scholarly journals Testing Social Media Water Conservation Messages that Convey Extension Evaluation Results

2021 ◽  
Author(s):  
Laura Warner ◽  
Colby Silvert ◽  
Jamie Loizzo ◽  
Jarred Shellhouse
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Water Conservation ◽  
Message Framing ◽  
Media Environment ◽  
Message Frame ◽  
Extension Professionals ◽  
Media Message ◽  
Extension Evaluation ◽  
Outcome Metrics

In this study, we tested frames Extension professionals could use to promote residential water conservation through social media. We randomly assigned Florida residents to view one of six visual messages with water conservation facts or stories and then measured willingness to engage with education programs and conservation behaviors. There were clear differences in message frame performance, but better performance was highly dependent on outcome metrics used. Therefore, we were unable to identify a preferred frame. These findings need to be further examined in an authentic social media environment to inform best practices in social media message framing for Extension professionals.

scholarly journals “I Will Start Saving Natural Resources, Only When You Show Me the Planet as a Person in Danger”: The Effects of Message Framing and Anthropomorphism on Pro-Environmental Behaviors that are Viewed as Effortful

2020 ◽  
Vol 12 (14) ◽  
pp. 5524 ◽  
Author(s):  
Malgorzata Karpinska-Krakowiak ◽  
Lukasz Skowron ◽  
Lachezar Ivanov
Keyword(s):  
Natural Resources ◽  
Evolutionary Psychology ◽  
Water Conservation ◽  
Message Framing ◽  
Waste Reduction ◽  
Environmental Behaviors ◽  
Positive Message ◽  
Message Frame ◽  
Persuasive Power ◽  
Message Appeals

Little is known on how to encourage effortful (rather than effortless) conservation behaviors, and prior research investigated only single (rather than multiple) message appeals in terms of their persuasive power in promoting pro-environmental intentions. The current study uses a framework from evolutionary psychology to propose and test a blend of message appeals that is most likely to drive green behaviors perceived as effortful. An experiment with a 2 (yes versus no anthropomorphic cue) × 2 (negative versus positive message frame) between-subjects design was run, and effort was included as a measured factor. The findings reveal that negatively framed messages are most effective in prompting effortful (but not effortless) pro-environmental intentions only when they are coupled with anthropomorphic cues (no differences between loss and gain messages were found when no anthropomorphism was used). These effects were replicated across two types of behaviors: water conservation and waste reduction.

Social Listening to Create Bespoke Customer Experiences: Best Practices for Hospitality Operators

2021 ◽  
pp. 193896552199308
Author(s):  
Kathryn A. LaTour ◽  
Ana Brant
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Real Time ◽  
Brand Image ◽  
Customer Experience ◽  
Current Experience ◽  
Social Listening

Most hospitality operators use social media in their communications as a means to communicate brand image and provide information to customers. Our focus is on a two-way exchange whereby a customer’s social posting is reacted to in real-time by the provider to enhance the customer’s current experience. Using social media in this way is new, and the provider needs to carefully balance privacy and personalization. We describe the process by which the Dorchester Collection Customer Experience (CX) Team approached its social listening program and share lessons to identify best practices for hospitality operators wanting to delight their customers through insights gained from social listening.

Understanding the Role of Online Media Platforms in Airport Capital Projects and Community Outreach

2021 ◽  
pp. 036119812199347
Author(s):  
Max Z. Li ◽  
Megan S. Ryerson
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Community Outreach ◽  
Capital Projects ◽  
The Public ◽  
Online Social Media ◽  
Social Media Platforms ◽  
Project Phases ◽  
Media Channels ◽  
Common Content

Community outreach and engagement efforts are critical to an airport’s role as an ever-evolving transportation infrastructure and regional economic driver. As online social media platforms continue to grow in both popularity and influence, a new engagement channel between airports and the public is emerging. However, the motivations behind and effectiveness of these social media channels remain unclear. In this work, we address this knowledge gap by better understanding the advantages, impact, and best practices of this newly emerging engagement channel available to airports. Focusing specifically on airport YouTube channels, we first document quantitative viewership metrics, and examine common content characteristics within airport YouTube videos. We then conduct interviews and site visits with relevant airport stakeholders to identify the motivations and workflow behind these videos. Finally, we facilitate sample focus groups designed to survey public perceptions of the effectiveness and value of these videos. From our four project phases, to maximize content effectiveness and community engagement potential, we synthesize the following framework of action items, recommendations, and best practices: (C) Consistency and community; (O) Organizational structure; (M) Momentum; (B) Branding and buy-in; (A) Activity; (T) Two-way engagement; (E) Enthusiasm; and (D) Depth, or as a convenient initialism, our COMBATED framework.

Analysis of Customer-Oriented Information for Tourism Enterprises Under the Social Media Environment

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Ziwei Yang
Keyword(s):  
Social Media ◽  
Market Competition ◽  
Virtual Community ◽  
Current Status ◽  
Information Analysis ◽  
Value Analysis ◽  
Media Environment ◽  
The Social ◽  
Study Results ◽  
Tourism Enterprises

Abstract Social media is a virtual community or network platform that the public uses to achieve self-creation and it’s sharing with others; under the social media environment, self-media channels become more abundant, and the autonomy and originality of content dissemination are also continuously enhanced. When tourism enterprises face increasing market competition, personalized and targeted promotional programs will, to a certain extent, have a certain appeal to competitors’ potential customer groups, thereby providing tourism enterprise customers with relevant benefits for oriental information, and also serving as an important way for companies to develop new customers. Based on the summary and analysis of previous literature works, this paper expounded the research status and significance of social media environment, elaborated the development background, current status and future challenges of customer-oriented information analysis for tourism enterprises, introduced the methods and principles of customer’s transfer value and life cycle and social media environment’s cognitive composition, proposed a sentiment model of tourist-oriented information analysis under the social media environment, and analysed the management strategy and scheduling platform of customer-oriented information, constructed an analysis system of customer-oriented information in social media environment, performed the reliability, validity, transfer and perception value analysis of customer-oriented information and finally conducted case simulation and its result analysis. The study results of this paper provide a reference for further researches on the customer-oriented information analysis for tourism enterprises under the social media environment.

scholarly journals The platformisation of public service broadcasting in Germany: The network ‘funk’ and the case of Druck/Skam Germany

2021 ◽  
Vol 16 (2) ◽  
pp. 126-144
Author(s):  
Sven Stollfuß
Keyword(s):  
Social Media ◽  
Public Service ◽  
Third Party ◽  
Mobile Media ◽  
Media Environment ◽  
The Public ◽  
Public Service Broadcasting ◽  
Web Series ◽  
Production And Distribution ◽  
German Adaptation

This article investigates how platformisation changes the practices of content production and distribution through the case of the web series, Druck (tr. Pressure (2018–), for the public service content network ‘funk’ (ARD and ZDF). An analysis of the German adaptation of the Norwegian television and web series Skam (tr. Shame) (NRK3, 2015–2017) shows how public service broadcasting (PSB) in Germany is changing due to the influence of social media. To reach a younger audience, PSB has to meet them on third-party platforms. Consequently, PSB must provide content that fits the mobile media environment of social media.

scholarly journals “It’s Going to be Out There For a Long Time”: The Influence of Message Persistence on Users’ Political Opinion Expression in Social Media

2021 ◽  
pp. 009365022199531
Author(s):  
German Neubaum
Keyword(s):  
Social Media ◽  
Cost Benefit ◽  
Spiral Of Silence ◽  
Human Communication ◽  
Political Messages ◽  
Opinion Expression ◽  
Long Time ◽  
Silence Effect ◽  
Central Characteristic ◽  
Media Message

In light of the growing politicization of social media, the spiral of silence theory and its predictions on the conditions under which individuals express political opinions have gained increasing scholarly attention. This study contributes to this line of research by identifying the influence of a central characteristic of social media: message persistence. It was expected that high technical durability of political messages reduces users’ propensity to voice their opinion, moderating the silence effect. A pre-registered experiment ( N = 772) revealed a small-to-medium persistence effect in three out of four topical contexts. While perceived congruence with the opinion climate was not associated with the likelihood of opinion expression, the latter could be explained by a mental cost-benefit calculus that was shaped by message persistence. Theoretical implications are discussed referring to (a) a situational approach regarding silencing processes on social media and (b) its connection to a behavioral calculus of human communication.

Relationships between research supervisors and students from coursework-based master’s degrees: information usage under social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gunnan Dong ◽  
Dickson K.W. Chiu ◽  
Po-Sen Huang ◽  
Kevin K.W. Ho ◽  
Mavis Man-wai Lung ◽  
...  
Keyword(s):  
Social Media ◽  
Graduate Students ◽  
Media Environment ◽  
Content Type ◽  
Master's Degrees ◽  
Information Usage ◽  
Use Of Social Media ◽  
Research Students ◽  
Teaching Learning ◽  
The Relationship

Purpose Existing studies reflect that traditional teaching–learning relationships between supervisors and graduate students have become disjointed with actuality seriously. In particular, there are practical difficulties in handling many students from coursework-based postgraduate degrees under current university curricula. Therefore, this study aims to explore the relationship between research supervisors and graduate students on social media, which is popular among students. Design/methodology/approach This study surveyed 109 graduate students from two majors (population around 100 each) of a university in Hong Kong to explore their information usage for research on social media, related attitudes and their perceived supervisor relationships. The differences between the two majors were also compared. Findings The authors’ findings indicated that graduate students were active on social media, and social media has successfully provided effective alternate ways for students to communicate with their research supervisors. Social media could improve relationships between supervisors and research students and among fellow students. Besides education purposes, students also discussed their personal affairs on social media with supervisors, demonstrating enhanced trusted relationships. Graduate students also showed confidence in the further application of social media in higher education. Some differences between respondents from the two programs were also found in terms of communication contents, strengths, personal preferences and purposes for using social media. Originality/value Scant studies focus on the relationship between supervisors and graduate students under the current social media environment, especially for students from coursework-based postgraduate degrees. At a deeper level, for the widespread use of social media in the information age, this study explores the specific changes brought about by social media. Therefore, this study is of great theoretical and practical value to graduate education under the current social media environment.

scholarly journals Towards nuanced universality: Developing a concept bible for public service online news production

2018 ◽  
Vol 34 (1) ◽  
pp. 74-87
Author(s):  
Jenni Hokka
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Public Service ◽  
Online News ◽  
Ethnographic Study ◽  
General Level ◽  
Audience Segmentation ◽  
News Production ◽  
Media Environment ◽  
Social Media Platforms

With the advent of popular social media platforms, news journalism has been forced to re-evaluate its relation to its audience. This applies also for public service media that increasingly have to prove its utility through audience ratings. This ethnographic study explores a particular project, the development of ‘concept bible’ for the Finnish Broadcasting Company YLE’s online news; it is an attempt to solve these challenges through new journalistic practices. The study introduces the concept of ‘nuanced universality’, which means that audience groups’ different kinds of needs are taken into account on news production in order to strengthen all people’s ability to be part of society. On a more general level, the article claims that despite its commercial origins, audience segmentation can be transformed into a method that helps revise public service media principles into practices suitable for the digital media environment.

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