scholarly journals Ecomarketing na Web como Estratégia Competitiva de Empresas Turísticas em Parnaíba (PI)

Author(s):  
Mayara Maia Ibiapina ◽  
Thaís Mayara Paes de Lima ◽  
André Riani Costa Perinotto

A crescente preocupação da sociedade a respeito de questões ambientais está desencadeando certa pressão nas organizações. Cobram-se práticas responsáveis e rejeitam as agressões ambientais, estimulando a busca de alternativas ambientalmente corretas. Aliados a essa realidade surge um “novo” turista, com escolhas ambientalmente responsáveis e que preferem montar seus próprios roteiros de viagem utilizando a internet como base para suas pesquisas. Percebe-se então uma ligação importante entre as novas tecnologias e o Ecomarketing no desenvolvimento do turismo, assim, esse artigo surge da falta de estudos sobre o uso de estratégias de Marketing ecológico nas empresas turísticas de Parnaíba-PI e suas divulgações utilizando os recursos das novas tecnologias buscando investigar inicialmente os websites das empresas turísticas de Parnaíba para divulgação de seus serviços analisando a existência do uso de Ecomarketing nos mesmos. Espera-se com isso que esse trabalho contribua para uma visão ambientalmente responsável nas empresas turísticas de Parnaíba, aliando as preocupações ambientais com estratégia de marketing que influenciam positivamente no produto, preço, distribuição e promoção de seus serviços e estimule a maior visibilidade das empresas turísticas da cidade de Parnaíba na Web. Como metodologia, foram utilizados levantamento bibliográfico e estatístico e pesquisa exploratória com observação informal e aplicação de questionários cujas perguntas buscavam investigar se empresários e gestores conhecem as estratégias ecológicas. A partir do estudo proposto, identificou-se um despreparo das empresas no uso das tecnologias e no aproveitamento do Ecomarketing para desenvolver tanto seus negócios quanto o turismo local. Ecomarketing on the Web as a Competitive Strategy for Tourism Companies in Parnaíba (PI, Brazil) Ecotourism The social growing concern about environmental issues is sparking some pressure on organizations, charging responsible practices and rejecting environmental aggression, stimulating the search for environmentally right alternatives. Allied to this reality comes a "new" tourist with environmentally responsible choices who prefer to build their own travel itineraries using the internet as a basis for their research. Therefore, it becomes an important link between new technologies and the Eco Marketing in tourism development, so this article arises from the lack of studies on the use of environmental marketing strategies in tourist companies of Parnaíba and advertises using the resources of the new technologies in order to initially investigate the websites of tourism enterprises of Parnaíba (PI, Brazil) to publicize their services by analyzing the existence of using Eco Marketing in them. Hoping this work contributes to an environmentally responsible vision in tourist business of Parnaíba, combining environmental concerns with marketing strategy that positively influence the product, price, distribution and promotion of their services and encourage greater visibility of tourism enterprises of Parnaíba on the internet. The methodology used with bibliographic and statistical survey and exploratory research with informal observation and questionnaires whose questions aimed to investigate if business owners and managers really know the ecological strategies. From the proposed study, was identified a lack of preparation of companies in the use of technology and the use of Eco Marketing to develop both their companies and local tourism. KEYWORDS: Ecomarketing; Strategy Competitive; Parnaíba; Websites.

2020 ◽  
Vol 4 (349) ◽  
pp. 47-66
Author(s):  
Aleksandra Kupis-Fijałkowska

The paper presents selected problems related to the quality assessment from the statistical perspective of survey data based on Internet sources. Internet access is consequently expanding all over the world. In parallel with the running development of other new technologies, it is pervading daily life and business activities more and more. It also has influenced surveys practice to a large extent as a research tool for collecting both primary and secondary data, and it also challenges surveys to research the Internet population. Moreover, as the Internet and its entities are able to register all activities that are performed on the web, issues related to big data and organic data processing as well as their applications arise. As a result of decreasing response rates and increasing survey costs, Internet data collection is constantly growing. Due to many advantages, Internet surveys are used widely and this process seems to be inevitable. However, it needs to be emphasised that Internet surveys are developing in practice faster than the methodology in this area. Hence, a lot of problems can be identified, especially when considering the quality of data based on Internet sources. The following issues are discussed as the most far-reaching in the prism of statistical survey methodology: determination of the sampling frame, self-selection and related estimates bias, as well as under/over-coverage.


2018 ◽  
Vol 5 (3) ◽  
pp. e51 ◽  
Author(s):  
Lucia Bonet ◽  
Blanca Llácer ◽  
Miguel Hernandez-Viadel ◽  
David Arce ◽  
Ignacio Blanquer ◽  
...  

Background Despite a growing interest in the use of technology in order to support the treatment of psychotic disorders, limited knowledge exists about the viability and acceptability of these eHealth interventions in relation to the clinical characteristics of patients. Objective The objective of this study was to assess the access and use of, as well as experiences and interest in, new technologies using a survey of patients diagnosed with early psychosis compared with a survey of patients diagnosed with chronic psychotic disorders. Methods We designed a structured questionnaire. This questionnaire was divided into five parts: (1) clinical and demographic information, (2) access and use of the internet, (3) use of the internet in relation to mental health, (4) experiences with technology, and (5) patients’ interest in eHealth services. In total, 105 patients were recruited from early psychosis units (n=65) and recovery units (n=40). Results In this study, 84.8% (89/105) of the patients had access to the internet and 88.6% (93/105) owned an electronic internet device. In total, 71.3% (57/80) of patients who owned a mobile phone were interested in eHealth systems and 38.2% (37/97) reported negative experiences related to the internet usage. We observed differences between the groups in terms of device ownership (P=.02), the frequency of internet access (P<.001), the use of social media (P=.01), and seeking health information (P=.04); the differences were found to be higher in the early psychosis group. No differences were found between the groups in terms of the use of internet in relation to mental health, experiences and opinions about the internet, or interest in eHealth interventions (P=.43). Conclusions The availability and use of technology for the participants in our survey were equivalent to those for the general population. The differences found between the groups in relation to the access or use of technology seemed to due to age-related factors. The use of technology involving mental health and the interest in eHealth interventions were mainly positive and equivalent between the groups. Accordingly, this group of patients is a potential target for the emerging eHealth interventions, regardless of their clinical status. However, 28.7% (23/80) of the studied patients rejected the use of internet interventions and 38.2% (37/97) had unpleasant experiences related to its usage; thus, more in-depth studies are needed to better define the profile of patients with psychosis who may benefit from eHealth treatments.


2018 ◽  
Author(s):  
Lucia Bonet ◽  
Blanca Llácer ◽  
Miguel Hernandez-Viadel ◽  
David Arce ◽  
Ignacio Blanquer ◽  
...  

BACKGROUND Despite a growing interest in the use of technology in order to support the treatment of psychotic disorders, limited knowledge exists about the viability and acceptability of these eHealth interventions in relation to the clinical characteristics of patients. OBJECTIVE The objective of this study was to assess the access and use of, as well as experiences and interest in, new technologies using a survey of patients diagnosed with early psychosis compared with a survey of patients diagnosed with chronic psychotic disorders. METHODS We designed a structured questionnaire. This questionnaire was divided into five parts: (1) clinical and demographic information, (2) access and use of the internet, (3) use of the internet in relation to mental health, (4) experiences with technology, and (5) patients’ interest in eHealth services. In total, 105 patients were recruited from early psychosis units (n=65) and recovery units (n=40). RESULTS In this study, 84.8% (89/105) of the patients had access to the internet and 88.6% (93/105) owned an electronic internet device. In total, 71.3% (57/80) of patients who owned a mobile phone were interested in eHealth systems and 38.2% (37/97) reported negative experiences related to the internet usage. We observed differences between the groups in terms of device ownership (P=.02), the frequency of internet access (P<.001), the use of social media (P=.01), and seeking health information (P=.04); the differences were found to be higher in the early psychosis group. No differences were found between the groups in terms of the use of internet in relation to mental health, experiences and opinions about the internet, or interest in eHealth interventions (P=.43). CONCLUSIONS The availability and use of technology for the participants in our survey were equivalent to those for the general population. The differences found between the groups in relation to the access or use of technology seemed to due to age-related factors. The use of technology involving mental health and the interest in eHealth interventions were mainly positive and equivalent between the groups. Accordingly, this group of patients is a potential target for the emerging eHealth interventions, regardless of their clinical status. However, 28.7% (23/80) of the studied patients rejected the use of internet interventions and 38.2% (37/97) had unpleasant experiences related to its usage; thus, more in-depth studies are needed to better define the profile of patients with psychosis who may benefit from eHealth treatments.


2019 ◽  
Vol 1 (1) ◽  
pp. 199-226
Author(s):  
Ricardo M. Piñeyro Prins ◽  
Guadalupe E. Estrada Narvaez

We are witnessing how new technologies are radically changing the design of organizations, the way in which they produce and manage both their objectives and their strategies, and -above all- how digital transformation impacts the people who are part of it. Even today in our country, many organizations think that digitalizing is having a presence on social networks, a web page or venturing into cases of success in corporate social intranet. Others begin to invest a large part of their budget in training their teams and adapting them to the digital age. But given this current scenario, do we know exactly what the digital transformation of organizations means? It is necessary? Implying? Is there a roadmap to follow that leads to the success of this process? How are organizations that have been born 100% digital from their business conception to the way of producing services through the use of platforms? What role does the organizational culture play in this scenario? The challenge of the digital transformation of businesses and organizations, which is part of the paradigm of the industrial revolution 4.0, is happening here and now in all types of organizations, whether are they private, public or third sector. The challenge to take into account in this process is to identify the digital competences that each worker must face in order to accompany these changes and not be left out of it. In this sense, the present work seeks to analyze the main characteristics of the current technological advances that make up the digital transformation of organizations and how they must be accompanied by a digital culture and skills that allow their successful development. In order to approach this project, we will carry out an exploratory research, collecting data from the sector of new actors in the world of work such as employment platforms in its various areas (gastronomy, delivery, transportation, recreation, domestic service, etc) and an analysis of the main technological changes that impact on the digital transformation of organizations in Argentina.


GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 656-666
Author(s):  
Dr. Entisar Al-Obaidi

Media refers to the channels of communication through which we distribute news, education, movies, music, advertising messages and other information. It includes physical and online newspapers and magazines, television, radio, telephone, the Internet, fax and billboards, are a dominant force in lives of children. Although television is remaining the predominant medium for children and adolescents, the new technologies are become more popular. We have to concern about the potential harmful effects of media "messages and images"; however, the positive and negative effects of media should be recognized. Parents have to establish the plan for all media in family home. Media that are influences on children should be recognized by "schools, policymakers, product advertisers, and entertainment producers".


Author(s):  
Mahesh K. Joshi ◽  
J.R. Klein

New technologies like artificial intelligence, robotics, machine intelligence, and the Internet of Things are seeing repetitive tasks move away from humans to machines. Humans cannot become machines, but machines can become more human-like. The traditional model of educating workers for the workforce is fast becoming irrelevant. There is a massive need for the retooling of human workers. Humans need to be trained to remain focused in a society which is constantly getting bombarded with information. The two basic elements of physical and mental capacity are slowly being taken over by machines and artificial intelligence. This changes the fundamental role of the global workforce.


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Chiara Barchielli ◽  
Cristina Marullo ◽  
Manila Bonciani ◽  
Milena Vainieri

Abstract Background Several technological innovations have been introduced in healthcare over the years, and their implementation proved crucial in addressing challenges of modern health. Healthcare workers have frequently been called upon to become familiar with technological innovations that pervade every aspect of their profession, changing their working schedule, habits, and daily actions. Purpose An in-depth analysis of the paths towards the acceptance and use of technology may facilitate the crafting and adoption of specific personnel policies taking into consideration definite levers, which appear to be different in relation to the age of nurses. Approach The strength of this study is the application of UTAUT model to analyse the acceptance of innovations by nurses in technology-intensive healthcare contexts. Multidimensional Item Response Theory is applied to identify the main dimensions characterizing the UTAUT model. Paths are tested through two stage regression models and validated using a SEM covariance analysis. Results The age is a moderator for the social influence: social influence, or peer opinion, matters more for young nurse. Conclusion The use of MIRT to identify the most important items for each construct of UTAUT model and an in-depth path analysis helps to identify which factors should be considered a leverage to foster nurses’ acceptance and intention to use new technologies (o technology-intensive devices). Practical implications Young nurses may benefit from the structuring of shifts with the most passionate colleagues (thus exploiting the social influence), the participation in ad hoc training courses (thus exploiting the facilitating conditions), while other nurses could benefit from policies that rely on the stressing of the perception of their expectations or the downsizing of their expectancy of the effort in using new technologies.


2003 ◽  
Vol 2 (2) ◽  
Author(s):  
Fumiko Hayashi ◽  
Elizabeth Klee

Consumers pay for hundreds of goods and services each year, but across households and across goods, consumers do not choose to pay the same way. This paper posits that payment choices depend in part on consumers' propensity to adopt new technologies and in part on the nature of the transaction. To test this hypothesis, this paper analyzes consumer's payment instrument use at the point of sale and for bill payment. The sample includes consumers surveyed in 2001, who are primarily users of the Internet. The results indicate that consumers who use new technology or computers are more likely to use electronic forms of payment, such as debit cards and electronic bill payments. Particularly, the use of direct deposit is a significant predictor of electronic payment use. Furthermore, the results indicate that payment choice depends on the characteristics of the transaction, such as the transaction value, the physical characteristics of the point of sale, and a bill's frequency and value variability.


Author(s):  
Jia Li ◽  
Catherine Snow ◽  
Claire White

Modern teens have pervasively integrated new technologies into their lives, and technology has become an important component of teen popular culture. Educators have pointed out the promise of exploiting technology to enhance students’ language and literacy skills and general academic success. However, there is no consensus on the effect of technology on teens, and scant literature is available that incorporates the perspective of urban and linguistically diverse students on the feasibility of applying new technologies in teaching and learning literacy in intact classrooms. This paper reports urban adolescents’ perspectives on the use of technology within teen culture, for learning in general and for literacy instruction in particular. Focus group interviews were conducted among linguistically diverse urban students in grades 6, 7 and 8 in a lower income neighborhood in the Northeastern region of the United States. The major findings of the study were that 1) urban teens primarily and almost exclusively used social media and technology devices for peer socializing, 2) they were interested in using technology to improve their literacy skills, but did not appear to voluntarily or independently integrate technology into learning, and 3) 8th graders were considerably more sophisticated in their use of technology and their suggestions for application of technology to literacy learning than 6th and 7th graders. These findings lead to suggestions for developing effective literacy instruction using new technologies.


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