Developing Brand Assets with Wireless Devices

2005 ◽  
pp. 175-192 ◽  
Author(s):  
Jari H. Helenius ◽  
Veronica Liljander
Keyword(s):  
Literature Review ◽  
Mobile Phones ◽  
Communication Channels ◽  
Wireless Devices ◽  
Mobile Telecommunications ◽  
Mobile Channel ◽  
Managerial Implications

Advancements of the wired Internet and mobile telecommunications offer companies new opportunities for branding but also create a need to develop the literature to incorporate the new communication channels. This chapter focuses on the mobile channel and how mobile phones can be used in branding activities. Based on a literature review and practical examples, the chapter discusses how brand managers can utilize the mobile channel to strengthen brand assets. Four mobile branding (m-branding) techniques are proposed and their impact on brand assets discussed. Managerial implications and suggestions for further research are provided.

Wireless Grids

2016 ◽  
pp. 293-320 ◽  
Author(s):  
Mariela J. Curiel H.
Keyword(s):  
Mobile Phones ◽  
Job Scheduling ◽  
Management Strategies ◽  
Simulation Models ◽  
Real Data ◽  
Battery Life ◽  
Wireless Devices ◽  
Grid Resource ◽  
Job Management ◽  
Wireless Grids

Wireless grids extend the capability of Grid Computing by including a collection of wireless devices of diverse characteristics, such as sensors, mobile phones, laptops and special instruments. These new resources increase the power and accessibility of grids. Wireless devices can be grid resource consumers or grid resource providers. This chapter focuses in the use of mobile devices as resource providers. Some characteristics of these resources, such as limited CPU power, small screen, short battery life, and intermittent disconnection, are genuine challenges for the development of job management strategies. Our goal is to depict recent proposals in resource discovering, monitoring and job scheduling. The main contributions of the last five years will be described along the chapter. The highlights of the review includes: the use of agent technology; solutions oriented to applications composed of independent tasks and the lack of studies using either real platforms or real data in simulation models.

Usability Heuristics for Mobile Phone Applications

2015 ◽  
pp. 143-157 ◽  
Author(s):  
Thaísa C. Lacerda ◽  
Juliane V. Nunes ◽  
Christiane Gresse von Wangenheim
Keyword(s):  
Literature Review ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Systematic Literature Review ◽  
Mobile Applications ◽  
State Of The Art ◽  
The State ◽  
Computer Applications ◽  
Starting Point ◽  
Mobile Phone Applications

In this chapter, we discuss the importance of evaluating the usability of mobile applications using tools and technics that consider their specific characteristics. One common way to evaluate usability is using heuristics. However, since many assumptions regarding usability of computer applications are not true for mobile applications, a question arises: does there exist usability heuristics specific for this type of device? To answer this question, we conducted a systematic literature review. We mapped the encountered sets of heuristics to Nielsen's ten heuristics and identified additional ones specifically proposed for this kind of device. Our review indicates that research with respect to usability heuristics for mobile phones are still sparse. Nevertheless, this chapter provides an overview on the state of the art that can guide the design and evaluation of interfaces for mobile applications as well as provide a starting point for the evolution of such customized heuristics.

Electronic Business over Wireless Device

2011 ◽  
pp. 384-396
Author(s):  
Richi Nayak ◽  
Anurag Nayak
Keyword(s):  
Mobile Phones ◽  
Exponential Growth ◽  
Electronic Business ◽  
Wireless Devices ◽  
Business Applications ◽  
Wireless Device ◽  
Basic Concepts ◽  
High Level ◽  
The Voice

Research and practices in electronic businesses over wireless devices have recently seen an exponential growth. This chapter presents the basic concepts necessary to understand m-business applications and a case study of the voice driven airline-ticketing system that can be accessed at any time, anywhere by mobile phones. This application offers maximum functionality while still maintaining a high level of user convenience in terms of input and navigation.

Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices

2011 ◽  
pp. 215-232
Author(s):  
Parissa Haghirian ◽  
Maria Madlberger
Keyword(s):  
Economic Development ◽  
Literature Review ◽  
Mobile Technology ◽  
Technological Development ◽  
Research Question ◽  
Future Research ◽  
Mobile Advertising ◽  
Managerial Implications ◽  
Consumer Perspectives ◽  
Manova Analysis

This chapter tries to answer the question on how international consumers differ in their perceptions of mobile advertising. In order to answer this research question a survey among mobile phone users was carried out in Austria and in Japan. These two countries have been selected because they show a high dissimilarity in culture, in historical terms but also in the degree of technological development and usage. Both countries experienced a similar economic development and show comparable living standards. Furthermore, Japan and Austria are leading markets for advanced mobile technology in their geographic areas. On the basis of the literature review, variables picturing perceptions of mobile advertising are defined, hypotheses in comparing consumer perspectives in the respective countries presented and results of the MANOVA analysis shown and discussed. Finally, the paper presents theoretical and managerial implications, limitations, and recommendations for future research on this issue.

M-Learning with Mobile Phones

2009 ◽  
pp. 1344-1350
Author(s):  
Simon So
Keyword(s):  
Mobile Phones ◽  
Rapid Evolution ◽  
Developed Countries ◽  
Wireless Devices ◽  
Mobile Wireless ◽  
Web Based ◽  
Wireless Technologies ◽  
Internet Users ◽  
E Learning ◽  
Future Direction

The Internet is a major driver of e-learning advancement and there was an estimate of over 1000 million Internet users in 2004. The ownership of mobile devices is even more astonishing. ITU (2006) reported that 77% of the population in developed countries are mobile subscribers. The emergence of mobile, wireless and satellite technologies is impacting our daily life and our learning. New Internet technologies are being used to support small-screen mobile and wireless devices. In a field marked by such rapid evolution, we cannot assume that the Web as we know it today will remain the primary conduit for Internet- based learning (Bowles, 2004, p.12). Mobile and wireless technologies will play a pivotal role in learning. This new field is commonly known as mobile learning (m-learning). In this article, the context of m-learning in relation to e-learning and d-learning is presented. Because of the great importance in Web-based technologies to bridge over mobile and wireless technologies, the infrastructure to support mlearning through browser-based technologies is described. This concept represents my own view on the future direction of m-learning. An m-learning experiment, which implemented the concept, is then presented.

scholarly journals PERKEMBANGAN PENGELOLAAN ARSIP ELEKTRONIK DI INDONESIA: TINJAUAN PUSTAKA SISTEMATIS

2020 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Fajar Nyfantoro ◽  
Tamara Adriani Salim ◽  
Anon Mirmani
Keyword(s):  
Literature Review ◽  
Mobile Phones ◽  
Systematic Literature Review ◽  
Electronic Records ◽  
Records Management ◽  
Evidence Based ◽  
Electronic Archive ◽  
Network Applications ◽  
Computer Based ◽  
Electronic Records Management

Introduction. In Indonesia, technology has developed in various fields, this study explores the management of archives in Indonesian institutions still uses conventional archives or manages records electronically. The result of our findings also convey information on the development of electronic records management that has been carried out through a systematic literature review.Methods. A systematic literature review method was used for exploring electronic records management study. The use of this method is designed to search for, assess, and synthesize the best available evidence. The goal is to get informative, evidence-based answers related to the research questions.Analysis. The research will be analyzed based on the theory of Population, Intervention, Comparison, Outcomes and Context (PICOC). Results and Discussion. Carried out through a systematic literature review method, our results found 20 documents that had links with electronic archive management activities. The institution applies electronic archive management by using software technology such as computer-based applications, Android-based applications on mobile phones, and website-based network applications to various processes of archiving activities.Conclusion Our results suggest that the management of institutional records in Indonesia should follow the development by implementing electronic management.

scholarly journals Internationalization of Japanese Business Groups – Literature Review

2018 ◽  
Vol 1 (2) ◽  
pp. 27-41
Author(s):  
Zsuzsanna Járfás
Keyword(s):  
Literature Review ◽  
Institutional Environment ◽  
Stakeholder Management ◽  
Business Groups ◽  
Knowledge Flows ◽  
Managerial Implications ◽  
Excellent Work ◽  
Nuanced Understanding ◽  
Theoretical Question ◽  
Lock In

Abstract The internationalization of Japanese business groups (JBG) have been subject to intense scrutiny since JBG shot to world stage in the 1980’s. Studies on the internationalization of JBG have been fragmented in scope and have mainly focused on specific behaviors e.g. mode of market entry, knowledge creation, knowledge flows between headquarters and overseas subsidiaries, overseas market development and sales strategies, to name a few. Little attention has been paid, however, to explaining the reasons behind these behaviors. This literature review aims to contribute to filling this gap by recognizing the internationalization’s embeddedness in the country’s institutional environment, thus providing a more nuanced understanding of the drivers behind these behaviors as well as the intrinsic obstacles that may hinder the outcomes of these internationalization efforts. This study also hopes to answer the theoretical question called for by (Zaheer, Gözübüyük and Milanov, 2010) in their excellent work “It’s the connections: The network perspective in interorganizational research: “How do organizations balance the benefits of trust and embeddedness with the costs of lock-in and inflexibility with the same set of partners?” The holistic perspective of this review has wide ranging managerial implications in terms of effective intra-organizational dialogue, stakeholder management, organizational knowledge management, among others.

scholarly journals Communication channels in the host community market adopted by Chinese immigrant entrepreneurs

2018 ◽  
Vol 18 (1) ◽  
Author(s):  
Tinashe T.R. Ndoro ◽  
Lynette Louw ◽  
MacDonald Kanyangale
Keyword(s):  
Small Businesses ◽  
Communication Channels ◽  
Business Environment ◽  
Host Community ◽  
Entrepreneurial Activity ◽  
Chinese Immigrant ◽  
Snowball Sampling ◽  
Structured Interviews ◽  
Immigrant Entrepreneurs ◽  
Managerial Implications

Orientation: There is a growing prevalence of entrepreneurial activity by immigrant entrepreneurs in different sectors of various economies across the world. Immigrant entrepreneurs seek to identify opportunities to grow and sustain their businesses in hostile business markets. Immigrant entrepreneurs use an array of channels of communication to gain insight of the opportunities in the market.Research purpose: The study sought to investigate the communication channels used by Chinese immigrant entrepreneurs to identify opportunities in the host community market.Motivation for the study: The study was undertaken given the dearth of research on the role of communication channels in enabling the identification of opportunities by immigrant entrepreneurs.Research design, approach and method: A qualitative research design was adopted in which purposive and snowball sampling were adopted. Semi-structured interviews were conducted with 21 Chinese immigrant entrepreneurs operating small businesses in the South African context.Main findings: The results indicate that the immigrant entrepreneurs identified opportunities in the business environment through establishing channels of communication that manifested as networks with family members, customers, local employees and competitors. Building relationships through networks was key for the process of identifying opportunities.Practical/managerial implications: The study provides evidence that information about opportunities in the market is identified through dynamic channels of communication characterised by networks with different stakeholders.Contribution/value-add: Communication channels are pivotal in enabling the identification of opportunities in the business environment. Immigrant entrepreneurs actively create and sustain their relationships with various stakeholders in the business environment to be able to identify opportunities in the business environment.

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