scholarly journals Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship

2021 ◽  
Vol 13 (4) ◽  
pp. 1865
Author(s):  
Ana-Maria Urdea ◽  
Cristinel Petrişor Constantin ◽  
Ioana-Mădălina Purcaru
Keyword(s):  
Customer Relationship ◽  
Digital Marketing ◽  
Future Research ◽  
Consumer Experience ◽  
Experiential Marketing ◽  
Research Directions ◽  
Future Research Directions ◽  
Online Consumer ◽  
Strategic Advice ◽  
Shed Light

We reviewed 58 empirical articles from the last two decades on experiential marketing in the e-commerce context. This literature review seeks to shed light into the fields of experiential and digital marketing, addressing the gaps in experiential aspects that appear during an online shopping session found in the literature. Thus, the paper identifies the elements that create the optimal consumers’ experience together with advantages, challenges, and strategic advice associated with the overall digital experience, an aspect that develops a more sustainable relationship between customers and e-businesses. The findings reveal that the most reported advantage of the overall digital experience is that it provides enhanced satisfaction, an aspect that is crucial for both consumers and online businesses, while some noted that frequent challenges are providing high levels of interactivity and trust. We found several other advantages and challenges of online consumer experience that led to the outlining of the strategic advice for online businesses, all being discussed in detail. The paper addresses a theoretical framework of digital marketing that is relevant for both academics and practitioners, suggestions for future research directions, and key research implications being offered.

Applying Fuzzy Logic and Fuzzy Methods to Marketing

2012 ◽  
pp. 1056-1068
Author(s):  
Laurent Donzé ◽  
Andreas Meier
Keyword(s):  
Fuzzy Logic ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Future Research ◽  
Computing With Words ◽  
Linguistic Variables ◽  
Research Directions ◽  
Fuzzy Methods ◽  
Future Research Directions

Marketing deals with identifying and meeting the needs of customers. It is therefore both an art and a science. To bridge the gap between art and science, soft computing, or computing with words, could be an option. This chapter introduces fundamental concepts such as fuzzy sets, fuzzy logic, and computing with linguistic variables and terms. This set of fuzzy methods can be applied in marketing and customer relationship management. In the conclusion, future research directions are given for applying fuzzy logic to marketing and customer relationship management.

scholarly journals Demystifying the process of scholarly peer-review: an autoethnographic investigation of feedback literacy of two award-winning peer reviewers

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Sin Wang Chong ◽  
Shannon Mason
Keyword(s):  
Vital Role ◽  
Ecological Systems ◽  
Future Research ◽  
Contextual Influences ◽  
Research Directions ◽  
Award Winning ◽  
Peer Reviewers ◽  
Future Research Directions ◽  
Shed Light

AbstractPeer reviewers serve a vital role in assessing the value of published scholarship and improving the quality of submitted manuscripts. To provide more appropriate and systematic support to peer reviewers, especially those new to the role, this study documents the feedback practices and experiences of two award-winning peer reviewers in the field of education. Adopting a conceptual framework of feedback literacy and an autoethnographic-ecological lens, findings shed light on how the two authors design opportunities for feedback uptake, navigate responsibilities, reflect on their feedback experiences, and understand journal standards. Informed by ecological systems theory, the reflective narratives reveal how they unravel the five layers of contextual influences on their feedback practices as peer reviewers (micro, meso, exo, macro, chrono). Implications related to peer reviewer support are discussed and future research directions are proposed.

scholarly journals The Art of Framework Construction: Core–Shell Structured Micro-Energetic Materials

Molecules ◽  
2021 ◽  
Vol 26 (18) ◽  
pp. 5650
Author(s):  
Binghui Duan ◽  
Jiankang Li ◽  
Hongchang Mo ◽  
Xianming Lu ◽  
Minghui Xu ◽  
...  
Keyword(s):  
Energetic Materials ◽  
Future Research ◽  
Core Shell ◽  
Interfacial Interactions ◽  
Research Directions ◽  
Preparation Methods ◽  
The Future ◽  
Future Research Directions ◽  
The Military ◽  
Shed Light

Weak interfacial interactions remain a bottleneck for composite materials due to their weakened performance and restricted applications. The development of core–shell engineering shed light on the preparation of compact and intact composites with improved interfacial interactions. This review addresses how core–shell engineering has been applied to energetic materials, with emphasis upon how micro-energetic materials, the most widely used particles in the military field, can be generated in a rational way. The preparation methods of core–shell structured explosives (CSEs) developed in the past few decades are summarized herein. Case studies on polymer-, explosive- and novel materials-based CSEs are presented in terms of their compositions and physical properties (e.g., thermal stability, mechanical properties and sensitivity). The mechanisms behind the dramatic and divergent properties of CSEs are also clarified. A glimpse of the future in this area is given to show the potential for CSEs and some suggestions regarding the future research directions are proposed.

scholarly journals Piezoelectric Energy Harvesting: A Systematic Review of Reviews

Actuators ◽  
2021 ◽  
Vol 10 (12) ◽  
pp. 312
Author(s):  
Jafar Ghazanfarian ◽  
Mohammad Mostafa Mohammadi ◽  
Kenji Uchino
Keyword(s):  
Energy Harvesting ◽  
Future Research ◽  
Small Scale ◽  
Research Directions ◽  
The Road ◽  
Piezoelectric Energy ◽  
Materials Modeling ◽  
Review Of Reviews ◽  
Future Research Directions ◽  
Shed Light

In the last decade, an enormous amount of attention has been paid to piezoelectric harvesters due to their flexibility in design and the increasing need for small-scale energy generation. As a result, various energy review papers have been presented by many researchers to cover different aspects of piezoelectric-based energy harvesting, including piezo-materials, modeling approaches, and design points for various applications. Most of these papers have tried to shed light on recent progress in related interdisciplinary fields, and to pave the road for future prospects in the development of these technologies. However, there are some missing parts, overlaps, and even some contradictions in these review papers. In the present review of these review articles, recommendations for future research directions suggested by the review papers have been systematically summed up under one umbrella. In the final section, topics for missing review papers, concluding remarks on outlooks and possible research topics, as well as potentially misleading strategies, have been presented. The review papers have been evaluated based on their merits and subcategories and the authors’ choice papers have been presented for each section based on clear classification criteria.

scholarly journals Building Trust for Smart Connected Devices: The Challenges and Pitfalls of TrustZone

Sensors ◽  
2021 ◽  
Vol 21 (2) ◽  
pp. 520
Author(s):  
Nikolaos Koutroumpouchos ◽  
Christoforos Ntantogian ◽  
Christos Xenakis
Keyword(s):  
Critical Appraisal ◽  
Joint Effect ◽  
Future Research ◽  
Research Directions ◽  
Design And Implementation ◽  
Building Trust ◽  
Starting Point ◽  
Underlying Causes ◽  
Future Research Directions ◽  
Shed Light

TrustZone-based Trusted Execution Environments (TEEs) have been utilized extensively for the implementation of security-oriented solutions for several smart intra and inter-connected devices. Although TEEs have been promoted as the starting point for establishing a device root of trust, a number of published attacks against the most broadly utilized TEE implementations request a second view on their security. The aim of this research is to provide an analytical and educational exploration of TrustZone-based TEE vulnerabilities with the goal of pinpointing design and implementation flaws. To this end, we provide a taxonomy of TrustZone attacks, analyze them, and more importantly derive a set of critical observations regarding their nature. We perform a critical appraisal of the vulnerabilities to shed light on their underlying causes and we deduce that their manifestation is the joint effect of several parameters that lead to this situation. The most important ones are the closed implementations, the lack of security mechanisms, the shared resource architecture, and the absence of tools to audit trusted applications. Finally, given the severity of the identified issues, we propose possible improvements that could be adopted by TEE implementers to remedy and improve the security posture of TrustZone and future research directions.

scholarly journals Mobile Marketing: Applications And Implications For Physicians In Private Practice

2012 ◽  
Vol 4 (1) ◽  
pp. 31-44
Author(s):  
Peter M. Resch ◽  
Marta Tena
Keyword(s):  
Private Practice ◽  
Customer Relationship ◽  
Mobile Technologies ◽  
Mobile Marketing ◽  
Future Research ◽  
Marketing Communication ◽  
Research Directions ◽  
Academic Researchers ◽  
Future Research Directions ◽  
Key Questions

The rapid proliferation of mobile technologies and mobile devices has resulted in an increase in the importance of mobile marketing and has captured the interest of academic researchers from a wide variety of disciplines. Due to its unique characteristics, mobile marketing is playing an increasingly significant role in marketing communication and Customer Relationship Management (CRM) efforts of organizations in various industries and professions. As mobile technologies and applications continue to evolve, the resulting opportunities for their increased use in the health care sector at large, and within specific sectors in the industry, are poised to increase significantly in coming years. Specifically, this paper explores the primary applications and implications of mobile marketing for physicians in private practice. Some of the key questions and challenges associated with the integration of mobile technologies by physicians in private practice are investigated and suggestions are made for future research directions.

Applying Fuzzy Logic and Fuzzy Methods to Marketing

2012 ◽  
pp. 1-14 ◽  
Author(s):  
Laurent Donzé ◽  
Andreas Meier
Keyword(s):  
Fuzzy Logic ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Future Research ◽  
Computing With Words ◽  
Linguistic Variables ◽  
Research Directions ◽  
Fuzzy Methods ◽  
Future Research Directions

Marketing deals with identifying and meeting the needs of customers. It is therefore both an art and a science. To bridge the gap between art and science, soft computing, or computing with words, could be an option. This chapter introduces fundamental concepts such as fuzzy sets, fuzzy logic, and computing with linguistic variables and terms. This set of fuzzy methods can be applied in marketing and customer relationship management. In the conclusion, future research directions are given for applying fuzzy logic to marketing and customer relationship management.

scholarly journals Current Directions and Future Research Priorities of Customer Data Analysis

2020 ◽  
Vol 2 (2) ◽  
pp. 300-311
Author(s):  
Mohammed M Mohammed ◽  
Nagi A. Mohamed ◽  
Ali A. Adam ◽  
Shazali S. Ahmed ◽  
Fakhreldeen A. Saeed
Keyword(s):  
Research Priorities ◽  
Customer Segmentation ◽  
Future Research ◽  
Research Directions ◽  
Customer Data ◽  
Customer Churn ◽  
Customer Analytics ◽  
Future Research Directions ◽  
And Behavior ◽  
Shed Light

Customer analysis is receiving special attention from both researchers and professionals. The objective of this paper is to identify the trends of techniques used to address customer’s current problems and shed light on future research directions using a literature review. We reviewed the literature for the last five years. The findings revealed that customer purchase was the most popular technique used by the research community followed by customer satisfaction and visit wit. Whereas customer segmentation and customer churn were the least. However, the regression method was commonly used for predicting customer purchase and behavior. But, social media and big data are still in their early stages for customer analytics research.

Organizational Characteristics and Engagement in Open Innovation: Is There a Link?

2018 ◽  
Vol 19 (3_suppl) ◽  
pp. S1-S20 ◽  
Author(s):  
M. Muzamil Naqshbandi
Keyword(s):  
Market Orientation ◽  
Ownership Structure ◽  
Open Innovation ◽  
Theory And Practice ◽  
Future Research ◽  
High Tech ◽  
Research Directions ◽  
Future Research Directions ◽  
Different Characteristics ◽  
Shed Light

This study explores whether or not firms with different characteristics engage in open innovation (OI) differently. The aim specifically is to examine how firms differ in engaging in inbound and outbound OI based on their characteristics: type of industry, age, market orientation, firm ownership, size in terms of number of employees and annual revenue. Data were collected from 133 firms operating in various high-tech industries in Malaysia. Results obtained using several one-way analysis of variance (ANOVA) tests show that a firm’s engagement in OI is a function of the type of industry the firm is operating in, its ownership structure and its size in terms of number of employees and revenue earned. However, engagement in OI was not found to be related to firms’ age or their market orientation. These findings shed light on the characteristics of firms that engage in OI more than others, thus having vital implications for theory and practice. The article presents a discussion of these findings along with limitations and future research directions.

Untersuchungen zum deutschen Asylgesetz aus der funktionalen Satzperspektive

2020 ◽  
Vol 48 (1) ◽  
pp. 136-166
Author(s):  
Wenwei Pang ◽  
Ningning Liu
Keyword(s):  
Functional Analysis ◽  
Influencing Factors ◽  
Decisive Role ◽  
Information Delivery ◽  
Future Research ◽  
Refugee Crisis ◽  
Research Directions ◽  
Related Approach ◽  
Future Research Directions ◽  
Shed Light

AbstractUnder the background of the current refugee crisis in Europe, Germany is undoubtedly playing an increasingly decisive role, which is why the substantive changes to German Asylum Act have attracted attention worldwide. In order to contribute to a better understanding of the information delivery and communication of the Asylum Act, this article analyzes the relevant paragraphs of this Act from a functional sentence perspective (FSP). By scrutinizing the influencing factors of the communicative dynamics (CD) of the Asylum Act, this article examines and clarifies how FSP participates in the communication of the Act. Besides tracking and assessing the related approach, varied types of results that can be achieved by functional analysis are particularly presented. This article hopes to produce some new insights into the FSP theory and shed light on future research directions for the applications of FSP.

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