scholarly journals Research on Ternary Interactive Gatekeeping Model for Multi-Channel Networks (MCNs) in Social Media Era

2021 ◽  
Vol 13 (24) ◽  
pp. 13710
Author(s):  
Jie Xin ◽  
Wan Ni ◽  
Zhiyuan Yu
Keyword(s):  
Social Media ◽  
Vital Role ◽  
Digital Content ◽  
Future Research ◽  
Business Logic ◽  
Structured Interviews ◽  
Channel Networks ◽  
Internet Users ◽  
Production And Distribution ◽  
New Perspective

In the digital content industry, the emerging multi-channel networks (MCNs) have dramatically changed the ways of content production and distribution in sustainable social media. As a result, it also brings an unprecedented impact and challenge to the traditional gatekeeping model, which play a vital role to describe and explain the reporting process regarding news events. In this paper, we propose a Ternary Interactive Gatekeeping (TIG) model and then discusse the gatekeeping behaviors of MCNs from the aspects of content production and distribution, which intend to integrate the roles of MCNs, content creators and social platforms all in one. In this way, MCNs are not only the intermediary, but also undertake the responsibility of gatekeeper in social media, which exerts the important role in online pseudo-environments. Semi-structured interviews are conducted with 15 interviewees that consist of the advertiser, creator, and staff in MCNs and platforms. For the content production, the gatekeeping behaviors of MCNs consist of selection, shaping and withholding. Those contents that satisfy the profits and development requirements of MCNs are chosen. For the content distribution, the gatekeeping behaviors of MCNs consist of display, timing and repetition, which aim to realize the high media exposure for Internet users. It can be seen that MCNs’ gatekeeping behaviors are affected by the business-logic. By the proposed gatekeeping scheme, we intend to provide a new perspective for future research on information management of social media.

Is this mine? Psychological ownership and the social media follower

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Caroline S.L. Tan
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Vital Role ◽  
Psychological Ownership ◽  
Structured Interviews ◽  
Content Type ◽  
Face To Face ◽  
The Social ◽  
Social Currency ◽  
Different Levels

Purpose The purpose of this study is to examine psychological ownership (PO) experienced by followers of social media influencers toward both influencer and the product. Design/methodology/approach Data were collected using face-to-face semi-structured interviews that were conducted with 30 respondents and analyzed using thematic analysis. Findings The study demonstrated that the PO experienced by the follower changes under different conditions resulting from perceived value, social currency and follower activity. Social currency plays a vital role in determining the target of PO, often affecting the narrative by the follower. Originality/value To the best of the author’s knowledge, this is the first paper to examine the transference of PO between product and influencer as experienced by the follower. It provides an understanding on PO that is experienced in different levels of intensity and changes depending on the motive of the follower; hence, transference of PO occurs and it is not a static.

Pero Like and mitú

2021 ◽  
Vol 7 (4) ◽  
pp. 80-106
Author(s):  
Arcelia Gutiérrez
Keyword(s):  
Social Media ◽  
New Media ◽  
Generational Differences ◽  
Digital Content ◽  
Race And Racism ◽  
Channel Network ◽  
Corpus Christi ◽  
Cultural Specificity ◽  
Internet Users ◽  
The Creation

In 2016, Buzzfeed announced the creation of Pero Like, a Facebook page and YouTube channel that would “look at the myriad identities under the ‘Latinx umbrella,’” including “[B]laxicans in LA, Tejanos in Corpus Christi, Cubans in Miami (and their abuelitas), and everyone who’s been told they don’t ‘look Latina.’” Pero Like followed the footsteps of mitú, a new media multi-channel network created in 2012 to target younger, bicultural Latinx audiences who are avid internet users and overlooked by legacy media. This article analyzes how Latina millennial digital content creators negotiate, mediate, and contest Latinidad through social media entertainment. It focuses on four of the most popular Latina creators featured on mitú and Pero Like: Jenny Lorenzo, Kat Lazo, Julissa Calderon, and Maya Murillo. In doing so, the article explores how these creators articulate the politics of Latinx millenniality through a focus on cultural specificity, panethnicity, generational differences, language practices, race and racism, and beauty standards.

Social Media Advertising Influence on Users' Responses

2021 ◽  
Vol 11 (1) ◽  
pp. 1-13
Author(s):  
Heba Sadek
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Social Networking Sites ◽  
Deep Understanding ◽  
Vital Role ◽  
Structured Interviews ◽  
Research Directions ◽  
Emotional Appeal ◽  
Social Media Advertising ◽  
Clear Information

This research aims to extend the knowledge of social media advertising by providing a deep understanding of the elements of social networking sites advertising (SNS ad) effectiveness that help create favorable users' responses via their attitude toward empathy expression in the Egyptian context. Qualitative research was developed. Sixteen semi-structured interviews were conducted which were analyzed by using thematic analysis. Findings indicate that the crucial elements that generate an effective SNS ad in Egypt particularly on Facebook are the advertising creativity and simplicity, followed by the advertising entertainment specifically the emotional appeal of joy, the interactivity, the clear information, and the trustworthiness derived from users' generated content. These elements influence on users' attitude toward empathy expression and lead to favorable users' responses. Additionally, it has been found that brand loyalty plays a vital role on influencing users' responses. Based on these findings, this research offers implications and proposes further research directions.

scholarly journals The Impact of e-Skills on the Settlement of Iranian Refugees in Australia

10.28945/3704 ◽  
2017 ◽  
Vol 13 ◽  
pp. 059-077 ◽  
Author(s):  
Saeed Shariati ◽  
Jocelyn Armarego ◽  
Fay Sudweeks
Keyword(s):  
Information And Communication Technologies ◽  
Qualitative Methodology ◽  
Vital Role ◽  
Future Research ◽  
Main Stream ◽  
Structured Interviews ◽  
Information And Communication ◽  
Research Findings ◽  
Mainstream Society ◽  
The Impact

Aim/Purpose: The research investigates the impact of Information and Communication Technologies (ICT) on Iranian refugees’ settlement in Australia. Background: The study identifies the issues of settlement, such as language, cultural and social differences. Methodology: The Multi-Sited Ethnography (MSE), which is a qualitative methodology, has been used with a thematic analysis drawing on a series of semi-structured interviews with two groups of participants (51 Iranian refugees and 55 people with a role in assisting refugees). Contribution: The research findings may enable the creation of a model for use by the Aus-tralian Government with Iranian refugees. Findings: The findings show the vital role ICT play in refugees’ ongoing day-to-day life towards settlement. Recommendations for Practitioners: The results from this paper could be generalised to other groups of refugees in Australia and also could be used for Iranian refugees in other countries. Recommendation for Researchers: Researchers may use a similar study for refugees of different backgrounds in Australia and around the world. Impact on Society: ICT may assist refugees to become less isolated, less marginalized and part of mainstream society. Future Research: Future research could look into the digital divide between refugees in Australia and main stream Australians.

scholarly journals Content is King: How SMEs Create Content for Social Media Marketing Under Limited Resources

2019 ◽  
Vol 39 (4) ◽  
pp. 415-430 ◽  
Author(s):  
Sascha Kraus ◽  
Johanna Gast ◽  
Moritz Schleich ◽  
Paul Jones ◽  
Michael Ritter
Keyword(s):  
Social Media ◽  
Theoretical Foundation ◽  
Qualitative Approach ◽  
Social Media Marketing ◽  
Limited Resources ◽  
Future Research ◽  
Structured Interviews ◽  
Content Creation ◽  
The Creation ◽  
Practical Recommendations

Despite the growing literature dealing with social media marketing (SMM) in small and medium-sized enterprises (SMEs), one area that has not been fully explored is the creation of the content itself. SMEs typically do not have the same resources available that larger companies possess. Therefore, they have to find alternative ways to compensate for this weakness. This study analyzes SMEs’ SMM content creation, specifically on Facebook. By first scanning existing literature for essential factors for content creation, a theoretical foundation for the empirical part is presented. A qualitative approach was applied through the use of semi-structured interviews with eight SMEs. The findings suggest that it is difficult for most SMEs to efficiently use available resources, but also that minimal resources are required to create engaging content. Moreover, SMEs are typically aware of the majority of elements that influence content creation, at least to a certain extent, and that they should have established processes and routines to overcome the burden of limited resources. The study concludes with directions for future research and practical recommendations.

Determining the factors affecting brand authenticity of startups in social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shayan Fouladi ◽  
Amir Ekhlassi ◽  
Kamal Sakhdari
Keyword(s):  
Social Media ◽  
Quantitative Methods ◽  
Future Research ◽  
Research Assessment ◽  
Theory Approach ◽  
Affecting Factors ◽  
Structured Interviews ◽  
Content Type ◽  
Factors Affecting ◽  
Brand Authenticity

Purpose This paper aims to determine the affecting factors of the brand authenticity of startups in social media. Design/methodology/approach Using a qualitative method based on a grounded theory approach, this research specifies and classifies the affecting factors of brand authenticity of startups in social media through in-depth semi-structured interviews. Findings Multiple factors affecting the brand authenticity of startups in social media are determined and categorized as indexical, iconic and existential cues through this research. Connection to heritage and having credible support are determined as indexical cues. Founder intellectuality, brand intellectuality, commitment toward customers and proactive clear and interesting communications are identified as iconic cues. Having self-confidence and self-satisfaction, having intimacy with the brand and a joyful feeling for interactions with the community around the brand are determined as existential cues in this research. This research furthers previous arguments on a multiplicity of brand authenticity by shedding light on the relationship between the different aspects of authenticity and the form that different affecting factors can be organized together. Consumers eventually evaluate a strengthened perception of brand authenticity through existential cues that reflect the cues of other aspects (iconic and indexical) which passed through the goal-based assessment and self-authentication filter. Research limitations/implications The research sampling population can be more diversified in terms of sociodemographic attributes. Due to the qualitative methodology of this research, assessment of the findings through quantitative methods can be considered in future research. Practical implications Using the findings of this research, startup managers can properly build a perception of authenticity in their consumers’ minds by using alternate factors while lacking major indexical cues such as heritage. This research helps startup businesses to design their brand communications better to convey their authenticity to their audiences. Originality/value This research determines the factors affecting the authenticity of startup brands in social media. It also defines the process of authenticity perception through different aspects of brand authenticity.

scholarly journals Social Media Affordances and Information Sharing: An Evidence from Chinese Public Organizations

2019 ◽  
Vol 3 (3) ◽  
pp. 135-154 ◽  
Author(s):  
Farhan Khan ◽  
Xiangyun Si ◽  
Kashif Ullah Khan
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Media Use ◽  
Public Organizations ◽  
Middle Level ◽  
Future Research ◽  
Structured Interviews ◽  
Social Media Use ◽  
The Public ◽  
Chinese Public

Abstract The study aims to reveal the role of social media and its influence on information sharing within public organizations and emphasis on the distribution affordance to facilitate information processes. Existing literature emphasized different aspects of social media in the public sector to promote the relationship between government and citizens or provide better public service, for example, innovation, policies, openness, and communication. However, there is a wide gap in the literature to investigate social media use and information sharing within public organizations. The current study tries to accomplish the goal by conducting semi-structured interviews with 15 employees in public organizations in Chaohu city, China and applying content analysis on the interviews. Despite the existing literature, the targeted group for this study is divided into three levels (i) senior-level, (ii) middle-level, and (iii) junior-level employees to get a better view of social media. The study is based on grounded theory for coding analysis. We provide an overview of social media use within Chinese public organizations and discuss five social media affordances involved in the public organizations. Finally, we provide the implications, limitations, recommendation, and future research of this research area.

The Psychological Motivations of Online Conspicuous Consumption

2020 ◽  
Vol 16 (2) ◽  
pp. 1-16
Author(s):  
Jude Qattan ◽  
Mohammad Al Khasawneh
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Conspicuous Consumption ◽  
Future Research ◽  
Limited Attention ◽  
The Internet ◽  
Comprehensive Model ◽  
Structured Interviews ◽  
Digital World ◽  
Qualitative Technique

Conspicuous consumption is a behavior that is becoming prevalent in today's world. Although limited attention has been given to conspicuous consumption in a digital world, it is a behavior that everyone practices, in different degrees. This article sets out to reveal and examine the underlying psychological motivations of online conspicuous consumption. Semi-structured interviews are adopted as a qualitative technique. The interviews were conducted with fifteen Jordanian residents who have access to the internet and social media. The findings reveal that the four proposed psychological motivations (envy, materialism, narcissism, and social comparison) are of significant influence on users' online conspicuous consumption. This study introduces a comprehensive model of online conspicuous consumption that was not addressed earlier in the literature and provides a viable foundation for future research in this context. Furthermore, the results will help marketing managers to better understand and manage their strategies in reference to users' psychological motivations when posting online.

An Intergenerational Exploration of Breastfeeding Journeys Through the Lens of African American Mothers and Grandmothers

2021 ◽  
pp. 089033442199930
Author(s):  
Mary M. Muse ◽  
Jerome E. Morris ◽  
Joan E. Dodgson
Keyword(s):  
African American ◽  
African American Women ◽  
Vital Role ◽  
African American Families ◽  
Support Network ◽  
Future Research ◽  
African American Mothers ◽  
Structured Interviews ◽  
Cross Sectional ◽  
American Families

Background Many individuals comprise a nursing mother’s social support network. Grandmothers within African American families, historically, have played a vital role in the transmission of culture. Understanding intergenerational perspectives within African American families related to infant feeding and scholarship about breastfeeding is critical, given the breastfeeding patterns among African American women. Research aim To describe intergenerational perspectives within African American families, where the mother has successfully breastfed. Methods A prospective, cross-sectional, qualitative design using semi-structured interviews was used. African American nursing mothers and maternal grandmothers ( N = 14) residing in the Metro–St. Louis area, who reflected economic and educational diversity, were recruited. Inductive and iterative data analysis, framed by Black Feminist Theory allowed for emerging patterns reflecting the participants’ voices. Results Three of the six (50%) grandmother participants had breastfed. The majority of the mother participants were married ( n = 5; 62.5%) and had a college degree ( n = 4; 50.0%) or a high school diploma ( n = 1; 12.5%); and four (50.0%) had received the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Three patterns emerged: (a) intergenerational connections; (b) changes in breastfeeding experiences over time; and (c) going with the flow (referring to the choice to work within the constraints of one’s circumstances). Grandmothers supported mothers’ breastfeeding decisions; grandmothers who had breastfed benefited from the updated information the mothers provided; and grandmothers who did not breastfeed acquired new breastfeeding knowledge, which informed the ways they supported the mothers. Conclusion The intergenerational perspectives surrounding breastfeeding within African American families participating in this study offer future research directions.

scholarly journals Proactively Discouraging Cyberbullying Activities

2021 ◽  
Vol 9 (10) ◽  
pp. 1601-1607
Author(s):  
Puneetha KR
Keyword(s):  
Social Media ◽  
Language Processing ◽  
Leisure Activities ◽  
Cyber Bullying ◽  
Future Research ◽  
Internet Users ◽  
The Social ◽  
Social Media Platforms ◽  
Root Word ◽  
Cyberbullying Detection

Abstract: Research into cyberbullying detection has increased in recent years, due in part to the proliferation of cyberbullying across social media and its detrimental effect on young people. Cyber bullying is one of the most common problems faced by the internet users making internet a vulnerable space hence there has to be some detection that is needed on the social media platforms. Detecting the bullies online at the earliest makes sure that these platforms are safer for the user and internet indeed becomes a platform to share information and use it for other leisure activities. Even though there has been some research going on implementing detection and prevention of cyber bullying, it is not completely feasible due to certain limitations imposed. In this paper lexicon-based approach of the NLTK sentiwordnetis used to differentiate the positive and negative words and produce results. These words are given negative and positive values greater than or less than zero for positive and negative words respectively. Lexicon based systems utilize word lists and use the presence of words within the lists to detect cyberbullying. Lemmatization is used to find the root word. This paper essentially maps out the state-of-the-art in cyberbullying detection research and serves as a resource for researchers to determine where to best direct their future research efforts in thisfield. Keywords: Abuse and crime involving computers, natural language processing, sentiment analysis, social networking

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