Pero Like and mitú

2021 ◽  
Vol 7 (4) ◽  
pp. 80-106
Author(s):  
Arcelia Gutiérrez
Keyword(s):  
Social Media ◽  
New Media ◽  
Generational Differences ◽  
Digital Content ◽  
Race And Racism ◽  
Channel Network ◽  
Corpus Christi ◽  
Cultural Specificity ◽  
Internet Users ◽  
The Creation

In 2016, Buzzfeed announced the creation of Pero Like, a Facebook page and YouTube channel that would “look at the myriad identities under the ‘Latinx umbrella,’” including “[B]laxicans in LA, Tejanos in Corpus Christi, Cubans in Miami (and their abuelitas), and everyone who’s been told they don’t ‘look Latina.’” Pero Like followed the footsteps of mitú, a new media multi-channel network created in 2012 to target younger, bicultural Latinx audiences who are avid internet users and overlooked by legacy media. This article analyzes how Latina millennial digital content creators negotiate, mediate, and contest Latinidad through social media entertainment. It focuses on four of the most popular Latina creators featured on mitú and Pero Like: Jenny Lorenzo, Kat Lazo, Julissa Calderon, and Maya Murillo. In doing so, the article explores how these creators articulate the politics of Latinx millenniality through a focus on cultural specificity, panethnicity, generational differences, language practices, race and racism, and beauty standards.

Personal Branding Digital Natives di Era Komunikasi Media Baru (Analisis Personal Branding di Media Sosial Instagram)

2020 ◽  
Vol 2 (1) ◽  
pp. 19-30
Author(s):  
Oryza Devi Salam
Keyword(s):  
Social Media ◽  
New Media ◽  
Research Question ◽  
Secondary Data ◽  
Digital Natives ◽  
Primary Data ◽  
Information Communication ◽  
Internet Users ◽  
Qualitative Descriptive ◽  
Personal Branding

The nature of humans in their lives is to carry out communication activities. An individual can be said to communicate with other people if both have an understanding of the meaning of the message conveyed in their interactions. The progress of information communication technology provides an opportunity for individuals to interact more easily through the internet. In 2017, the number of internet users in Indonesia was recorded at 143.26 million, or 54.68 percent of Indonesia's total population. This number increased compared to the previous year, namely in 2016 which was recorded at 132.7 million. Of the numbers recorded, 130 million of them are active on social media in term of New Media Communication, or noted as information technology-based communication, makes social media as primary chosen for individuals interacting socially in cyberspace. This study aims to analyze how the personal branding forming in social media instagram refer to eight laws of personal branding such as: specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill. The best personal branding must be meets on these eight laws. The type of research conduct as qualitative descriptive, which the method is case study. The data used are primary data from interviews with selected informants and secondary data: documents in the form of photos and texts of digital natives on their Instagram. The data were analyzed by data reduction, data display by arranging it according to the pattern and then verification that is drawing the conclusion to answer the research question. Refer to the results of the study, the conclusion is personal branding of digital natives on Social Media Instagram need to be manage to meet all eight laws of personal branding.Keywords: Communication, Digital Natives, New Media, Social Media

Is Somebody Spying on Us?

2020 ◽  
pp. 156-172
Author(s):  
Şadiye Deniz
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
University Students ◽  
Domestic Space ◽  
Dominant Effect ◽  
Modern Times ◽  
Privacy Settings ◽  
Level Of Knowledge ◽  
The Creation

One of the concepts that have a strong and dominant effect in transforming the culture, individual, and society of social media has been privacy. Everything that belongs to our domestic space in modern times, which should not be known/seen by others, is made public by ourselves in the postmodern age with new media tools. In social networks focusing on vision and surveillance, privacy is restricted, eliminated, or stretched by individuals themselves for the creation of ideal profiles. The privacy settings that a person thinks are under his control seriously affect the way he uses social media. This chapter will try to determine which subject/situation/images are perceived as intimate among university students, and how the boundaries of social media and privacy are drawn and transformed. The study is based on the assumption that the level of privacy awareness and the level of knowledge control influence the quality and frequency of social media sharing of users.

scholarly journals Digital Marketing Strategies To Increase Online Business Sales Through Social Media

2021 ◽  
Vol 1 (2) ◽  
pp. 31-37
Author(s):  
Niko Garuda Adiyono ◽  
Tantri Yanuar Rahmat ◽  
Rina Anindita
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategies ◽  
Digital Content ◽  
The Internet ◽  
The World ◽  
Golden Opportunity ◽  
Internet Information ◽  
Technological Developments ◽  
Online Business

Technological developments have brought new media related to the internet. The internet is currently a necessity for many people around the world because with the internet, information can be conveyed quickly and easily. In the world of business is also entered by the internet. The internet creates something new, one way of marketing product. A businessman finds the latest marketing strategy by creating digital content for the products they offer and they will distribute it on social media so that more people and potential consumers will see and know about the product. Social Media is an application that provides video making features along with very interesting and easy to use effect features. That way, not a few online business people take advantage of the golden opportunity to use the application. Social Media as a platform to develop their business a through digital content.

scholarly journals Evolution of Interpersona Communication Through Symbols (Sticker) Cyber Native In The Line App

2021 ◽  
Vol 3 (3) ◽  
pp. 125-135
Author(s):  
Noor Aini Rachmawati ◽  
Oryza Devi Salam ◽  
Giovani Anggasta Setiawan ◽  
Regina Geovania Anggasita Izaak
Keyword(s):  
Social Media ◽  
New Media ◽  
Descriptive Analysis ◽  
Digital Natives ◽  
Information Communication ◽  
Media Communication ◽  
Ethnographic Approach ◽  
Internet Users ◽  
Qualitative Research Methodology ◽  
Evolution Of Communication

The essence of man in life is to conduct communication activities. An individual is said to communicate with others if both have an understanding of the meaning of the message conveyed in his interaction. Advances in information communication technology provide opportunities for individuals to more easily interact over the internet. Of the recorded internet users, 130 million are active on social media. New Media Communication, or communication based on information technology, makes social media a prima donna for individuals to interact socially in cyberspace. Text-based communication platforms such as WhatsApp and LINE make it easier for individuals or those in cyberspace referred to as digital natives to interact. These digital natives in their interactions do the continuous thing as a habit that eventually becomes a culture of communication.             In this research, the focus of research is the evolution of communication between users in the new media era in LINE users as a text application-based social media with a constructivist approach, qualitative research methodology with virtual ethnographic research methods and descriptive analysis levels. Data collection with online interviews, as well as chat history observations and the use of LINE sticker features. The purpose of the study is: (1) to find out the communication of digital natives on the LINE application platform, (2) to find out the evolution of interpersona communication formed from the results of native digital interactions on the LINE application platform using a virtual ethnographic approach.

scholarly journals Research on Ternary Interactive Gatekeeping Model for Multi-Channel Networks (MCNs) in Social Media Era

2021 ◽  
Vol 13 (24) ◽  
pp. 13710
Author(s):  
Jie Xin ◽  
Wan Ni ◽  
Zhiyuan Yu
Keyword(s):  
Social Media ◽  
Vital Role ◽  
Digital Content ◽  
Future Research ◽  
Business Logic ◽  
Structured Interviews ◽  
Channel Networks ◽  
Internet Users ◽  
Production And Distribution ◽  
New Perspective

In the digital content industry, the emerging multi-channel networks (MCNs) have dramatically changed the ways of content production and distribution in sustainable social media. As a result, it also brings an unprecedented impact and challenge to the traditional gatekeeping model, which play a vital role to describe and explain the reporting process regarding news events. In this paper, we propose a Ternary Interactive Gatekeeping (TIG) model and then discusse the gatekeeping behaviors of MCNs from the aspects of content production and distribution, which intend to integrate the roles of MCNs, content creators and social platforms all in one. In this way, MCNs are not only the intermediary, but also undertake the responsibility of gatekeeper in social media, which exerts the important role in online pseudo-environments. Semi-structured interviews are conducted with 15 interviewees that consist of the advertiser, creator, and staff in MCNs and platforms. For the content production, the gatekeeping behaviors of MCNs consist of selection, shaping and withholding. Those contents that satisfy the profits and development requirements of MCNs are chosen. For the content distribution, the gatekeeping behaviors of MCNs consist of display, timing and repetition, which aim to realize the high media exposure for Internet users. It can be seen that MCNs’ gatekeeping behaviors are affected by the business-logic. By the proposed gatekeeping scheme, we intend to provide a new perspective for future research on information management of social media.

scholarly journals Amar Munkar Nahi Ma’ruf: Studi Lirik Lagu Dangdut Koplo Jaran Goyang dan Parodinya

2019 ◽  
Vol 3 (1) ◽  
pp. 15
Author(s):  
Farhan Farhan
Keyword(s):  
Social Media ◽  
New Media ◽  
Media Studies ◽  
Media Convergence ◽  
Media Industry ◽  
Religious Doctrine ◽  
Ethnographic Approach ◽  
The Creation

Abstrak:Tulisan ini mengkaji dinamika perkembangan musik dangdut koplo di Nusantara dalam perspektif dakwah dan komunikasi. Perkembangan Produksi music dangdut (koplo) semakin mendapatkan tempat dikalangan masyarakat kekinian. Didukung dengan Industri media musik yang semakin meningkat setiap tahun seiring perkembangan konvergensi media konvensional terkoneksi dengan new media (internet). Penciptaan lirik lagu dangdut koplo berjudul ‘jaran Goyang’ dan parodinya memiliki pengaruh cukup kuat dalam mengubah paradigma pendengar/penonton. Efek lirik lagu dangdut koplo ‘jaran goyang’ tidak hanya merubah pola berpikir dan berperilaku. Melalui paradigma Amar Ma’ruf Nahi Mungkar dan kajian media dengan pendekatan etnografi virtual di media sosial You tube, penelitian menyimpulkan  bahwa lirik lagu dangdut koplo berjudul ‘jaran goyang’ mengandung pesan perilaku tidak terpuji (Amar ‘Munkar’) dan bertentangan dengan dokrin agama Islam. Sedangkan parodi lirik lagu ‘Jaran Goyang’ menunjukkan pesan-pesan kebenaran dan kebajikan selaras dengan ajaran Islam (Amar Ma’ruf), sekaligus merupakan praktik metode dakwah kekikian kepada objek dakwah dari komunitas pecinta musik. Tantangan pendakwah masa depan diperlukan kontinuitas massif dalam mensinergikan pesan-pesan dakwah dengan dinamisasi seni musik dangdut.  Abstract:This paper examines the dynamics of the development of music dangdut koplo in Indonesia through perspective of da'wah and communication. The progress of production dangdut music (koplo) is increasingly gaining around today's society. Supported by the music media industry which is every year increasingly as the development of conventional media convergence is connected to the new media (internet). The creation of the lyrics of the song dangdut koplo entitled 'jaran Goyang' and its parody has quite a powerful influence in changing the listener / audience paradigm. The effect of the lyrics of the song dangdut koplo 'jaran goyang' not only changes the pattern of thinking and behaving. Through the Amar Ma'ruf Nahi Mungkar paradigm and media studies using a virtual ethnographic approach on social media You Tube, the study concluded that the lyrics of the song dangdut koplo titled 'jaran goyang' contain messages of dishonorable behavior (Amar 'Munkar') and are contrary to Islamic religious doctrine . Whereas the parody of the song 'Jaran Goyang' shows the messages of truth and virtue in harmony with the teachings of Islam (Amar Ma'ruf), as well as the practice of the method of preaching to the object of preaching from the music lovers community. The challenge of future preachers requires massive continuity in synergizing the messages of da'wah with the dynamics art of the dangdut music

Illusions of Empowerment

2012 ◽  
Vol 2 (1) ◽  
pp. 36-51 ◽  
Author(s):  
Corinne Weisgerber
Keyword(s):  
Social Media ◽  
New Media ◽  
The Public ◽  
Media Technologies ◽  
Digital Democracy ◽  
Internet Users ◽  
Attention Economy ◽  
The Social ◽  
Social Media Platforms ◽  
Media Systems

This article calls into question the social media empowerment narrative and the underlying idea that social media platforms are empowering everyday netizens to have their voices heard. The author argues that social media technologies may simply privilege only those Internet users who are new media savvy and have leisure time to participate in the so-called digital democracy. While social media systems might have lowered the entrance threshold for civic engagement, hurdles such as the growing competition in an attention economy, the odds of standing out amidst millions of other individual voices, knowledge of new media technologies required to achieve visibility, and time demands make the social media empowerment vision more difficult to attain than the architects of the empowerment ideology have made the public to believe.

Digital Era

2020 ◽  
pp. 1-29
Author(s):  
Liliana Coutinho Vitorino ◽  
Ana Lisboa ◽  
Raquel J. Antunes
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Communication ◽  
Business Innovation ◽  
Digital Era ◽  
Internet Users ◽  
Worldwide Population ◽  
Emerging Trends ◽  
General Perspective

The explosive growth of new media and the multiple and diverse means of communications are changing consumers and brands. Digitalisation is a growing reality. As per April 2019, there were 4.437 billion internet users (around 58% of the worldwide population) and 3.499 billion active social media users. Not only is the setting changing, but also consumers' profiles and roles. Researchers have identified some emerging trends that are leading firms to change the way they communicate to consumers and develop new and innovative businesses. In this chapter, the authors present a general perspective of marketing communication and how it will affect business innovation, discuss the existing paradigm shift in marketing communication, and introduce a case study which applies some of the more recent techniques.

scholarly journals Represented Dreams: Subversive Expressions in Chinese Social Media as Alternative Symbolic Infrastructures

2018 ◽  
Vol 4 (4) ◽  
pp. 205630511880951 ◽  
Author(s):  
Sulafa Zidani
Keyword(s):  
Social Media ◽  
Social Change ◽  
Civic Engagement ◽  
Chinese Dream ◽  
Systematic Examination ◽  
Internet Users ◽  
Collective Resistance ◽  
The Chinese Dream ◽  
The Creation ◽  
Chinese Social Media

This article examines the creation and utilization of subversive expressions by Chinese Internet users amid heavy censorship. While these expressions may potentially lead to collective resistance, so far they have not been subjected to systematic examination. A grounded analysis of 270 Weibo posts that relate to nine prevalent subversive keywords demonstrates how sporadic modes of playful civic engagement consolidate as shared symbolic infrastructures. The expressions construct a systematic “counter-hierarchical” social ladder; participants express identification with the groups that are least governmental, while clearly dissociating themselves from those connected to the regime. At the same time, the expressions reveal a set of contradictory values, shedding light on the challenges facing both “the Chinese Dream” and the prospect of social change.

In search of prosumption: Youth and the new media in Hong Kong

First Monday ◽  
2010 ◽  
Author(s):  
Donna Chu
Keyword(s):  
Hong Kong ◽  
Young People ◽  
New Media ◽  
Generational Differences ◽  
Media Use ◽  
Critical Evaluation ◽  
Four Dimensions ◽  
Use Patterns ◽  
Internet Users ◽  
The Media

This study addresses three research questions that aim to describe the media use patterns of young people in Hong Kong. In particular, four dimensions of media use are taken as preliminary indicators to determine whether young people fit the popular stereotype of active Internet users. The dimensions include their reasons for going online, their initiative for information management, their production of content, and their collaboration and sharing activities on the Internet. A self-administered semi-structured questionnaire was distributed to 649 sixth formers in 11 secondary schools in Hong Kong between December 2008 and February 2009. The survey found little support for popular claims that celebrate the active roles of participants in the new media culture. Despite growing up “digitally,” the young people in this study did not demonstrate markedly different characteristics in their media use. Indeed, instead of making the most out of the new media environment as “prosumers,” they remained passive consumers in most cases. These findings call for a more critical evaluation of terms such as “prosumption,” and of assumptions about generational differences in media use.

Sign in / Sign up

Export Citation Format

Share Document