scholarly journals The Role of Digitalization on the Internationalization Strategy of Born-Digital Companies

2021 ◽  
Vol 13 (24) ◽  
pp. 14002
Author(s):  
Ioan-Iustin Vadana ◽  
Olli Kuivalainen ◽  
Lasse Torkkeli ◽  
Sami Saarenketo
Keyword(s):  
International Business ◽  
Value Chain ◽  
Empirical Studies ◽  
Digital Technologies ◽  
Value Chains ◽  
International Growth ◽  
Internationalization Strategy ◽  
The Impact ◽  
Available Resources

Digital technologies have led to born-digital companies, defined by their highly digitalized value chains, designed at their inception. Born-digital (BD) companies leverage digitalization across their value chains in the internationalization path. However, despite this emergence, very few empirical studies in international business literature have explained the impact of bricolage in conducting value chain activities and exploiting the internationalization strategy of BD companies. The present study responds to these omissions of how the digitalization of the value chain activities and the internationalization strategy enhance companies by allowing them to reach customers (users) and partners with available resources and less time. The results indicate that the digitalization of value chain activities facilitates the re-use and mixing of the resources at hand to overcome challenges, innovate solutions, or create new opportunities for international growth, in line with the bricolage theory. Overall, this study contributes to international business literature regarding, specifically, the behaviors of born-digital companies as they strategically approach internationalization efforts.

scholarly journals The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image

Energies ◽  
2021 ◽  
Vol 14 (14) ◽  
pp. 4177
Author(s):  
Agnieszka Izabela Baruk ◽  
Grzegorz Wesołowski
Keyword(s):  
World Literature ◽  
Statistical Tests ◽  
Empirical Studies ◽  
Communication Channels ◽  
Primary Data ◽  
Survey Method ◽  
Marketing Communication ◽  
Chi Square ◽  
The Impact

The aim of this article was to determine the significance of modern marketing communication channels used in the process of shaping the external image of an enterprise as an employer. An analysis of the world literature on marketing, management, marketing communication and human resource management was used to prepare the theoretical part. The results of the analysis indicate a cognitive and research gap regarding the use of modern communication channels for building the external image of an enterprise in the role of an employer. In order to reduce the gap, empirical studies were conducted among young Polish potential employees, in which the survey method was used to gather primary data. The collected data were subjected to statistical analysis, during which the following methods and statistical tests were applied: the analysis of average values, exploratory factor analysis, Kruskal–Wallis test (KW), Pearson chi-square independence test and V-Cramer coefficient analysis. The results of the analyses conducted indicate, inter alia, that statistically significant diversity was identified in the case of non-professional media in terms of respondents’ opinions on whether the employer’s image created by modern media is better than the employer’s image created on the basis of classical marketing communication channels. In the case of professional and non-professional media, the age of the respondents was not a differentiating feature. Moreover, neither for professional media nor for non-professional media were statistically significant dependencies identified between respondents’ opinions on the impact of actions undertaken by enterprises on shaping their positive external image as an employer and respondents’ opinions on whether the employer’s image created on the basis of modern marketing communication channels is more beneficial than the employer’s image created on the basis of classical marketing communication channels. The results obtained on the basis of the research have a cognitive and applicability value, characterized by originality. Until now, the importance of using modern marketing communication channels in shaping the employer’s external image has not been analysed. This also applies to enterprises operating on the energy market.

scholarly journals Agricultural Cooperatives and COVID-19 in Southeast Africa. The Role of Managerial Capital for Rural Resilience

2021 ◽  
Vol 13 (3) ◽  
pp. 1046
Author(s):  
Nicola Francesconi ◽  
Fleur Wouterse ◽  
Dorothy Birungi Namuyiga
Keyword(s):  
Health Impact ◽  
Value Chains ◽  
Agricultural Cooperatives ◽  
African Countries ◽  
Elite Capture ◽  
Innovative Solutions ◽  
Reduced Mobility ◽  
The Impact ◽  
Food Value

While the health impact of COVID-19 in most African countries appears modest, the impact of social distancing measures, closing of markets and reduced mobility is felt across the board. Domestic, labor-intensive and traditional food value chains and the smallholders they serve appear to be particularly affected. During a systemic shock where idiosyncratic risk coping strategies fail, collective or organizational resilience becomes of the essence to protect the livelihoods of smallholders. In this study, we have used pre- and during-shock data on agricultural cooperatives from Southeast Africa to understand how resilient these smallholder-owned organizations are. We find that many organizations could not countervail market-disruptions and fell into a state of dormancy during the pandemic. One reason for this is that collective decision-making was heavily affected by the banning of gatherings. Only a few organizations devised innovative solutions to maintain the market linkages of rural smallholders. The lack of resilience demonstrated by most cooperatives appears to be associated with organizational immaturity, large membership size, elite capture and limited business-orientation, which underscore a general lack of managerial capital.

Identifying the Role of Digital Technologies in Sport Spectators Customer Experiences through Qualitative Approach

2021 ◽  
Vol 8 (2) ◽  
pp. 141-160
Author(s):  
Ekaterina Glebova ◽  
Michel Desbordes
Keyword(s):  
Literature Review ◽  
Sport Management ◽  
New Technologies ◽  
Digital Technologies ◽  
Primary Data ◽  
Technological Transformation ◽  
Consumption Culture ◽  
International Sport ◽  
The Impact

The massive uptake of digital technologies has changed the way how fans and the sports service field communicate and interact. In the current paper, we would like to emphasize the role of technology holistically in sport spectators customer experiences (SSCX) as a "game-changer" marketing in sports and the digitalization of SSCX. In this paper, we aim to explore and qualitatively describe by interviewees verbatim how new technologies impact SSCX. It draws on the literature review, combined with the primary data collected on unstructured interviews with international sport management and technology experts (N=10). It brings sports marketing insights followed by examples from industry professionals. Iterative analysis of data combined with literature review let us achieve to outline the crucial points and trends of technological transformations in sports spectacle. We offer an updated perspective on the SSCX through the prism of the impact of digital technologies and reshaping sports consumption culture. To this end, we develop a conceptual model that captures the nature of modern SSCX influenced by digital technologies. Keywords: technological transformation, sports spectacle, customer experience, co-creation, connectivity

scholarly journals An empirical study of oil and gas value chain agility in the UAE

2018 ◽  
Vol 25 (9) ◽  
pp. 3541-3569 ◽  
Author(s):  
Ala Shqairat ◽  
Balan Sundarakani
Keyword(s):  
Supply Chain ◽  
United Arab Emirates ◽  
Value Chain ◽  
Oil And Gas ◽  
Oil And Gas Industry ◽  
Value Chains ◽  
Study Region ◽  
Content Type ◽  
Moderate Effect ◽  
The Impact

Purpose The purpose of this paper is to investigate the agility of oil and gas value chains in the United Arab Emirates (UAE) and to understand the impact of implementing supply disruption (SD) strategies, outsourcing strategies (OS) and management strategies (MS) on oil and gas value chain agility (VCA). The results can support the oil and gas industry across the UAE to build resilience in the value chain. Design/methodology/approach The research design consists of a comprehensive literature review, followed by questionnaire-based survey responses of 106 participants and comprehensive statistical analysis, thus validate the developed theoretical framework and contribute to both practical and methodological approaches. Findings The findings indicate that oil and gas value chain in the UAE has moderate a significant degree of SD, when OS in place that are synchronized with the overall MS. Among the hypotheses developed, two were accepted thus warranting both SD strategies (r=+0.432) and MS (r= +0.457) found to have a positive moderate effect on VCA. The third hypothesis was rejected by revealing OS (r=+0.387) found to have a positive moderate relationship with VCA. Therefore, implementation of all three strategies has a positive moderate effect on the agility of the value chain and, therefore, supports to sustain competitive position. Research limitations/implications Some of the limitations of this research include the geographic coverage of the study region and other methodological limitation. Practical implications The research provides guidance for oil and gas supply chain managers to better understand the critical factors that impact and determine VCA. The paper also describes relevant strategies that should be taken into consideration by these managers in order to build their agile value chains. Social implications The research contributes to the social dimensions of supply chain sustainability of how resilient is the oil and gas value chain during uncertain conditions, so that it can respond to uncertain changes in order to contribute to corporate social responsibility. Originality/value This research is the first of its kind in the UAE region to assess the link between dimensions of agile value chain, OS, SD strategies and MS primarily from the Emirates of Abu Dhabi and Dubai.

Global Value Chains and Industrial Relations in the Global South: Social Upgrading Paths in Different Industries

2021 ◽  
Vol 24 (1) ◽  
pp. 214-236
Author(s):  
Christina Teipen ◽  
Fabian Mehl
Keyword(s):  
Value Chain ◽  
Industrial Relations ◽  
Global Value Chains ◽  
Value Chains ◽  
Value Chain Analysis ◽  
Theoretical Approaches ◽  
Chain Analysis ◽  
Governance Modes ◽  
Social Upgrading

Abstract The article compares social upgrading trends in four global value chains (apparel, automobiles, electronics and it services) and six developing and emerging economies (Bangladesh, Brazil, China, India, South Africa and Vietnam). It applies a framework, which combines analyses of industry-specific governance modes with recent theoretical approaches from the field of industrial relations. The empirical results show that prospects for social upgrading within similar segments of a particular value chain considerably depend on the national context. The article thus highlights the importance of integrating the role of national institutions into global value chain analysis in order to better explain variegated upgrading dynamics across different countries and industries.

Information and Communication Technology Uses in Agriculture

2012 ◽  
pp. 235-251
Author(s):  
Tizita Alemayehu Wasihun ◽  
Blessing Maumbe
Keyword(s):  
Information And Communication Technologies ◽  
Value Chain ◽  
Success Factors ◽  
Communication Technologies ◽  
Value Chains ◽  
Key Success Factors ◽  
Ict Use ◽  
Strategic Role ◽  
Information And Communication

The world has experienced an unprecedented growth in information and communication technologies (ICT) through the widespread use of personal computers, Internet, and mobile phones. The objectives of this chapter are to examine trends in ICT use in agriculture, identify key success factors for ICT utilization in agriculture, and investigate the implications of ICT-enabled value chains for the agribusiness industry. The chapter describes the strategic role of ICT in the development of both e-commerce and mobile commerce in agriculture globally. The chapter identifies the leading areas of ICT use in agriculture and agribusinesses as input procurement, production, marketing, food traceability, and financial service delivery. Producers are increasingly seeking ways to add value to their businesses by integrating ICT in the value chain. Similarly, consumers are becoming more knowledgeable about how they could use ICT to articulate their preferences. The chapter discusses key success factors for ICT applications affecting both the internal and external environment of agribusiness firms. The chapter concludes by drawing implications for ICT use in agriculture and agribusiness value chains.

scholarly journals How Value Network-Based Co-Inovation Contribute in Competitive Advantage

2019 ◽  
Vol 28 (2) ◽  
pp. 79-90
Author(s):  
Maryono Maryono ◽  
Imam Ghozali ◽  
Amie Kusumawardhani ◽  
Mahelan Prabantariksa
Keyword(s):  
Competitive Advantage ◽  
Value Chain ◽  
Conceptual Development ◽  
Empirical Studies ◽  
Value Network ◽  
Mediating Role ◽  
A Value ◽  
Relational Capabilities ◽  
The Impact ◽  
The Relationship

This study aims to develop a comprehensive integrated model which helps in explaining the impact of value chain integration’s (VCI)’s and relational capability impact on co-innovation in a network and competitive advantage. It also explores the role of value network-based co-innovation as a mediator in the relationship between supply chain integration and competitive advantage, and in the relationship between relational capabilities and competitive advantage of a housing bank sector. The study suggests that firm gains competitive advantage by utilizing value chain integration and relational capability. It is argued here that co-innovation based on value network has mediating role to create competitive advantage. The paper provides a discussion and implication on where value lies and how value is co-created in network of interdependent relationship and illustrate this by sketching a value map in network relationship and possible innovations that can be co-created in housing bank ecosystem. The study involved a single government owned bank located in different cities, therefore the results should be generalized cautiously. This paper constitutes an attempt to stimulate efforts and provide directions on the further conceptual development of value network-based co-innovation (VNBC). The newly developed measure of VNBC and CA exempt from past conceptual streams of the determinant of CA, could be used for valid measurements in future empirical studies in the field of strategic management. The paper provides a practical implications for managers to identify value and utilize new way of analyzing value-chain to create co-innovation within housing bank ecosystem. It also allows manager to practicing relational capability which gives the most impact to competitive advantage..

Visions and Directions

2007 ◽  
pp. 297-312
Author(s):  
Meliha Handzic
Keyword(s):  
Knowledge Management ◽  
Empirical Research ◽  
Systematic Approach ◽  
Empirical Studies ◽  
Complete Picture ◽  
Research And Practice ◽  
Management Concepts ◽  
The Impact ◽  
Theoretical Foundations

The book starts with an introduction to theoretical foundations of knowledge management concepts, proceeds with a series of empirical studies on the role of technology in knowledge management, followed by studies of socially orientated knowledge management solutions. The book ends with the discussion of major issues and challenges for knowledge management research and practice. With its integrated and systematic approach, the book makes a small but important step in helping individuals and organisations to get an objective and complete picture of the role of social and technical initiatives in knowledge management based on formal and sound empirical research. More importantly, the book shows that the impact of various initiatives is highly contingent upon the context in which the knowledge is generated, transferred, and used. This may help managers to choose more suitable solutions to turn their intangible assets into tangible outcomes.

Incentives and Rewards

2007 ◽  
pp. 233-244
Author(s):  
Meliha Handzic
Keyword(s):  
Knowledge Management ◽  
Empirical Research ◽  
Systematic Approach ◽  
Empirical Studies ◽  
Complete Picture ◽  
Research And Practice ◽  
Management Concepts ◽  
The Impact ◽  
Theoretical Foundations

The book starts with an introduction to theoretical foundations of knowledge management concepts, proceeds with a series of empirical studies on the role of technology in knowledge management, followed by studies of socially orientated knowledge management solutions. The book ends with the discussion of major issues and challenges for knowledge management research and practice. With its integrated and systematic approach, the book makes a small but important step in helping individuals and organisations to get an objective and complete picture of the role of social and technical initiatives in knowledge management based on formal and sound empirical research. More importantly, the book shows that the impact of various initiatives is highly contingent upon the context in which the knowledge is generated, transferred, and used. This may help managers to choose more suitable solutions to turn their intangible assets into tangible outcomes.

Mode of Socialisation

2007 ◽  
pp. 208-220
Author(s):  
Meliha Handzic
Keyword(s):  
Knowledge Management ◽  
Empirical Research ◽  
Systematic Approach ◽  
Empirical Studies ◽  
Complete Picture ◽  
Research And Practice ◽  
Management Concepts ◽  
The Impact ◽  
Theoretical Foundations

The book starts with an introduction to theoretical foundations of knowledge management concepts, proceeds with a series of empirical studies on the role of technology in knowledge management, followed by studies of socially orientated knowledge management solutions. The book ends with the discussion of major issues and challenges for knowledge management research and practice. With its integrated and systematic approach, the book makes a small but important step in helping individuals and organisations to get an objective and complete picture of the role of social and technical initiatives in knowledge management based on formal and sound empirical research. More importantly, the book shows that the impact of various initiatives is highly contingent upon the context in which the knowledge is generated, transferred, and used. This may help managers to choose more suitable solutions to turn their intangible assets into tangible outcomes.

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