scholarly journals Measuring Sustainable Marketing Orientation—Scale Development Process

2020 ◽  
Vol 12 (5) ◽  
pp. 1734
Author(s):  
Andrea Lučić

The purpose of this paper is to explore how sustainable marketing orientation (SMO) should be properly implemented in an organization built on the theoretical model of market-oriented sustainability. The aim of the paper is to explore and confirm the elements of sustainable marketing orientation and to develop a measurement tool with a mixed method approach. First, the construct was conceptualized through a literature review and qualitative research of in-depth interviews on a purposive sample of 20 experts, who generated items. The next stage included collection of data from 112 respondents that resulted the item purification and exploratory factor analysis, which confirmed the three dimensions of SMO: strategic integration, societal engagement and ethical capabilities. The main study consisted of 174 respondents and confirmed the measurement instrument, which contains three subscales proposed by the theoretical model, each containing six, five and four items, respectively, with high degrees of proven reliability and validity. The paper confirmed and further explored the framework of multidimensional SMO; the measurement tool captured the actual implementation of the construct in practice, allowing it to be investigated across industries.

Author(s):  
Hoda Harati ◽  
Cherng-Jyh Yen ◽  
Chih-Hsiung Tu ◽  
Brandon J. Cruickshank ◽  
Shadow William Jon Armfield

Adaptive Learning (AL), a new web-based online learning environment, requires self-regulated learners who act autonomously. However, to date, there appears to be no existing model to conceptualize different aspects of SRL skills in Adaptive Learning Environments (ALE). The purpose of this study was to design and empirically evaluate a theoretical model of Self-Regulated Learning (SRL) in ALE's and the related questionnaire as a measurement tool. The proposed theoretical model, namely, “Adaptive Self-Regulated Learning (ASR)”, was specified to incorporate the SRL skills into ALE's. Based on this model, the Adaptive Self-regulated Learning Questionnaire (ASRQ) was developed. The reliability and validity of the ASRQ were evaluated via the review of a content expert panel, the Cronbach's alpha coefficients, and confirmatory factor analysis. Overall, the results supported the theoretical framework and the new ASRQ in an ALE. In this article, the theoretical and practical implications of the findings were discussed.


2021 ◽  
Vol 12 ◽  
Author(s):  
Matthias Winfried Kleespies ◽  
Lena Doderer ◽  
Paul Wilhelm Dierkes ◽  
Volker Wenzel

Interest is an important factor for successful learning that has been the subject of intensive research for decades. Although interest in nature is of great importance for environmental education, to date there is no valid and reliable measurement tool. Therefore, the purpose of this study was to develop and test a scale for interest in nature, the Nature Interest Scale (NIS). In study 1, nine items were selected based on the three dimensions of the psychological interest construct to represent interest in nature. The factor structure of this new measurement instrument, was tested using confirmatory factor analyses. The results show that the instrument represents the three dimensions of the interest construct well. In study 2 the validity (discriminant and convergent validity) as well as the reliability (internal consistency, composite reliability, test-retest reliability) of the NIS were demonstrated. In study 3, the applicability of the NIS was tested with a different target group, students with learning disabilities. The results of this factor analysis also confirm the factor structure of the scale. Thus, this study provides a valid and reliable measurement tool for individual interest in nature that can be used for future research.


2017 ◽  
Vol 5 (2) ◽  
pp. 207
Author(s):  
Ayfer Sayin ◽  
Mustafa Yaşar Şahin

The present study aimed to provide a Turkish adaptation of the Organizational Justice in Sport Scale and perform reliability and validity studies. Answers provided by 260 participants who work as football, male basketball and female basketball coaches in National Collegiate Athletic Association (NCAA) were analysed using the original scale that comprised 17 items and three dimensions rated on a Likert-type 7-point scale. Subsequently, the opinions of 210 coaches were obtained. Confirmatory factor analysis conducted at the end of the study determined that the standardized regression coefficients vary between 0.45 and 0.92. Model-fit indexes showed that Turkish version of the scale had high construct validity. It was found that the corrected item-total correlation varied between 0.589 and 0.846. Further, it was determined that there were medium-/high-level positive correlations between sub-dimensions. Cronbach’s alpha reliability coefficient was calculated as 0.957. The authors concluded that the Turkish version of the Organizational Justice in Sport Scale was a valid, reliable and convenient measurement tool for determining the level of Organizational justice among the coaches.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sourou Meatchi ◽  
Sandra Camus ◽  
Danielle Lecointre-Erickson

Purpose This paper aims to offer a multi-dimensional scale for measuring the concept of perceived unfairness of revenue management pricing (RMP) in the context of hospitality. Design/methodology/approach To develop a measurement scale for the perceived unfairness of RMP, the authors conducted a qualitative study using the critical incident technique to identify the key components of our measurement tool. They then collected two samples of quantitative data enabling them to have compelling evidence of the scale’s reliability and validity. Findings This research identified three dimensions of perceived unfairness of RMP in the context of hospitality: perceived normative deviation, perceived opacity and negative effects. The new scale proposed here is an alternative measurement instrument that could be useful for detecting and correcting some negative aspects of RMP. Practical implications This measurement scale will help hotel managers to detect potential feelings of unfairness in relation to the RMP policies. It might also be used within the framework of market analyses and pricing strategy plans. Finally, the results of this research show that transparency, fairness and ethics based pricing could help hotel managers increase their revenue-per-available-room during and post COVID-19 pandemic. Originality/value This research develops a complete measurement scale for perceived unfairness of RMP, including cognitive and affective dimensions. The richness of this scale will help hospitality companies effectively identify the indicators that denote perceived unfairness of RMP, making them better equipped to handle customer dissatisfaction.


2018 ◽  
Vol 43 (2) ◽  
pp. 226-248 ◽  
Author(s):  
Hanqin Qiu ◽  
Daisy X. F. Fan ◽  
Jiaying Lyu ◽  
Pearl M. C. Lin ◽  
Carson L. Jenkins

Despite increased concerns about the negative economic impacts of tourism on host communities, insufficient attention has been paid to assess tourism’s economic sustainability. This article aims to develop and validate a framework for assessing economic sustainability from the perspective of local stakeholders. In-depth interviews with 12 major stakeholders and telephone surveys with 1,839 Hong Kong citizens were conducted. The tourism economic sustainability construct consisted of three dimensions: economic positivity, development control, and individual welfare. The reliability and validity of the dimensions were confirmed by the data of subsamples. The links between sociodemographic characteristics and attitudes toward tourism economic sustainability were evaluated. This article enhanced our understanding of tourism economic sustainability by expanding the measurement from the macro-level to the micro-level. Using the study setting in Hong Kong, it transcends previous analyses by providing a context to learn from ongoing controversies about the effects of tourism on the host communities.


2020 ◽  
Vol 13 (1) ◽  
pp. 115
Author(s):  
Sunyang Park ◽  
Yuri Lee

Researchers and companies are paying attention to consumers’ sustainable consumption of clothing products. Clothing industry and fashion consumers have been criticized for a long time due to endless mass production and overconsumption. Despite the efforts of corporations to use sustainability as a marketing tool and an expanding literature exploring consumers’ response to such marketing, the definition of sustainable consumption of clothing products (SCCP) remains unclear. Academic works lack comprehensive discussions regarding SCCP in the perspective of consumers’ awareness and behavior. Furthermore, no widely accepted measurement tool of this concept exists. The validated measurement instrument will eventually help the diagnosing of the mental and behavior status of clothing consumers’ SCCP and further support to establish consumer guidance aimed at resolving sustainability issues related clothing consumption. This study aimed to conceptualize, develop and validate a scale to measure SCCP from the perspective of general clothing consumers. Literature review and interview were used to collect qualitative data for scale item generation. Then, surveys were conducted two times to acquire quantitative data from respondents to purify and validate the scale items. Content analysis, exploratory factor analysis and confirmatory factor analysis using MPlus were used to explore and predict the data. Based on reliability and validity check, the results are apparent that the scale shows good psychometric properties.


2020 ◽  
Vol 59 (S 01) ◽  
pp. e1-e12
Author(s):  
Johannes Thye ◽  
Moritz Esdar ◽  
Jan-David Liebe ◽  
Franziska Jahn ◽  
Alfred Winter ◽  
...  

Abstract Background Against the background of a steadily increasing degree of digitalization in health care, a professional information management (IM) is required to successfully plan, implement, and evaluate information technology (IT). At its core, IM has to ensure a high quality of health data and health information systems to support patient care. Objectives The goal of the present study was to define what constitutes professional IM as a construct as well as to propose a reliable and valid measurement instrument. Methods To develop and validate the construct of professionalism of information management (PIM) and its measurement, a stepwise approach followed an established procedure from information systems and behavioral research. The procedure included an analysis of the pertaining literature and expert rounds on the construct and the instrument, two consecutive and comprehensive surveys at the national and international level, exploratory and confirmatory factor analyses as well as reliability and validity testing. Results Professionalism of information management was developed as a construct consisting of the three dimensions of strategic, tactical, and operational IM as well as of the regularity and cyclical phases of IM procedures as the two elements of professionalism. The PIM instrument operationalized the construct providing items that incorporated IM procedures along the three dimensions and cyclical phases. These procedures had to be evaluated against their degree of regularity in the instrument. The instrument proved to be reliable and valid in two consecutive measurement phases and across three countries. Conclusion It can be concluded that professionalism of information management is a meaningful construct that can be operationalized in a scientifically rigorous manner. Both science and practice can benefit from these developments in terms of improved self-assessment, benchmarking capabilities, and eventually, obtaining a better understanding of health IT maturity.


Author(s):  
Netty Suryanti ◽  
Arlette Suzy Setiawan

Abstract Objective Parental knowledge, belief, and attitude about oral health affect children’s dental cleaning behavior. Further research on maternal knowledge and attitude about early-age children’s oral health has been suggested to identify factors related to pediatric dental and oral health. For that purpose, a measurement instrument is needed. The research aimed to develop an instrument to measure maternal knowledge and attitude about under 3-year-old children’s oral health. Materials and Methods Using a validity-based approach, we held a series of basic consultation (workshops and interviews) to identify the conceptually different domains. Instrument items were derived from relevant theories. Cognitive interviews were conducted to ensure that the items were properly understood. The items were first tested among the population calibration samples (n = 150). All instrument items were analyzed for reliability and validity. Results In total, 15 items were derived from Bloom’s theory of learning and were developed for the knowledge instrument, while 10 others were developed for the attitude instrument. The reliability analysis yielded Cronbach’s α scores of 0.620 for the knowledge instrument and 0.565 for the attitude instrument. All items were considered valid based on Pearson’s correlation test results. Conclusion The instruments on maternal knowledge and attitude about under 3-year-old children’s oral health consisted of three dimensions, respectively. Both instruments have been tested and analyzed and therefore are applicable for use.


HortScience ◽  
1998 ◽  
Vol 33 (3) ◽  
pp. 554c-554
Author(s):  
Sonja M. Skelly ◽  
Jennifer Campbell Bradley

Survey research has a long precedence of use in the social sciences. With a growing interest in the area of social science research in horticulture, survey methodology needs to be explored. In order to conduct proper and accurate survey research, a valid and reliable instrument must be used. In many cases, however, an existing measurement tool that is designed for specific research variables is unavailable thus, an understanding of how to design and evaluate a survey instrument is necessary. Currently, there are no guidelines in horticulture research for developing survey instruments for use with human subjects. This presents a problem when attempting to compare and reference similar research. This workshop will explore the methodology involved in preparing a survey instrument; topics covered will include defining objectives for the survey, constructing questions, pilot testing the survey, and obtaining reliability and validity information. In addition to these topics some examples will be provided which will illustrate how to complete these steps. At the conclusion of this session a discussion will be initiated for others to share information and experiences dealing with creating survey instruments.


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