scholarly journals Marketing estratégico: aplicando a matriz swot em uma empresa do município de nova Andradina, MS / Strategic marketing: applying the swot matrix in a company in the municipality of nova Andradina, MS

2021 ◽  
Vol 7 (12) ◽  
pp. 114612-114630
Author(s):  
Vanesca Collodetto ◽  
Thiago Souza Santos ◽  
Roger Marques ◽  
Judikley de Souza Silva ◽  
Edrilene Barbosa Lima Justi ◽  
...  
Keyword(s):  
Strategic Marketing ◽  
Swot Matrix ◽  
A Company

scholarly journals Perancangan E-CRM pada PT Multi Superindo Manunggal

The Winners ◽  
2010 ◽  
Vol 11 (1) ◽  
pp. 26
Author(s):  
Brata Wibawa Djojo ◽  
Karin Tamara
Keyword(s):  
Customer Service ◽  
System Analysis ◽  
Added Value ◽  
Web Based ◽  
Crm System ◽  
The Matrix ◽  
Swot Matrix ◽  
Customer Services ◽  
A Company

The key to the success of a company does not only lie in the product or service being offered, but in how far the company's efforts in satisfying the needs of its customers. Results of the system analysis, shows that problems faced by the company are caused by still not optimal customer services. The purpose of this study is to analyze the appropriate strategy for the company and design systems to support the implementation of the strategy. The analytical method used in analyzing the industry with Porter's Five Forces model, and formulation of strategies for using the method of analysis of external and internal environment with matrix IFE and EFE, followed by a SWOT matrix, and strategy decisions based on the matrix QSPM. Results from the formulation of strategy are market penetration strategy. E-CRM system is considered to be the most appropriate in implementation of this strategy and overcoming the problems faced by the company. Web-based e-CRM systems, focusing on the development and maintenance of long-term relationships with customers that can provide added value to both. E-CRM system is expected to make transactions easier for customers to order and get customer service, and also for prospective customers to access accurate company information. Design of E-CRM systems are conducted using 7C method.

scholarly journals The Architecture Of Strategic Marketing At The Corporate And Functional Levels Of A Company

2011 ◽  
Vol 2 ◽  
Author(s):  
Natalya Gurzhiy
Keyword(s):  
Strategic Marketing ◽  
Marketing System ◽  
Functional Level ◽  
A Company

The article gives a treatment of the specificity of strategic marketing, the architecture of strategic marketing as a construction and logical combination of the platform and components of strategic marketing infrastructure at the corporate and functional level, which are used for the development and support of the strategic marketing system of a company.

scholarly journals ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT DAN QSPM PADA PT. SENTRAL PERKASA JAYA

2020 ◽  
Vol 7 (1) ◽  
pp. 19-29
Author(s):  
Rizky Wahyudi ◽  
Purnomo
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
New Product ◽  
External Factors ◽  
Alternative Strategy ◽  
Market Penetration ◽  
Swot Matrix ◽  
Product Development Strategy ◽  
Internal And External Factors ◽  
A Company

Sentral Perkasa Jaya is a company that’s move in expedition. The problem faced is the development of technology causing intense business competition, resulting in decreased level of corporate income from year to year. In addition, the strategies used also tend to be monotonous, causing companies to compete with other companies. There are many problem of marketing strategy in the company, it can be an analysis of internal and external factors in the company. Next, internal and external factors will be analyzed again using SWOT matrix and IE matrix. After that Quantitative Strategic Planning Matrix (QSPM) are used to analyze decision making selection about appropriate strategies applied n the company. Based on the calculation of strategies that have been done using two methods, SWOT and IE, then the appropriate alternative strategy for the company is a market penetration strategy and product development strategy. The results of the QSPM method indicate that the best alternative strategy is the product development strategy with a total score of 5.47. This product development strategy is a strategy whereby a company does an existing product repair, or develops a new product to increase sales.

Integration of a text mining approach in the strategic planning process of small and medium-sized enterprises

2018 ◽  
Vol 118 (4) ◽  
pp. 745-764 ◽  
Author(s):  
Claudia Vásquez Rojas ◽  
Eduardo Roldán Reyes ◽  
Fernando Aguirre y Hernández ◽  
Guillermo Cortés Robles
Keyword(s):  
Text Mining ◽  
Strategic Planning ◽  
Design Methodology ◽  
Planning Process ◽  
Clustering Algorithms ◽  
Content Type ◽  
Strategic Plans ◽  
Swot Matrix ◽  
Plan Management ◽  
A Company

Purpose Strategic planning (SP) enables enterprises to plan management and operations activities efficiently in the medium and large term. During its implementation, many processes and methods are manually applied and may be time consuming. The purpose of this paper is to introduce an automatic method to define strategic plans by using text mining (TM) algorithms within a generic SP model especially suited for small- and medium-sized enterprises (SMEs). Design/methodology/approach Textual feedbacks were collected through a SWOT matrix during the implementation of a SP model in a company dedicated to the local distribution of food. A four-step TM process (performing acquisition, pre-processing, processing, and validation tasks) is applied via a framework developed under the cloud computer paradigm in order to determine the strategic plans. Findings The use of categorization and clustering algorithms show that unstructured textual information produced during the SP can be efficiently processed and capitalized. Collected evidence reveals the potential to enhance the strategic plans creation with less effort and time, improving the relevance, and producing new technological resources accessible to SMEs. Originality/value An innovative framework especially suited for the SMEs based on the synergy assumption of the coupling between TM and a generic SP model.

scholarly journals STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL

Jurnal IPTA ◽  
2016 ◽  
Vol 4 (1) ◽  
pp. 74
Author(s):  
Ade Prawita Sari ◽  
I Made Kusuma Negara ◽  
I Wayan Suardana
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Accurate Information ◽  
Online System ◽  
Swot Matrix ◽  
Connection System ◽  
Quality Of Products ◽  
The Right ◽  
A Company

The purpose of this research is to find out the marketing strategy of tour package at Truly Asia tour and travel through online system. SWOT analysis is the method for this research and implemented into SWOT matrix table to find out the right strategy for the tour package at Truly Asia tour and travel through online system. Now days Marketing strategy through online system very popular and the conclusion of this research is Truly Asia as a company need to improve their variant of tour package in order to make tourist more interest to visit the company website. Besides that, increase the cheap price must be accompanied by quality of products to suit with the target, providing accurate information on the website is rather tourist confidence crisis, as well as using the internet connection system that has good quality, in order to minimize system error.

Strategy Researches on the Consultation Institute Development

2011 ◽  
Vol 368-373 ◽  
pp. 3063-3068
Author(s):  
Jian Zhang ◽  
Hui Ming Li ◽  
Chun Yan Yuan
Keyword(s):  
Sustainable Development ◽  
Market Competition ◽  
Strategic Plan ◽  
Objective Analysis ◽  
Swot Matrix ◽  
A Company

Strategic plan is important to the enterprises’ long development. Now, in China, most of the supervise enterprises have developed into the consultation institute. With the process of exploitation and international strategic in China, drawing a strategic plan for the consultation institute is necessary for its existence and surviving in the hard market competition. Based on the objective analysis of the inner advantages and weakness, the outer opportunities and challenges on a company, a SWOT matrix is found to get a sustainable development strategic plan for the consultation institute.

scholarly journals Strategi Pengembangan Agrowisata di Soewan Garden dengan menggunakan Analisis SWOT (Strength, Weakness, Opportunities, Threads)

2021 ◽  
Vol 9 (2) ◽  
pp. 234
Author(s):  
Ida Bagus Made Adi Dharma Yuda Pramana ◽  
I Gusti Ngurah Apriadi Aviantara ◽  
I Nyoman Sucipta
Keyword(s):  
Swot Analysis ◽  
Matrix Analysis ◽  
Internal Factor ◽  
Swot Matrix ◽  
External Conditions ◽  
Factor Evaluation ◽  
Strong Position ◽  
The Right ◽  
Evaluation Matrix ◽  
A Company

ABSTRAK Penelitian ini dilakukan dengan kajian analisis SWOT karena, mempermudah suatu perusahaan  untuk mengkombinasikan strategi yang tepat dikembangkan untuk menjalankan perusahaannya. Penelitian ini bertujuan untuk menganalisis kondisi internal dan eksternal serta menyusun dan merekomendasikan strategi pengembangan agrowisata di Soewan Garden Desa Pancasari. Penelitian ini mengambil data dari penyebaran kuisioner yang dibagi menjadi 2, yaitu kuisioner internal ( pemilik dan pengunjung agrowisata), dan kuisioner eksternal (Pakar dan usaha sejenis yang sudah berkembang). Hasil penelitian menunjukan bahwa terdapat 3 kekuatan, 6 kelemahan, 4 peluang, dan 3 ancaman. Hasil pembobotan dan rating menunjukan bahwa nilai terbobot untuk matriks Internal Factor Evaluation (IFE) adalah 3,02 dan matriks Eksternal Factor Evaluation (EFE) adalah 2.65. Nilai ini menunjukan posisi yang kuat pada matriks Internal Eksternal (IE) dengan strategi yang harus dilakukan adalah strategi intensif dan integratif. Sedangkan berdasarkan Analisis matriks SWOT terdapat 8 alternatif strategi yang dapat disusun untuk mengembangkan usaha agrowisata Soewan Garden. ABSTRACT This research was conducted with a SWOT analysis study for a decision-maker in a company to combine the right strategies to run the company. This study aims to analyze internal and external conditions and recommend development strategies in the agrotourism Soewan Garden at Pancasari village. This study took data from the distribution of questionnaires which were divided into 2, namely internal commissioners (agro-tourism owners and visitors) and external commissioners (experts and similar businesses that have developed). The results showed that there were 3 strengths, 6 weaknesses, 4 opportunities, and 3 threats. The weighting and assessment results show that the weighted value for the Internal Factor Evaluation matrix (IFE) is 3,02 and the External Factor Evaluation matrix (EFE) is 2,65. This value indicates a strong position in the Internal External Matrix (IE) with a strategy that must be done is an intensive and integrative strategy. Meanwhile, based on the SWOT matrix analysis there are 8 alternative strategies that can be developed to develop Soewan Gardenagro-tourism.  

scholarly journals PERENCANAAN STRATEGI PEMASARAN DENGAN ANALISIS SWOT DALAM UPAYA MENINGKATKAN PENJUALAN SEPATU ADIDAS DI PT. PANARUB INDUSTRY

2021 ◽  
Vol 6 (1) ◽  
pp. 43
Author(s):  
Tina Hernawati Suryatman ◽  
Muhamad Engkos Kosim ◽  
Galuh Eko Samudra
Keyword(s):  
Swot Analysis ◽  
Online Shopping ◽  
Online Marketing ◽  
Corporate Websites ◽  
The World ◽  
Swot Matrix ◽  
A Company ◽  
New Strategies ◽  
Cartesian Diagram

PT. Panarub Industry is a company that produces shoes with the world famous brand, ADIDAS. This study aims to identify internal and eksternal environmental factors that affect the company's business and formulate a type of strategy that is appropriate and can be applied by PT. Panarub Industry in facing business competition. Therefore, companies must determine new strategies to be able to compete in the market. Data collection techniques used were observation, and documentation. To determine new strategies there are several analytical methods that can be used including the IFAS Matrix, EFAS Matrix, SWOT Matrix, and data from the three matrices are analyzed with Cartesian Diagram SWOT Analysis to determine the best and most suitable strategy to be implemented at PT Panarub Industry. Based on the results of the analysis using the IFAS matrix, EFAS, SWOT matrix and Cartesian Diagram SWOT Analysis, the strategy obtained is the strategy that is in quadrant I which means that the strategy used is the Strengths – Opportunities strategy which is also referred to as an aggressive strategy where the position it is a very favorable situation. PT. Panarub Industry has strengths and opportunities so that they can take advantage of existing opportunities. The implementation is maintaining the quality of shoes products, utilizing online marketing to market products by placing advertisements in online shopping applications, social media, and creating corporate websites, and increasing products that are more innovative and varied in order to compete with other shoes companies.Keywords: Strategy, IFAS Matrix, EFAS Matrix, SWOT Matrix, Cartesian Diagram SWOT Analysis

scholarly journals Analisis Portofolio Produk-Pasar untuk Mengembangkan Perencanaan Pasar Strategis pada Perusahaan Jasa Logistics

2011 ◽  
Vol 2 (1) ◽  
pp. 260
Author(s):  
Darjat Sudrajat
Keyword(s):  
Market Share ◽  
Work Performance ◽  
Strategic Marketing ◽  
Marketing Planning ◽  
Market Planning ◽  
Short And Long Term ◽  
Strategic Market ◽  
A Company ◽  
High Share

Generally, companies will get continuous success because they have commitment towards strategic market planning, where they continuously auditing work performance, exploring cost decision, and investing to the balance improvement in short and long term and looking for new chances. Therefore, the suitable strategic marketing planning for companies are offensive type by invest to grow and defensive way by protecting position. However, in protecting market share, a company could invest to protect their position in developing market, to protect one high share, to protect one follower share position, and to protect one niche position. 

scholarly journals ¡QUE BUENA LECHE!

1995 ◽  
pp. 89-97
Author(s):  
Alfonso Gastañaduy ◽  
Keyword(s):  
Consumer Product ◽  
Strategic Marketing ◽  
Market Information ◽  
Market Opportunities ◽  
A Company

This case study deals with the strategy designed by a company to introduce a mass consumer product to the market. It describes all the steps followed in reality to apply the decisional marketing tools. To do this, it shows the contrast between the classic sales approach followed by the company that "rests on its laurels" and that of an aggressive, dynamic company with a clear strategic marketing focus. He recommends also discussing the use of market opportunities that are sometimes so obvious that they are not "seen", and the importance of using market information to optimize decisions.

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