored below the overall average score for China’s current modernization of water conservancy. The eastern areas presented a high level of modernization, while the central, northeast, and western areas showed comparable modernization of water conservancy, all of which lag behind eastern areas of China. Furthermore, China’s water conservancy modernization also presented a strong spatial autocorrelation, and there was at least one deficiency in 55% of the regions, with the rate of deficiencies emerging in the West being much higher than in other regions. In a nutshell, this study provides a novel framework that can be extended to evaluate the SDGs and the effectiveness of water governance in other countries.


2017 ◽  
Vol 7 (1) ◽  
pp. 34 ◽  
Author(s):  
Abdulrazag Mohamed Etelawi ◽  
Keith A. Blatner ◽  
Jill McCluskey

There is a strong need to study sustainability and depletion accounting of oil in the Libyan economy because oil production and export is the single largest source of national income in the country. This study covers the time period from 1990 to 2009. Throughout this period, the Libyan national economy used its oil and petroleum industries to increase national income. Development sustainability can be defined as investment divided by GDP. This measure provides an indication of the low level of sustainable development in Libya over the period of analysis, which is 0.38 on average. It is important that the Libyan government develop and implement plans and strategies for achieving sustainability and the maintenance of oil resources.Carbon dioxide emissions provide another indication of the presence or absence of sustainability. The ratio of carbon dioxide ranged from a minimum of 8.50 metric tons per capita in 1990 to 10.00 metric tons per capita in 2009 and average 9.07 metric tons per capita over the course of the study period. CO2 emissions were also much higher than other countries in the Middle East and North Africa. This suggests there was relatively little interest in the sustainable development of the Libyan economy during this period. The Environment Domestic Product (EDP) increased sharply from the beginning of the study at $24.23 billion in 1991 to $45.87 billion in 2009 in constant dollars. Again, one can infer that policy makers did not consider the depletion of oil resources and the environment in their planning process, or at least did not place a high level of concern on this issue.


2015 ◽  
Vol 4 (2) ◽  
pp. 72-86
Author(s):  
Manzoor Ahmed

This paper provides a background to the on-going discourse on post-2015 global development agenda. It mentions key points from the UN Secretary General’s report on MDG progress and the process of formulating the future development agenda. The recommendations of the High Level Panel on post-2015 agenda and the work of the Sustainable Development Solutions Network (SDSN) are examined from the perspective of Education for Rural Transformation (ERT). It is concluded that the premise and rationale of ERT has received scant attention in the future development agenda discourse. The arguments regarding the pertinence of ERT in combating poverty and promoting sustainable development are noted, drawing on the recent UNESCO- INRULED study on this topic. 


2015 ◽  
Vol 2 (313) ◽  
Author(s):  
Alicja Małgorzata Graczyk

The city of Heidelberg has won twice the price of European Sustainable City Award. The paper presents the latest author’s investigation (July 2014) about the sustainable development in the Heidelberg. The aim of the article is an analyses and assessment of the implementation of sustainable development in the city. The policy and economical instruments implemented at the local level at the very early stage (early 90s) help the city to build ecological education and shape ecological style of life.. The city citizens have a very high level of ecological awareness and very often participate in policy decisions, shaping sustainable development goals of the Heidelberg. The main local priorities for sustainable development are: climate and environment protection, rising energy efficiency by using renewable energy sources, local heat district, ecological transport and building in passive standard.


2013 ◽  
Vol 55 (2) ◽  
pp. 289-314 ◽  
Author(s):  
Jae Young Choi ◽  
Jungwoo Shin ◽  
Jongsu Lee

Among various methodologies for demand forecasting of new products, the random-coefficient discrete-choice model using stated preference data is considered to be effective because it reflects heterogeneity in consumer preference and enables the design of experiments in the absence of revealedpreference data. Based on estimates drawn from consumer preference data by structural hierarchical Bayesian logit models, this study develops the overall, strategic, demand-side management for new products by combining market share simulation and a rigorous clustering methodology, the Gaussian mixture model. It then applies the process to the empirical case of electronic payment instruments.


2014 ◽  
Vol 61 (2) ◽  
pp. 161-179 ◽  
Author(s):  
Damir Demonja ◽  
Tatjana Gredičak

Abstract Modern environment in which operate tourism-economic factors is characterized by a high level of instability and the dynamics of change. Changes with its influences determine external operating conditions, over which micro organizational units have no control. In order to successfully survive it is necessary to identify and adapt to them. Marketing strategy of cultural heritage tourist valorisation, in this context, appears as an adequate approach. Strategic management enables planning on an analysis of past events, and in a special way takes into account estimates and projections of future conditions of the environment. Also, it should take into account that the coexistence of cultural heritage with the achievements of modern life is defined with sustainable development syntax. This paper in which research, formulation and presentation of the results were used the methods of analysis and synthesis, comparative, descriptive and historical methods outlines the development and analyzes the current state of cultural tourism in Croatia, and discusses approach to effective strategic marketing management of cultural heritage tourist valorisation, focusing on the sustainable development of tourism.


2013 ◽  
Vol 821-822 ◽  
pp. 803-806 ◽  
Author(s):  
Ya Nan He ◽  
Lin Zhang

There are abundant traditional costume resources in south Jiangsu district, such as Suzhou embroidery, clothes of watery town, blue print cloth and the others. These resources have powerful tourism values, but there are some shortages on their development, such as lack the core competitiveness product, the product grade is very low, and the brand awareness is weak, etc. So it is valuable and necessary to develop the tourism programs and merchandise with the traditional costume elements. Then we should encourage original design to inhance the competitiveness, increase the product level, win the high level consumer, propose the brand building to reach the sustainable development.


2017 ◽  
Vol 51 (9/10) ◽  
pp. 1552-1576 ◽  
Author(s):  
Johan Bruwer ◽  
Elton Li

Purpose Since the publication of Van Raaij and Verhallen’s seminal work in European Journal of Marketing in 1994, identifying the domain-specific market segmentation approach as one of the most feasible for segmenting markets, there has been surprisingly limited development in this field, with the food domain as the only exception. This study aims to develop a methodological approach using latent class mixture modelling as contribution in the domain-specific market segmentation field. Design/methodology/approach This study captures the AIO lifestyle perspective using a domain-specific 80-item algorithm which has the wine (product) domain as its focus. A sample size of 811 consumers is used from data collected by means of the CATI approach. Findings The authors use four criteria for model selection: comparison of the Bayesian information criterion (BIC) statistic, comparison of classification error, verification of the interpretation of the derived segments and, finally, use of the conditional bootstrap procedure to test whether the selected model provides a significant improvement over the previous model. The five-segment model option yields a minimum BIC, the classification error measure is minimal and is easier to interpret than the other models. Segment descriptions for the five identified lifestyle-based segments are developed. Research limitations/implications Segmentation by traditional k-means clustering has proven to be less useful than the more innovative alternative of mixture regression modelling; therefore, the authors identify segments in the market on the basis of individuals’ domain-specific lifestyle characteristics using a latent class mixture modelling approach. Practical implications Following the attainment of a clear and robust market segmentation structure, the simultaneous analysis of the lifestyles, demographics and behaviours of consumers as nexus of the domain-specific segmentation approach, provides rich and valid information accurately informing the market segment descriptions. Originality/value The authors make a substantive contribution by developing a methodological approach using latent class mixture modelling; the first of its kind in the area of domain-specific segmentation. Next, they use the discriminant and/or predictive validity of the 80-scale items to predict cluster membership using the WRL algorithm. Finally, the authors describe the identified market segments in detail and outline the practical implications.


2018 ◽  
Vol 11 (5) ◽  
pp. 852-874
Author(s):  
Maria Kulander

Purpose Statistics from Eurostat show that several European countries have an increasing proportion of elderly people, making their housing situation of increasing interest. For many years, it has been policy in Sweden to help elderly people remain in their current homes for as long as possible. This paper aims to find reasons why people want to move at different stages in life and investigate whether the pattern follows the life cycle in housing. Earlier research has been performed in the USA (Gibler and Clements III, 2011) and in China (Jia and Heath, 2016), but these questions remain understudied in Sweden. Design/methodology/approach A model of the demand for adapted houses is designed and tested on data gathered in Gävle in 2012. The method uses a binary choice model with stated preference data. Findings The results of this study show that earlier preferences and age determine the future living situation, but that senior living (rental or condominium) is most popular as a future home. Practical implications Not everyone has the economic resources to move according to their preferences; reasons include high monthly costs and taxes. Changes in the tax system may produce better moving chains and increase the supply of affordable housing. Originality/value The model in this paper could guide future studies within the area.


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