scholarly journals Generation Z Food Waste, Diet and Consumption Habits: A Finnish Social Design Study with Future Consumers

2021 ◽  
Vol 13 (4) ◽  
pp. 2124
Author(s):  
Tiina Kymäläinen ◽  
Anu Seisto ◽  
Roosa Malila
Keyword(s):  
Behavior Change ◽  
Food Waste ◽  
Future Generation ◽  
Behavior Patterns ◽  
Design Study ◽  
Social Design ◽  
Group Discussions ◽  
Generation Z ◽  
Young Consumers ◽  
Change Framework

This article presents a Finnish social design study that was targeted at future Generation Z consumers. The main objective was to gain understanding of the target group’s attitudes, routines and skills relating to food consumption, diets and food waste within their households. The sustainability framework studied the Generation Z experience, obstacles and opportunities relating to behavior patterns, in addition with current habits—with respect to planning, shopping, cooking, eating and storing—and future motivations. The aim of the social design investigations was to provide contributions to the design outcome: a behavior change application that steered young consumers’ behavior patterns towards a more sustainable direction. The design framework was applied in two case studies that focused on 17–26-year-old consumers in Finland. The main method was qualitative online focus group discussions. Based on the results, the most important behavior change opportunities related to social aspects, the role of company sponsoring, localization and context-awareness potential in young consumers’ close environment and the need to engage wider sustainability aspects—such as carbon footprint, comparison of diets and financial savings—to the behavior change framework. Based on the results, the participants took the climate change challenge associated with food waste and biased diets very seriously.

scholarly journals Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model

2021 ◽  
Vol 13 (1) ◽  
pp. 430
Author(s):  
José Alberto Martínez-González ◽  
Eduardo Parra-López ◽  
Almudena Barrientos-Báez
Keyword(s):  
Social Norm ◽  
Structural Model ◽  
Causal Model ◽  
Sharing Economy ◽  
Internal Variables ◽  
Critical Variable ◽  
Generation Z ◽  
External Variables ◽  
Young Consumers ◽  
Intention To Participate

This paper aims to analyze the external and internal drivers of young consumers’ intention to participate in the sharing economy in tourism. From previous findings, a causal model (PLS) is designed to generate an integrated, practical, and novel structural model that significantly predicts the intention to participate. The model, consisting of nine dimensions, includes consumers’ external and internal variables. Separately, these variables have all been considered relevant in the literature, though they have not been studied jointly before. The descriptive results show the excellent attitude and predisposition of young people toward the tourism sharing economy, which facilitates their participation. Through the model, the importance of all internal and external consumer variables in the formation of intention are proven; however, attitude and social norm are most notable among them. Trust is also a critical variable that serves as the link between internal and external variables. The study provides managers of sharing economy platforms with knowledge to encourage young consumers’ participation in a communication and market orientation context. The generational approach (Generation Z) used also allows the conclusions and implications to be transferred to other regions and sectors.

A Smartphone-Based Self-Management Intervention for Individuals with Bipolar Disorder (LiveWell): User Experiences of the Intervention Change Process (Preprint)

2021 ◽  
Author(s):  
Geneva Kay Jonathan ◽  
Cynthia A Dopke ◽  
Tania Michaels ◽  
Clair R Martin ◽  
Chloe Ryan ◽  
...  
Keyword(s):  
Mental Health ◽  
Bipolar Disorder ◽  
Medication Adherence ◽  
Behavior Change ◽  
Intervention Development ◽  
Signs And Symptoms ◽  
Self Management ◽  
Health Technologies ◽  
Management Intervention ◽  
Change Framework

BACKGROUND Bipolar disorder is a severe mental illness characterized by recurrent episodes of depressed, elevated and mixed mood states. Pharmacological management combined with adjunctive psychotherapy can decrease symptoms, lower relapse rates and improve quality of life; however, access to psychotherapy is limited. Mental health technologies such as smartphone applications are being studied as a means to increase access to and enhance the effectiveness of adjunctive psychotherapies for bipolar disorder. These studies have demonstrated that individuals with bipolar disorder find this intervention format acceptable, but our understanding of how people utilize and integrate these tools into their behavior change and maintenance processes remains limited. OBJECTIVE The objective of this study was to explore how individuals with bipolar disorder perceive and utilize a smartphone intervention for health behavior change and maintenance. METHODS Individuals with bipolar disorder participated in a pilot study of LiveWell, a smartphone-based self-management intervention. At the end of the study, all participants completed in-depth qualitative exit interviews. The behavior change framework developed to organize the intervention design was used to deductively code behavioral targets and determinants involved in target engagement and inductive coding was used to identify themes not captured by this framework. RESULTS In terms of behavioral targets, participants emphasized the importance of managing mood episode related signs and symptoms. They also discussed the importance of maintaining regular routines, sleep duration, and medication adherence. In addition, participants emphasized that receiving support from a coach as well as seeking and receiving assistance from family, friends and providers was important for managing behavioral targets and staying well. In terms of determinants, participants stressed the important role of monitoring for their behavior change and maintenance efforts. Participants indicated that monitoring facilitated self-awareness and reflection which they felt was valuable for staying well. Some participants also felt that the intervention facilitated learning information necessary for managing bipolar disorder but others felt that the information provided was too basic. CONCLUSIONS In addition to addressing acceptability, satisfaction, and engagement, person-based design of mental health technologies can be used to understand how people experience the impact of these technologies on their behavior change and maintenance efforts. This understanding may then be used to guide ongoing intervention development. In this study, participants discussed their perceptions that managing signs and symptoms and maintaining regular routines, sleep duration, and medication adherence were important for staying well and that monitoring played an important role in these efforts. These perceptions aligned with the intervention's primary behavioral targets and use of a monitoring tool as a core intervention feature. However, participants also highlighted how the intervention encouraged involving family and friends in their change efforts. While content addressing building and engaging supports was included in the intervention, this was not a primary intervention target. Participant feedback thus indicates that developing additional content and tools to address building and engaging social support may be an important avenue for improving LiveWell. Our findings suggest that using a comprehensive behavior change framework to understand participant perceptions of their behavior change and maintenance efforts may help facilitate ongoing intervention development. CLINICALTRIAL NCT02405117

scholarly journals Translating Behavior Change Principles Into a Blended Exercise Intervention for Older Adults: Design Study

2018 ◽  
Vol 7 (5) ◽  
pp. e117 ◽  
Author(s):  
Sumit Mehra ◽  
Bart Visser ◽  
Tessa Dadema ◽  
Jantine van den Helder ◽  
Raoul HH Engelbert ◽  
...  
Keyword(s):  
Older Adults ◽  
Behavior Change ◽  
Exercise Intervention ◽  
Design Study ◽  
Change Principles

Expectations of Generation Z

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Performance Management ◽  
Work Performance ◽  
Participant Observation ◽  
Meaningful Work ◽  
Research Approach ◽  
Learning And Development ◽  
Group Discussions ◽  
Content Type ◽  
Generation Z ◽  
Key Variables

Purpose The purpose of this study is to investigate expectations of Generation Z in relation to the onboarding program. Design/methodology/approach The study adopts an interpretative research approach and data was gathered using interview and participant observation techniques. Fifteen group discussions lasting 40-50 minutes were carried out covering 136 participants. Findings The study identifies six key variables for effective onboarding: meaningful work, performance management, work-life balance, personal connect, the bigger picture at work and learning and development. Practical implications Organizations can use these findings to tailor onboarding programs to meet the expectations of Generations Z and reduce the likelihood of new hires leaving the company in the first few months. Originality/value This paper has an original approach by examining expectations of Generation Z during new hire orientation programs.

Enhancing Retailer-Consumers Relationship through Everyday Sustainability

2017 ◽  
pp. 312-333
Author(s):  
Elena Candelo ◽  
Cecilia Casalegno ◽  
Chiara Civera
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fast Food ◽  
Food Industry ◽  
Fast Food Industry ◽  
The Past ◽  
Generation Z ◽  
Young Consumers ◽  
Corporate Social

The chapter aims at investigating the effects that the Communication of Corporate Social Responsibility and Sustainability exerts on consumers' perception considering the fast food industry in Italy. the McDonald's case study has been developed through managerial interviews and formal documents analysis in order to report on its strategies for CSR activities implementation and their communication in Italy. Moreover, through surveys conducted in Italy, the case study has been tested on a particular group of young consumers - Generation Z - less influenced by the past McDonald's activity in order to demonstrate how communications of sustainability are better believed and perceived, when a brand has a long tradition of misperceptions.

scholarly journals Young consumers' views on humorous BELFcommunication

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Taina Vuorela ◽  
Sari Alatalo ◽  
Eeva-Liisa Oikarinen ◽  
Anne Poutiainen
Keyword(s):  
Communication Tool ◽  
Business English ◽  
Mediated Communication ◽  
Group Discussions ◽  
Content Type ◽  
Language And Culture ◽  
Young Consumers ◽  
In Transit ◽  
Linguistic Backgrounds

PurposeThe purpose of this paper is to gain understanding of how young consumers with varying cultural and linguistic backgrounds experience and perceive humorous Business English lingua franca (BELF) mediated communication used in transit contexts.Design/methodology/approachFor the collection of qualitative data, the present study relies on focus group discussions in three European countries. The data were analyzed by the authors by applying the phenomenographic approach as a method.FindingsYoung European consumers expressed a preference for humor and playfulness in BELF-mediated communication, yet they can be a challenging group to be informed and entertained with humorous BELF communication, as they differ in their taste of humor due to varying language- and culture-based identities. However, BELF as a communication tool was seen as functional and unproblematic by the informants. These informants perceive the role of resonant – wit type of humor in BELF – messages with noncultural references as fulfilling some of the aims of the messages. Yet, the role of comic – wit humor in BELF – messages with cultural references is more challenging to interpret.Originality/valueThe present results bring original viewpoints on the use of humor in cross-cultural corporate communication via a unique perspective of how young consumers' perceive and value humor in BELF-mediated communication.

scholarly journals Stories of Change: Comparative Time-Framed Experience Telling in Health Promotion Group Discussions

2019 ◽  
Vol 30 (2) ◽  
pp. 279-292
Author(s):  
Aija Logren ◽  
Johanna Ruusuvuori ◽  
Jaana Laitinen
Keyword(s):  
Health Promotion ◽  
Behavior Change ◽  
The Other ◽  
Group Discussions ◽  
Present Evidence ◽  
Group Members ◽  
Similarities And Differences ◽  
Level Of Understanding ◽  
Epistemic Independence

In this article, we examine comparative time-framed experience telling: episodes of interaction in health promotion group discussions in which one of the participants tells their experience and, in response, another participant tells their own experiences from separate moments or periods of their life and compares them. In so doing, group members reinforce and encourage the previous speaker’s positive stance or challenge the negative stance toward contextually relevant objects: behavior change and suggested solutions. This practice allows group members to demonstrate their independent access to experiences that are similar to those of the other, present evidence of similarities and differences between the experiences, and show their epistemic independence regarding their claims. By recontextualizing the experience of the other in this way, it becomes possible for the group members to interpret and even oppose it while maintaining a level of understanding of the differences between the experiences in question and respecting them.

The determinants of food waste behavior in young consumers in a developing country

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sabeen Hussain Bhatti ◽  
Farida Saleem ◽  
Ramsha Zakariya ◽  
Amna Ahmad
Keyword(s):  
Consumer Behavior ◽  
Developing Country ◽  
Food Waste ◽  
Waste Reduction ◽  
Equation Modeling ◽  
Routine Practice ◽  
Daily Routine ◽  
Content Type ◽  
Young Consumers ◽  
Food Wastage

Purpose Every year a huge amount of food is wasted from food production till its consumption. The activity of food wastage has become a daily routine practice and a huge portion of this loss is contributed by the consumers all around the world. With a total estimated population of 207.7m, 64 percent of the population of Pakistan is below the age of 30. The purpose of this paper is to investigate the factors that affect young consumer’s food waste behavior in a developing country context. Design/methodology/approach Data were collected in the month of Ramadan and Eid primarily by means of a web-based questionnaire. A two-step approach of structural equation modeling was used as a data analysis technique. Findings The findings of this research confirm the hypothesis that environmental concern and time pressure influence the attitude toward food waste reduction. The results further reveal that although attitude and injunctive norms lead toward higher intentions to reduce food waste, moral norms and perceived behavioral control do not significantly impact this intent. Practical implications This study contributes toward understanding the behavior of consumers in order to ensure the provision and execution of food waste prevention campaigns. This study has implications for policy makers and decision makers, and other stakeholders responsible for food waste reduction and environmental protection. Besides, social campaigns can be developed based on the results of this study, so as to improve the habits related to food wastage in consumers. Finally, the findings are beneficial to academics and scholars that are presently working on factors related to consumer behavior toward food waste. Originality/value Food waste behavior in young consumers from developing countries in general and from Pakistan in particular has not been analyzed before. The present study aims at analyzing some of the important predecessors of food waste behavior and thus it significantly adds to the existing body of knowledge of consumer behavior toward food waste.

Outcome Evaluation of an Empirical Study: Food Waste Social Marketing Pilot

2020 ◽  
Vol 26 (2) ◽  
pp. 111-128
Author(s):  
Jeawon Kim ◽  
Sharyn Rundle-Thiele ◽  
Kathy Knox ◽  
Samuel Hodgkins
Keyword(s):  
Pilot Study ◽  
Behavior Change ◽  
Social Marketing ◽  
Food Waste ◽  
Program Design ◽  
Outcome Evaluation ◽  
Future Research ◽  
Control Group ◽  
Household Food ◽  
The Social

Background: Evidence indicates behavior change is more likely when more social marketing benchmark principles are applied. Yet, transparent and clear reporting of the application of benchmarks to change behavior is rare. Focus of the Article: The aims of this study were (1) to verify the efficacy of social marketing in reducing food waste and (2) to enumerate and critique the practicality of applying social marketing benchmark criteria. Research Question: To address the research aims, two research questions were proposed: (1) Can a social marketing program designed with consumers reduce household food waste behavior? and (2) How are social marketing benchmarks applied to reduce food waste? Program Design/Approach: A consumer-insight driven social marketing program Waste Not Want Not (WNWN) was designed following the social marketing process and delivered to local Redland City Council residents located within the pilot area. This article reports a process and outcome evaluation for the pilot study and a critical evaluation of benchmark criteria application. Importance to the Social Marketing Field: This article demonstrates social marketing’s efficacy to reduce food waste behavior in households, and it critically evaluates application of benchmark criteria to assist future research and practice. Methods: In total, 314 local council area residents were randomly allocated into either a program ( n = 110) or control group ( n = 204). The program group received intervention materials and invitations to attend the 2-week program activities held in a local shopping center. Control group participants received nothing. The extent of social marketing benchmark application was examined for the WNWN program. Results: Outcome evaluation indicated that the pilot study reduced self-reported household food waste and increased perceived level of self-efficacy in cooking for the program group, but not the control group. WNWN successfully applied five of the eight social marketing benchmark criteria, namely, consumer orientation, insight, competition, marketing mix, and behavior change. Recommendations for Research or Practice: Given that use of more benchmarks increases the likelihood of behavior change, future research must advocate for complete application of the eight major social marketing benchmark criteria in program design. Clear operational definitions are required to improve practice and behavioral change outcomes. Limitations: Study 1 focused on individual feedback and self-reported data minimizing the possibility of generalization. Future research could employ observational methods and involve a wider array of stakeholders to increase generalizability.

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